State profile · 56 business types

Michigan market data

How Michigan compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 10,127,884; +0.6% since 2020
Households: 4,076,369
Median household income: $72,875; +27.5% vs. 2015–2019, before inflation
Median home value: $231,600
Jobs located here: 4,042,589

A site report maps the competitors on map listings around any address in Michigan by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Michigan has an estimated 10,127,884 people and 4,076,369 households. Between 2020 and 2025, the population of Michigan grew 0.6%, slower than the U.S. (+3.1%). Median household income in Michigan is $72,875, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

Relative to the U.S., household spending in Michigan runs highest on medical and dental services (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (72).

By the Groundwork market score, Michigan’s highest ranks among the 50 states and DC are for optometrists and eye clinics (#7), restaurants and cafes (#8) and nail salons (#10).

Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for pest control companies (36% below the U.S. rate).

All 56 business types in Michigan

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Michigan: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	37,452	91.9	84	$422K	16,941	66	#8 of 51
Sit-down restaurants	19,197	47.1	77	$823K	7,198	64	#11 of 51
Fast food and sandwich shops	5,209	12.8	96	$3M	7,923	44	#32 of 51
Pizza	3,376	8.3	104	$4.7M	7,923	39	#37 of 51
Coffee shops and cafes	3,819	9.4	85	$4.1M	1,705	61	#14 of 51
Bakeries and dessert shops	3,652	9.0	92	$4.3M	2,023	50	#26 of 51
Groceries and convenience
Grocery and convenience stores	7,063	17.3	93	$3.5M	2,527	47	#31 of 51
Grocery stores	2,629	6.4	94	$9.3M	1,685	43	#32 of 51
Convenience stores	2,797	6.9	86	$8.8M	842	51	#26 of 51
Auto
Auto repair and car care	14,563	35.7	100	$286K	6,336	45	#32 of 51
Auto repair shops	8,132	19.9	93	$512K	4,246	56	#22 of 51
Collision repair and body shops	1,178	2.9	94	$3.5M	1,111	51	#23 of 51
Car washes and detailing	1,885	4.6	121	$2.2M	668	31	#46 of 51
Tire shops	1,223	3.0	79	$3.4M	536	63	#16 of 51
Oil change and quick lube	535	1.3	186	$7.8M	521	15	#48 of 50
Gas stations	5,561	13.6	125	$1.9M	3,540	30	#47 of 51
Insurance agencies	5,508	13.5	87	$1.2M	3,680	33	#40 of 51
Beauty and personal care
Salons, barbers and spas	15,880	39.0	83	$253K	3,436	61	#10 of 51
Hair salons	8,658	21.2	91	$464K	2,170	49	#26 of 51
Barbershops	1,647	4.0	75	$2.4M	188	51	#23 of 51
Nail salons	1,754	4.3	72	$2.3M	244	65	#10 of 51
Spas and skin care	3,488	8.6	75	$1.2M	764	62	#10 of 51
Fitness and classes
Gyms, studios and classes	5,105	12.5	84	$720K	1,652	62	#11 of 51
Gyms	2,666	6.5	86	$1.4M	930	60	#12 of 51
Yoga, Pilates and fitness studios	828	2.0	83	$4.4M	930	51	#26 of 51
Martial arts and dance studios	1,611	4.0	82	$2.3M	722	62	#10 of 51
Health care
Doctors, dentists and clinics	32,788	80.4	95	$176K	14,319	57	#16 of 51
Dentists and orthodontists	5,132	12.6	96	$1.1M	3,795	56	#16 of 51
Primary care and pediatrics	2,603	6.4	89	$2.2M	6,747	53	#22 of 51
Urgent care and walk-in clinics	231	0.6	120	$24.9M	283	45	#30 of 50
Chiropractors	2,275	5.6	104	$2.5M	1,331	51	#25 of 51
Physical therapy	2,563	6.3	117	$2.2M	1,584	52	#25 of 51
Optometrists and eye care	1,570	3.9	95	$3.7M	579	70	#7 of 51
Pets
Pet businesses	4,220	10.4	100	$814K	1,993	50	#27 of 51
Veterinarians	1,303	3.2	97	$2.6M	1,021	48	#29 of 51
Pet grooming and boarding	1,540	3.8	106	$2.2M	680	45	#32 of 51
Pet stores	748	1.8	90	$4.6M	292	46	#34 of 51
Child care
Child care and preschools	1,909	4.7	81	$888K	2,090	48	#29 of 51
Clothing and laundry
Clothing, shoes and laundry	8,033	19.7	85	$1M	3,328	52	#27 of 51
Clothing and shoe stores	5,760	14.1	87	$1.4M	2,698	53	#23 of 51
Laundromats	529	1.3	81	$15.2M	271	50	#25 of 51
Dry cleaners	416	1.0	77	$19.4M	359	45	#31 of 51
Home services
Home repair trades	4,334	10.6	85	$2.5M	5,130	55	#22 of 51
HVAC and plumbing	2,144	5.3	84	$5.2M	2,661	55	#23 of 51
Electricians	963	2.4	96	$11.5M	1,960	49	#30 of 51
Roofing and gutters	1,227	3.0	83	$9M	509	54	#22 of 51
Lawn, cleaning and pest control	3,742	9.2	110	$1.3M	5,997	29	#46 of 51
Landscaping and lawn care	2,592	6.4	133	$1.9M	3,797	22	#49 of 51
House cleaning	781	1.9	86	$6.4M	1,941	43	#35 of 51
Pest control	369	0.9	64	$13.6M	259	57	#16 of 51
Real estate
Real estate	12,725	31.2	81	104 (index)	5,600	47	#28 of 51
Real estate agents and brokers	10,048	24.6	80	104 (index)	2,548	47	#30 of 51
Property management	1,058	2.6	87	97 (index)	1,383	44	#32 of 51
Mortgage brokers and lenders	1,366	3.4	79	107 (index)	649	38	#38 of 51
Home inspectors	253	0.6	100	86 (index)	151	36	#41 of 50
Funeral services
Funeral homes	890	2.2	105	$661K	535	48	#30 of 51

Markets in Michigan

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Michigan growing?

Population estimates put Michigan at 10,127,884 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 4,076,369 households. Median household income rose 27.5% from the 2015–2019 survey, before inflation.

How much do households in Michigan spend?

Households in Michigan spend about $57.1B a year on rent and homeowner costs, $24.5B on groceries and $15.8B on food away from home. Set against the U.S., households in Michigan spend the most on medical and dental services (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (72).

Which business types rank highest in Michigan?

Among the 50 states and DC, Michigan ranks highest for optometrists and eye clinics (#7), restaurants and cafes (#8) and nail salons (#10) by the Groundwork market score.

How does Michigan compare with the U.S.?

The median household income in Michigan is $72,875 a year, 10% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,600, against $332,700 for the U.S. For its number of households, Michigan has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for pest control companies (36% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.