County profile · Michigan
Berrien County, MI market data
Population, household spending and competition for 56 business types in Berrien County, each scored against other counties.
- Population, 2025
- 152,444
- −1.3% since 2020
- Households
- 63,999
- Median household income
- $65,425
- +28.8% vs. 2015–2019, before inflation
- Median home value
- $224,300
- Jobs located here
- 53,306
- Highest market score
- 70
- Physical therapy, #223 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Berrien County by name and distance, and the households and spending within reach. Or open the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 152,444 people live in Berrien County, in 63,999 households. Population estimates show Berrien County declined 1.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Berrien County is $65,425 a year, 19% below the U.S. median of $80,734. That rose 28.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Berrien County spend the most on medical and dental services (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Berrien County are for physical therapy clinics (70), martial arts and dance studios (68) and spas and skin care studios (67). Berrien County ranks #223 of 1,422 scored counties for physical therapy clinics.
Berrien County is part of the Niles metro area. For its number of households, Berrien County has the most map listings, relative to the U.S., for landscaping and lawn care companies (69% above the U.S. rate) and the fewest for nail salons (55% below the U.S. rate).
All 56 business types in Berrien County
Highest Groundwork market score first. Each score compares Berrien County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 70 | #223 of 1,422 | 26 | 4.1 | $3.3M | 138 | 10 |
| Martial arts and dance studios | 68 | #201 of 1,334 | 19 | 3.0 | $2.8M | 138 | 7 |
| Spas and skin care | 67 | #300 of 1,769 | 40 | 6.3 | $1.5M | 171 | 6 |
| Tire shops | 65 | #401 of 1,530 | 21 | 3.3 | $3M | 122 | 6 |
| Nail salons | 63 | #312 of 1,328 | 17 | 2.7 | $3.5M | 211 | Under 3 |
| Barbershops | 63 | #378 of 1,356 | 16 | 2.5 | $3.8M | 199 | Under 3 |
| Optometrists and eye care | 62 | #356 of 1,302 | 18 | 2.8 | $4.8M | 153 | 12 |
| Salons, barbers and spas | 59 | #691 of 2,385 | 201 | 31.4 | $299K | 140 | 34 |
| Pet stores | 57 | #366 of 974 | 11 | 1.7 | $4.6M | 102 | 3 |
| Collision repair and body shops | 57 | #499 of 1,327 | 17 | 2.7 | $3.8M | 122 | 15 |
| Veterinarians | 57 | #552 of 1,485 | 16 | 2.5 | $3.2M | 117 | 16 |
| Dentists and orthodontists | 57 | #679 of 1,886 | 59 | 9.2 | $1.5M | 149 | 44 |
| Electricians | 56 | #436 of 1,160 | 11 | 1.7 | $15M | 125 | 30 |
| Convenience stores | 56 | #898 of 2,261 | 56 | 8.8 | $6.6M | 84 | 11 |
| Roofing and gutters | 55 | #465 of 1,177 | 16 | 2.5 | $10.3M | 122 | 9 |
| Primary care and pediatrics | 55 | #673 of 1,656 | 37 | 5.8 | $2.3M | 131 | 88 |
| Clothing and shoe stores | 54 | #890 of 2,087 | 78 | 12.2 | $1.5M | 122 | 23 |
| Hair salons | 52 | #1,070 of 2,339 | 128 | 20.0 | $469K | 109 | 27 |
| Mortgage brokers and lenders | 51 | #414 of 887 | 16 | 2.5 | Index only | 138 | 5 |
| Clothing, shoes and laundry | 49 | #1,158 of 2,210 | 111 | 17.3 | $1.1M | 124 | 37 |
| Pest control | 48 | #374 of 699 | 7 | 1.1 | $10.8M | 105 | 6 |
| Chiropractors | 48 | #791 of 1,490 | 35 | 5.5 | $2.5M | 103 | 22 |
| Gyms | 48 | #978 of 1,792 | 42 | 6.6 | $1.3M | 97 | 20 |
| Gyms, studios and classes | 48 | #1,164 of 2,088 | 82 | 12.8 | $647K | 98 | 27 |
| Auto repair shops | 48 | #1,276 of 2,378 | 133 | 20.8 | $481K | 108 | 69 |
| Funeral homes | 47 | #786 of 1,472 | 22 | 3.4 | $476K | 70 | 14 |
| Pet businesses | 46 | #1,270 of 2,200 | 69 | 10.8 | $738K | 84 | 33 |
| Car washes and detailing | 45 | #863 of 1,451 | 35 | 5.5 | $1.8M | 73 | 7 |
| Grocery stores | 45 | #1,164 of 2,070 | 40 | 6.3 | $9.3M | 100 | 30 |
| Pizza | 45 | #1,223 of 2,090 | 51 | 8.0 | $4.6M | 91 | 126 |
| Grocery and convenience stores | 45 | #1,389 of 2,402 | 137 | 21.4 | $2.7M | 80 | 41 |
| Auto repair and car care | 45 | #1,419 of 2,401 | 247 | 38.6 | $259K | 96 | 90 |
| Doctors, dentists and clinics | 44 | #1,471 of 2,394 | 471 | 73.6 | $184K | 120 | 179 |
| Child care and preschools | 43 | #1,004 of 1,611 | 30 | 4.7 | $818K | 82 | 32 |
| Coffee shops and cafes | 43 | #1,284 of 2,063 | 74 | 11.6 | $3.2M | 86 | 26 |
