County profile · Virginia
Spotsylvania County, VA market data
Population, household spending and competition for 56 business types in Spotsylvania County, each scored against other counties.
- Population, 2025
- 155,388
- +10.5% since 2020
- Households
- 52,481
- Median household income
- $112,738
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $404,900
- Jobs located here
- 40,183
- Highest market score
- 95
- Insurance agencies, #19 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Spotsylvania County by name and distance, and the households and spending within reach. Or open the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 155,388 people live in Spotsylvania County, in 52,481 households. Population estimates put the population change in Spotsylvania County from 2020 to 2025 at +10.5%, faster than the U.S. (+3.1%). The median household income in Spotsylvania County is $112,738 a year, 40% above the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Spotsylvania County spend the most on vehicle insurance (an index of 156, where 100 is the U.S. average) and the least on medical and dental services (104, still above the U.S.).
The highest Groundwork market scores in Spotsylvania County are for insurance agencies (95), coffee shops and cafes (92) and gas stations (92). Spotsylvania County ranks #19 of 2,272 scored counties for insurance agencies.
Spotsylvania County is part of the Washington-Arlington-Alexandria metro area. For its number of households, Spotsylvania County has the most map listings, relative to the U.S., for pest control companies (93% above the U.S. rate) and the fewest for coffee shops and cafes (54% below the U.S. rate).
All 56 business types in Spotsylvania County
Highest Groundwork market score first. Each score compares Spotsylvania County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #19 of 2,272 | 44 | 8.4 | $3.6M | 289 | 30 |
| Coffee shops and cafes | 92 | #15 of 2,063 | 27 | 5.1 | $9.1M | 247 | 18 |
| Gas stations | 92 | #17 of 2,358 | 52 | 9.9 | $3.6M | 152 | 38 |
| Laundromats | 90 | #14 of 785 | 5 | 1.0 | $24.2M | 193 | Under 3 |
| Yoga, Pilates and fitness studios | 89 | #2 of 777 | 6 | 1.1 | $9.1M | 224 | 8 |
| Gyms | 89 | #20 of 1,792 | 33 | 6.3 | $1.7M | 127 | 8 |
| Bakeries and dessert shops | 89 | #24 of 1,889 | 37 | 7.1 | $6.7M | 161 | 18 |
| Chiropractors | 85 | #21 of 1,490 | 20 | 3.8 | $3.5M | 147 | 8 |
| Veterinarians | 85 | #41 of 1,485 | 15 | 2.9 | $4M | 147 | 14 |
| Sit-down restaurants | 84 | #76 of 2,405 | 227 | 43.3 | $1.1M | 164 | 80 |
| Restaurants and cafes | 83 | #88 of 2,405 | 402 | 76.6 | $614K | 166 | 205 |
| Physical therapy | 81 | #51 of 1,422 | 22 | 4.2 | $3.2M | 133 | 12 |
| Gyms, studios and classes | 81 | #62 of 2,088 | 71 | 13.5 | $770K | 116 | 14 |
| Roofing and gutters | 80 | #58 of 1,177 | 22 | 4.2 | $8.3M | 98 | 7 |
| Collision repair and body shops | 80 | #73 of 1,327 | 16 | 3.0 | $3.8M | 125 | 12 |
| Mortgage brokers and lenders | 79 | #40 of 887 | 13 | 2.5 | Index only | 183 | 7 |
| Grocery stores | 79 | #224 of 2,070 | 33 | 6.3 | $10.9M | 117 | 20 |
| Pet businesses | 78 | #108 of 2,200 | 55 | 10.5 | $1.1M | 124 | 31 |
| Pizza | 78 | #118 of 2,090 | 36 | 6.9 | $6.9M | 135 | 105 |
| Pet grooming and boarding | 76 | #107 of 1,461 | 22 | 4.2 | $2.7M | 107 | 12 |
| Spas and skin care | 76 | #112 of 1,769 | 44 | 8.4 | $1.3M | 149 | 10 |
| Pet stores | 75 | #104 of 974 | 12 | 2.3 | $5M | 110 | 5 |
| Optometrists and eye care | 73 | #150 of 1,302 | 17 | 3.2 | $4.1M | 132 | 10 |
| Primary care and pediatrics | 73 | #202 of 1,656 | 28 | 5.3 | $2.5M | 141 | 65 |
| Grocery and convenience stores | 73 | #365 of 2,402 | 103 | 19.6 | $3.5M | 103 | 39 |
| Hair salons | 72 | #238 of 2,339 | 94 | 17.9 | $610K | 142 | 37 |
| Martial arts and dance studios | 71 | #157 of 1,334 | 32 | 6.1 | $1.7M | 85 | 6 |
| Fast food and sandwich shops | 71 | #337 of 2,222 | 74 | 14.1 | $3.3M | 109 | 105 |
| Property management | 70 | #148 of 910 | 16 | 3.0 | Index only | 104 | 17 |
| Auto repair shops | 70 | #356 of 2,378 | 135 | 25.7 | $456K | 103 | 49 |
| Clothing and shoe stores | 69 | #413 of 2,087 | 70 | 13.3 | $1.7M | 136 | 39 |
| Pest control | 67 | #133 of 699 | 14 | 2.7 | $6.7M | 65 | 5 |
| Electricians | 67 | #221 of 1,160 | 18 | 3.4 | $10.1M | 84 | 36 |
| Landscaping and lawn care | 67 | #312 of 1,493 | 38 | 7.2 | $2.5M | 84 | 56 |
| Car washes and detailing | 66 | #321 of 1,451 | 23 | 4.4 | $2.7M | 106 | 12 |
| Child care and preschools | 66 | #362 of 1,611 | 30 | 5.7 | $1.1M | 114 | 46 |
| Clothing, shoes and laundry | 66 | #500 of 2,210 | 101 | 19.2 | $1.2M | 136 | 47 |
