County profile · Virginia
Hanover County, VA market data
Population, household spending and competition for 56 business types in Hanover County, each scored against other counties.
- Population, 2025
- 116,423
- +5.6% since 2020
- Households
- 42,688
- Median household income
- $112,805
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $400,400
- Jobs located here
- 61,897
- Highest market score
- 91
- Clothing and shoe stores, #21 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Hanover County by name and distance, and the households and spending within reach. Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 116,423 people live in Hanover County, in 42,688 households. Population estimates show Hanover County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Hanover County is $112,805 a year, 40% above the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hanover County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on medical and dental services (105, still above the U.S.).
The highest Groundwork market scores in Hanover County are for clothing and shoe stores (91), coffee shops and cafes (87) and tire shops (83). Hanover County ranks #21 of 2,087 scored counties for clothing and shoe stores.
Hanover County is part of the Richmond metro area. For its number of households, Hanover County has the most map listings, relative to the U.S., for electricians (3 times the U.S. rate) and the fewest for clothing and shoe stores (62% below the U.S. rate).
All 56 business types in Hanover County
Highest Groundwork market score first. Each score compares Hanover County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 91 | #21 of 2,087 | 26 | 6.1 | $3.8M | 300 | 10 |
| Coffee shops and cafes | 87 | #42 of 2,063 | 31 | 7.3 | $6.5M | 176 | 15 |
| Tire shops | 83 | #67 of 1,530 | 17 | 4.0 | $2.9M | 118 | 3 |
| Clothing, shoes and laundry | 82 | #105 of 2,210 | 49 | 11.5 | $2M | 229 | 21 |
| Grocery stores | 80 | #204 of 2,070 | 27 | 6.3 | $10.9M | 117 | 14 |
| Property management | 77 | #54 of 910 | 8 | 1.9 | Index only | 171 | 15 |
| Car washes and detailing | 73 | #168 of 1,451 | 18 | 4.2 | $2.8M | 110 | 7 |
| Restaurants and cafes | 73 | #306 of 2,405 | 391 | 91.6 | $515K | 139 | 190 |
| Sit-down restaurants | 72 | #320 of 2,405 | 208 | 48.7 | $969K | 146 | 83 |
| Gas stations | 72 | #353 of 2,358 | 68 | 15.9 | $2.2M | 94 | 48 |
| Funeral homes | 71 | #222 of 1,472 | 8 | 1.9 | $838K | 123 | 7 |
| Pizza | 71 | #274 of 2,090 | 33 | 7.7 | $6.1M | 120 | 90 |
| Primary care and pediatrics | 70 | #256 of 1,656 | 18 | 4.2 | $3.2M | 179 | 67 |
| Barbershops | 69 | #250 of 1,356 | 13 | 3.0 | $3.6M | 191 | 5 |
| Grocery and convenience stores | 69 | #477 of 2,402 | 92 | 21.6 | $3.2M | 94 | 30 |
| Mortgage brokers and lenders | 66 | #159 of 887 | 9 | 2.1 | Index only | 216 | 12 |
| Chiropractors | 66 | #311 of 1,490 | 20 | 4.7 | $2.9M | 120 | 14 |
| Bakeries and dessert shops | 66 | #377 of 1,889 | 52 | 12.2 | $3.9M | 94 | 18 |
| Insurance agencies | 66 | #596 of 2,272 | 75 | 17.6 | $1.7M | 137 | 49 |
| Optometrists and eye care | 65 | #309 of 1,302 | 20 | 4.7 | $2.9M | 92 | 6 |
| Spas and skin care | 64 | #398 of 1,769 | 42 | 9.8 | $1.1M | 127 | 10 |
| Child care and preschools | 64 | #427 of 1,611 | 28 | 6.6 | $1M | 101 | 31 |
| Yoga, Pilates and fitness studios | 62 | #183 of 777 | 8 | 1.9 | $5.6M | 139 | 19 |
| Fast food and sandwich shops | 62 | #662 of 2,222 | 68 | 15.9 | $3M | 97 | 90 |
| Pet grooming and boarding | 61 | #450 of 1,461 | 20 | 4.7 | $2.4M | 96 | 17 |
| Veterinarians | 59 | #521 of 1,485 | 22 | 5.2 | $2.2M | 82 | 17 |
| Pet businesses | 59 | #696 of 2,200 | 64 | 15.0 | $764K | 87 | 38 |
| Convenience stores | 59 | #811 of 2,261 | 55 | 12.9 | $5.3M | 68 | 16 |
| Pet stores | 58 | #363 of 974 | 15 | 3.5 | $3.3M | 72 | 4 |
| House cleaning | 57 | #286 of 847 | 17 | 4.0 | $4.5M | 70 | 21 |
| Collision repair and body shops | 55 | #548 of 1,327 | 16 | 3.7 | $3.1M | 101 | 22 |
| Gyms | 55 | #734 of 1,792 | 40 | 9.4 | $1.1M | 87 | 19 |
| Hair salons | 55 | #923 of 2,339 | 105 | 24.6 | $446K | 104 | 36 |
| Salons, barbers and spas | 53 | #1,002 of 2,385 | 190 | 44.5 | $247K | 116 | 67 |
| Nail salons | 51 | #674 of 1,328 | 29 | 6.8 | $1.6M | 97 | 16 |
| Physical therapy | 51 | #699 of 1,422 | 29 | 6.8 | $2M | 82 | 19 |
| Roofing and gutters | 50 | #604 of 1,177 | 24 | 5.6 | $6.2M | 73 | 16 |
| Dentists and orthodontists | 49 | #985 of 1,886 | 55 | 12.9 | $1M | 106 | 44 |
