County profile · Virginia
Augusta County, VA market data
How Augusta County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 78,940
- +1.8% since 2020
- Households
- 31,083
- Median household income
- $82,049
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $306,100
- Jobs located here
- 29,683
- Highest market score
- 88
- Insurance agencies, #79 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Augusta County by name and distance, and the households and spending within reach. Or open the report at the center of Augusta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Augusta County has an estimated 78,940 people and 31,083 households. Population estimates put the population change in Augusta County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). Median household income in Augusta County is $82,049, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
Relative to the U.S., household spending in Augusta County runs highest on vehicle insurance (an index of 153, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in Augusta County, insurance agencies (88), restaurants and cafes (82) and collision repair and body shops (81) have the highest Groundwork market scores. For insurance agencies, that ranks #79 of 2,272 scored counties.
Augusta County is part of the Staunton-Stuarts Draft metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (81% above the U.S. rate) and lowest for gyms and studios (59% below the U.S. rate).
All 56 business types in Augusta County
Highest Groundwork market score first. Each score compares Augusta County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #79 of 2,272 | 21 | 6.8 | $4.4M | 353 | 14 |
| Restaurants and cafes | 82 | #100 of 2,405 | 159 | 51.2 | $738K | 199 | 70 |
| Collision repair and body shops | 81 | #56 of 1,327 | 5 | 1.6 | $6.7M | 217 | 5 |
| Bakeries and dessert shops | 81 | #71 of 1,889 | 13 | 4.2 | $9M | 218 | 4 |
| Sit-down restaurants | 81 | #103 of 2,405 | 80 | 25.7 | $1.5M | 221 | 31 |
| Coffee shops and cafes | 80 | #101 of 2,063 | 17 | 5.5 | $6.9M | 186 | 4 |
| Pizza | 79 | #98 of 2,090 | 16 | 5.1 | $7.3M | 144 | 34 |
| Car washes and detailing | 77 | #88 of 1,451 | 6 | 1.9 | $5.6M | 222 | Under 3 |
| Clothing, shoes and laundry | 77 | #186 of 2,210 | 32 | 10.3 | $1.8M | 205 | 3 |
| Clothing and shoe stores | 77 | #196 of 2,087 | 23 | 7.4 | $2.5M | 198 | 3 |
| Gyms, studios and classes | 76 | #121 of 2,088 | 19 | 6.1 | $1.2M | 175 | 4 |
| Grocery stores | 76 | #274 of 2,070 | 16 | 5.1 | $11.8M | 127 | 6 |
| Child care and preschools | 75 | #157 of 1,611 | 10 | 3.2 | $1.3M | 133 | 8 |
| Auto repair and car care | 75 | #219 of 2,401 | 74 | 23.8 | $452K | 168 | 37 |
| Gas stations | 75 | #265 of 2,358 | 42 | 13.5 | $2.6M | 108 | 28 |
| Tire shops | 74 | #175 of 1,530 | 8 | 2.6 | $4.2M | 167 | Under 3 |
| Fast food and sandwich shops | 74 | #258 of 2,222 | 32 | 10.3 | $3.7M | 120 | 34 |
| Gyms | 73 | #162 of 1,792 | 12 | 3.9 | $1.8M | 141 | 4 |
| Salons, barbers and spas | 72 | #231 of 2,385 | 76 | 24.5 | $367K | 173 | 11 |
| Hair salons | 72 | #237 of 2,339 | 44 | 14.2 | $634K | 147 | 8 |
| Chiropractors | 71 | #200 of 1,490 | 6 | 1.9 | $5.8M | 241 | 6 |
| Barbershops | 70 | #216 of 1,356 | 5 | 1.6 | $5.6M | 296 | Under 3 |
| Auto repair shops | 70 | #336 of 2,378 | 48 | 15.4 | $698K | 157 | 31 |
| Funeral homes | 68 | #293 of 1,472 | 8 | 2.6 | $691K | 102 | 5 |
| Martial arts and dance studios | 67 | #211 of 1,334 | 5 | 1.6 | $4.4M | 219 | Under 3 |
| Spas and skin care | 64 | #387 of 1,769 | 17 | 5.5 | $1.6M | 187 | Under 3 |
| Primary care and pediatrics | 64 | #404 of 1,656 | 14 | 4.5 | $2.5M | 139 | 23 |
| Nail salons | 63 | #319 of 1,328 | 10 | 3.2 | $2.8M | 167 | Under 3 |
| Mortgage brokers and lenders | 60 | #241 of 887 | 6 | 1.9 | Index only | 200 | 5 |
| Roofing and gutters | 60 | #359 of 1,177 | 7 | 2.3 | $12.7M | 150 | 8 |
| Grocery and convenience stores | 60 | #804 of 2,402 | 64 | 20.6 | $2.9M | 87 | 18 |
| Dentists and orthodontists | 58 | #653 of 1,886 | 26 | 8.4 | $1.3M | 135 | 16 |
| Doctors, dentists and clinics | 58 | #826 of 2,394 | 140 | 45.0 | $247K | 162 | 56 |
| Optometrists and eye care | 57 | #484 of 1,302 | 9 | 2.9 | $3.8M | 123 | Under 3 |
| Physical therapy | 54 | #605 of 1,422 | 12 | 3.9 | $2.9M | 120 | 11 |
| Pet grooming and boarding | 50 | #731 of 1,461 | 13 | 4.2 | $2.1M | 84 | 9 |
| Pet businesses | 50 | #1,094 of 2,200 | 38 | 12.2 | $729K | 83 | 22 |
| Real estate | 47 | #1,228 of 2,229 | 79 | 25.4 | Index only | 137 | 50 |
