County profile · Virginia
Hampton city, VA market data
Population, household spending and competition for 56 business types in Hampton city, each scored against other counties.
- Population, 2025
- 137,315
- 0.0% since 2020
- Households
- 58,057
- Median household income
- $69,621
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $245,700
- Jobs located here
- 49,061
- Highest market score
- 75
- Pet businesses, #153 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Hampton city by name and distance, and the households and spending within reach. Or open the report at the center of Hampton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 137,315 people live in Hampton city, in 58,057 households. Population estimates show Hampton city held about level from 2020 to 2025, against +3.1% for the U.S. The median household income in Hampton city is $69,621 a year, 14% below the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hampton city spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in Hampton city are for pet businesses (75), veterinarians (75) and insurance agencies (75). Hampton city ranks #153 of 2,200 scored counties for pet businesses.
Hampton city is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Hampton city has the most map listings, relative to the U.S., for barbershops (58% above the U.S. rate) and the fewest for chiropractors (69% below the U.S. rate).
All 56 business types in Hampton city
Highest Groundwork market score first. Each score compares Hampton city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 75 | #153 of 2,200 | 31 | 5.3 | $1.6M | 181 | 19 |
| Veterinarians | 75 | #170 of 1,485 | 11 | 1.9 | $4.5M | 164 | 8 |
| Insurance agencies | 75 | #330 of 2,272 | 47 | 8.1 | $2.8M | 227 | 23 |
| Electricians | 71 | #145 of 1,160 | 9 | 1.6 | $17.6M | 147 | 12 |
| Pet grooming and boarding | 71 | #202 of 1,461 | 15 | 2.6 | $3.3M | 129 | 7 |
| Coffee shops and cafes | 71 | #260 of 2,063 | 26 | 4.5 | $8M | 215 | 18 |
| Landscaping and lawn care | 70 | #245 of 1,493 | 20 | 3.4 | $4.1M | 139 | 36 |
| HVAC and plumbing | 69 | #224 of 1,707 | 20 | 3.4 | $7.9M | 167 | 39 |
| Chiropractors | 69 | #238 of 1,490 | 10 | 1.7 | $6.2M | 259 | 4 |
| Bakeries and dessert shops | 69 | #279 of 1,889 | 27 | 4.7 | $7.7M | 185 | 21 |
| Home repair trades | 68 | #267 of 2,057 | 50 | 8.6 | $3.2M | 130 | 59 |
| Grocery stores | 68 | #449 of 2,070 | 23 | 4.0 | $14.8M | 159 | 19 |
| Gas stations | 67 | #476 of 2,358 | 41 | 7.1 | $3.8M | 160 | 39 |
| Lawn, cleaning and pest control | 65 | #337 of 1,771 | 37 | 6.4 | $2.2M | 131 | 69 |
| Real estate agents and brokers | 63 | #425 of 2,176 | 75 | 12.9 | Index only | 206 | 28 |
| Pest control | 62 | #189 of 699 | 5 | 0.9 | $16.3M | 160 | Under 3 |
| Yoga, Pilates and fitness studios | 57 | #242 of 777 | 5 | 0.9 | $7.6M | 186 | 15 |
| Funeral homes | 56 | #551 of 1,472 | 7 | 1.2 | $1M | 147 | 7 |
| Real estate | 55 | #809 of 2,229 | 93 | 16.0 | Index only | 209 | 72 |
| Roofing and gutters | 53 | #531 of 1,177 | 21 | 3.6 | $7.5M | 89 | 8 |
| Restaurants and cafes | 53 | #1,040 of 2,405 | 466 | 80.3 | $445K | 120 | 236 |
| Collision repair and body shops | 52 | #607 of 1,327 | 13 | 2.2 | $3.7M | 120 | 13 |
| Pizza | 52 | #927 of 2,090 | 34 | 5.9 | $6.1M | 120 | 123 |
| House cleaning | 51 | #389 of 847 | 12 | 2.1 | $6.8M | 106 | 33 |
| Sit-down restaurants | 50 | #1,166 of 2,405 | 279 | 48.1 | $743K | 112 | 93 |
| Physical therapy | 49 | #739 of 1,422 | 28 | 4.8 | $2.2M | 92 | 13 |
| Dentists and orthodontists | 48 | #1,002 of 1,886 | 50 | 8.6 | $1.2M | 126 | 34 |
| Property management | 47 | #486 of 910 | 12 | 2.1 | Index only | 126 | 28 |
| Primary care and pediatrics | 47 | #934 of 1,656 | 34 | 5.9 | $1.8M | 102 | 57 |
| Gyms | 47 | #1,021 of 1,792 | 31 | 5.3 | $1.2M | 94 | 15 |
| Grocery and convenience stores | 47 | #1,309 of 2,402 | 101 | 17.4 | $3.4M | 99 | 59 |
| Child care and preschools | 46 | #934 of 1,611 | 33 | 5.7 | $716K | 71 | 26 |
| Spas and skin care | 46 | #1,021 of 1,769 | 54 | 9.3 | $916K | 105 | 8 |
| Auto repair shops | 44 | #1,476 of 2,378 | 112 | 19.3 | $431K | 97 | 47 |
| Gyms, studios and classes | 43 | #1,377 of 2,088 | 59 | 10.2 | $642K | 97 | 25 |
| Auto repair and car care | 43 | #1,504 of 2,401 | 188 | 32.4 | $257K | 96 | 72 |
| Laundromats | 42 | #480 of 785 | 8 | 1.4 | $13M | 104 | 5 |
