Market rankings · Virginia
Salons, barbers and spas in Virginia
Markets across Virginia ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 14,639
- 2,336 chain locations (16%)
- Official establishments
- 4,756
- +13.1% since 2019
- Household spending a year
- $3.4B
- On personal care products and services
- Listings per 10k households
- 43.5
- 8% below the U.S.
- Spending per listing
- $235K
- 11% above the U.S.
- Rank among states
- #24 of 51
- Market score 49 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14,639 salons, barbers and spas in Virginia. 2,336 of them (16%) are chain locations, against 15% across the U.S. That is 43.5 per 10,000 households, 8% below the U.S. rate of 47.2.
Households in Virginia spend about $3.4B a year on personal care products and services, or $1,023 per household, 2% above the U.S. average. That works out to $235K per business, 11% above the U.S. figure of $213K.
Official counts show 4,756 businesses with payroll classed as personal care services in Virginia in 2023, up 13.1% from 2019. That is one for every 708 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 178 SBA-backed loans worth $53.4M have gone to businesses classed as personal care services in Virginia.
Among the 50 states and DC, Virginia ranks #24 for salons, barbers and spas, with a Groundwork market score of 49 (lower middle). Of the 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest (65). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (76).
Every market in Virginia for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| 1Charlottesville, VA | 63 | 339 | 37.5 | $272K | +3.1% | #59 of 387 |
| 2Blacksburg-Christiansburg-Radford, VA | 55 | 205 | 29.2 | $292K | −0.1% | #137 of 387 |
| 3Staunton-Stuarts Draft, VA | 53 | 194 | 37.1 | $232K | +3.2% | #158 of 387 |
| 4Harrisonburg, VA | 52 | 169 | 33.8 | $262K | +3.5% | #167 of 387 |
| Kingsport-Bristol, TN-VA | 50 | 484 | 37.0 | $215K | +2.3% | #197 of 387 |
| 5Richmond, VA | 48 | 2,439 | 45.7 | $214K | +5.5% | #219 of 387 |
| 6Winchester, VA-WV | 48 | 255 | 45.9 | $208K | +6.5% | #221 of 387 |
| 7Lynchburg, VA | 40 | 435 | 42.1 | $202K | +2.9% | #296 of 387 |
| 8Virginia Beach-Chesapeake-Norfolk, VA-NC | 30 | 3,476 | 49.1 | $193K | +0.9% | #363 of 387 |
| 9Roanoke, VA | 26 | 587 | 44.6 | $194K | +0.4% | #376 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 76 | 38 | 25.6 | $393K | +10.1% | #20 of 538 |
| 2Danville, VA | 37 | 162 | 36.7 | $200K | −1.7% | #416 of 538 |
| 3Martinsville, VA | 29 | 113 | 42.2 | $173K | −1.9% | #492 of 538 |
| Bluefield, WV-VA | 27 | 168 | 41.5 | $180K | −3.8% | #500 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 11Prince George County, VA | 79 | 25 | 19.4 | $493K | +2.0% | #83 of 2,385 |
| 12Frederick County, VA | 78 | 78 | 22.0 | $468K | +8.8% | #104 of 2,385 |
| 13Powhatan County, VA | 76 | 31 | 27.4 | $397K | +7.0% | #139 of 2,385 |
| 14Greene County, VA | 76 | 21 | 26.1 | $382K | +6.6% | #141 of 2,385 |
| 15Dinwiddie County, VA | 75 | 16 | 15.0 | $599K | +3.6% | #159 of 2,385 |
| 16Nelson County, VA | 74 | 5 | 7.9 | $1.2M | +1.2% | #176 of 2,385 |
| 17Westmoreland County, VA | 73 | 17 | 20.9 | $398K | +6.5% | #208 of 2,385 |
| 18Orange County, VA | 73 | 38 | 25.6 | $393K | +10.1% | #209 of 2,385 |
| 19Augusta County, VA | 72 | 76 | 24.5 | $367K | +1.8% | #231 of 2,385 |
| 20Appomattox County, VA | 70 | 16 | 24.1 | $337K | +6.3% | #291 of 2,385 |
