County profile · Virginia
Pulaski County, VA market data
Population, household spending and competition for 56 business types in Pulaski County, each scored against other counties.
- Population, 2025
- 33,586
- −0.6% since 2020
- Households
- 14,456
- Median household income
- $62,028
- +15.2% vs. 2015–2019, before inflation
- Median home value
- $191,700
- Jobs located here
- 14,839
- Highest market score
- 73
- Insurance agencies, #386 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Pulaski County by name and distance, and the households and spending within reach. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,586 people live in Pulaski County, in 14,456 households. Population estimates put the population change in Pulaski County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. The median household income in Pulaski County is $62,028 a year, 23% below the U.S. median of $80,734. That rose 15.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pulaski County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Pulaski County are for insurance agencies (73), home repair companies (70) and real estate agents and brokers (69). Pulaski County ranks #386 of 2,272 scored counties for insurance agencies.
Pulaski County is part of the Blacksburg-Christiansburg-Radford metro area. For its number of households, Pulaski County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (75% below the U.S. rate).
All 56 business types in Pulaski County
Highest Groundwork market score first. Each score compares Pulaski County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 73 | #386 of 2,272 | 18 | 12.5 | $2.1M | 169 | 6 |
| Home repair trades | 70 | #197 of 2,057 | 5 | 3.5 | $7.6M | 311 | 14 |
| Real estate agents and brokers | 69 | #234 of 2,176 | 11 | 7.6 | Index only | 338 | 5 |
| Auto repair shops | 68 | #399 of 2,378 | 18 | 12.5 | $754K | 170 | 8 |
| Real estate | 67 | #290 of 2,229 | 15 | 10.4 | Index only | 312 | 9 |
| Auto repair and car care | 66 | #494 of 2,401 | 38 | 26.3 | $357K | 133 | 11 |
| Pet businesses | 65 | #460 of 2,200 | 11 | 7.6 | $1M | 119 | 5 |
| Lawn, cleaning and pest control | 62 | #426 of 1,771 | 10 | 6.9 | $2M | 116 | 15 |
| Dentists and orthodontists | 62 | #492 of 1,886 | 7 | 4.8 | $2.1M | 215 | 7 |
| Coffee shops and cafes | 58 | #671 of 2,063 | 7 | 4.8 | $7M | 189 | Under 3 |
| Landscaping and lawn care | 56 | #553 of 1,493 | 7 | 4.8 | $2.8M | 95 | 11 |
| Sit-down restaurants | 56 | #906 of 2,405 | 62 | 42.9 | $790K | 119 | 15 |
| Spas and skin care | 55 | #681 of 1,769 | 6 | 4.2 | $2M | 224 | Under 3 |
| Clothing, shoes and laundry | 53 | #1,007 of 2,210 | 22 | 15.2 | $1.1M | 128 | 4 |
| Restaurants and cafes | 51 | #1,128 of 2,405 | 114 | 78.9 | $430K | 116 | 52 |
| Car washes and detailing | 49 | #738 of 1,451 | 5 | 3.5 | $2.7M | 108 | Under 3 |
| Clothing and shoe stores | 49 | #1,093 of 2,087 | 18 | 12.5 | $1.4M | 108 | 4 |
| Grocery stores | 48 | #1,097 of 2,070 | 12 | 8.3 | $6.8M | 73 | 3 |
| Nail salons | 46 | #793 of 1,328 | 5 | 3.5 | $2.3M | 141 | Under 3 |
| Salons, barbers and spas | 46 | #1,386 of 2,385 | 41 | 28.4 | $287K | 135 | 11 |
| Grocery and convenience stores | 43 | #1,482 of 2,402 | 34 | 23.5 | $2.4M | 71 | 8 |
| Doctors, dentists and clinics | 43 | #1,508 of 2,394 | 64 | 44.3 | $231K | 151 | 38 |
| Gyms, studios and classes | 42 | #1,426 of 2,088 | 15 | 10.4 | $581K | 88 | 4 |
| Physical therapy | 41 | #950 of 1,422 | 7 | 4.8 | $2.1M | 88 | 4 |
| Primary care and pediatrics | 39 | #1,167 of 1,656 | 7 | 4.8 | $2.1M | 118 | 24 |
| Hair salons | 39 | #1,675 of 2,339 | 26 | 18.0 | $452K | 105 | 8 |
| Veterinarians | 35 | #1,092 of 1,485 | 6 | 4.2 | $1.9M | 70 | 5 |
| Bakeries and dessert shops | 35 | #1,465 of 1,889 | 12 | 8.3 | $4.1M | 98 | Under 3 |
| Gas stations | 35 | #1,798 of 2,358 | 34 | 23.5 | $1.3M | 55 | 20 |
| Convenience stores | 32 | #1,751 of 2,261 | 20 | 13.8 | $4.1M | 52 | 5 |
| Gyms | 31 | #1,472 of 1,792 | 10 | 6.9 | $872K | 67 | 4 |
| Martial arts and dance studios | 30 | #1,138 of 1,334 | 5 | 3.5 | $1.7M | 86 | Under 3 |
