County profile · Virginia
Manassas city, VA market data
Population, household spending and competition for 56 business types in Manassas city, each scored against other counties.
- Population, 2025
- 44,332
- +3.9% since 2020
- Households
- 14,203
- Median household income
- $113,590
- +39.4% vs. 2015–2019, before inflation
- Median home value
- $449,900
- Jobs located here
- 22,287
- Highest market score
- 82
- Gas stations, #115 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Manassas city by name and distance, and the households and spending within reach. Or open the report at the center of Manassas city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,332 people live in Manassas city, in 14,203 households. Population estimates put the population change in Manassas city from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). The median household income in Manassas city is $113,590 a year, 41% above the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Manassas city spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on medical and dental services (106, still above the U.S.).
The highest Groundwork market scores in Manassas city are for gas stations (82), clothing and shoe stores (78) and landscaping and lawn care companies (71). Manassas city ranks #115 of 2,358 scored counties for gas stations.
Manassas city is part of the Washington-Arlington-Alexandria metro area. For its number of households, Manassas city has the most map listings, relative to the U.S., for collision repair and body shops (3.4 times the U.S. rate) and the fewest for clothing and shoe stores (22% below the U.S. rate).
All 56 business types in Manassas city
Highest Groundwork market score first. Each score compares Manassas city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 82 | #115 of 2,358 | 13 | 9.2 | $3.4M | 143 | 11 |
| Clothing and shoe stores | 78 | #186 of 2,087 | 18 | 12.7 | $1.9M | 146 | 4 |
| Landscaping and lawn care | 71 | #219 of 1,493 | 6 | 4.2 | $4.3M | 147 | 18 |
| Physical therapy | 70 | #224 of 1,422 | 6 | 4.2 | $3.2M | 134 | 5 |
| Clothing, shoes and laundry | 69 | #417 of 2,210 | 29 | 20.4 | $1.2M | 131 | 7 |
| Coffee shops and cafes | 63 | #500 of 2,063 | 14 | 9.9 | $4.9M | 131 | 12 |
| Pet businesses | 61 | #613 of 2,200 | 19 | 13.4 | $868K | 99 | 15 |
| Mortgage brokers and lenders | 60 | #255 of 887 | 6 | 4.2 | Index only | 109 | Under 3 |
| Gyms | 58 | #601 of 1,792 | 11 | 7.7 | $1.4M | 108 | 9 |
| Property management | 55 | #367 of 910 | 5 | 3.5 | Index only | 92 | 7 |
| Pet grooming and boarding | 55 | #606 of 1,461 | 8 | 5.6 | $2.1M | 81 | 5 |
| Veterinarians | 54 | #638 of 1,485 | 7 | 4.9 | $2.4M | 87 | 10 |
| Convenience stores | 53 | #1,033 of 2,261 | 18 | 12.7 | $5.5M | 69 | 8 |
| Tire shops | 50 | #789 of 1,530 | 8 | 5.6 | $1.8M | 73 | Under 3 |
| Barbershops | 49 | #740 of 1,356 | 13 | 9.2 | $1.2M | 65 | Under 3 |
| Lawn, cleaning and pest control | 49 | #903 of 1,771 | 18 | 12.7 | $1.4M | 85 | 52 |
| Fast food and sandwich shops | 49 | #1,182 of 2,222 | 26 | 18.3 | $2.6M | 86 | 55 |
| Grocery and convenience stores | 49 | #1,256 of 2,402 | 39 | 27.5 | $2.5M | 75 | 25 |
| Optometrists and eye care | 47 | #748 of 1,302 | 7 | 4.9 | $2.8M | 88 | 4 |
| Spas and skin care | 46 | #1,020 of 1,769 | 17 | 12.0 | $931K | 106 | 7 |
| House cleaning | 45 | #516 of 847 | 5 | 3.5 | $5.2M | 81 | 31 |
| Insurance agencies | 44 | #1,336 of 2,272 | 34 | 23.9 | $1.1M | 88 | 20 |
| Electricians | 43 | #762 of 1,160 | 8 | 5.6 | $6.3M | 52 | 14 |
| Child care and preschools | 43 | #1,017 of 1,611 | 15 | 10.6 | $645K | 64 | 17 |
| Pizza | 43 | #1,328 of 2,090 | 21 | 14.8 | $3.2M | 64 | 55 |
| Bakeries and dessert shops | 42 | #1,233 of 1,889 | 24 | 16.9 | $2.8M | 69 | 12 |
| Real estate agents and brokers | 42 | #1,490 of 2,176 | 56 | 39.4 | Index only | 84 | 19 |
| Real estate | 42 | #1,543 of 2,229 | 68 | 47.9 | Index only | 87 | 30 |
| Grocery stores | 41 | #1,337 of 2,070 | 18 | 12.7 | $5.5M | 59 | 17 |
| Yoga, Pilates and fitness studios | 40 | #554 of 777 | 5 | 3.5 | $3.1M | 76 | 9 |
| Restaurants and cafes | 39 | #1,673 of 2,405 | 230 | 161.9 | $296K | 80 | 118 |
| Pest control | 38 | #518 of 699 | 7 | 4.9 | $3.7M | 36 | 3 |
| Roofing and gutters | 38 | #866 of 1,177 | 10 | 7.0 | $5M | 60 | 12 |
| Sit-down restaurants | 37 | #1,785 of 2,405 | 144 | 101.4 | $473K | 71 | 50 |
| Chiropractors | 36 | #1,129 of 1,490 | 14 | 9.9 | $1.4M | 58 | 9 |
| Gyms, studios and classes | 36 | #1,631 of 2,088 | 36 | 25.3 | $430K | 65 | 21 |
| Nail salons | 35 | #1,057 of 1,328 | 15 | 10.6 | $1.1M | 63 | 9 |
