Market rankings · Virginia
Spas and skin care studios in Virginia
Markets across Virginia ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 3,359
- 345 chain locations (10%)
- Official establishments
- 901
- +28.9% since 2019
- Household spending a year
- $3.4B
- On personal care products and services
- Listings per 10k households
- 10.0
- 13% below the U.S.
- Spending per listing
- $1M
- 17% above the U.S.
- Rank among states
- #21 of 51
- Market score 53 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,359 spas and skin care studios in Virginia. 345 of them (10%) are chain locations, against 10% across the U.S. That is 10.0 per 10,000 households, 13% below the U.S. rate of 11.5.
At $1,023 per household (2% above the U.S. average), households in Virginia spend about $3.4B a year on personal care products and services. That works out to $1M per studio, 17% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Virginia was 901 in 2023, up 28.9% from 2019. That is one for every 3,736 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 66 SBA-backed loans worth $25.4M have gone to businesses classed as other personal care services in Virginia.
Among the 50 states and DC, Virginia ranks #21 for spas and skin care studios, with a Groundwork market score of 53 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest (64). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (77).
Every market in Virginia for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 1Winchester, VA-WV | 61 | 54 | 9.7 | $984K | +6.5% | #90 of 387 |
| 2Charlottesville, VA | 59 | 84 | 9.3 | $1.1M | +3.1% | #105 of 387 |
| 3Staunton-Stuarts Draft, VA | 59 | 46 | 8.8 | $980K | +3.2% | #108 of 387 |
| 4Richmond, VA | 57 | 500 | 9.4 | $1M | +5.5% | #120 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 56 | 42 | 6.0 | $1.4M | −0.1% | #128 of 387 |
| 6Lynchburg, VA | 51 | 91 | 8.8 | $963K | +2.9% | #183 of 387 |
| 7Harrisonburg, VA | 46 | 38 | 7.6 | $1.2M | +3.5% | #223 of 387 |
| Kingsport-Bristol, TN-VA | 45 | 113 | 8.6 | $920K | +2.3% | #233 of 387 |
| 8Roanoke, VA | 42 | 105 | 8.0 | $1.1M | +0.4% | #260 of 387 |
| 9Virginia Beach-Chesapeake-Norfolk, VA-NC | 37 | 747 | 10.6 | $897K | +0.9% | #313 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 77 | 9 | 6.1 | $1.7M | +10.1% | #20 of 504 |
| 2Danville, VA | 39 | 31 | 7.0 | $1M | −1.7% | #379 of 504 |
| 3Martinsville, VA | 21 | 21 | 7.8 | $930K | −1.9% | #481 of 504 |
| Bluefield, WV-VA | 20 | 32 | 7.9 | $946K | −3.8% | #484 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $2.1M | +21.2% | #1 of 1,769 |
| 2King George County, VA | 91 | 6 | 5.9 | $1.9M | +10.5% | #8 of 1,769 |
| 3Louisa County, VA | 89 | 5 | 3.2 | $3M | +13.6% | #13 of 1,769 |
| 4Frederick County, VA | 89 | 15 | 4.2 | $2.4M | +8.8% | #14 of 1,769 |
| 5Powhatan County, VA | 87 | 7 | 6.2 | $1.8M | +7.0% | #18 of 1,769 |
| 6Suffolk city, VA | 80 | 22 | 5.8 | $1.7M | +10.4% | #64 of 1,769 |
| 7Rockingham County, VA | 79 | 15 | 4.6 | $2M | +6.6% | #70 of 1,769 |
| 8Orange County, VA | 78 | 9 | 6.1 | $1.7M | +10.1% | #89 of 1,769 |
| 9Isle of Wight County, VA | 77 | 11 | 7.0 | $1.4M | +6.7% | #101 of 1,769 |
| 10Spotsylvania County, VA | 76 | 44 | 8.4 | $1.3M | +10.5% | #112 of 1,769 |
| 11Bedford County, VA | 73 | 19 | 5.7 | $1.6M | +4.4% | #159 of 1,769 |
