County profile · Virginia
Gloucester County, VA market data
How Gloucester County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 40,097
- +3.6% since 2020
- Households
- 15,274
- Median household income
- $84,306
- +19.5% vs. 2015–2019, before inflation
- Median home value
- $331,000
- Jobs located here
- 9,415
- Highest market score
- 85
- Coffee shops and cafes, #50 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Gloucester County by name and distance, and the households and spending within reach. Or open the report at the center of Gloucester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gloucester County has an estimated 40,097 people and 15,274 households. Population estimates put the population change in Gloucester County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Median household income in Gloucester County is $84,306, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.5%, before inflation.
Relative to the U.S., household spending in Gloucester County runs highest on vehicle insurance (an index of 161, where 100 is the U.S. average) and lowest on memberships, classes and admissions (80).
Of the business types scored in Gloucester County, coffee shops and cafes (85), bakeries and dessert shops (84) and insurance agencies (78) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #50 of 2,063 scored counties.
Gloucester County is part of the Virginia Beach-Chesapeake-Norfolk metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (81% above the U.S. rate) and lowest for clothing and shoe stores (48% below the U.S. rate).
All 56 business types in Gloucester County
Highest Groundwork market score first. Each score compares Gloucester County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 85 | #50 of 2,063 | 9 | 5.9 | $6.8M | 184 | 4 |
| Bakeries and dessert shops | 84 | #56 of 1,889 | 9 | 5.9 | $6.8M | 164 | 4 |
| Insurance agencies | 78 | #264 of 2,272 | 18 | 11.8 | $2.7M | 213 | 14 |
| Clothing and shoe stores | 77 | #201 of 2,087 | 13 | 8.5 | $2.3M | 182 | 5 |
| Restaurants and cafes | 75 | #233 of 2,405 | 101 | 66.1 | $606K | 164 | 61 |
| Clothing, shoes and laundry | 75 | #246 of 2,210 | 21 | 13.7 | $1.4M | 163 | 5 |
| Grocery stores | 75 | #291 of 2,070 | 7 | 4.6 | $13.7M | 148 | 6 |
| Veterinarians | 72 | #238 of 1,485 | 5 | 3.3 | $2.9M | 107 | 4 |
| Pizza | 72 | #247 of 2,090 | 9 | 5.9 | $6.8M | 134 | 29 |
| Gas stations | 72 | #347 of 2,358 | 22 | 14.4 | $2.6M | 107 | 19 |
| Barbershops | 71 | #200 of 1,356 | 5 | 3.3 | $2.9M | 154 | Under 3 |
| Sit-down restaurants | 71 | #336 of 2,405 | 56 | 36.7 | $1.1M | 165 | 28 |
| Car washes and detailing | 70 | #244 of 1,451 | 7 | 4.6 | $2.5M | 101 | Under 3 |
| Child care and preschools | 65 | #410 of 1,611 | 10 | 6.5 | $741K | 74 | 3 |
| Collision repair and body shops | 64 | #344 of 1,327 | 5 | 3.3 | $3.5M | 115 | 5 |
| Physical therapy | 62 | #396 of 1,422 | 7 | 4.6 | $2.6M | 107 | 4 |
| Auto repair and car care | 61 | #704 of 2,401 | 61 | 39.9 | $291K | 108 | 26 |
| Fast food and sandwich shops | 60 | #761 of 2,222 | 21 | 13.7 | $2.9M | 96 | 29 |
| Grocery and convenience stores | 60 | #805 of 2,402 | 33 | 21.6 | $2.9M | 86 | 11 |
| Gyms, studios and classes | 59 | #627 of 2,088 | 15 | 9.8 | $805K | 122 | 9 |
| Auto repair shops | 59 | #771 of 2,378 | 36 | 23.6 | $493K | 111 | 21 |
| Primary care and pediatrics | 57 | #628 of 1,656 | 11 | 7.2 | $1.6M | 92 | 12 |
| Convenience stores | 57 | #882 of 2,261 | 18 | 11.8 | $5.3M | 68 | 5 |
| Nail salons | 56 | #516 of 1,328 | 8 | 5.2 | $1.8M | 109 | 3 |
| Spas and skin care | 56 | #643 of 1,769 | 9 | 5.9 | $1.6M | 184 | 7 |
| Roofing and gutters | 53 | #530 of 1,177 | 6 | 3.9 | $7.8M | 92 | 5 |
| Real estate agents and brokers | 52 | #943 of 2,176 | 31 | 20.3 | Index only | 143 | 17 |
| Real estate | 52 | #992 of 2,229 | 39 | 25.5 | Index only | 143 | 27 |
| Hair salons | 51 | #1,111 of 2,339 | 29 | 19.0 | $501K | 116 | 17 |
| Landscaping and lawn care | 50 | #710 of 1,493 | 11 | 7.2 | $2.2M | 74 | 22 |
| Pet businesses | 50 | #1,112 of 2,200 | 23 | 15.1 | $634K | 72 | 11 |
| Salons, barbers and spas | 50 | #1,161 of 2,385 | 52 | 34.0 | $279K | 131 | 28 |
| Pet stores | 49 | #509 of 974 | 5 | 3.3 | $2.9M | 64 | Under 3 |
| Dentists and orthodontists | 48 | #1,024 of 1,886 | 18 | 11.8 | $999K | 102 | 10 |
| Doctors, dentists and clinics | 47 | #1,349 of 2,394 | 128 | 83.8 | $140K | 92 | 29 |
| Gyms | 46 | #1,046 of 1,792 | 10 | 6.5 | $1.2M | 93 | 9 |
| Optometrists and eye care | 45 | #798 of 1,302 | 7 | 4.6 | $2.6M | 82 | 3 |
