County profile · Virginia
Louisa County, VA market data
How Louisa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,924
- +13.6% since 2020
- Households
- 15,561
- Median household income
- $86,689
- +42.2% vs. 2015–2019, before inflation
- Median home value
- $315,300
- Jobs located here
- 10,414
- Highest market score
- 98
- Insurance agencies, #1 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Louisa County by name and distance, and the households and spending within reach. Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Louisa County has an estimated 42,924 people and 15,561 households. Population estimates put the population change in Louisa County from 2020 to 2025 at +13.6%, faster than the U.S. (+3.1%). Median household income in Louisa County is $86,689, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.2%, before inflation.
Relative to the U.S., household spending in Louisa County runs highest on vehicle insurance (an index of 164, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Of the business types scored in Louisa County, insurance agencies (98), fast food and sandwich shops (93) and restaurants and cafes (92) have the highest Groundwork market scores. For insurance agencies, that ranks #1 of 2,272 scored counties.
Against the U.S., map listings per household run highest for HVAC and plumbing companies (43% above the U.S. rate) and lowest for medical and dental practices (68% below the U.S. rate).
All 56 business types in Louisa County
Highest Groundwork market score first. Each score compares Louisa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 98 | #1 of 2,272 | 10 | 6.4 | $5M | 397 | 7 |
| Fast food and sandwich shops | 93 | #7 of 2,222 | 11 | 7.1 | $5.8M | 189 | 17 |
| Restaurants and cafes | 92 | #14 of 2,405 | 85 | 54.6 | $745K | 201 | 41 |
| Sit-down restaurants | 90 | #22 of 2,405 | 47 | 30.2 | $1.3M | 203 | 19 |
| Spas and skin care | 89 | #13 of 1,769 | 5 | 3.2 | $3M | 340 | Under 3 |
| Bakeries and dessert shops | 89 | #23 of 1,889 | 9 | 5.8 | $7M | 170 | 5 |
| Pizza | 88 | #21 of 2,090 | 10 | 6.4 | $6.3M | 125 | 17 |
| Child care and preschools | 87 | #25 of 1,611 | 5 | 3.2 | $1.6M | 159 | 6 |
| Auto repair and car care | 87 | #40 of 2,401 | 45 | 28.9 | $411K | 153 | 19 |
| Gyms, studios and classes | 86 | #21 of 2,088 | 6 | 3.9 | $2.1M | 320 | 4 |
| Salons, barbers and spas | 85 | #31 of 2,385 | 27 | 17.4 | $552K | 259 | 8 |
| Doctors, dentists and clinics | 85 | #35 of 2,394 | 42 | 27.0 | $438K | 287 | 13 |
| Hair salons | 85 | #37 of 2,339 | 13 | 8.4 | $1.1M | 266 | 6 |
| Auto repair shops | 84 | #61 of 2,378 | 28 | 18.0 | $660K | 148 | 14 |
| Nail salons | 83 | #27 of 1,328 | 5 | 3.2 | $3M | 178 | Under 3 |
| Dentists and orthodontists | 82 | #54 of 1,886 | 10 | 6.4 | $1.8M | 187 | 5 |
| Grocery and convenience stores | 81 | #171 of 2,402 | 27 | 17.4 | $3.6M | 107 | 8 |
| Gyms | 80 | #63 of 1,792 | 5 | 3.2 | $2.5M | 196 | 4 |
| Roofing and gutters | 79 | #66 of 1,177 | 5 | 3.2 | $9.5M | 112 | Under 3 |
| Gas stations | 79 | #174 of 2,358 | 21 | 13.5 | $2.8M | 117 | 20 |
| Car washes and detailing | 76 | #111 of 1,451 | 6 | 3.9 | $3.1M | 122 | 3 |
| Veterinarians | 74 | #200 of 1,485 | 5 | 3.2 | $3M | 111 | 5 |
| Convenience stores | 74 | #324 of 2,261 | 12 | 7.7 | $8.2M | 104 | 5 |
| Grocery stores | 74 | #333 of 2,070 | 13 | 8.4 | $7.5M | 81 | 3 |
| Pet businesses | 70 | #292 of 2,200 | 19 | 12.2 | $798K | 91 | 9 |
| Landscaping and lawn care | 64 | #370 of 1,493 | 8 | 5.1 | $3M | 104 | 34 |
| Real estate | 64 | #405 of 2,229 | 24 | 15.4 | Index only | 238 | 45 |
| Pet grooming and boarding | 62 | #430 of 1,461 | 8 | 5.1 | $1.9M | 74 | 4 |
| Lawn, cleaning and pest control | 62 | #433 of 1,771 | 14 | 9.0 | $1.7M | 104 | 40 |
| Real estate agents and brokers | 61 | #513 of 2,176 | 22 | 14.1 | Index only | 206 | 38 |
| Home repair trades | 52 | #950 of 2,057 | 23 | 14.8 | $2.1M | 85 | 42 |
| HVAC and plumbing | 46 | #1,005 of 1,707 | 14 | 9.0 | $3.4M | 71 | 25 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.7M | 197 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.6 | $4.6M | 192 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 2.6 | $15.8M | 427 | 5 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.6 | $4.6M | 150 | 5 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $11.8M | 99 | 17 |
