County profile · Virginia
Nottoway County, VA market data
Population, household spending and competition for 56 business types in Nottoway County, each scored against other counties.
- Population, 2025
- 15,796
- +1.0% since 2020
- Households
- 5,611
- Median household income
- $63,261
- +38.9% vs. 2015–2019, before inflation
- Median home value
- $167,500
- Jobs located here
- 5,560
- Highest market score
- 56
- Pet businesses, #809 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Nottoway County by name and distance, and the households and spending within reach. Or open the report at the center of Nottoway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,796 people live in Nottoway County, in 5,611 households. Population estimates put the population change in Nottoway County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The median household income in Nottoway County is $63,261 a year, 22% below the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Nottoway County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Nottoway County are for pet businesses (56), real estate agents and brokers (54) and hair salons (54). Nottoway County ranks #809 of 2,200 scored counties for pet businesses.
For its number of households, Nottoway County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Nottoway County
Highest Groundwork market score first. Each score compares Nottoway County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 56 | #809 of 2,200 | 5 | 8.9 | $862K | 98 | Under 3 |
| Real estate agents and brokers | 54 | #813 of 2,176 | 7 | 12.5 | Index only | 200 | Under 3 |
| Hair salons | 54 | #938 of 2,339 | 7 | 12.5 | $629K | 146 | 3 |
| Insurance agencies | 54 | #989 of 2,272 | 10 | 17.8 | $1.5M | 122 | 6 |
| Clothing, shoes and laundry | 53 | #988 of 2,210 | 6 | 10.7 | $1.5M | 175 | Under 3 |
| Doctors, dentists and clinics | 52 | #1,083 of 2,394 | 24 | 42.8 | $232K | 152 | 9 |
| Real estate | 51 | #1,027 of 2,229 | 9 | 16.0 | Index only | 195 | Under 3 |
| Salons, barbers and spas | 45 | #1,443 of 2,385 | 17 | 30.3 | $259K | 122 | 4 |
| Restaurants and cafes | 38 | #1,685 of 2,405 | 49 | 87.3 | $375K | 101 | 25 |
| Coffee shops and cafes | 37 | #1,510 of 2,063 | 5 | 8.9 | $3.7M | 99 | Under 3 |
| Auto repair shops | 37 | #1,771 of 2,378 | 13 | 23.2 | $415K | 93 | 8 |
| Fast food and sandwich shops | 35 | #1,666 of 2,222 | 7 | 12.5 | $2.6M | 86 | 12 |
| Sit-down restaurants | 34 | #1,865 of 2,405 | 26 | 46.3 | $707K | 107 | 13 |
| Pizza | 32 | #1,721 of 2,090 | 5 | 8.9 | $3.7M | 72 | 12 |
| Auto repair and car care | 32 | #1,951 of 2,401 | 24 | 42.8 | $225K | 84 | 11 |
| Dentists and orthodontists | 31 | #1,603 of 1,886 | 5 | 8.9 | $1.1M | 113 | 6 |
| Home repair trades | 31 | #1,811 of 2,057 | 7 | 12.5 | $2M | 82 | 12 |
| Gas stations | 30 | #1,974 of 2,358 | 17 | 30.3 | $1M | 44 | 11 |
| Convenience stores | 26 | #1,912 of 2,261 | 9 | 16.0 | $3.5M | 44 | Under 3 |
| Grocery and convenience stores | 26 | #2,077 of 2,402 | 17 | 30.3 | $1.8M | 54 | 5 |
| Funeral homes | 24 | #1,343 of 1,472 | 5 | 8.9 | $173K | 26 | 3 |
| Primary care and pediatrics | 24 | #1,492 of 1,656 | 5 | 8.9 | $1.1M | 63 | Under 3 |
| Bakeries and dessert shops | 24 | #1,756 of 1,889 | 6 | 10.7 | $3.1M | 74 | Under 3 |
| Gyms | 17 | #1,703 of 1,792 | 5 | 8.9 | $615K | 47 | Under 3 |
| Barbershops | 16 | #1,265 of 1,356 | 5 | 8.9 | $881K | 47 | Under 3 |
| Gyms, studios and classes | 16 | #2,009 of 2,088 | 9 | 16.0 | $341K | 52 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 7.1 | $2.3M | 182 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 7.1 | $7.8M | 84 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 7.1 | $768K | 38 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 7.1 | $1.1M | 126 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 5.3 | $4.6M | 97 | 7 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 5.3 | $2.4M | 145 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.3 | $4.6M | 55 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.3 | $1.8M | 72 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.6 | $2.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.6 | $3.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.6 | $2.8M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 3.6 | Index only | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.8 | $5.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.8 | $1.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.8 | $5.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.8 | $13.9M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $9.2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.8 | $4.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.8 | $5.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $5.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.8 | $7.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Nottoway County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.4M | $961 | 100 |
| Gasoline and other fuels | $17.8M | $3,180 | 123 |
| Food away from home | $18.4M | $3,276 | 80 |
| Groceries | $31.2M | $5,565 | 88 |
| Personal care products and services | $4.4M | $785 | 78 |
| Child care and other personal services | $1.9M | $345 | 59 |
| Memberships, classes and admissions | $3.1M | $548 | 56 |
| Medical and dental services | $5.6M | $993 | 77 |
| Pets | $4.3M | $768 | 85 |
| Clothing, shoes and related services | $9.2M | $1,647 | 80 |
| Vehicle insurance | $15.3M | $2,726 | 139 |
| Home repairs, maintenance and insurance | $13.9M | $2,477 | 82 |
| Lawn care, cleaning and other household services | $7.3M | $1,299 | 92 |
| Rent and homeowner costs | $76.1M | $13,570 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nottoway County
- Population, 2025 estimate
- 15,796+1.0% since 2020
- Households
- 5,611
- Median age
- 42.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 312 sq. mi.
- People per square mile
- 50
- Median household income
- $63,261+38.9% vs. 2015–2019, before inflation
- Average household income
- $74,152
- Median home value
- $167,500
- Jobs located here
- 5,560
- Daytime population
- 14,739Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nottoway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nottoway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Lunenburg County, VA12,016 people
- Amelia County, VA13,462 people
- Prince Edward County, VA21,996 people
- Cumberland County, VA9,818 people
- Dinwiddie County, VA28,191 people
- Powhatan County, VA31,555 people
- Brunswick County, VA15,841 people
- Charlotte County, VA11,422 people
Questions
How fast is Nottoway County, VA growing?
Population estimates put Nottoway County at 15,796 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 5,611 households. Against the 2015–2019 survey, median household income rose 38.9%, before inflation.
How much do households in Nottoway County, VA spend?
Households in Nottoway County spend about $76.1M a year on rent and homeowner costs, $31.2M on groceries and $18.4M on food away from home. Relative to the U.S., household spending in Nottoway County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Nottoway County, VA?
Of the business types scored in Nottoway County, pet businesses (56), real estate agents and brokers (54) and hair salons (54) have the highest Groundwork market scores. For pet businesses, that ranks #809 of 2,200 scored counties.
How does Nottoway County, VA compare with the U.S.?
Median household income in Nottoway County is $63,261, 22% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $167,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Nottoway County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nottoway County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nottoway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nottoway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.