County profile · Virginia
Caroline County, VA market data
How Caroline County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,413
- +11.3% since 2020
- Households
- 11,988
- Median household income
- $87,407
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $307,700
- Jobs located here
- 6,321
- Highest market score
- 94
- Insurance agencies, #23 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Caroline County by name and distance, and the households and spending within reach. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Caroline County has an estimated 34,413 people and 11,988 households. Population estimates show Caroline County grew 11.3% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Caroline County is $87,407, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
Relative to the U.S., household spending in Caroline County runs highest on vehicle insurance (an index of 159, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Of the business types scored in Caroline County, insurance agencies (94); coffee shops and cafes (93); and clothing, shoe and laundry businesses (93) have the highest Groundwork market scores. For insurance agencies, that ranks #23 of 2,272 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for medical and dental practices (76% below the U.S. rate).
All 56 business types in Caroline County
Highest Groundwork market score first. Each score compares Caroline County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 94 | #23 of 2,272 | 7 | 5.8 | $5.3M | 424 | 8 |
| Coffee shops and cafes | 93 | #6 of 2,063 | 5 | 4.2 | $9.7M | 263 | Under 3 |
| Clothing, shoes and laundry | 93 | #8 of 2,210 | 5 | 4.2 | $4.8M | 546 | Under 3 |
| Restaurants and cafes | 93 | #9 of 2,405 | 63 | 52.6 | $773K | 209 | 29 |
| Pizza | 91 | #8 of 2,090 | 6 | 5.0 | $8.1M | 160 | 14 |
| Sit-down restaurants | 91 | #15 of 2,405 | 30 | 25.0 | $1.6M | 245 | 14 |
| Salons, barbers and spas | 90 | #10 of 2,385 | 21 | 17.5 | $547K | 257 | 4 |
| Hair salons | 90 | #11 of 2,339 | 11 | 9.2 | $1M | 243 | Under 3 |
| Auto repair and car care | 90 | #21 of 2,401 | 29 | 24.2 | $476K | 177 | 12 |
| Auto repair shops | 90 | #22 of 2,378 | 18 | 15.0 | $768K | 173 | 8 |
| Real estate agents and brokers | 88 | #3 of 2,176 | 12 | 10.0 | Index only | 291 | 3 |
| Doctors, dentists and clinics | 87 | #16 of 2,394 | 24 | 20.0 | $591K | 388 | 8 |
| Dentists and orthodontists | 86 | #16 of 1,886 | 5 | 4.2 | $2.8M | 288 | 4 |
| Fast food and sandwich shops | 86 | #48 of 2,222 | 13 | 10.8 | $3.7M | 123 | 14 |
| Real estate | 85 | #9 of 2,229 | 16 | 13.3 | Index only | 275 | 7 |
| Home repair trades | 85 | #17 of 2,057 | 8 | 6.7 | $4.6M | 189 | 17 |
| Gyms, studios and classes | 83 | #40 of 2,088 | 10 | 8.3 | $972K | 147 | 3 |
| Grocery stores | 83 | #140 of 2,070 | 6 | 5.0 | $12.6M | 136 | 4 |
| HVAC and plumbing | 81 | #55 of 1,707 | 6 | 5.0 | $6.1M | 128 | 9 |
| Bakeries and dessert shops | 81 | #79 of 1,889 | 9 | 7.5 | $5.4M | 131 | Under 3 |
| Pet businesses | 77 | #131 of 2,200 | 17 | 14.2 | $688K | 78 | 3 |
| Lawn, cleaning and pest control | 76 | #116 of 1,771 | 8 | 6.7 | $2.3M | 140 | 20 |
| Physical therapy | 68 | #263 of 1,422 | 5 | 4.2 | $2.8M | 118 | Under 3 |
| Veterinarians | 67 | #353 of 1,485 | 6 | 5.0 | $2M | 72 | 3 |
| Tire shops | 67 | #360 of 1,530 | 7 | 5.8 | $2M | 79 | Under 3 |
| Grocery and convenience stores | 63 | #672 of 2,402 | 24 | 20.0 | $3.2M | 93 | 11 |
| Gyms | 62 | #472 of 1,792 | 9 | 7.5 | $1.1M | 83 | 3 |
| Convenience stores | 49 | #1,173 of 2,261 | 17 | 14.2 | $4.4M | 56 | 7 |
| Gas stations | 47 | #1,333 of 2,358 | 33 | 27.5 | $1.3M | 56 | 26 |
| Barbershops | Not scored | Not scored | 4 | 3.3 | $2.9M | 152 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.3 | $2.9M | 65 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.3 | $3.5M | 199 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 3.3 | $2.9M | 328 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.5 | $2M | 202 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 2.5 | $544K | 80 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.5 | $6.3M | 214 | 13 |