| Optometrists and eye care | 24 | #1,154 of 1,302 | 7 | 4.8 | $2.1M | 67 | 3 |
| Fast food and sandwich shops | 19 | #2,071 of 2,222 | 26 | 18.0 | $1.9M | 62 | 36 |
| Pizza | 17 | #2,039 of 2,090 | 20 | 13.8 | $2.4M | 48 | 36 |
| Barbershops | Not scored | Not scored | 3 | 2.1 | $3.9M | 208 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.1 | $1.8M | 180 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.1 | $4.5M | 147 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $738K | 109 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $8.2M | 66 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $3.8M | 85 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.1 | Index only | 121 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.1 | $12.6M | 149 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.1 | $4.5M | 181 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $7.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.4 | $18.9M | Too few | 7 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $9.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19.5M | Too few | 4 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.7 | $11.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Pulaski County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.6M | $939 | 98 |
| Gasoline and other fuels | $44.4M | $3,072 | 118 |
| Food away from home | $49M | $3,388 | 83 |
| Groceries | $81.9M | $5,665 | 90 |
| Personal care products and services | $11.7M | $813 | 81 |
| Child care and other personal services | $5.4M | $375 | 65 |
| Memberships, classes and admissions | $8.7M | $603 | 61 |
| Medical and dental services | $14.8M | $1,022 | 79 |
| Pets | $11.5M | $796 | 88 |
| Clothing, shoes and related services | $24.7M | $1,710 | 83 |
| Vehicle insurance | $38.1M | $2,636 | 135 |
| Home repairs, maintenance and insurance | $37.8M | $2,614 | 87 |
| Lawn care, cleaning and other household services | $19.5M | $1,349 | 95 |
| Rent and homeowner costs | $202.5M | $14,006 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pulaski County
- Population, 2025 estimate
- 33,586−0.6% since 2020
- Households
- 14,456
- Median age
- 46.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 320 sq. mi.
- People per square mile
- 105
- Median household income
- $62,028+15.2% vs. 2015–2019, before inflation
- Average household income
- $83,453
- Median home value
- $191,700
- Jobs located here
- 14,839
- Daytime population
- 34,353Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pulaski County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Giles County, VA16,557 people
- Montgomery County, VA99,101 people
- Bland County, VA6,199 people
- Floyd County, VA15,593 people
- Wythe County, VA28,188 people
- Carroll County, VA29,157 people
- Galax city, VA6,726 people
Questions
How fast is Pulaski County, VA growing?
Population estimates put Pulaski County at 33,586 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 14,456 households. Against the 2015–2019 survey, median household income rose 15.2%, before inflation.
How much do households in Pulaski County, VA spend?
Households in Pulaski County spend about $202.5M a year on rent and homeowner costs, $81.9M on groceries and $49M on food away from home. Relative to the U.S., household spending in Pulaski County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Pulaski County, VA?
Of the business types scored in Pulaski County, insurance agencies (73), home repair companies (70) and real estate agents and brokers (69) have the highest Groundwork market scores. For insurance agencies, that ranks #386 of 2,272 scored counties.
How does Pulaski County, VA compare with the U.S.?
Median household income in Pulaski County is $62,028, 23% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $191,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate agents and brokers (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Pulaski County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pulaski County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pulaski County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.