Market rankings · Michigan
Funeral homes in Michigan
Markets across Michigan ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 890
- 112 chain locations (13%)
- Official establishments
- 535
- −0.2% since 2019
- Household spending a year
- $588.4M
- On funerals
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Spending per listing
- $661K
- 3% below the U.S.
- Rank among states
- #30 of 51
- Market score 48 · Lower middle
A site report maps the funeral homes on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 890 funeral homes in Michigan. Of those, 112 are chain locations, or 13%, against 10% across the U.S. Per 10,000 households, that is 2.2, 5% above the U.S. rate of 2.1.
Household spending on funerals in Michigan comes to about $588.4M a year: $144 per household, in line with the U.S. average. That works out to $661K per home, 3% below the U.S. figure of $679K.
Official counts show 535 businesses with payroll classed as funeral homes and funeral services in Michigan in 2023, down 0.2% from 2019. That is one for every 7,619 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $17.2M have gone to businesses classed as funeral homes and funeral services in Michigan.
Among the 50 states and DC, Michigan ranks #30 for funeral homes, with a Groundwork market score of 48 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest (65). Of the 16 scored small-town markets in or partly in Michigan, the Holland area scores highest (76).
Every market in Michigan for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Traverse City, MI | 65 | 15 | 2.3 | $753K | +2.2% | #95 of 377 |
| 2Midland, MI | 64 | 5 | 1.4 | $1.1M | +0.3% | #97 of 377 |
| 3Detroit-Warren-Dearborn, MI | 55 | 291 | 1.6 | $857K | +0.1% | #144 of 377 |
| 4Ann Arbor, MI | 53 | 19 | 1.3 | $976K | −0.4% | #155 of 377 |
| 5Grand Rapids-Wyoming-Kentwood, MI | 53 | 83 | 1.9 | $718K | +2.8% | #157 of 377 |
| 6Monroe, MI | 52 | 12 | 1.9 | $791K | +0.7% | #161 of 377 |
| 7Flint, MI | 48 | 33 | 2.0 | $728K | −1.1% | #189 of 377 |
| 8Battle Creek, MI | 44 | 14 | 2.6 | $544K | −0.6% | #219 of 377 |
| 9Kalamazoo-Portage, MI | 42 | 20 | 1.9 | $675K | +0.8% | #232 of 377 |
| 10Muskegon-Norton Shores, MI | 42 | 21 | 3.1 | $484K | +1.8% | #240 of 377 |
| 11Jackson, MI | 39 | 18 | 2.9 | $528K | −0.4% | #256 of 377 |
| 12Lansing-East Lansing, MI | 37 | 43 | 2.2 | $586K | +1.4% | #268 of 377 |
| 13Bay City, MI | 31 | 12 | 2.7 | $570K | −1.6% | #304 of 377 |
| South Bend-Mishawaka, IN-MI | 30 | 38 | 3.0 | $477K | +0.1% | #313 of 377 |
| 14Niles, MI | 28 | 22 | 3.4 | $476K | −1.3% | #324 of 377 |
| 15Saginaw, MI | 28 | 27 | 3.5 | $451K | −1.1% | #325 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 76 | 11 | 2.4 | $598K | +2.1% | #45 of 365 |
| 2Owosso, MI | 69 | 8 | 2.8 | $528K | −0.4% | #68 of 365 |
| 3Cadillac, MI | 68 | 6 | 3.1 | $528K | +2.0% | #73 of 365 |
| 4Big Rapids, MI | 68 | 5 | 3.0 | $482K | +4.7% | #76 of 365 |
| 5Ludington, MI | 68 | 5 | 3.9 | $446K | 0.0% | #77 of 365 |
| 6Marquette, MI | 67 | 9 | 3.2 | $455K | +2.3% | #81 of 365 |
| Marinette, WI-MI | 63 | 11 | 3.7 | $470K | +0.3% | #101 of 365 |
| 7Hillsdale, MI | 61 | 5 | 2.8 | $573K | 0.0% | #110 of 365 |
| 8Alpena, MI | 58 | 6 | 4.6 | $378K | −0.1% | #131 of 365 |
| 9Coldwater, MI | 55 | 8 | 4.7 | $322K | +2.5% | #148 of 365 |
| 10Houghton, MI | 51 | 7 | 4.5 | $327K | +1.8% | #175 of 365 |
| 11Mount Pleasant, MI | 49 | 6 | 2.4 | $487K | +0.3% | #181 of 365 |