| 12Culpeper County, VA | 73 | 14 | 7.4 | $1.4M | +9.3% | #162 of 1,769 |
| 13Botetourt County, VA | 72 | 5 | 3.8 | $2.4M | +1.5% | #166 of 1,769 |
| 14Shenandoah County, VA | 70 | 7 | 3.9 | $2.2M | +3.6% | #202 of 1,769 |
| 15York County, VA | 70 | 20 | 7.4 | $1.5M | +1.6% | #221 of 1,769 |
| 16Stafford County, VA | 70 | 48 | 9.2 | $1.3M | +8.3% | #228 of 1,769 |
| 17Prince William County, VA | 70 | 147 | 9.4 | $1.3M | +4.2% | #230 of 1,769 |
| 18Albemarle County, VA | 69 | 36 | 7.8 | $1.4M | +5.1% | #250 of 1,769 |
| 19Fauquier County, VA | 65 | 22 | 8.2 | $1.4M | +4.8% | #361 of 1,769 |
| 20Augusta County, VA | 64 | 17 | 5.5 | $1.6M | +1.8% | #387 of 1,769 |
| 21Hanover County, VA | 64 | 42 | 9.8 | $1.1M | +5.6% | #398 of 1,769 |
| 22Chesterfield County, VA | 64 | 136 | 9.7 | $1.1M | +8.7% | #400 of 1,769 |
| 23James City County, VA | 62 | 35 | 10.9 | $992K | +6.2% | #461 of 1,769 |
| 24Arlington County, VA | 61 | 104 | 9.3 | $1.3M | +2.1% | #482 of 1,769 |
| 25Warren County, VA | 61 | 11 | 7.2 | $1.3M | +4.8% | #483 of 1,769 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Campbell County, VA | 59 | 10 | 4.5 | $1.8M | +0.1% | #540 of 1,769 |
| 27Loudoun County, VA | 58 | 198 | 13.8 | $1M | +6.4% | #589 of 1,769 |
| 28Gloucester County, VA | 56 | 9 | 5.9 | $1.6M | +3.6% | #643 of 1,769 |
| 29Pulaski County, VA | 55 | 6 | 4.2 | $2M | −0.6% | #681 of 1,769 |
| 30Carroll County, VA | 54 | 5 | 4.0 | $1.9M | +0.5% | #719 of 1,769 |
| 31Pittsylvania County, VA | 53 | 7 | 2.8 | $2.7M | −1.5% | #754 of 1,769 |
| 32Accomack County, VA | 52 | 8 | 5.5 | $1.4M | +1.4% | #797 of 1,769 |
| 33Franklin County, VA | 49 | 17 | 7.4 | $1.2M | +1.9% | #914 of 1,769 |
| 34Montgomery County, VA | 48 | 26 | 7.0 | $1.3M | −1.2% | #948 of 1,769 |
| 35Portsmouth city, VA | 46 | 21 | 5.2 | $1.5M | −1.2% | #1,011 of 1,769 |
| 36Manassas city, VA | 46 | 17 | 12.0 | $931K | +3.9% | #1,020 of 1,769 |
| 37Hampton city, VA | 46 | 54 | 9.3 | $916K | 0.0% | #1,021 of 1,769 |
| 38Washington County, VA | 45 | 17 | 7.7 | $1.1M | 0.0% | #1,053 of 1,769 |
| 39Fairfax County, VA | 45 | 559 | 13.5 | $959K | +1.7% | #1,062 of 1,769 |
| 40Henry County, VA | 44 | 9 | 4.3 | $1.7M | −3.1% | #1,076 of 1,769 |
| 41Alexandria city, VA | 44 | 93 | 12.2 | $944K | +1.0% | #1,093 of 1,769 |
| 42Chesapeake city, VA | 43 | 105 | 11.2 | $908K | +2.3% | #1,135 of 1,769 |
| 43Wythe County, VA | 42 | 7 | 5.6 | $1.4M | −1.2% | #1,169 of 1,769 |
| 44Smyth County, VA | 41 | 6 | 4.7 | $1.5M | −3.0% | #1,202 of 1,769 |
| 45Norfolk city, VA | 41 | 68 | 7.2 | $1.2M | −2.9% | #1,207 of 1,769 |
| 46Richmond city, VA | 39 | 90 | 8.6 | $1M | +4.6% | #1,273 of 1,769 |
| 47Henrico County, VA | 39 | 176 | 12.8 | $782K | +2.3% | #1,290 of 1,769 |
| 48Fairfax city, VA | 38 | 48 | 52.4 | $232K | +10.8% | #1,348 of 1,769 |
| 49Halifax County, VA | 37 | 8 | 5.9 | $1.3M | −1.4% | #1,351 of 1,769 |
| 50Roanoke County, VA | 37 | 42 | 10.6 | $893K | +0.2% | #1,359 of 1,769 |
| 51Waynesboro city, VA | 36 | 11 | 11.2 | $721K | +7.5% | #1,395 of 1,769 |
| 52Roanoke city, VA | 34 | 28 | 6.4 | $1.2M | −0.8% | #1,429 of 1,769 |
| 53Falls Church city, VA | 33 | 35 | 55.8 | $231K | +3.3% | #1,473 of 1,769 |
| 54Radford city, VA | 32 | 6 | 10.8 | $708K | +7.0% | #1,487 of 1,769 |
| 55Fredericksburg city, VA | 32 | 54 | 46.1 | $215K | +8.6% | #1,497 of 1,769 |
