County profile · Virginia
Prince William County, VA market data
Population, household spending and competition for 56 business types in Prince William County, each scored against other counties.
- Population, 2025
- 502,966
- +4.2% since 2020
- Households
- 156,798
- Median household income
- $131,402
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $530,100
- Jobs located here
- 139,622
- Highest market score
- 90
- Gas stations, #24 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Prince William County by name and distance, and the households and spending within reach. Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 502,966 people live in Prince William County, in 156,798 households. Population estimates show Prince William County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Prince William County is $131,402 a year, 63% above the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Prince William County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on medical and dental services (115, still above the U.S.).
The highest Groundwork market scores in Prince William County are for gas stations (90), insurance agencies (87) and coffee shops and cafes (86). Prince William County ranks #24 of 2,358 scored counties for gas stations.
Prince William County is part of the Washington-Arlington-Alexandria metro area. For its number of households, Prince William County has the most map listings, relative to the U.S., for house cleaning businesses (2.1 times the U.S. rate) and the fewest for car washes and detailers (42% below the U.S. rate).
All 56 business types in Prince William County
Highest Groundwork market score first. Each score compares Prince William County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 90 | #24 of 2,358 | 100 | 6.4 | $5.2M | 218 | 101 |
| Insurance agencies | 87 | #105 of 2,272 | 159 | 10.1 | $2.7M | 219 | 84 |
| Coffee shops and cafes | 86 | #45 of 2,063 | 102 | 6.5 | $8.1M | 218 | 62 |
| Pet stores | 85 | #22 of 974 | 27 | 1.7 | $7.5M | 165 | 11 |
| Chiropractors | 84 | #23 of 1,490 | 55 | 3.5 | $4.2M | 177 | 35 |
| Pet grooming and boarding | 83 | #34 of 1,461 | 48 | 3.1 | $4.2M | 165 | 30 |
| Veterinarians | 81 | #70 of 1,485 | 47 | 3.0 | $4.3M | 158 | 43 |
| Pet businesses | 80 | #66 of 2,200 | 135 | 8.6 | $1.5M | 170 | 84 |
| Oil change and quick lube | 79 | #12 of 479 | 8 | 0.5 | $21.8M | 159 | 9 |
| Bakeries and dessert shops | 77 | #133 of 1,889 | 148 | 9.4 | $5.6M | 134 | 71 |
| Convenience stores | 77 | #244 of 2,261 | 101 | 6.4 | $11.4M | 144 | 54 |
| Property management | 76 | #69 of 910 | 36 | 2.3 | Index only | 152 | 54 |
| Physical therapy | 76 | #124 of 1,422 | 78 | 5.0 | $3M | 124 | 42 |
| Grocery and convenience stores | 75 | #286 of 2,402 | 232 | 14.8 | $4.9M | 146 | 129 |
| Car washes and detailing | 74 | #133 of 1,451 | 35 | 2.2 | $5M | 198 | 30 |
| Auto repair shops | 74 | #237 of 2,378 | 306 | 19.5 | $571K | 128 | 141 |
| Auto repair and car care | 74 | #250 of 2,401 | 475 | 30.3 | $368K | 137 | 219 |
| Sit-down restaurants | 74 | #274 of 2,405 | 846 | 54.0 | $972K | 146 | 279 |
| Collision repair and body shops | 73 | #156 of 1,327 | 42 | 2.7 | $4.2M | 135 | 41 |
| Landscaping and lawn care | 73 | #178 of 1,493 | 83 | 5.3 | $3.7M | 127 | 172 |
| Restaurants and cafes | 73 | #294 of 2,405 | 1,368 | 87.2 | $601K | 162 | 720 |
| Child care and preschools | 72 | #214 of 1,611 | 101 | 6.4 | $1.2M | 124 | 101 |
| Pizza | 72 | #239 of 2,090 | 102 | 6.5 | $8.1M | 159 | 369 |
| Gyms | 71 | #201 of 1,792 | 111 | 7.1 | $1.8M | 138 | 61 |
| Grocery stores | 71 | #381 of 2,070 | 100 | 6.4 | $11.5M | 123 | 75 |
| Yoga, Pilates and fitness studios | 70 | #88 of 777 | 28 | 1.8 | $7.1M | 175 | 61 |
| Spas and skin care | 70 | #230 of 1,769 | 147 | 9.4 | $1.3M | 147 | 34 |
| Laundromats | 69 | #170 of 785 | 25 | 1.6 | $16.2M | 129 | 14 |
| Fast food and sandwich shops | 69 | #387 of 2,222 | 183 | 11.7 | $4.5M | 147 | 369 |
| Funeral homes | 68 | #270 of 1,472 | 7 | 0.4 | $2.7M | 394 | Under 3 |
| Tire shops | 68 | #333 of 1,530 | 63 | 4.0 | $2.8M | 111 | 27 |
| Home inspectors | 67 | #78 of 415 | 11 | 0.7 | Index only | 105 | 10 |
| Mortgage brokers and lenders | 67 | #149 of 887 | 53 | 3.4 | Index only | 147 | 31 |
| Electricians | 66 | #234 of 1,160 | 57 | 3.6 | $10.7M | 89 | 110 |
| Optometrists and eye care | 66 | #288 of 1,302 | 70 | 4.5 | $3.3M | 106 | 30 |
| Primary care and pediatrics | 66 | #354 of 1,656 | 114 | 7.3 | $2M | 115 | 203 |
| Gyms, studios and classes | 66 | #371 of 2,088 | 228 | 14.5 | $873K | 132 | 122 |
| Pest control | 64 | #174 of 699 | 37 | 2.4 | $8.4M | 82 | 20 |