| Car washes and detailing | 42 | #928 of 1,451 | 21 | 3.6 | $2.3M | 91 | 9 |
| Martial arts and dance studios | 41 | #911 of 1,334 | 23 | 4.0 | $1.6M | 82 | 10 |
| Clothing and shoe stores | 41 | #1,359 of 2,087 | 81 | 14.0 | $1.3M | 101 | 37 |
| Optometrists and eye care | 40 | #906 of 1,302 | 21 | 3.6 | $2.9M | 94 | 11 |
| Clothing, shoes and laundry | 39 | #1,546 of 2,210 | 112 | 19.3 | $925K | 105 | 47 |
| Hair salons | 38 | #1,738 of 2,339 | 137 | 23.6 | $361K | 84 | 23 |
| Doctors, dentists and clinics | 38 | #1,769 of 2,394 | 398 | 68.6 | $156K | 102 | 119 |
| Fast food and sandwich shops | 36 | #1,636 of 2,222 | 85 | 14.6 | $2.4M | 80 | 123 |
| Tire shops | 35 | #1,141 of 1,530 | 26 | 4.5 | $1.9M | 74 | 10 |
| Convenience stores | 34 | #1,671 of 2,261 | 67 | 11.5 | $5.1M | 64 | 40 |
| Dry cleaners | 32 | #422 of 507 | 9 | 1.6 | $11.5M | 73 | 5 |
| Salons, barbers and spas | 29 | #2,157 of 2,385 | 286 | 49.3 | $173K | 81 | 48 |
| Nail salons | 26 | #1,189 of 1,328 | 40 | 6.9 | $1.2M | 74 | 15 |
| Barbershops | 20 | #1,227 of 1,356 | 49 | 8.4 | $1M | 54 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.7 | Index only | 540 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $12.1M | 88 | 4 |
| Pet stores | Not scored | Not scored | 4 | 0.7 | $12.3M | 272 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $61.9M | Too few | Under 3 |
Household spending in Hampton city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.2M | $831 | 87 |
| Gasoline and other fuels | $156.6M | $2,697 | 104 |
| Food away from home | $207.3M | $3,571 | 88 |
| Groceries | $339.6M | $5,849 | 93 |
| Personal care products and services | $49.5M | $852 | 85 |
| Child care and other personal services | $23.6M | $407 | 70 |
| Memberships, classes and admissions | $37.9M | $652 | 66 |
| Medical and dental services | $61.9M | $1,066 | 83 |
| Pets | $49.2M | $847 | 93 |
| Clothing, shoes and related services | $103.6M | $1,785 | 87 |
| Vehicle insurance | $133.8M | $2,305 | 118 |
| Home repairs, maintenance and insurance | $158.5M | $2,729 | 90 |
| Lawn care, cleaning and other household services | $81.6M | $1,406 | 99 |
| Rent and homeowner costs | $842.8M | $14,516 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hampton city
- Population, 2025 estimate
- 137,3150.0% since 2020
- Households
- 58,057
- Median age
- 38.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 52 sq. mi.
- People per square mile
- 2,673
- Median household income
- $69,621+23.7% vs. 2015–2019, before inflation
- Average household income
- $87,727
- Median home value
- $245,700
- Jobs located here
- 49,061
- Daytime population
- 130,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hampton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hampton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Poquoson city, VA12,639 people
- Newport News city, VA184,216 people
- York County, VA71,005 people
- Norfolk city, VA233,596 people
- Portsmouth city, VA97,190 people
- Isle of Wight County, VA39,974 people
- Chesapeake city, VA252,583 people
- Suffolk city, VA98,796 people
Questions
How fast is Hampton city, VA growing?
Population estimates put Hampton city at 137,315 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 58,057 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Hampton city, VA spend?
Households in Hampton city spend about $842.8M a year on rent and homeowner costs, $339.6M on groceries and $207.3M on food away from home. Relative to the U.S., household spending in Hampton city runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in Hampton city, VA?
Of the business types scored in Hampton city, pet businesses (75), veterinarians (75) and insurance agencies (75) have the highest Groundwork market scores. For pet businesses, that ranks #153 of 2,200 scored counties.
How does Hampton city, VA compare with the U.S.?
Median household income in Hampton city is $69,621, 14% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $245,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (58% above the U.S. rate) and lowest for chiropractors (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Hampton city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hampton city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Hampton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hampton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.