| 56Staunton city, VA | 28 | 18 | 15.9 | $513K | +3.8% | #1,580 of 1,769 |
| 57Colonial Heights city, VA | 28 | 16 | 21.2 | $418K | +3.2% | #1,582 of 1,769 |
| 58Newport News city, VA | 24 | 75 | 9.9 | $857K | −1.5% | #1,646 of 1,769 |
| 59Virginia Beach city, VA | 24 | 303 | 16.8 | $597K | −1.3% | #1,652 of 1,769 |
| 60Williamsburg city, VA | 24 | 8 | 15.9 | $568K | +2.6% | #1,653 of 1,769 |
| 61Wise County, VA | 23 | 10 | 7.2 | $999K | −3.5% | #1,658 of 1,769 |
| 62Lynchburg city, VA | 23 | 57 | 19.9 | $400K | +3.0% | #1,666 of 1,769 |
| 63Salem city, VA | 22 | 13 | 12.7 | $690K | +1.7% | #1,672 of 1,769 |
| 64Petersburg city, VA | 19 | 15 | 9.9 | $721K | +1.0% | #1,699 of 1,769 |
| 65Martinsville city, VA | 17 | 12 | 21.0 | $346K | +2.8% | #1,725 of 1,769 |
| 66Charlottesville city, VA | 14 | 38 | 19.2 | $488K | −4.4% | #1,740 of 1,769 |
| 67Winchester city, VA | 14 | 36 | 31.3 | $267K | +1.0% | #1,742 of 1,769 |
| 68Tazewell County, VA | 13 | 15 | 9.2 | $797K | −4.4% | #1,743 of 1,769 |
| 69Harrisonburg city, VA | 11 | 23 | 13.2 | $619K | −1.7% | #1,751 of 1,769 |
| 70Danville city, VA | 10 | 24 | 12.6 | $561K | −2.2% | #1,754 of 1,769 |
| 71Bristol city, VA | 3 | 13 | 18.0 | $413K | −5.2% | #1,768 of 1,769 |
| Prince George County, VA | Not scored | 4 | 3.1 | $3.1M | +2.0% | |
| Caroline County, VA | Not scored | 4 | 3.3 | $2.9M | +11.3% | |
| Amherst County, VA | Not scored | 3 | 2.4 | $3.5M | +2.1% | |
| Mecklenburg County, VA | Not scored | 4 | 2.9 | $2.7M | +1.5% | |
| Dinwiddie County, VA | Not scored | 3 | 2.8 | $3.2M | +3.6% | |
| Fluvanna County, VA | Not scored | 3 | 2.9 | $3.5M | +6.2% | |
| Goochland County, VA | Not scored | 0 | 0.0 | n/a | +17.4% | |
| Russell County, VA | Not scored | 4 | 3.7 | $2M | −1.7% | |
| Page County, VA | Not scored | 2 | 2.0 | $3.9M | +0.3% | |
| Hopewell city, VA | Not scored | 4 | 4.3 | $1.8M | +1.1% | |
| Rockbridge County, VA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Prince Edward County, VA | Not scored | 3 | 3.9 | $2M | +2.3% | |
| Lee County, VA | Not scored | 4 | 4.7 | $1.5M | −2.1% | |
| Scott County, VA | Not scored | 2 | 2.2 | $3.2M | −1.8% | |
| Greene County, VA | Not scored | 4 | 5.0 | $2M | +6.6% | |
| Buchanan County, VA | Not scored | 1 | 1.3 | $5M | −8.7% | |
| Westmoreland County, VA | Not scored | 2 | 2.5 | $3.4M | +6.5% | |
| King William County, VA | Not scored | 1 | 1.4 | $6.9M | +9.5% | |
| Southampton County, VA | Not scored | 2 | 2.9 | $2.9M | +0.9% | |
| Patrick County, VA | Not scored | 3 | 3.9 | $2M | −0.9% | |
| Buckingham County, VA | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Manassas Park city, VA | Not scored | 1 | 1.9 | $5.5M | −3.5% | |
| Appomattox County, VA | Not scored | 2 | 3.0 | $2.7M | +6.3% | |
| Giles County, VA | Not scored | 1 | 1.5 | $5.5M | −1.3% | |
| Brunswick County, VA | Not scored | 2 | 3.1 | $2.5M | −0.6% | |
| Nottoway County, VA | Not scored | 4 | 7.1 | $1.1M | +1.0% | |
| Floyd County, VA | Not scored | 3 | 4.5 | $1.8M | +2.1% | |
| Grayson County, VA | Not scored | 1 | 1.6 | $4.6M | −0.3% | |
| Clarke County, VA | Not scored | 4 | 6.8 | $1.6M | +5.4% | |
| Alleghany County, VA | Not scored | 3 | 4.7 | $1.6M | −4.2% | |
| Nelson County, VA | Not scored | 3 | 4.7 | $2M | +1.2% | |
| Madison County, VA | Not scored | 3 | 5.5 | $1.7M | +2.7% | |