| HVAC and plumbing | 34 | #1,417 of 1,707 | 25 | 17.6 | $2M | 42 | 26 |
| Home repair trades | 34 | #1,748 of 2,057 | 43 | 30.3 | $1.2M | 48 | 52 |
| Salons, barbers and spas | 34 | #2,017 of 2,385 | 116 | 81.7 | $136K | 64 | 46 |
| Hair salons | 33 | #1,958 of 2,339 | 71 | 50.0 | $223K | 52 | 28 |
| Primary care and pediatrics | 32 | #1,359 of 1,656 | 24 | 16.9 | $807K | 45 | 47 |
| Martial arts and dance studios | 31 | #1,136 of 1,334 | 20 | 14.1 | $773K | 38 | 12 |
| Doctors, dentists and clinics | 31 | #2,073 of 2,394 | 238 | 167.6 | $81K | 53 | 92 |
| Funeral homes | 30 | #1,215 of 1,472 | 5 | 3.5 | $306K | 45 | 4 |
| Dentists and orthodontists | 30 | #1,652 of 1,886 | 37 | 26.1 | $523K | 53 | 27 |
| Collision repair and body shops | 26 | #1,181 of 1,327 | 15 | 10.6 | $970K | 31 | 10 |
| Car washes and detailing | 26 | #1,296 of 1,451 | 13 | 9.2 | $1.1M | 44 | 8 |
| Auto repair shops | 25 | #2,170 of 2,378 | 83 | 58.4 | $175K | 39 | 42 |
| Auto repair and car care | 25 | #2,183 of 2,401 | 120 | 84.5 | $121K | 45 | 55 |
| Dry cleaners | Not scored | Not scored | 3 | 2.1 | $11.1M | 71 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $11.1M | 89 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $5.5M | 121 | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $19.4M | Too few | Under 3 |
Household spending in Manassas city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.5M | $1,024 | 107 |
| Gasoline and other fuels | $44.3M | $3,122 | 120 |
| Food away from home | $68.2M | $4,798 | 118 |
| Groceries | $98.5M | $6,937 | 110 |
| Personal care products and services | $15.8M | $1,114 | 111 |
| Child care and other personal services | $9.7M | $681 | 117 |
| Memberships, classes and admissions | $15.5M | $1,089 | 111 |
| Medical and dental services | $19.4M | $1,363 | 106 |
| Pets | $16.5M | $1,161 | 128 |
| Clothing, shoes and related services | $33.4M | $2,352 | 114 |
| Vehicle insurance | $37.5M | $2,641 | 135 |
| Home repairs, maintenance and insurance | $50.4M | $3,549 | 118 |
| Lawn care, cleaning and other household services | $25.8M | $1,814 | 128 |
| Rent and homeowner costs | $255.6M | $17,996 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Manassas city
- Population, 2025 estimate
- 44,332+3.9% since 2020
- Households
- 14,203
- Median age
- 35.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 10 sq. mi.
- People per square mile
- 4,367
- Median household income
- $113,590+39.4% vs. 2015–2019, before inflation
- Average household income
- $138,261
- Median home value
- $449,900
- Jobs located here
- 22,287
- Daytime population
- 45,273Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manassas city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Manassas city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Manassas Park city, VA16,798 people
- Prince William County, VA488,880 people
- Fairfax city, VA25,026 people
- Fairfax County, VA1,147,837 people
- Fauquier County, VA74,577 people
- Falls Church city, VA14,710 people
- Loudoun County, VA432,998 people
- Alexandria city, VA156,976 people
Questions
How fast is Manassas city, VA growing?
Population estimates put Manassas city at 44,332 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 14,203 households. Against the 2015–2019 survey, median household income rose 39.4%, before inflation.
How much do households in Manassas city, VA spend?
Households in Manassas city spend about $255.6M a year on rent and homeowner costs, $98.5M on groceries and $68.2M on food away from home. Relative to the U.S., household spending in Manassas city runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on medical and dental services (106, still above the U.S.).
Which business types have the highest market scores in Manassas city, VA?
Of the business types scored in Manassas city, gas stations (82), clothing and shoe stores (78) and landscaping and lawn care companies (71) have the highest Groundwork market scores. For gas stations, that ranks #115 of 2,358 scored counties.
How does Manassas city, VA compare with the U.S.?
Median household income in Manassas city is $113,590, 41% above the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $449,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (3.4 times the U.S. rate) and lowest for clothing and shoe stores (22% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Manassas city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manassas city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Manassas city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manassas city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.