| Pest control | Not scored | Not scored | 3 | 2.5 | $6.3M | 61 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.5 | $3.9M | 153 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.7 | $6.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $9.4M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $12M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.7 | $5.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $14.2M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 0.8 | $24M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $36.6M | Too few | 8 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $9.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $36.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $14.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Caroline County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.8M | $1,152 | 120 |
| Gasoline and other fuels | $43.8M | $3,653 | 141 |
| Food away from home | $48.7M | $4,063 | 100 |
| Groceries | $75.6M | $6,310 | 100 |
| Personal care products and services | $11.5M | $958 | 95 |
| Child care and other personal services | $6.1M | $505 | 87 |
| Memberships, classes and admissions | $9.7M | $811 | 82 |
| Medical and dental services | $14.2M | $1,183 | 92 |
| Pets | $11.7M | $976 | 107 |
| Clothing, shoes and related services | $24M | $2,004 | 98 |
| Vehicle insurance | $37.2M | $3,107 | 159 |
| Home repairs, maintenance and insurance | $36.6M | $3,056 | 101 |
| Lawn care, cleaning and other household services | $18.8M | $1,566 | 111 |
| Rent and homeowner costs | $190.7M | $15,909 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Caroline County
- Population, 2025 estimate
- 34,413+11.3% since 2020
- Households
- 11,988
- Median age
- 40.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 527 sq. mi.
- People per square mile
- 61
- Median household income
- $87,407+34.3% vs. 2015–2019, before inflation
- Average household income
- $103,835
- Median home value
- $307,700
- Jobs located here
- 6,321
- Daytime population
- 20,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Spotsylvania County, VA146,603 people
- Fredericksburg city, VA28,873 people
- Hanover County, VA112,879 people
- King George County, VA27,896 people
- Stafford County, VA163,466 people
- Henrico County, VA335,744 people
- Louisa County, VA39,980 people
- King William County, VA18,593 people
Questions
How fast is Caroline County, VA growing?
Population estimates put Caroline County at 34,413 people in 2025, up 11.3% since 2020, faster than the U.S. (+3.1%). It has 11,988 households. Median household income rose 34.3% from the 2015–2019 survey, before inflation.
How much do households in Caroline County, VA spend?
Households in Caroline County spend about $190.7M a year on rent and homeowner costs, $75.6M on groceries and $48.7M on food away from home. Set against the U.S., households in Caroline County spend the most on vehicle insurance (an index of 159, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
Which business types have the highest market scores in Caroline County, VA?
The highest Groundwork market scores in Caroline County are for insurance agencies (94); coffee shops and cafes (93); and clothing, shoe and laundry businesses (93). Caroline County ranks #23 of 2,272 scored counties for insurance agencies.
How does Caroline County, VA compare with the U.S.?
The median household income in Caroline County is $87,407 a year, 8% above the U.S. median of $80,734. The population rose 11.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $307,700, against $332,700 for the U.S. For its number of households, Caroline County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for medical and dental practices (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Caroline County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.