| Gyms, studios and classes | 49 | #1,118 of 2,088 | 77 | 18.0 | $587K | 89 | 41 |
| Dry cleaners | 48 | #284 of 507 | 7 | 1.6 | $14.1M | 90 | 8 |
| Real estate | 48 | #1,187 of 2,229 | 144 | 33.7 | Index only | 122 | 128 |
| Urgent care and walk-in clinics | 47 | #187 of 325 | 5 | 1.2 | $11.5M | 47 | 3 |
| Oil change and quick lube | 47 | #279 of 479 | 5 | 1.2 | $10M | 73 | 7 |
| Real estate agents and brokers | 46 | #1,288 of 2,176 | 125 | 29.3 | Index only | 111 | 83 |
| Martial arts and dance studios | 45 | #829 of 1,334 | 29 | 6.8 | $1.6M | 77 | 22 |
| Landscaping and lawn care | 45 | #874 of 1,493 | 41 | 9.6 | $1.9M | 64 | 102 |
| Doctors, dentists and clinics | 45 | #1,440 of 2,394 | 384 | 90.0 | $150K | 98 | 153 |
| Auto repair and car care | 42 | #1,574 of 2,401 | 231 | 54.1 | $217K | 81 | 112 |
| Auto repair shops | 41 | #1,621 of 2,378 | 142 | 33.3 | $352K | 79 | 92 |
| Lawn, cleaning and pest control | 40 | #1,276 of 1,771 | 72 | 16.9 | $1.1M | 63 | 138 |
| Pest control | 39 | #507 of 699 | 14 | 3.3 | $5.5M | 53 | 15 |
| HVAC and plumbing | 39 | #1,261 of 1,707 | 54 | 12.6 | $2.8M | 58 | 89 |
| Electricians | 37 | #889 of 1,160 | 32 | 7.5 | $4.7M | 39 | 85 |
| Home repair trades | 37 | #1,641 of 2,057 | 110 | 25.8 | $1.4M | 56 | 190 |
| Laundromats | Not scored | Not scored | 3 | 0.7 | $33M | 264 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 4 |
Household spending in Hanover County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50M | $1,172 | 122 |
| Gasoline and other fuels | $152.9M | $3,583 | 138 |
| Food away from home | $201.5M | $4,721 | 116 |
| Groceries | $293.3M | $6,871 | 109 |
| Personal care products and services | $46.8M | $1,097 | 109 |
| Child care and other personal services | $28.3M | $663 | 114 |
| Memberships, classes and admissions | $45.2M | $1,058 | 108 |
| Medical and dental services | $57.5M | $1,347 | 105 |
| Pets | $48.9M | $1,146 | 126 |
| Clothing, shoes and related services | $99M | $2,318 | 113 |
| Vehicle insurance | $129.3M | $3,030 | 155 |
| Home repairs, maintenance and insurance | $149.2M | $3,495 | 116 |
| Lawn care, cleaning and other household services | $76.3M | $1,788 | 126 |
| Rent and homeowner costs | $758.5M | $17,767 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hanover County
- Population, 2025 estimate
- 116,423+5.6% since 2020
- Households
- 42,688
- Median age
- 43.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 468 sq. mi.
- People per square mile
- 241
- Median household income
- $112,805+26.2% vs. 2015–2019, before inflation
- Average household income
- $139,805
- Median home value
- $400,400
- Jobs located here
- 61,897
- Daytime population
- 116,596Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Henrico County, VA335,744 people
- Richmond city, VA229,359 people
- King William County, VA18,593 people
- Chesterfield County, VA377,869 people
- Goochland County, VA26,410 people
- Caroline County, VA32,098 people
- New Kent County, VA25,105 people
- Charles City County, VA6,627 people
Questions
How fast is Hanover County, VA growing?
Population estimates put Hanover County at 116,423 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 42,688 households. Against the 2015–2019 survey, median household income rose 26.2%, before inflation.
How much do households in Hanover County, VA spend?
Households in Hanover County spend about $758.5M a year on rent and homeowner costs, $293.3M on groceries and $201.5M on food away from home. Relative to the U.S., household spending in Hanover County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on medical and dental services (105, still above the U.S.).
Which business types have the highest market scores in Hanover County, VA?
Of the business types scored in Hanover County, clothing and shoe stores (91), coffee shops and cafes (87) and tire shops (83) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #21 of 2,087 scored counties.
How does Hanover County, VA compare with the U.S.?
Median household income in Hanover County is $112,805, 40% above the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $400,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (3 times the U.S. rate) and lowest for clothing and shoe stores (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Hanover County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hanover County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.