| 21Manassas Park city, VA | 69 | 12 | 23.1 | $455K | −3.5% | #304 of 2,385 |
| 22King William County, VA | 69 | 17 | 23.1 | $408K | +9.5% | #307 of 2,385 |
| 23Amherst County, VA | 69 | 27 | 21.3 | $392K | +2.1% | #310 of 2,385 |
| 24Bedford County, VA | 69 | 82 | 24.8 | $371K | +4.4% | #314 of 2,385 |
| 25Southampton County, VA | 67 | 9 | 13.1 | $647K | +0.9% | #361 of 2,385 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Floyd County, VA | 67 | 14 | 21.1 | $384K | +2.1% | #371 of 2,385 |
| 27Albemarle County, VA | 67 | 133 | 29.0 | $372K | +5.1% | #374 of 2,385 |
| 28Stafford County, VA | 67 | 212 | 40.5 | $304K | +8.3% | #387 of 2,385 |
| 29Pittsylvania County, VA | 66 | 30 | 12.0 | $633K | −1.5% | #400 of 2,385 |
| 30Isle of Wight County, VA | 66 | 46 | 29.2 | $340K | +6.7% | #415 of 2,385 |
| 31Rockbridge County, VA | 65 | 11 | 11.5 | $737K | 0.0% | #443 of 2,385 |
| 32Suffolk city, VA | 65 | 120 | 31.7 | $312K | +10.4% | #464 of 2,385 |
| 33Buckingham County, VA | 64 | 10 | 15.9 | $500K | +1.9% | #479 of 2,385 |
| 34Fauquier County, VA | 64 | 102 | 38.2 | $310K | +4.8% | #498 of 2,385 |
| 35Culpeper County, VA | 64 | 68 | 35.9 | $285K | +9.3% | #507 of 2,385 |
| 36Arlington County, VA | 63 | 394 | 35.2 | $354K | +2.1% | #523 of 2,385 |
| 37Amelia County, VA | 63 | 14 | 25.8 | $327K | +2.7% | #531 of 2,385 |
| 38Warren County, VA | 62 | 48 | 31.3 | $306K | +4.8% | #567 of 2,385 |
| 39Spotsylvania County, VA | 61 | 214 | 40.8 | $268K | +10.5% | #619 of 2,385 |
| 40Sussex County, VA | 60 | 6 | 15.9 | $517K | −0.4% | #628 of 2,385 |
| 41Loudoun County, VA | 60 | 699 | 48.9 | $285K | +6.4% | #648 of 2,385 |
| 42Botetourt County, VA | 59 | 37 | 28.0 | $331K | +1.5% | #682 of 2,385 |
| 43Brunswick County, VA | 58 | 7 | 10.8 | $706K | −0.6% | #725 of 2,385 |
| 44Henry County, VA | 58 | 41 | 19.5 | $375K | −3.1% | #730 of 2,385 |
| 45Patrick County, VA | 56 | 13 | 16.7 | $468K | −0.9% | #820 of 2,385 |
| 46Lunenburg County, VA | 56 | 9 | 18.9 | $399K | +0.9% | #822 of 2,385 |
| 47Shenandoah County, VA | 56 | 52 | 29.0 | $295K | +3.6% | #829 of 2,385 |
| 48Charlotte County, VA | 55 | 7 | 14.9 | $518K | −1.2% | #869 of 2,385 |
| 49Carroll County, VA | 55 | 24 | 19.1 | $395K | +0.5% | #871 of 2,385 |
| 50Fairfax County, VA | 55 | 1,788 | 43.2 | $300K | +1.7% | #880 of 2,385 |
| 51Franklin County, VA | 55 | 75 | 32.6 | $264K | +1.9% | #896 of 2,385 |
| 52Prince William County, VA | 55 | 728 | 46.4 | $261K | +4.2% | #898 of 2,385 |
| 53Giles County, VA | 54 | 14 | 20.9 | $393K | −1.3% | #919 of 2,385 |
| 54Washington County, VA | 53 | 65 | 29.4 | $280K | 0.0% | #978 of 2,385 |
| 55Hanover County, VA | 53 | 190 | 44.5 | $247K | +5.6% | #1,002 of 2,385 |
| 56Poquoson city, VA | 53 | 22 | 46.5 | $242K | +6.6% | #1,005 of 2,385 |
| 57Alleghany County, VA | 52 | 7 | 11.0 | $692K | −4.2% | #1,026 of 2,385 |
| 58Middlesex County, VA | 52 | 12 | 25.1 | $352K | +2.2% | #1,030 of 2,385 |
| 59Smyth County, VA | 52 | 31 | 24.5 | $300K | −3.0% | #1,036 of 2,385 |
| 60York County, VA | 51 | 110 | 40.8 | $269K | +1.6% | #1,096 of 2,385 |
| 61Page County, VA | 50 | 21 | 21.2 | $367K | +0.3% | #1,146 of 2,385 |
| 62Gloucester County, VA | 50 | 52 | 34.0 | $279K | +3.6% | #1,161 of 2,385 |
| 63Campbell County, VA | 50 | 69 | 31.0 | $267K | +0.1% | #1,167 of 2,385 |
| 64Chesterfield County, VA | 50 | 669 | 47.7 | $221K | +8.7% | #1,188 of 2,385 |