| Lawn, cleaning and pest control | 44 | #1,102 of 1,771 | 19 | 12.4 | $1.3M | 74 | 35 |
| Electricians | 43 | #757 of 1,160 | 6 | 3.9 | $7.8M | 65 | 15 |
| HVAC and plumbing | 41 | #1,181 of 1,707 | 14 | 9.2 | $3.3M | 70 | 22 |
| Home repair trades | 41 | #1,453 of 2,057 | 26 | 17.0 | $1.8M | 74 | 42 |
| Pet grooming and boarding | 39 | #996 of 1,461 | 10 | 6.5 | $1.5M | 57 | 7 |
| Pest control | 32 | #592 of 699 | 5 | 3.3 | $4.8M | 46 | 6 |
| Chiropractors | Not scored | Not scored | 4 | 2.6 | $4.5M | 188 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $652K | 96 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.6 | Index only | 155 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.0 | $10M | 64 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $7.9M | 124 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.0 | $4M | 200 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.0 | $5.9M | 236 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $15.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6M | Too few | 9 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gloucester County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.7M | $1,162 | 121 |
| Gasoline and other fuels | $56.4M | $3,692 | 142 |
| Food away from home | $61.2M | $4,009 | 98 |
| Groceries | $96M | $6,284 | 99 |
| Personal care products and services | $14.5M | $951 | 95 |
| Child care and other personal services | $7.4M | $485 | 84 |
| Memberships, classes and admissions | $12.1M | $791 | 80 |
| Medical and dental services | $18M | $1,177 | 91 |
| Pets | $14.6M | $955 | 105 |
| Clothing, shoes and related services | $30.1M | $1,972 | 96 |
| Vehicle insurance | $48.2M | $3,159 | 161 |
| Home repairs, maintenance and insurance | $46.7M | $3,059 | 101 |
| Lawn care, cleaning and other household services | $23.8M | $1,555 | 110 |
| Rent and homeowner costs | $241.8M | $15,833 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gloucester County
- Population, 2025 estimate
- 40,097+3.6% since 2020
- Households
- 15,274
- Median age
- 44.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 218 sq. mi.
- People per square mile
- 181
- Median household income
- $84,306+19.5% vs. 2015–2019, before inflation
- Average household income
- $104,513
- Median home value
- $331,000
- Jobs located here
- 9,415
- Daytime population
- 32,479Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gloucester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gloucester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Mathews County, VA8,540 people
- Williamsburg city, VA15,798 people
- James City County, VA81,013 people
- York County, VA71,005 people
- Middlesex County, VA10,847 people
- Poquoson city, VA12,639 people
- Newport News city, VA184,216 people
- Lancaster County, VA10,936 people
Questions
How fast is Gloucester County, VA growing?
Population estimates put Gloucester County at 40,097 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 15,274 households. Median household income rose 19.5% from the 2015–2019 survey, before inflation.
How much do households in Gloucester County, VA spend?
Households in Gloucester County spend about $241.8M a year on rent and homeowner costs, $96M on groceries and $61.2M on food away from home. Set against the U.S., households in Gloucester County spend the most on vehicle insurance (an index of 161, where 100 is the U.S. average) and the least on memberships, classes and admissions (80).
Which business types have the highest market scores in Gloucester County, VA?
The highest Groundwork market scores in Gloucester County are for coffee shops and cafes (85), bakeries and dessert shops (84) and insurance agencies (78). Gloucester County ranks #50 of 2,063 scored counties for coffee shops and cafes.
How does Gloucester County, VA compare with the U.S.?
The median household income in Gloucester County is $84,306 a year, 4% above the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $331,000, against $332,700 for the U.S. For its number of households, Gloucester County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (81% above the U.S. rate) and the fewest for clothing and shoe stores (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Gloucester County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gloucester County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Gloucester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gloucester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.