| Physical therapy | Not scored | Not scored | 4 | 2.6 | $4.6M | 191 | 4 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 1.9 | $10.4M | 1,185 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.9 | $823K | 121 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.9 | $8.1M | 127 | 6 |
| Pest control | Not scored | Not scored | 3 | 1.9 | $8.1M | 80 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.9 | $6.1M | 344 | 4 |
| Tire shops | Not scored | Not scored | 3 | 1.9 | $6.2M | 246 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 1.3 | $15.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $7.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $31.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.6 | $12.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Louisa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.5M | $1,187 | 124 |
| Gasoline and other fuels | $58.6M | $3,767 | 145 |
| Food away from home | $63.3M | $4,070 | 100 |
| Groceries | $97.9M | $6,293 | 100 |
| Personal care products and services | $14.9M | $957 | 95 |
| Child care and other personal services | $8M | $512 | 88 |
| Memberships, classes and admissions | $12.7M | $818 | 83 |
| Medical and dental services | $18.4M | $1,181 | 92 |
| Pets | $15.2M | $975 | 107 |
| Clothing, shoes and related services | $31.3M | $2,011 | 98 |
| Vehicle insurance | $49.8M | $3,202 | 164 |
| Home repairs, maintenance and insurance | $47.4M | $3,046 | 101 |
| Lawn care, cleaning and other household services | $24.4M | $1,567 | 111 |
| Rent and homeowner costs | $247.1M | $15,879 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Louisa County
- Population, 2025 estimate
- 42,924+13.6% since 2020
- Households
- 15,561
- Median age
- 45.0
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.4
- Land area
- 495 sq. mi.
- People per square mile
- 81
- Median household income
- $86,689+42.2% vs. 2015–2019, before inflation
- Average household income
- $111,574
- Median home value
- $315,300
- Jobs located here
- 10,414
- Daytime population
- 35,038Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Louisa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Fluvanna County, VA28,092 people
- Orange County, VA37,822 people
- Goochland County, VA26,410 people
- Spotsylvania County, VA146,603 people
- Charlottesville city, VA45,437 people
- Caroline County, VA32,098 people
- Albemarle County, VA114,919 people
- Greene County, VA21,155 people
Questions
How fast is Louisa County, VA growing?
Population estimates put Louisa County at 42,924 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 15,561 households. Median household income rose 42.2% from the 2015–2019 survey, before inflation.
How much do households in Louisa County, VA spend?
Households in Louisa County spend about $247.1M a year on rent and homeowner costs, $97.9M on groceries and $63.3M on food away from home. Set against the U.S., households in Louisa County spend the most on vehicle insurance (an index of 164, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
Which business types have the highest market scores in Louisa County, VA?
The highest Groundwork market scores in Louisa County are for insurance agencies (98), fast food and sandwich shops (93) and restaurants and cafes (92). Louisa County ranks #1 of 2,272 scored counties for insurance agencies.
How does Louisa County, VA compare with the U.S.?
The median household income in Louisa County is $86,689 a year, 7% above the U.S. median of $80,734. The population rose 13.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,300, against $332,700 for the U.S. For its number of households, Louisa County has the most map listings, relative to the U.S., for HVAC and plumbing companies (43% above the U.S. rate) and the fewest for medical and dental practices (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Louisa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Louisa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Louisa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.