| Home repair trades | 43 | #1,356 of 2,057 | 73 | 11.4 | $2.3M | 93 | 95 |
| Fast food and sandwich shops | 42 | #1,432 of 2,222 | 86 | 13.4 | $2.7M | 90 | 126 |
| Sit-down restaurants | 42 | #1,520 of 2,405 | 312 | 48.8 | $753K | 113 | 135 |
| Pet grooming and boarding | 38 | #1,013 of 1,461 | 29 | 4.5 | $1.8M | 69 | 14 |
| Gas stations | 37 | #1,704 of 2,358 | 95 | 14.8 | $1.7M | 72 | 66 |
| Property management | 36 | #676 of 910 | 16 | 2.5 | Index only | 97 | 25 |
| Restaurants and cafes | 36 | #1,776 of 2,405 | 674 | 105.3 | $349K | 94 | 290 |
| Bakeries and dessert shops | 35 | #1,483 of 1,889 | 76 | 11.9 | $3.1M | 75 | 32 |
| HVAC and plumbing | 33 | #1,421 of 1,707 | 46 | 7.2 | $3.6M | 75 | 56 |
| Yoga, Pilates and fitness studios | 31 | #681 of 777 | 21 | 3.3 | $2.5M | 62 | 20 |
| Insurance agencies | 31 | #1,771 of 2,272 | 85 | 13.3 | $1.2M | 92 | 52 |
| Laundromats | 29 | #632 of 785 | 13 | 2.0 | $9.3M | 74 | 7 |
| House cleaning | 23 | #800 of 847 | 20 | 3.1 | $3.8M | 59 | 33 |
| Landscaping and lawn care | 23 | #1,414 of 1,493 | 52 | 8.1 | $1.4M | 49 | 59 |
| Real estate agents and brokers | 23 | #2,130 of 2,176 | 200 | 31.3 | Index only | 79 | 58 |
| Real estate | 23 | #2,194 of 2,229 | 235 | 36.7 | Index only | 85 | 102 |
| Lawn, cleaning and pest control | 21 | #1,724 of 1,771 | 79 | 12.3 | $954K | 57 | 98 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $16M | 116 | 6 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $40.3M | 257 | 7 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 109 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $28.8M | 118 | 3 |
Household spending in Berrien County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $64M | $1,000 | 104 |
| Gasoline and other fuels | $162.3M | $2,536 | 98 |
| Food away from home | $234.9M | $3,671 | 90 |
| Groceries | $372M | $5,813 | 92 |
| Personal care products and services | $60M | $938 | 93 |
| Child care and other personal services | $24.5M | $383 | 66 |
| Memberships, classes and admissions | $53M | $828 | 84 |
| Medical and dental services | $86.5M | $1,352 | 105 |
| Pets | $50.9M | $795 | 87 |
| Clothing, shoes and related services | $120.8M | $1,888 | 92 |
| Vehicle insurance | $98.3M | $1,536 | 79 |
| Home repairs, maintenance and insurance | $165M | $2,578 | 85 |
| Lawn care, cleaning and other household services | $75.3M | $1,177 | 83 |
| Rent and homeowner costs | $861.2M | $13,457 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Berrien County
- Population, 2025 estimate
- 152,444−1.3% since 2020
- Households
- 63,999
- Median age
- 43.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 568 sq. mi.
- People per square mile
- 270
- Median household income
- $65,425+28.8% vs. 2015–2019, before inflation
- Average household income
- $89,826
- Median home value
- $224,300
- Jobs located here
- 53,306
- Daytime population
- 143,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berrien County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Berrien County, MI growing?
Population estimates put Berrien County at 152,444 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 63,999 households. Against the 2015–2019 survey, median household income rose 28.8%, before inflation.
How much do households in Berrien County, MI spend?
Households in Berrien County spend about $861.2M a year on rent and homeowner costs, $372M on groceries and $234.9M on food away from home. Relative to the U.S., household spending in Berrien County runs highest on medical and dental services (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Berrien County, MI?
Of the business types scored in Berrien County, physical therapy clinics (70), martial arts and dance studios (68) and spas and skin care studios (67) have the highest Groundwork market scores. For physical therapy clinics, that ranks #223 of 1,422 scored counties.
How does Berrien County, MI compare with the U.S.?
Median household income in Berrien County is $65,425, 19% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $224,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (69% above the U.S. rate) and lowest for nail salons (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Berrien County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berrien County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Berrien County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.