County profile · Virginia
Wythe County, VA market data
Population, household spending and competition for 56 business types in Wythe County, each scored against other counties.
- Population, 2025
- 27,983
- −1.2% since 2020
- Households
- 12,533
- Median household income
- $57,745
- +17.0% vs. 2015–2019, before inflation
- Median home value
- $171,200
- Jobs located here
- 11,749
- Highest market score
- 65
- Home repair trades, #348 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Wythe County by name and distance, and the households and spending within reach. Or open the report at the center of Wythe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,983 people live in Wythe County, in 12,533 households. Population estimates put the population change in Wythe County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in Wythe County is $57,745 a year, 28% below the U.S. median of $80,734. That rose 17.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wythe County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Wythe County are for home repair companies (65); insurance agencies (64); and lawn care, cleaning and pest control companies (51). Wythe County ranks #348 of 2,057 scored counties for home repair companies.
For its number of households, Wythe County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in Wythe County
Highest Groundwork market score first. Each score compares Wythe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 65 | #348 of 2,057 | 8 | 6.4 | $3.8M | 158 | 6 |
| Insurance agencies | 64 | #636 of 2,272 | 9 | 7.2 | $3.6M | 290 | 13 |
| Lawn, cleaning and pest control | 51 | #805 of 1,771 | 9 | 7.2 | $1.8M | 106 | 16 |
| Coffee shops and cafes | 48 | #1,074 of 2,063 | 7 | 5.6 | $5.7M | 155 | Under 3 |
| Gyms, studios and classes | 46 | #1,239 of 2,088 | 8 | 6.4 | $841K | 127 | Under 3 |
| Real estate | 46 | #1,265 of 2,229 | 21 | 16.8 | Index only | 185 | 14 |
| Landscaping and lawn care | 45 | #863 of 1,493 | 7 | 5.6 | $2.3M | 78 | 10 |
| Real estate agents and brokers | 43 | #1,405 of 2,176 | 18 | 14.4 | Index only | 171 | 10 |
| Spas and skin care | 42 | #1,169 of 1,769 | 7 | 5.6 | $1.4M | 157 | Under 3 |
| Bakeries and dessert shops | 40 | #1,279 of 1,889 | 8 | 6.4 | $5M | 121 | Under 3 |
| Clothing and shoe stores | 40 | #1,386 of 2,087 | 12 | 9.6 | $1.7M | 133 | Under 3 |
| Clothing, shoes and laundry | 40 | #1,493 of 2,210 | 16 | 12.8 | $1.3M | 144 | Under 3 |
| Nail salons | 35 | #1,041 of 1,328 | 5 | 4.0 | $1.9M | 115 | Under 3 |
| Child care and preschools | 35 | #1,211 of 1,611 | 6 | 4.8 | $698K | 70 | 6 |
| Hair salons | 35 | #1,866 of 2,339 | 23 | 18.4 | $419K | 97 | 6 |
| Salons, barbers and spas | 35 | #1,939 of 2,385 | 41 | 32.7 | $235K | 111 | 9 |
| Pet businesses | 33 | #1,794 of 2,200 | 19 | 15.2 | $489K | 56 | 5 |
| Dentists and orthodontists | 32 | #1,574 of 1,886 | 12 | 9.6 | $1M | 102 | 8 |
| Gyms | 31 | #1,463 of 1,792 | 6 | 4.8 | $1.1M | 86 | Under 3 |
| Funeral homes | 28 | #1,256 of 1,472 | 7 | 5.6 | $274K | 40 | 4 |
| Sit-down restaurants | 28 | #2,100 of 2,405 | 57 | 45.5 | $703K | 106 | 29 |
| Grocery stores | 27 | #1,732 of 2,070 | 14 | 11.2 | $4.9M | 53 | 5 |
| Tire shops | 26 | #1,303 of 1,530 | 7 | 5.6 | $1.6M | 65 | Under 3 |
| Restaurants and cafes | 25 | #2,177 of 2,405 | 121 | 96.5 | $331K | 89 | 57 |
| Gas stations | 24 | #2,143 of 2,358 | 32 | 25.5 | $1.2M | 50 | 29 |
| Car washes and detailing | 23 | #1,335 of 1,451 | 6 | 4.8 | $1.9M | 76 | 4 |
| Collision repair and body shops | 21 | #1,240 of 1,327 | 6 | 4.8 | $1.9M | 62 | 5 |
| Veterinarians | 21 | #1,369 of 1,485 | 6 | 4.8 | $1.5M | 57 | 5 |
| Pet grooming and boarding | 19 | #1,369 of 1,461 | 7 | 5.6 | $1.3M | 52 | Under 3 |
| Pizza | 19 | #2,022 of 2,090 | 16 | 12.8 | $2.5M | 49 | 26 |
| Optometrists and eye care | 17 | #1,229 of 1,302 | 6 | 4.8 | $2M | 64 | 3 |
| Grocery and convenience stores | 17 | #2,273 of 2,402 | 46 | 36.7 | $1.5M | 44 | 11 |
| Doctors, dentists and clinics | 17 | #2,333 of 2,394 | 112 | 89.4 | $108K | 71 | 39 |
| Primary care and pediatrics | 16 | #1,592 of 1,656 | 13 | 10.4 | $930K | 52 | 22 |