| 12Adrian, MI | 49 | 14 | 3.6 | $440K | −1.6% | #182 of 365 |
| 13Sturgis, MI | 34 | 11 | 4.7 | $315K | +0.1% | #289 of 365 |
| 14Escanaba, MI | 34 | 10 | 6.3 | $289K | −0.8% | #291 of 365 |
| 15Alma, MI | 32 | 10 | 6.8 | $241K | −1.1% | #305 of 365 |
| Sault Ste. Marie, MI | Not scored | 3 | 2.1 | $742K | −1.9% | |
| Petoskey, MI | Not scored | 2 | 1.3 | $1.2M | −1.0% | |
| Iron Mountain, MI-WI | Not scored | 4 | 2.8 | $593K | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
| 11Clinton County, MI | 60 | 10 | 3.2 | $483K | +1.6% | #492 of 1,472 |
| 12Washtenaw County, MI | 59 | 19 | 1.3 | $976K | −0.4% | #497 of 1,472 |
| 13Newaygo County, MI | 59 | 5 | 2.5 | $637K | +3.1% | #505 of 1,472 |
| 14St. Clair County, MI | 59 | 16 | 2.4 | $636K | +0.1% | #506 of 1,472 |
| 15Ingham County, MI | 57 | 17 | 1.5 | $795K | +1.7% | #531 of 1,472 |
| 16Muskegon County, MI | 57 | 21 | 3.1 | $484K | +1.8% | #545 of 1,472 |
| 17Genesee County, MI | 56 | 33 | 2.0 | $728K | −1.1% | #552 of 1,472 |
| 18Calhoun County, MI | 56 | 14 | 2.6 | $544K | −0.6% | #562 of 1,472 |
| 19Clare County, MI | 56 | 5 | 4.0 | $455K | +2.3% | #567 of 1,472 |
| 20Mason County, MI | 56 | 5 | 3.9 | $446K | 0.0% | #568 of 1,472 |
| 21Shiawassee County, MI | 55 | 8 | 2.8 | $528K | −0.4% | #583 of 1,472 |
| 22Lapeer County, MI | 55 | 11 | 3.2 | $476K | +1.0% | #589 of 1,472 |
| 23Jackson County, MI | 54 | 18 | 2.9 | $528K | −0.4% | #607 of 1,472 |
| 24Wayne County, MI | 53 | 131 | 1.9 | $721K | −1.1% | #618 of 1,472 |
| 25Kalamazoo County, MI | 53 | 20 | 1.9 | $675K | +0.8% | #621 of 1,472 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Mecosta County, MI | 53 | 5 | 3.0 | $482K | +4.7% | #638 of 1,472 |
| 27Marquette County, MI | 52 | 9 | 3.2 | $455K | +2.3% | #663 of 1,472 |
| 28Antrim County, MI | 51 | 5 | 4.5 | $381K | +5.3% | #689 of 1,472 |
| 29Hillsdale County, MI | 49 | 5 | 2.8 | $573K | 0.0% | #721 of 1,472 |
| 30Bay County, MI | 47 | 12 | 2.7 | $570K | −1.6% | #775 of 1,472 |
| 31Van Buren County, MI | 47 | 8 | 2.6 | $560K | +0.7% | #776 of 1,472 |
| 32Berrien County, MI | 47 | 22 | 3.4 | $476K | −1.3% | #786 of 1,472 |
| 33Alpena County, MI | 47 | 6 | 4.6 | $378K | −0.1% | #799 of 1,472 |
| 34Branch County, MI | 46 | 8 | 4.7 | $322K | +2.5% | #824 of 1,472 |
| 35Saginaw County, MI | 45 | 27 | 3.5 | $451K | −1.1% | #838 of 1,472 |
| 36Eaton County, MI | 45 | 16 | 3.5 | $428K | +0.4% | #841 of 1,472 |
| 37Ionia County, MI | 44 | 7 | 3.0 | $476K | −0.5% | #861 of 1,472 |
| 38Montcalm County, MI | 44 | 13 | 5.3 | $289K | +4.1% | #883 of 1,472 |
| 39Otsego County, MI | 42 | 5 | 4.5 | $317K | +3.8% | #929 of 1,472 |
| 40Lenawee County, MI | 40 | 14 | 3.6 | $440K | −1.6% | #972 of 1,472 |
| 41Osceola County, MI | 39 | 5 | 5.3 | $294K | +2.7% | #1,016 of 1,472 |
| 42Sanilac County, MI | 38 | 8 | 4.6 | $352K | −1.0% | #1,038 of 1,472 |
| 43Isabella County, MI | 37 | 6 | 2.4 | $487K | +0.3% | #1,049 of 1,472 |
| 44Houghton County, MI | 37 | 7 | 4.9 | $300K | +1.6% | #1,063 of 1,472 |
| 45Tuscola County, MI | 37 | 13 | 6.0 | $267K | −1.2% | #1,067 of 1,472 |
| 46Huron County, MI | 34 | 9 | 6.4 | $282K | −2.7% | #1,129 of 1,472 |
| 47Gratiot County, MI | 34 | 10 | 6.8 | $241K | −1.1% | #1,135 of 1,472 |
| 48Delta County, MI | 33 | 10 | 6.3 | $289K | −0.8% | #1,161 of 1,472 |
| 49St. Joseph County, MI | 32 | 11 | 4.7 | $315K | +0.1% | #1,177 of 1,472 |
| Barry County, MI | Not scored | 4 | 1.6 | $951K | +2.2% | |