| 65James City County, VA | 49 | 149 | 46.6 | $233K | +6.2% | #1,230 of 2,385 |
| 66Halifax County, VA | 48 | 40 | 29.4 | $254K | −1.4% | #1,271 of 2,385 |
| 67Dickenson County, VA | 47 | 6 | 10.1 | $688K | −6.0% | #1,303 of 2,385 |
| 68Alexandria city, VA | 47 | 353 | 46.4 | $249K | +1.0% | #1,332 of 2,385 |
| 69Pulaski County, VA | 46 | 41 | 28.4 | $287K | −0.6% | #1,386 of 2,385 |
| 70Nottoway County, VA | 45 | 17 | 30.3 | $259K | +1.0% | #1,443 of 2,385 |
| 71Northampton County, VA | 45 | 18 | 33.1 | $257K | −2.8% | #1,446 of 2,385 |
| 72Wise County, VA | 45 | 39 | 28.0 | $256K | −3.5% | #1,450 of 2,385 |
| 73Lee County, VA | 44 | 16 | 18.8 | $367K | −2.1% | #1,503 of 2,385 |
| 74Russell County, VA | 44 | 27 | 25.3 | $294K | −1.7% | #1,504 of 2,385 |
| 75Lancaster County, VA | 44 | 18 | 31.6 | $277K | +0.9% | #1,507 of 2,385 |
| 76Scott County, VA | 43 | 19 | 20.8 | $341K | −1.8% | #1,553 of 2,385 |
| 77Montgomery County, VA | 42 | 115 | 31.1 | $286K | −1.2% | #1,610 of 2,385 |
| 78Accomack County, VA | 42 | 50 | 34.6 | $231K | +1.4% | #1,621 of 2,385 |
| 79Portsmouth city, VA | 38 | 156 | 38.7 | $205K | −1.2% | #1,816 of 2,385 |
| 80Radford city, VA | 38 | 21 | 37.9 | $202K | +7.0% | #1,819 of 2,385 |
| 81Fairfax city, VA | 38 | 127 | 138.7 | $88K | +10.8% | #1,839 of 2,385 |
| 82Chesapeake city, VA | 36 | 503 | 53.7 | $190K | +2.3% | #1,912 of 2,385 |
| 83Wythe County, VA | 35 | 41 | 32.7 | $235K | −1.2% | #1,939 of 2,385 |
| 84Henrico County, VA | 35 | 741 | 53.9 | $186K | +2.3% | #1,962 of 2,385 |
| 85Mecklenburg County, VA | 34 | 55 | 40.5 | $194K | +1.5% | #1,996 of 2,385 |
| 86Manassas city, VA | 34 | 116 | 81.7 | $136K | +3.9% | #2,017 of 2,385 |
| 87Fredericksburg city, VA | 34 | 214 | 182.6 | $54K | +8.6% | #2,021 of 2,385 |
| 88Falls Church city, VA | 33 | 82 | 130.7 | $99K | +3.3% | #2,050 of 2,385 |
| 89Hopewell city, VA | 32 | 32 | 34.6 | $222K | +1.1% | #2,059 of 2,385 |
| 90Roanoke County, VA | 32 | 185 | 46.6 | $203K | +0.2% | #2,063 of 2,385 |
| 91Richmond city, VA | 31 | 481 | 46.1 | $187K | +4.6% | #2,107 of 2,385 |
| 92Buchanan County, VA | 29 | 18 | 23.9 | $279K | −8.7% | #2,144 of 2,385 |
| 93Hampton city, VA | 29 | 286 | 49.3 | $173K | 0.0% | #2,157 of 2,385 |
| 94Prince Edward County, VA | 29 | 36 | 47.1 | $169K | +2.3% | #2,159 of 2,385 |
| 95Waynesboro city, VA | 27 | 51 | 51.8 | $156K | +7.5% | #2,204 of 2,385 |
| 96Williamsburg city, VA | 26 | 28 | 55.8 | $162K | +2.6% | #2,215 of 2,385 |
| 97Tazewell County, VA | 25 | 75 | 46.0 | $159K | −4.4% | #2,231 of 2,385 |
| 98Norfolk city, VA | 24 | 389 | 41.0 | $208K | −2.9% | #2,242 of 2,385 |
| 99Virginia Beach city, VA | 24 | 1,156 | 64.3 | $157K | −1.3% | #2,247 of 2,385 |
| 100Colonial Heights city, VA | 23 | 83 | 110.2 | $81K | +3.2% | #2,270 of 2,385 |
| 101Staunton city, VA | 22 | 67 | 59.2 | $138K | +3.8% | #2,283 of 2,385 |
| 102Danville city, VA | 20 | 132 | 69.2 | $102K | −2.2% | #2,307 of 2,385 |
| 103Petersburg city, VA | 19 | 95 | 62.8 | $114K | +1.0% | #2,316 of 2,385 |
| 104Salem city, VA | 19 | 80 | 78.0 | $112K | +1.7% | #2,317 of 2,385 |
| 105Martinsville city, VA | 19 | 72 | 126.1 | $58K | +2.8% | #2,318 of 2,385 |
| 106Lynchburg city, VA | 18 | 241 | 84.0 | $95K | +3.0% | #2,324 of 2,385 |
| 107Essex County, VA | 17 | 22 | 49.5 | $159K | +0.5% | #2,331 of 2,385 |
| 108Newport News city, VA | 16 | 412 | 54.1 | $156K | −1.5% | #2,338 of 2,385 |