| Convenience stores | 47 | #1,242 of 2,261 | 36 | 11.6 | $5.2M | 66 | 12 |
| Home repair trades | 46 | #1,230 of 2,057 | 41 | 13.2 | $2.2M | 89 | 66 |
| HVAC and plumbing | 44 | #1,066 of 1,707 | 24 | 7.7 | $3.7M | 78 | 32 |
| Lawn, cleaning and pest control | 44 | #1,099 of 1,771 | 33 | 10.6 | $1.4M | 82 | 66 |
| Real estate agents and brokers | 44 | #1,377 of 2,176 | 68 | 21.9 | Index only | 127 | 33 |
| Electricians | 43 | #749 of 1,160 | 10 | 3.2 | $8.9M | 74 | 26 |
| Veterinarians | 39 | #1,003 of 1,485 | 16 | 5.1 | $1.7M | 64 | 13 |
| Landscaping and lawn care | 36 | #1,130 of 1,493 | 27 | 8.7 | $1.7M | 58 | 46 |
| Pet stores | Not scored | Not scored | 4 | 1.3 | $6.9M | 153 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.3 | Index only | 211 | 8 |
| House cleaning | Not scored | Not scored | 3 | 1.0 | $15.2M | 238 | 17 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $11.2M | 81 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $15.2M | 149 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $11M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $57.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $34.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Augusta County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.5M | $1,077 | 112 |
| Gasoline and other fuels | $108.1M | $3,479 | 134 |
| Food away from home | $117.3M | $3,775 | 93 |
| Groceries | $188.3M | $6,059 | 96 |
| Personal care products and services | $27.9M | $898 | 89 |
| Child care and other personal services | $13.3M | $429 | 74 |
| Memberships, classes and admissions | $22.1M | $710 | 72 |
| Medical and dental services | $34.6M | $1,113 | 86 |
| Pets | $27.7M | $891 | 98 |
| Clothing, shoes and related services | $57.8M | $1,859 | 90 |
| Vehicle insurance | $93M | $2,991 | 153 |
| Home repairs, maintenance and insurance | $88.8M | $2,856 | 95 |
| Lawn care, cleaning and other household services | $45.7M | $1,469 | 104 |
| Rent and homeowner costs | $469M | $15,088 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Augusta County
- Population, 2025 estimate
- 78,940+1.8% since 2020
- Households
- 31,083
- Median age
- 44.6
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 967 sq. mi.
- People per square mile
- 81
- Median household income
- $82,049+30.8% vs. 2015–2019, before inflation
- Average household income
- $97,971
- Median home value
- $306,100
- Jobs located here
- 29,683
- Daytime population
- 69,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Augusta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Augusta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
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- Waynesboro city, VA22,841 people
- Harrisonburg city, VA51,392 people
- Nelson County, VA14,732 people
- Rockingham County, VA85,600 people
- Albemarle County, VA114,919 people
- Charlottesville city, VA45,437 people
- Rockbridge County, VA22,531 people
Questions
How fast is Augusta County, VA growing?
Population estimates put Augusta County at 78,940 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 31,083 households. Median household income rose 30.8% from the 2015–2019 survey, before inflation.
How much do households in Augusta County, VA spend?
Households in Augusta County spend about $469M a year on rent and homeowner costs, $188.3M on groceries and $117.3M on food away from home. Set against the U.S., households in Augusta County spend the most on vehicle insurance (an index of 153, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in Augusta County, VA?
The highest Groundwork market scores in Augusta County are for insurance agencies (88), restaurants and cafes (82) and collision repair and body shops (81). Augusta County ranks #79 of 2,272 scored counties for insurance agencies.
How does Augusta County, VA compare with the U.S.?
The median household income in Augusta County is $82,049 a year, 2% above the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,100, against $332,700 for the U.S. For its number of households, Augusta County has the most map listings, relative to the U.S., for landscaping and lawn care companies (81% above the U.S. rate) and the fewest for gyms and studios (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Augusta County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Augusta County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Augusta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Augusta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.