| Martial arts and dance studios | 63 | #306 of 1,334 | 89 | 5.7 | $2.2M | 111 | 61 |
| Hair salons | 62 | #592 of 2,339 | 371 | 23.7 | $512K | 119 | 126 |
| Urgent care and walk-in clinics | 59 | #112 of 325 | 14 | 0.9 | $16.6M | 68 | 9 |
| HVAC and plumbing | 58 | #579 of 1,707 | 140 | 8.9 | $4.4M | 92 | 183 |
| Clothing and shoe stores | 57 | #787 of 2,087 | 268 | 17.1 | $1.5M | 119 | 171 |
| Barbershops | 56 | #547 of 1,356 | 89 | 5.7 | $2.1M | 113 | 19 |
| Lawn, cleaning and pest control | 56 | #649 of 1,771 | 194 | 12.4 | $1.6M | 95 | 373 |
| Home repair trades | 55 | #801 of 2,057 | 284 | 18.1 | $2.1M | 89 | 355 |
| Salons, barbers and spas | 55 | #898 of 2,385 | 728 | 46.4 | $261K | 123 | 248 |
| Doctors, dentists and clinics | 55 | #977 of 2,394 | 1,217 | 77.6 | $191K | 125 | 511 |
| Clothing, shoes and laundry | 54 | #959 of 2,210 | 387 | 24.7 | $1M | 119 | 221 |
| Nail salons | 53 | #598 of 1,328 | 109 | 7.0 | $1.7M | 104 | 64 |
| Roofing and gutters | 52 | #557 of 1,177 | 87 | 5.5 | $7M | 83 | 62 |
| Real estate agents and brokers | 51 | #1,010 of 2,176 | 489 | 31.2 | Index only | 114 | 192 |
| Real estate | 50 | #1,104 of 2,229 | 589 | 37.6 | Index only | 119 | 329 |
| Dry cleaners | 49 | #275 of 507 | 27 | 1.7 | $15M | 96 | 36 |
| Dentists and orthodontists | 41 | #1,266 of 1,886 | 279 | 17.8 | $834K | 85 | 192 |
| House cleaning | 40 | #607 of 847 | 74 | 4.7 | $4.2M | 65 | 181 |
Household spending in Prince William County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $174.7M | $1,114 | 116 |
| Gasoline and other fuels | $518.8M | $3,309 | 127 |
| Food away from home | $822.3M | $5,245 | 129 |
| Groceries | $1.1B | $7,313 | 116 |
| Personal care products and services | $189.8M | $1,210 | 120 |
| Child care and other personal services | $125.1M | $798 | 137 |
| Memberships, classes and admissions | $199.1M | $1,270 | 129 |
| Medical and dental services | $232.7M | $1,484 | 115 |
| Pets | $201.6M | $1,286 | 141 |
| Clothing, shoes and related services | $404.9M | $2,582 | 126 |
| Vehicle insurance | $436.5M | $2,784 | 142 |
| Home repairs, maintenance and insurance | $610.5M | $3,893 | 129 |
| Lawn care, cleaning and other household services | $309.8M | $1,976 | 140 |
| Rent and homeowner costs | $3B | $19,346 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Prince William County
- Population, 2025 estimate
- 502,966+4.2% since 2020
- Households
- 156,798
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 335 sq. mi.
- People per square mile
- 1,458
- Median household income
- $131,402+22.7% vs. 2015–2019, before inflation
- Average household income
- $157,661
- Median home value
- $530,100
- Jobs located here
- 139,622
- Daytime population
- 404,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Prince William County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Manassas city, VA42,976 people
- Manassas Park city, VA16,798 people
- Fairfax city, VA25,026 people
- Fairfax County, VA1,147,837 people
- Falls Church city, VA14,710 people
- Stafford County, VA163,466 people
- Alexandria city, VA156,976 people
- Fauquier County, VA74,577 people
Questions
How fast is Prince William County, VA growing?
Population estimates put Prince William County at 502,966 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 156,798 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in Prince William County, VA spend?
Households in Prince William County spend about $3B a year on rent and homeowner costs, $1.1B on groceries and $822.3M on food away from home. Relative to the U.S., household spending in Prince William County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on medical and dental services (115, still above the U.S.).
Which business types have the highest market scores in Prince William County, VA?
Of the business types scored in Prince William County, gas stations (90), insurance agencies (87) and coffee shops and cafes (86) have the highest Groundwork market scores. For gas stations, that ranks #24 of 2,358 scored counties.
How does Prince William County, VA compare with the U.S.?
Median household income in Prince William County is $131,402, 63% above the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $530,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for house cleaning businesses (2.1 times the U.S. rate) and lowest for car washes and detailers (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Prince William County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Prince William County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Prince William County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.