| Doctors, dentists and clinics | 66 | #505 of 2,394 | 296 | 56.4 | $238K | 156 | 142 |
| Convenience stores | 65 | #601 of 2,261 | 63 | 12.0 | $5.7M | 73 | 19 |
| Auto repair and car care | 63 | #640 of 2,401 | 233 | 44.4 | $264K | 98 | 85 |
| Tire shops | 61 | #503 of 1,530 | 29 | 5.5 | $2.1M | 85 | 12 |
| Salons, barbers and spas | 61 | #619 of 2,385 | 214 | 40.8 | $268K | 126 | 72 |
| Dentists and orthodontists | 60 | #585 of 1,886 | 60 | 11.4 | $1.2M | 119 | 43 |
| Home repair trades | 59 | #636 of 2,057 | 90 | 17.1 | $2M | 83 | 99 |
| Barbershops | 58 | #502 of 1,356 | 35 | 6.7 | $1.6M | 87 | 4 |
| HVAC and plumbing | 57 | #620 of 1,707 | 50 | 9.5 | $3.6M | 77 | 56 |
| Lawn, cleaning and pest control | 55 | #699 of 1,771 | 73 | 13.9 | $1.3M | 76 | 97 |
| House cleaning | 52 | #377 of 847 | 21 | 4.0 | $4.4M | 69 | 36 |
| Nail salons | 52 | #633 of 1,328 | 37 | 7.1 | $1.6M | 93 | 21 |
| Dry cleaners | 49 | #278 of 507 | 10 | 1.9 | $12.1M | 77 | 8 |
| Real estate | 49 | #1,156 of 2,229 | 216 | 41.2 | Index only | 99 | 115 |
| Real estate agents and brokers | 47 | #1,246 of 2,176 | 183 | 34.9 | Index only | 93 | 73 |
| Funeral homes | Not scored | Not scored | 4 | 0.8 | $1.7M | 251 | 5 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 88 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $15.4M | 112 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $23.5M | 96 | 4 |
Household spending in Spotsylvania County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $61.5M | $1,173 | 122 |
| Gasoline and other fuels | $189M | $3,602 | 139 |
| Food away from home | $246.9M | $4,704 | 116 |
| Groceries | $360.1M | $6,862 | 109 |
| Personal care products and services | $57.4M | $1,093 | 109 |
| Child care and other personal services | $34.3M | $653 | 112 |
| Memberships, classes and admissions | $54.7M | $1,041 | 106 |
| Medical and dental services | $70.5M | $1,343 | 104 |
| Pets | $59.9M | $1,141 | 125 |
| Clothing, shoes and related services | $120.8M | $2,301 | 112 |
| Vehicle insurance | $159.8M | $3,045 | 156 |
| Home repairs, maintenance and insurance | $182M | $3,468 | 115 |
| Lawn care, cleaning and other household services | $93.2M | $1,777 | 126 |
| Rent and homeowner costs | $928.3M | $17,689 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Spotsylvania County
- Population, 2025 estimate
- 155,388+10.5% since 2020
- Households
- 52,481
- Median age
- 39.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 402 sq. mi.
- People per square mile
- 365
- Median household income
- $112,738+27.2% vs. 2015–2019, before inflation
- Average household income
- $133,558
- Median home value
- $404,900
- Jobs located here
- 40,183
- Daytime population
- 124,545Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Spotsylvania County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- King George County, VA27,896 people
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- Prince William County, VA488,880 people
Questions
How fast is Spotsylvania County, VA growing?
Population estimates put Spotsylvania County at 155,388 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 52,481 households. Against the 2015–2019 survey, median household income rose 27.2%, before inflation.
How much do households in Spotsylvania County, VA spend?
Households in Spotsylvania County spend about $928.3M a year on rent and homeowner costs, $360.1M on groceries and $246.9M on food away from home. Relative to the U.S., household spending in Spotsylvania County runs highest on vehicle insurance (an index of 156, where 100 is the U.S. average) and lowest on medical and dental services (104, still above the U.S.).
Which business types have the highest market scores in Spotsylvania County, VA?
Of the business types scored in Spotsylvania County, insurance agencies (95), coffee shops and cafes (92) and gas stations (92) have the highest Groundwork market scores. For insurance agencies, that ranks #19 of 2,272 scored counties.
How does Spotsylvania County, VA compare with the U.S.?
Median household income in Spotsylvania County is $112,738, 40% above the U.S. median of $80,734. The population rose 10.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $404,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (93% above the U.S. rate) and lowest for coffee shops and cafes (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Spotsylvania County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Spotsylvania County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Spotsylvania County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Spotsylvania County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.