County profile · Michigan
Missaukee County, MI market data
Population, household spending and competition for 56 business types in Missaukee County, each scored against other counties.
- Population, 2025
- 15,274
- +1.4% since 2020
- Households
- 5,909
- Median household income
- $66,194
- +40.3% vs. 2015–2019, before inflation
- Median home value
- $170,400
- Jobs located here
- 3,625
- Highest market score
- 77
- Doctors, dentists and clinics, #135 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Missaukee County by name and distance, and the households and spending within reach. Or open the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,274 people live in Missaukee County, in 5,909 households. Population estimates show Missaukee County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Missaukee County is $66,194 a year, 18% below the U.S. median of $80,734. That rose 40.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Missaukee County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Missaukee County are for medical and dental practices (77); salons, barbers and spas (66); and restaurants and cafes (65). Missaukee County ranks #135 of 2,394 scored counties for medical and dental practices.
Missaukee County is part of the Cadillac area. For its number of households, Missaukee County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for medical and dental practices (80% below the U.S. rate).
All 56 business types in Missaukee County
Highest Groundwork market score first. Each score compares Missaukee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 77 | #135 of 2,394 | 10 | 16.9 | $756K | 496 | Under 3 |
| Salons, barbers and spas | 66 | #410 of 2,385 | 14 | 23.7 | $376K | 177 | Under 3 |
| Restaurants and cafes | 65 | #561 of 2,405 | 43 | 72.8 | $473K | 128 | 17 |
| Sit-down restaurants | 64 | #560 of 2,405 | 21 | 35.5 | $969K | 146 | 8 |
| Auto repair shops | 63 | #596 of 2,378 | 10 | 16.9 | $641K | 144 | 7 |
| Insurance agencies | 60 | #774 of 2,272 | 5 | 8.5 | $2M | 162 | 4 |
| Fast food and sandwich shops | 58 | #830 of 2,222 | 7 | 11.8 | $2.9M | 95 | 7 |
| Auto repair and car care | 55 | #981 of 2,401 | 23 | 38.9 | $279K | 104 | 9 |
| Pizza | 49 | #1,090 of 2,090 | 6 | 10.2 | $3.4M | 67 | 7 |
| Hair salons | 48 | #1,282 of 2,339 | 12 | 20.3 | $439K | 102 | Under 3 |
| Real estate | 47 | #1,206 of 2,229 | 9 | 15.2 | Index only | 196 | Under 3 |
| Real estate agents and brokers | 45 | #1,312 of 2,176 | 8 | 13.5 | Index only | 175 | Under 3 |
| Gas stations | 41 | #1,558 of 2,358 | 11 | 18.6 | $1.5M | 64 | 7 |
| Lawn, cleaning and pest control | 36 | #1,399 of 1,771 | 7 | 11.8 | $941K | 56 | 3 |
| Home repair trades | 36 | #1,648 of 2,057 | 7 | 11.8 | $2.1M | 85 | 11 |
| Bakeries and dessert shops | 32 | #1,564 of 1,889 | 6 | 10.2 | $3.4M | 82 | Under 3 |
| Grocery and convenience stores | 32 | #1,906 of 2,402 | 21 | 35.5 | $1.6M | 47 | 4 |
| Convenience stores | 24 | #1,965 of 2,261 | 14 | 23.7 | $2.4M | 30 | Under 3 |
| House cleaning | 22 | #812 of 847 | 5 | 8.5 | $1.3M | 21 | 3 |
| Pet businesses | 21 | #2,103 of 2,200 | 12 | 20.3 | $366K | 42 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 6.8 | $2.6M | 296 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 6.8 | $5.1M | 137 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 6.8 | $8.4M | 90 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.8 | $3.6M | 76 | 3 |
| Electricians | Not scored | Not scored | 3 | 5.1 | $4.8M | 40 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 5.1 | $346K | 51 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.4 | $3.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.4 | $3.8M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 3.4 | $5.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.4 | $3.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.4 | $2.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.4 | $2.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.4 | $3.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.4 | $3.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.4 | $2.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.7 | $5.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.7 | $1.9M | Too few | 5 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.7 | $6.4M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.7 | $7.6M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.7 | $4.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $4.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.7 | $5.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Missaukee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $1,085 | 113 |
| Gasoline and other fuels | $16.7M | $2,822 | 109 |
| Food away from home | $20.4M | $3,445 | 85 |
| Groceries | $33.5M | $5,669 | 90 |
| Personal care products and services | $5.3M | $891 | 89 |
| Child care and other personal services | $1.9M | $316 | 54 |
| Memberships, classes and admissions | $4.1M | $699 | 71 |
| Medical and dental services | $7.6M | $1,279 | 99 |
| Pets | $4.4M | $742 | 82 |
| Clothing, shoes and related services | $10.4M | $1,762 | 86 |
| Vehicle insurance | $10.2M | $1,719 | 88 |
| Home repairs, maintenance and insurance | $14.5M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $6.6M | $1,114 | 79 |
| Rent and homeowner costs | $76.3M | $12,911 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Missaukee County
- Population, 2025 estimate
- 15,274+1.4% since 2020
- Households
- 5,909
- Median age
- 43.4
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 565 sq. mi.
- People per square mile
- 27
- Median household income
- $66,194+40.3% vs. 2015–2019, before inflation
- Average household income
- $83,075
- Median home value
- $170,400
- Jobs located here
- 3,625
- Daytime population
- 13,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
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- Osceola County, MI23,227 people
- Roscommon County, MI23,737 people
- Kalkaska County, MI18,239 people
- Clare County, MI31,218 people
- Crawford County, MI13,369 people
- Grand Traverse County, MI96,166 people
- Lake County, MI12,563 people
Questions
How fast is Missaukee County, MI growing?
Population estimates put Missaukee County at 15,274 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 5,909 households. Against the 2015–2019 survey, median household income rose 40.3%, before inflation.
How much do households in Missaukee County, MI spend?
Households in Missaukee County spend about $76.3M a year on rent and homeowner costs, $33.5M on groceries and $20.4M on food away from home. Relative to the U.S., household spending in Missaukee County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Missaukee County, MI?
Of the business types scored in Missaukee County, medical and dental practices (77); salons, barbers and spas (66); and restaurants and cafes (65) have the highest Groundwork market scores. For medical and dental practices, that ranks #135 of 2,394 scored counties.
How does Missaukee County, MI compare with the U.S.?
Median household income in Missaukee County is $66,194, 18% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for medical and dental practices (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Missaukee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missaukee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Missaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.