| Convenience stores | 16 | #2,112 of 2,261 | 25 | 19.9 | $2.7M | 35 | 6 |
| Fast food and sandwich shops | 16 | #2,125 of 2,222 | 30 | 23.9 | $1.3M | 44 | 26 |
| Physical therapy | 14 | #1,385 of 1,422 | 10 | 8.0 | $1.2M | 50 | 6 |
| Auto repair shops | 13 | #2,352 of 2,378 | 52 | 41.5 | $221K | 50 | 22 |
| Auto repair and car care | 12 | #2,372 of 2,401 | 74 | 59.0 | $155K | 58 | 37 |
| Barbershops | Not scored | Not scored | 4 | 3.2 | $2.4M | 128 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.2 | $3M | 126 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.2 | $7.7M | 91 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.4 | $3.1M | 68 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.6 | $15.4M | Too few | 6 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.6 | $15.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $3.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $20.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $16M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $20.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $11.5M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $16M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $12.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wythe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $915 | 96 |
| Gasoline and other fuels | $38.1M | $3,042 | 117 |
| Food away from home | $40.1M | $3,197 | 79 |
| Groceries | $68.7M | $5,483 | 87 |
| Personal care products and services | $9.6M | $769 | 77 |
| Child care and other personal services | $4.2M | $334 | 58 |
| Memberships, classes and admissions | $6.7M | $537 | 55 |
| Medical and dental services | $12.1M | $965 | 75 |
| Pets | $9.3M | $741 | 81 |
| Clothing, shoes and related services | $20.2M | $1,616 | 79 |
| Vehicle insurance | $32.8M | $2,614 | 134 |
| Home repairs, maintenance and insurance | $30.7M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $16M | $1,277 | 90 |
| Rent and homeowner costs | $168M | $13,407 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wythe County
- Population, 2025 estimate
- 27,983−1.2% since 2020
- Households
- 12,533
- Median age
- 45.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 462 sq. mi.
- People per square mile
- 61
- Median household income
- $57,745+17.0% vs. 2015–2019, before inflation
- Average household income
- $78,745
- Median home value
- $171,200
- Jobs located here
- 11,749
- Daytime population
- 27,635Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wythe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wythe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Bland County, VA6,199 people
- Grayson County, VA15,287 people
- Galax city, VA6,726 people
- Carroll County, VA29,157 people
- Pulaski County, VA33,687 people
- Smyth County, VA29,420 people
- Tazewell County, VA39,624 people
- Radford city, VA16,726 people
Questions
How fast is Wythe County, VA growing?
Population estimates put Wythe County at 27,983 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 12,533 households. Against the 2015–2019 survey, median household income rose 17.0%, before inflation.
How much do households in Wythe County, VA spend?
Households in Wythe County spend about $168M a year on rent and homeowner costs, $68.7M on groceries and $40.1M on food away from home. Relative to the U.S., household spending in Wythe County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Wythe County, VA?
Of the business types scored in Wythe County, home repair companies (65); insurance agencies (64); and lawn care, cleaning and pest control companies (51) have the highest Groundwork market scores. For home repair companies, that ranks #348 of 2,057 scored counties.
How does Wythe County, VA compare with the U.S.?
Median household income in Wythe County is $57,745, 28% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Wythe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wythe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Wythe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wythe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.