Metro area profile · Virginia
Staunton-Stuarts Draft, VA metro area market data
Population, household spending and competition for 56 business types in the Staunton-Stuarts Draft metro area, each scored against other metro areas.
- Population, 2025
- 129,692
- +3.2% since 2020
- Households
- 52,233
- Median household income
- $73,544
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $284,500
- Jobs located here
- 51,901
- Highest market score
- 89
- Insurance agencies, #7 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Staunton-Stuarts Draft metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 129,692 people live in the Staunton-Stuarts Draft metro area, in 52,233 households. Population estimates put the population change in the Staunton-Stuarts Draft metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The median household income in the Staunton-Stuarts Draft metro area is $73,544 a year, 9% below the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Staunton-Stuarts Draft metro area spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in the Staunton-Stuarts Draft metro area are for insurance agencies (89); clothing and shoe stores (76); and clothing, shoe and laundry businesses (73). The Staunton-Stuarts Draft metro area ranks #7 of 387 scored metro areas for insurance agencies.
The Staunton-Stuarts Draft metro area takes in 3 counties: Augusta County, Staunton city and Waynesboro city. For its number of households, the Staunton-Stuarts Draft metro area has the most map listings, relative to the U.S., for convenience stores (55% above the U.S. rate) and the fewest for barbershops (57% below the U.S. rate).
All 56 business types in the Staunton-Stuarts Draft metro area
Highest Groundwork market score first. Each score compares the Staunton-Stuarts Draft metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 89 | #7 of 387 | 52 | 10.0 | $2.7M | 216 | 31 |
| Clothing and shoe stores | 76 | #28 of 387 | 40 | 7.7 | $2.3M | 184 | 18 |
| Clothing, shoes and laundry | 73 | #41 of 387 | 68 | 13.0 | $1.4M | 157 | 28 |
| Collision repair and body shops | 72 | #43 of 381 | 9 | 1.7 | $5.6M | 182 | 12 |
| Bakeries and dessert shops | 70 | #39 of 387 | 34 | 6.5 | $5.6M | 134 | 21 |
| Roofing and gutters | 69 | #46 of 381 | 10 | 1.9 | $14.4M | 170 | 9 |
| House cleaning | 69 | #47 of 375 | 7 | 1.3 | $10.6M | 165 | 30 |
| Restaurants and cafes | 69 | #64 of 387 | 446 | 85.4 | $423K | 114 | 199 |
| Car washes and detailing | 68 | #62 of 387 | 20 | 3.8 | $2.5M | 100 | 3 |
| Barbershops | 67 | #67 of 387 | 12 | 2.3 | $3.8M | 199 | Under 3 |
| Child care and preschools | 66 | #79 of 387 | 20 | 3.8 | $1M | 105 | 14 |
| Doctors, dentists and clinics | 65 | #79 of 387 | 302 | 57.8 | $186K | 122 | 124 |
| Primary care and pediatrics | 65 | #87 of 387 | 24 | 4.6 | $2.3M | 131 | 44 |
| Coffee shops and cafes | 61 | #103 of 387 | 44 | 8.4 | $4.3M | 116 | 21 |
| Spas and skin care | 59 | #108 of 387 | 46 | 8.8 | $980K | 112 | 6 |
| Sit-down restaurants | 59 | #117 of 387 | 241 | 46.1 | $783K | 118 | 91 |
| Pizza | 58 | #126 of 387 | 38 | 7.3 | $5M | 98 | 85 |
| Gas stations | 57 | #154 of 387 | 71 | 13.6 | $2.3M | 97 | 51 |
| Gyms, studios and classes | 55 | #131 of 387 | 44 | 8.4 | $784K | 118 | 29 |
| Nail salons | 55 | #147 of 387 | 26 | 5.0 | $1.7M | 104 | 4 |
| Mortgage brokers and lenders | 54 | #150 of 373 | 14 | 2.7 | Index only | 140 | 9 |
| Optometrists and eye care | 54 | #151 of 386 | 16 | 3.1 | $3.5M | 112 | Under 3 |
| Property management | 54 | #154 of 374 | 14 | 2.7 | Index only | 98 | 19 |
| Auto repair shops | 54 | #165 of 387 | 101 | 19.3 | $499K | 112 | 58 |
| Salons, barbers and spas | 53 | #158 of 387 | 194 | 37.1 | $232K | 109 | 45 |
| Pest control | 53 | #158 of 345 | 9 | 1.7 | $8.2M | 81 | 6 |
| Home repair trades | 53 | #174 of 387 | 62 | 11.9 | $2.3M | 95 | 87 |
| Fast food and sandwich shops | 53 | #181 of 387 | 74 | 14.2 | $2.6M | 84 | 85 |
| Auto repair and car care | 53 | #182 of 387 | 182 | 34.8 | $277K | 103 | 76 |
| Tire shops | 53 | #192 of 386 | 23 | 4.4 | $2.2M | 88 | 7 |
| Gyms | 52 | #169 of 387 | 26 | 5.0 | $1.3M | 102 | 15 |
| Chiropractors | 51 | #178 of 386 | 19 | 3.6 | $2.9M | 123 | 16 |
| Martial arts and dance studios | 50 | #179 of 387 | 15 | 2.9 | $2.3M | 114 | 14 |
| Real estate | 50 | #182 of 387 | 158 | 30.2 | Index only | 112 | 94 |
| Funeral homes | 49 | #185 of 377 | 14 | 2.7 | $618K | 91 | 10 |
| Lawn, cleaning and pest control | 48 | #193 of 387 | 51 | 9.8 | $1.5M | 87 | 103 |
| Real estate agents and brokers | 47 | #208 of 387 | 128 | 24.5 | Index only | 110 | 53 |
| Pet stores | 45 | #229 of 382 | 12 | 2.3 | $3.7M | 82 | 4 |
| Grocery stores | 44 | #236 of 387 | 31 | 5.9 | $9.9M | 107 | 24 |
| Electricians | 44 | #239 of 383 | 15 | 2.9 | $9.6M | 80 | 34 |