| Dickenson County, VA | Not scored | 1 | 1.7 | $4.1M | −6.0% | |
| Amelia County, VA | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Poquoson city, VA | Not scored | 4 | 8.5 | $1.3M | +6.6% | |
| Northumberland County, VA | Not scored | 1 | 1.8 | $4.8M | +6.1% | |
| Northampton County, VA | Not scored | 4 | 7.4 | $1.2M | −2.8% | |
| Lunenburg County, VA | Not scored | 3 | 6.3 | $1.2M | +0.9% | |
| Charlotte County, VA | Not scored | 2 | 4.3 | $1.8M | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 3 | 5.3 | $1.7M | +0.9% | |
| Middlesex County, VA | Not scored | 2 | 4.2 | $2.1M | +2.2% | |
| Sussex County, VA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Essex County, VA | Not scored | 3 | 6.7 | $1.2M | +0.5% | |
| Cumberland County, VA | Not scored | 1 | 2.5 | $3.3M | +6.9% | |
| Richmond County, VA | Not scored | 3 | 9.4 | $881K | +4.2% | |
| Mathews County, VA | Not scored | 1 | 2.5 | $3.6M | +0.1% | |
| Franklin city, VA | Not scored | 5 | 14.5 | $538K | +4.1% | |
| Lexington city, VA | Not scored | 7 | 32.0 | $277K | +6.2% | |
| Rappahannock County, VA | Not scored | 1 | 3.4 | $3.1M | +1.6% | |
| Galax city, VA | Not scored | 3 | 10.9 | $680K | −0.7% | |
| King and Queen County, VA | Not scored | 1 | 3.3 | $2.5M | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 3 | 11.7 | $611K | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 1 | 3.9 | $1.7M | −1.2% | |
| Emporia city, VA | Not scored | 1 | 4.6 | $1.6M | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 6 | 32.9 | $247K | −2.6% | |
| Norton city, VA | Not scored | 5 | 31.2 | $214K | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Virginia?
Virginia has 3,359 spas and skin care studios on map listings as of September 2026. 345 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 901 businesses with payroll classed as other personal care services in 2023, up 28.9% from 2019.
How much do households in Virginia spend on personal care products and services?
About $3.4B a year, or $1,023 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 3,359 spas and skin care studios on map listings, it comes to $1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for spas and skin care studios?
Virginia has 10.0 spas and skin care studios per 10,000 households, 13% below the U.S. rate of 11.5. Spending per studio is $1M, 17% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Virginia would have about 3,932, against 3,359 on map listings. There is one business with payroll in the industry for every 3,736 households, against one for every 4,055 across the U.S. The official count rose 28.9% from 2019 to 2023, against +29.8% for the U.S.
Which market in Virginia has the highest market score for spas and skin care studios?
Among 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 64 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 77 (high). Among 71 scored counties in Virginia, New Kent County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 53 for spas and skin care studios (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Virginia
Related business types in Virginia
- Salons, barbers and spas14,639 listings
- Hair salons7,392 listings
- Barbershops1,596 listings
- Nail salons2,029 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.