County profile · Virginia
York County, VA market data
Population, household spending and competition for 56 business types in York County, each scored against other counties.
- Population, 2025
- 71,374
- +1.6% since 2020
- Households
- 26,968
- Median household income
- $109,956
- +19.4% vs. 2015–2019, before inflation
- Median home value
- $433,200
- Jobs located here
- 19,993
- Highest market score
- 86
- Clothing and shoe stores, #63 of 2,087 scored counties
A site report maps the competitors on map listings around any address in York County by name and distance, and the households and spending within reach. Or open the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 71,374 people live in York County, in 26,968 households. Population estimates put the population change in York County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The median household income in York County is $109,956 a year, 36% above the U.S. median of $80,734. That rose 19.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in York County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on medical and dental services (104, still above the U.S.).
The highest Groundwork market scores in York County are for clothing and shoe stores (86), grocery stores (85) and gas stations (83). York County ranks #63 of 2,087 scored counties for clothing and shoe stores.
York County is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, York County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.3 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
All 56 business types in York County
Highest Groundwork market score first. Each score compares York County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 86 | #63 of 2,087 | 19 | 7.0 | $3.3M | 258 | 3 |
| Grocery stores | 85 | #105 of 2,070 | 9 | 3.3 | $20.6M | 221 | 7 |
| Gas stations | 83 | #92 of 2,358 | 24 | 8.9 | $3.7M | 154 | 14 |
| Clothing, shoes and laundry | 83 | #97 of 2,210 | 32 | 11.9 | $1.9M | 221 | 6 |
| Grocery and convenience stores | 82 | #143 of 2,402 | 35 | 13.0 | $5.3M | 156 | 13 |
| Physical therapy | 81 | #43 of 1,422 | 6 | 2.2 | $6M | 251 | 5 |
| Electricians | 79 | #58 of 1,160 | 7 | 2.6 | $13.5M | 112 | 7 |
| Bakeries and dessert shops | 78 | #107 of 1,889 | 16 | 5.9 | $7.9M | 192 | 12 |
| Insurance agencies | 78 | #263 of 2,272 | 26 | 9.6 | $2.9M | 228 | 20 |
| Chiropractors | 77 | #87 of 1,490 | 5 | 1.9 | $7.3M | 303 | 6 |
| Child care and preschools | 74 | #170 of 1,611 | 12 | 4.4 | $1.5M | 148 | 14 |
| Convenience stores | 74 | #321 of 2,261 | 22 | 8.2 | $8.4M | 107 | 6 |
| Pet stores | 72 | #141 of 974 | 6 | 2.2 | $5.1M | 113 | Under 3 |
| Home repair trades | 70 | #211 of 2,057 | 29 | 10.8 | $3.3M | 134 | 44 |
| Spas and skin care | 70 | #221 of 1,769 | 20 | 7.4 | $1.5M | 169 | 5 |
| Primary care and pediatrics | 70 | #249 of 1,656 | 5 | 1.9 | $7.3M | 407 | 36 |
| Coffee shops and cafes | 69 | #333 of 2,063 | 27 | 10.0 | $4.7M | 127 | 12 |
| Roofing and gutters | 66 | #218 of 1,177 | 5 | 1.9 | $18.9M | 223 | 9 |
| Optometrists and eye care | 66 | #272 of 1,302 | 5 | 1.9 | $7.3M | 231 | 6 |
| Barbershops | 65 | #339 of 1,356 | 13 | 4.8 | $2.3M | 121 | Under 3 |
| Car washes and detailing | 65 | #342 of 1,451 | 10 | 3.7 | $2.9M | 114 | 4 |
| Sit-down restaurants | 65 | #517 of 2,405 | 120 | 44.5 | $1.1M | 159 | 59 |
| Doctors, dentists and clinics | 65 | #518 of 2,394 | 85 | 31.5 | $427K | 280 | 84 |
| Restaurants and cafes | 65 | #535 of 2,405 | 216 | 80.1 | $588K | 159 | 137 |
| Pizza | 64 | #499 of 2,090 | 18 | 6.7 | $7.1M | 139 | 64 |
| HVAC and plumbing | 63 | #392 of 1,707 | 17 | 6.3 | $5.5M | 117 | 28 |
| Pet businesses | 61 | #608 of 2,200 | 30 | 11.1 | $1M | 116 | 26 |
| Fast food and sandwich shops | 61 | #679 of 2,222 | 32 | 11.9 | $4M | 130 | 64 |
| Laundromats | 60 | #265 of 785 | 5 | 1.9 | $12.5M | 100 | Under 3 |
| Pet grooming and boarding | 60 | #471 of 1,461 | 10 | 3.7 | $3.1M | 121 | 10 |
| Gyms | 60 | #517 of 1,792 | 20 | 7.4 | $1.4M | 109 | 10 |
| Hair salons | 56 | #857 of 2,339 | 53 | 19.7 | $557K | 130 | 28 |
| Yoga, Pilates and fitness studios | 55 | #278 of 777 | 6 | 2.2 | $4.7M | 117 | 10 |
| House cleaning | 54 | #329 of 847 | 7 | 2.6 | $6.9M | 107 | 24 |
| Real estate | 54 | #860 of 2,229 | 63 | 23.4 | Index only | 175 | 60 |
| Auto repair shops | 53 | #1,041 of 2,378 | 52 | 19.3 | $552K | 124 | 42 |
