Groundwork

County profile · Virginia

Lancaster County, VA market data

How Lancaster County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
10,995
+0.9% since 2020
Households
5,701
Median household income
$69,713
+29.8% vs. 2015–2019, before inflation
Median home value
$327,000
Jobs located here
4,634
Highest market score
56
Pet businesses, #833 of 2,200 scored counties

A site report maps the competitors on map listings around any address in Lancaster County by name and distance, and the households and spending within reach. Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Lancaster County has an estimated 10,995 people and 5,701 households. Population estimates put the population change in Lancaster County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in Lancaster County is $69,713, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.8%, before inflation.

Relative to the U.S., household spending in Lancaster County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).

Of the business types scored in Lancaster County, pet businesses (56), insurance agencies (54) and gas stations (52) have the highest Groundwork market scores. For pet businesses, that ranks #833 of 2,200 scored counties.

Against the U.S., map listings per household run highest for clothing, shoe and laundry businesses (66% above the U.S. rate) and lowest for salons, barbers and spas (33% below the U.S. rate).

All 56 business types in Lancaster County

Highest Groundwork market score first. Each score compares Lancaster County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Lancaster County, VA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Pet businesses56#833 of 2,200712.3$712K81Under 3
Insurance agencies54#993 of 2,2721017.5$1.4M1155
Gas stations52#1,060 of 2,358712.3$2.4M1018
Home repair trades51#988 of 2,057712.3$2.3M9510
Convenience stores50#1,129 of 2,261610.5$5.6M71Under 3
Fast food and sandwich shops49#1,187 of 2,222814.0$2.6M8510
Lawn, cleaning and pest control46#997 of 1,77158.8$1.7M9816
Salons, barbers and spas44#1,507 of 2,3851831.6$277K1307
Hair salons41#1,579 of 2,3391017.5$499K1166
Doctors, dentists and clinics39#1,733 of 2,3945087.7$125K829
Grocery and convenience stores36#1,745 of 2,4021526.3$2.3M666
Clothing and shoe stores33#1,637 of 2,0871424.6$751K594
Clothing, shoes and laundry33#1,780 of 2,2102238.6$478K544
Coffee shops and cafes32#1,680 of 2,063712.3$3M805
Auto repair and car care31#1,977 of 2,4012136.8$251K9314
Real estate31#2,042 of 2,2292136.8Index only9314
Landscaping and lawn care30#1,277 of 1,49358.8$1.7M5612
Gyms30#1,495 of 1,79258.8$809K62Under 3
Auto repair shops29#2,041 of 2,3781322.8$405K9112
Gyms, studios and classes28#1,853 of 2,088915.8$449K68Under 3
Real estate agents and brokers27#2,096 of 2,1762035.1Index only7810
Restaurants and cafes25#2,194 of 2,40578136.8$267K7235
Sit-down restaurants23#2,255 of 2,4054782.4$444K6720
Physical therapy21#1,335 of 1,42258.8$1.2M523
Bakeries and dessert shopsNot scoredNot scored47.0$5.2M1265
HVAC and plumbingNot scoredNot scored47.0$4.1M857
Primary care and pediatricsNot scoredNot scored47.0$1.6M876
Car washes and detailingNot scoredNot scored35.3$1.8M70Under 3
Collision repair and body shopsNot scoredNot scored35.3$1.8M57Under 3
Funeral homesNot scoredNot scored35.3$438K65Under 3
Grocery storesNot scoredNot scored35.3$11.3M1214
Nail salonsNot scoredNot scored35.3$1.7M100Under 3
Pet grooming and boardingNot scoredNot scored35.3$1.7M65Under 3
PizzaNot scoredNot scored35.3$7M13710
Spas and skin careNot scoredNot scored35.3$1.7M190Under 3
VeterinariansNot scoredNot scored35.3$1.7M61Under 3
Yoga, Pilates and fitness studiosNot scoredNot scored35.3$1.3M33Under 3
BarbershopsNot scoredNot scored23.5$2.5MToo fewUnder 3
ChiropractorsNot scoredNot scored23.5$3.1MToo fewUnder 3
ElectriciansNot scoredNot scored23.5$8.1MToo few3
Optometrists and eye careNot scoredNot scored23.5$3.1MToo fewUnder 3
Child care and preschoolsNot scoredNot scored11.8$2.5MToo fewUnder 3
Dentists and orthodontistsNot scoredNot scored11.8$6.2MToo fewUnder 3
Dry cleanersNot scoredNot scored11.8$10.5MToo fewUnder 3
LaundromatsNot scoredNot scored11.8$10.5MToo fewUnder 3
Martial arts and dance studiosNot scoredNot scored11.8$4MToo fewUnder 3
Property managementNot scoredNot scored11.8Index onlyToo fewUnder 3
Roofing and guttersNot scoredNot scored11.8$16.2MToo fewUnder 3
Tire shopsNot scoredNot scored11.8$5.3MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listed4
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Pet storesNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Lancaster County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Lancaster County, VA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$5.3M$92396
Gasoline and other fuels$16.8M$2,947114
Food away from home$20.9M$3,65890
Groceries$33.8M$5,92694
Personal care products and services$5M$87587
Child care and other personal services$2.5M$43675
Memberships, classes and admissions$4M$70972
Medical and dental services$6.2M$1,09385
Pets$5M$87596
Clothing, shoes and related services$10.5M$1,84490
Vehicle insurance$14.4M$2,522129
Home repairs, maintenance and insurance$16.2M$2,84794
Lawn care, cleaning and other household services$8.3M$1,450103
Rent and homeowner costs$85M$14,90589

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Lancaster County

Population, 2025 estimate
10,995+0.9% since 2020
Households
5,701
Median age
57.8
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
133 sq. mi.
People per square mile
82
Median household income
$69,713+29.8% vs. 2015–2019, before inflation
Average household income
$102,227
Median home value
$327,000
Jobs located here
4,634
Daytime population
9,988Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lancaster County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Lancaster County, VA growing?

Population estimates put Lancaster County at 10,995 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 5,701 households. Median household income rose 29.8% from the 2015–2019 survey, before inflation.

How much do households in Lancaster County, VA spend?

Households in Lancaster County spend about $85M a year on rent and homeowner costs, $33.8M on groceries and $20.9M on food away from home. Set against the U.S., households in Lancaster County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).

Which business types have the highest market scores in Lancaster County, VA?

The highest Groundwork market scores in Lancaster County are for pet businesses (56), insurance agencies (54) and gas stations (52). Lancaster County ranks #833 of 2,200 scored counties for pet businesses.

How does Lancaster County, VA compare with the U.S.?

The median household income in Lancaster County is $69,713 a year, 14% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $327,000, against $332,700 for the U.S. For its number of households, Lancaster County has the most map listings, relative to the U.S., for clothing, shoe and laundry businesses (66% above the U.S. rate) and the fewest for salons, barbers and spas (33% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Lancaster County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lancaster County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Virginia · Every U.S. market · How we measure

Screening a site or an acquisition in Lancaster County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.