| 109Winchester city, VA | 16 | 162 | 141.0 | $59K | +1.0% | #2,341 of 2,385 |
| 110Charlottesville city, VA | 15 | 166 | 83.8 | $112K | −4.4% | #2,345 of 2,385 |
| 111Roanoke city, VA | 14 | 208 | 47.7 | $162K | −0.8% | #2,348 of 2,385 |
| 112Harrisonburg city, VA | 10 | 123 | 70.9 | $116K | −1.7% | #2,371 of 2,385 |
| 113Bristol city, VA | 7 | 66 | 91.3 | $81K | −5.2% | #2,380 of 2,385 |
| Grayson County, VA | Not scored | 3 | 4.7 | $1.5M | −0.3% | |
| Greensville County, VA | Not scored | 1 | 3.1 | $2.4M | −1.8% | |
| Cumberland County, VA | Not scored | 3 | 7.5 | $1.1M | +6.9% | |
| Richmond County, VA | Not scored | 16 | 50.4 | $165K | +4.2% | |
| Mathews County, VA | Not scored | 6 | 15.0 | $602K | +0.1% | |
| Franklin city, VA | Not scored | 26 | 75.3 | $103K | +4.1% | |
| Lexington city, VA | Not scored | 19 | 86.9 | $102K | +6.2% | |
| Rappahannock County, VA | Not scored | 6 | 20.1 | $511K | +1.6% | |
| Galax city, VA | Not scored | 23 | 83.2 | $89K | −0.7% | |
| King and Queen County, VA | Not scored | 5 | 16.7 | $504K | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 9 | 35.2 | $204K | +0.9% | |
| Surry County, VA | Not scored | 1 | 3.5 | $2.5M | +0.8% | |
| Bland County, VA | Not scored | 3 | 12.6 | $639K | −1.7% | |
| Covington city, VA | Not scored | 13 | 50.5 | $129K | −1.2% | |
| Emporia city, VA | Not scored | 18 | 83.4 | $91K | −4.4% | |
| Craig County, VA | Not scored | 2 | 11.5 | $755K | −1.6% | |
| Bath County, VA | Not scored | 9 | 49.4 | $165K | −2.6% | |
| Norton city, VA | Not scored | 18 | 112.1 | $59K | −5.5% | |
| Highland County, VA | Not scored | 1 | 10.0 | $813K | +3.4% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Virginia?
There are 14,639 salons, barbers and spas on map listings in Virginia as of September 2026. 2,336 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,756 businesses with payroll classed as personal care services in 2023, up 13.1% from 2019. Another 32,125 one-person businesses have no payroll, by official counts.
How much do households in Virginia spend on personal care products and services?
About $3.4B a year, or $1,023 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 14,639 salons, barbers and spas on map listings, it comes to $235K per business. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for salons, barbers and spas?
Virginia has 43.5 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $235K, 11% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Virginia would have about 16,194, against 14,639 on map listings. There is one business with payroll in the industry for every 708 households, against one for every 804 across the U.S. The official count rose 13.1% from 2019 to 2023, against +14.1% for the U.S.
Which market in Virginia has the highest market score for salons, barbers and spas?
Among 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 65 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 76 (high). Among 113 scored counties in Virginia, Goochland County scores highest, at 97 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 49 for salons, barbers and spas (lower middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Virginia
Related business types in Virginia
- Hair salons7,392 listings
- Barbershops1,596 listings
- Nail salons2,029 listings
- Spas and skin care3,359 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.