| Real estate agents and brokers | 52 | #935 of 2,176 | 54 | 20.0 | Index only | 163 | 40 |
| Auto repair and car care | 52 | #1,119 of 2,401 | 91 | 33.7 | $315K | 117 | 56 |
| Dentists and orthodontists | 51 | #886 of 1,886 | 26 | 9.6 | $1.4M | 142 | 31 |
| Gyms, studios and classes | 51 | #1,002 of 2,088 | 44 | 16.3 | $646K | 98 | 18 |
| Salons, barbers and spas | 51 | #1,096 of 2,385 | 110 | 40.8 | $269K | 126 | 41 |
| Veterinarians | 50 | #741 of 1,485 | 13 | 4.8 | $2.4M | 87 | 16 |
| Martial arts and dance studios | 45 | #828 of 1,334 | 18 | 6.7 | $1.6M | 78 | 8 |
| Dry cleaners | 44 | #314 of 507 | 5 | 1.9 | $12.5M | 79 | 3 |
| Collision repair and body shops | 42 | #846 of 1,327 | 10 | 3.7 | $2.9M | 93 | 13 |
| Lawn, cleaning and pest control | 41 | #1,228 of 1,771 | 39 | 14.5 | $1.2M | 73 | 62 |
| Nail salons | 40 | #955 of 1,328 | 23 | 8.5 | $1.3M | 77 | 8 |
| Landscaping and lawn care | 38 | #1,080 of 1,493 | 30 | 11.1 | $1.6M | 55 | 38 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 307 | 5 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 215 | 13 |
| Tire shops | Not scored | Not scored | 4 | 1.5 | $7.2M | 287 | 5 |
| Funeral homes | Not scored | Not scored | 2 | 0.7 | $2.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $24.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in York County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.7M | $1,064 | 111 |
| Gasoline and other fuels | $87.9M | $3,261 | 126 |
| Food away from home | $127M | $4,709 | 116 |
| Groceries | $185M | $6,860 | 109 |
| Personal care products and services | $29.5M | $1,095 | 109 |
| Child care and other personal services | $17.7M | $658 | 113 |
| Memberships, classes and admissions | $28.4M | $1,054 | 107 |
| Medical and dental services | $36.3M | $1,344 | 104 |
| Pets | $30.7M | $1,137 | 125 |
| Clothing, shoes and related services | $62.3M | $2,308 | 112 |
| Vehicle insurance | $74.5M | $2,762 | 141 |
| Home repairs, maintenance and insurance | $94.3M | $3,496 | 116 |
| Lawn care, cleaning and other household services | $48.1M | $1,784 | 126 |
| Rent and homeowner costs | $478.6M | $17,748 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in York County
- Population, 2025 estimate
- 71,374+1.6% since 2020
- Households
- 26,968
- Median age
- 42.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 105 sq. mi.
- People per square mile
- 678
- Median household income
- $109,956+19.4% vs. 2015–2019, before inflation
- Average household income
- $135,038
- Median home value
- $433,200
- Jobs located here
- 19,993
- Daytime population
- 64,167Residents who don’t work, plus everyone whose job is here
Looking at a specific site in York County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Hampton city, VA137,557 people
- Williamsburg city, VA15,798 people
- Gloucester County, VA39,526 people
- James City County, VA81,013 people
- Isle of Wight County, VA39,974 people
- Mathews County, VA8,540 people
Questions
How fast is York County, VA growing?
Population estimates put York County at 71,374 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 26,968 households. Against the 2015–2019 survey, median household income rose 19.4%, before inflation.
How much do households in York County, VA spend?
Households in York County spend about $478.6M a year on rent and homeowner costs, $185M on groceries and $127M on food away from home. Relative to the U.S., household spending in York County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on medical and dental services (104, still above the U.S.).
Which business types have the highest market scores in York County, VA?
Of the business types scored in York County, clothing and shoe stores (86), grocery stores (85) and gas stations (83) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #63 of 2,087 scored counties.
How does York County, VA compare with the U.S.?
Median household income in York County is $109,956, 36% above the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $433,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.3 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in York County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in York County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in York County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of York County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.