| HVAC and plumbing | 44 | #246 of 387 | 37 | 7.1 | $3.9M | 82 | 44 |
| Oil change and quick lube | 43 | #190 of 290 | 8 | 1.5 | $6.3M | 46 | 3 |
| Dentists and orthodontists | 43 | #249 of 387 | 60 | 11.5 | $934K | 95 | 40 |
| Hair salons | 41 | #279 of 387 | 108 | 20.7 | $417K | 97 | 32 |
| Landscaping and lawn care | 40 | #255 of 385 | 35 | 6.7 | $2.1M | 72 | 67 |
| Physical therapy | 34 | #316 of 386 | 27 | 5.2 | $2.1M | 86 | 24 |
| Pet grooming and boarding | 33 | #315 of 386 | 24 | 4.6 | $1.9M | 73 | 15 |
| Laundromats | 32 | #288 of 364 | 8 | 1.5 | $11.7M | 94 | 7 |
| Pet businesses | 32 | #326 of 387 | 69 | 13.2 | $645K | 73 | 37 |
| Veterinarians | 31 | #322 of 384 | 24 | 4.6 | $1.9M | 68 | 18 |
| Grocery and convenience stores | 30 | #324 of 387 | 117 | 22.4 | $2.6M | 78 | 48 |
| Convenience stores | 27 | #335 of 387 | 65 | 12.4 | $4.7M | 60 | 24 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $11.5M | 283 | 15 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $46.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $56M | Too few | Under 3 |
Household spending in the Staunton-Stuarts Draft metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.4M | $966 | 101 |
| Gasoline and other fuels | $163.9M | $3,138 | 121 |
| Food away from home | $188.8M | $3,615 | 89 |
| Groceries | $308.4M | $5,904 | 93 |
| Personal care products and services | $45.1M | $863 | 86 |
| Child care and other personal services | $21M | $402 | 69 |
| Memberships, classes and admissions | $34.5M | $660 | 67 |
| Medical and dental services | $56M | $1,073 | 83 |
| Pets | $44.5M | $851 | 94 |
| Clothing, shoes and related services | $93.7M | $1,794 | 87 |
| Vehicle insurance | $140.9M | $2,697 | 138 |
| Home repairs, maintenance and insurance | $143.8M | $2,753 | 91 |
| Lawn care, cleaning and other household services | $74.1M | $1,418 | 100 |
| Rent and homeowner costs | $764.4M | $14,635 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Staunton-Stuarts Draft metro area
- Population, 2025 estimate
- 129,692+3.2% since 2020
- Households
- 52,233
- Median age
- 43.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 1,002 sq. mi.
- People per square mile
- 127
- Median household income
- $73,544+28.7% vs. 2015–2019, before inflation
- Average household income
- $90,893
- Median home value
- $284,500
- Jobs located here
- 51,901
- Daytime population
- 117,298Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Staunton-Stuarts Draft metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Staunton-Stuarts Draft metro area 3
- Augusta County, VA78,033 people
- Staunton city, VA25,948 people
- Waynesboro city, VA22,841 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Richmond, VA metro area1,341,248 people
- Roanoke, VA metro area314,986 people
- Lynchburg, VA metro area263,798 people
- Charlottesville, VA metro area224,335 people
- Blacksburg-Christiansburg-Radford, VA metro area181,664 people
- Winchester, VA-WV metro area146,386 people
- Harrisonburg, VA metro area136,992 people
- Danville, VA area102,070 people
- Martinsville, VA area63,638 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Staunton-Stuarts Draft, VA metro area growing?
Population estimates put the Staunton-Stuarts Draft metro area at 129,692 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 52,233 households. Against the 2015–2019 survey, median household income rose 28.7%, before inflation.
How much do households in the Staunton-Stuarts Draft, VA metro area spend?
Households in the Staunton-Stuarts Draft metro area spend about $764.4M a year on rent and homeowner costs, $308.4M on groceries and $188.8M on food away from home. Relative to the U.S., household spending in the Staunton-Stuarts Draft metro area runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in the Staunton-Stuarts Draft, VA metro area?
Of the business types scored in the Staunton-Stuarts Draft metro area, insurance agencies (89); clothing and shoe stores (76); and clothing, shoe and laundry businesses (73) have the highest Groundwork market scores. For insurance agencies, that ranks #7 of 387 scored metro areas.
How does the Staunton-Stuarts Draft, VA metro area compare with the U.S.?
Median household income in the Staunton-Stuarts Draft metro area is $73,544, 9% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $284,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (55% above the U.S. rate) and lowest for barbershops (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Staunton-Stuarts Draft metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Staunton-Stuarts Draft metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Staunton-Stuarts Draft metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Staunton-Stuarts Draft metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.