| Cass County, MI | Not scored | 3 | 1.4 | $1.2M | +0.2% | |
| Chippewa County, MI | Not scored | 3 | 2.1 | $742K | −1.9% | |
| Emmet County, MI | Not scored | 2 | 1.3 | $1.2M | −1.0% | |
| Wexford County, MI | Not scored | 3 | 2.2 | $710K | +2.3% | |
| Oceana County, MI | Not scored | 3 | 2.9 | $572K | +1.7% | |
| Charlevoix County, MI | Not scored | 4 | 3.3 | $509K | 0.0% | |
| Dickinson County, MI | Not scored | 3 | 2.5 | $671K | −0.3% | |
| Cheboygan County, MI | Not scored | 2 | 1.8 | $1.1M | +0.9% | |
| Manistee County, MI | Not scored | 3 | 2.8 | $665K | +2.3% | |
| Iosco County, MI | Not scored | 3 | 2.6 | $735K | +0.3% | |
| Roscommon County, MI | Not scored | 4 | 3.5 | $547K | +1.9% | |
| Menominee County, MI | Not scored | 3 | 2.9 | $636K | −2.2% | |
| Leelanau County, MI | Not scored | 1 | 1.0 | $2.1M | +3.0% | |
| Ogemaw County, MI | Not scored | 3 | 3.2 | $538K | +1.6% | |
| Benzie County, MI | Not scored | 3 | 3.9 | $515K | +3.1% | |
| Kalkaska County, MI | Not scored | 2 | 2.6 | $583K | +4.3% | |
| Missaukee County, MI | Not scored | 3 | 5.1 | $346K | +1.4% | |
| Arenac County, MI | Not scored | 2 | 3.1 | $567K | +0.5% | |
| Gogebic County, MI | Not scored | 4 | 5.7 | $306K | −0.4% | |
| Crawford County, MI | Not scored | 1 | 1.6 | $1M | +5.7% | |
| Presque Isle County, MI | Not scored | 3 | 4.5 | $399K | +1.0% | |
| Lake County, MI | Not scored | 1 | 1.9 | $913K | +9.1% | |
| Iron County, MI | Not scored | 2 | 3.6 | $539K | +1.1% | |
| Mackinac County, MI | Not scored | 1 | 1.9 | $907K | +3.8% | |
| Alcona County, MI | Not scored | 2 | 3.8 | $544K | +3.7% | |
| Montmorency County, MI | Not scored | 3 | 6.1 | $294K | +7.3% | |
| Alger County, MI | Not scored | 1 | 2.8 | $636K | −2.3% | |
| Oscoda County, MI | Not scored | 2 | 5.3 | $341K | +6.0% | |
| Baraga County, MI | Not scored | 3 | 8.7 | $190K | +0.3% | |
| Schoolcraft County, MI | Not scored | 2 | 5.1 | $315K | +1.7% | |
| Luce County, MI | Not scored | 1 | 4.1 | $412K | −1.1% | |
| Ontonagon County, MI | Not scored | 2 | 6.4 | $291K | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Michigan?
Michigan has 890 funeral homes on map listings as of September 2026. 112 of them (13%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 535 businesses with payroll classed as funeral homes and funeral services in 2023, down 0.2% from 2019.
How much do households in Michigan spend on funerals?
About $588.4M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 890 funeral homes on map listings, it comes to $661K per home. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for funeral homes?
Michigan has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $661K, 3% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Michigan would have about 867, against 890 on map listings. There is one business with payroll in the industry for every 7,619 households, against one for every 8,510 across the U.S. The official count fell 0.2% from 2019 to 2023, against −1.7% for the U.S.
Which market in Michigan has the highest market score for funeral homes?
Among 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest, at 65 (upper middle). Among 16 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 76 (high). Among 49 scored counties in Michigan, Livingston County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 48 for funeral homes (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in Michigan
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.