County profile · Michigan
Lapeer County, MI market data
Population, household spending and competition for 56 business types in Lapeer County, each scored against other counties.
- Population, 2025
- 89,516
- +1.0% since 2020
- Households
- 34,836
- Median household income
- $77,306
- +23.4% vs. 2015–2019, before inflation
- Median home value
- $239,000
- Jobs located here
- 19,773
- Highest market score
- 82
- Clothing and shoe stores, #117 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Lapeer County by name and distance, and the households and spending within reach. Or open the report at the center of Lapeer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 89,516 people live in Lapeer County, in 34,836 households. Between 2020 and 2025, the population of Lapeer County grew 1.0%, slower than the U.S. (+3.1%). The median household income in Lapeer County is $77,306 a year, 4% below the U.S. median of $80,734. That rose 23.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lapeer County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (70).
The highest Groundwork market scores in Lapeer County are for clothing and shoe stores (82); clothing, shoe and laundry businesses (81); and tire shops (80). Lapeer County ranks #117 of 2,087 scored counties for clothing and shoe stores.
Lapeer County is part of the Detroit-Warren-Dearborn metro area. For its number of households, Lapeer County has the most map listings, relative to the U.S., for landscaping and lawn care companies (79% above the U.S. rate) and the fewest for clothing and shoe stores (73% below the U.S. rate).
All 56 business types in Lapeer County
Highest Groundwork market score first. Each score compares Lapeer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #117 of 2,087 | 15 | 4.3 | $4.6M | 359 | 5 |
| Clothing, shoes and laundry | 81 | #117 of 2,210 | 29 | 8.3 | $2.4M | 268 | 5 |
| Tire shops | 80 | #98 of 1,530 | 10 | 2.9 | $4.1M | 165 | 4 |
| Coffee shops and cafes | 80 | #99 of 2,063 | 16 | 4.6 | $8.5M | 229 | 9 |
| Gyms | 79 | #78 of 1,792 | 17 | 4.9 | $1.8M | 138 | 3 |
| Sit-down restaurants | 76 | #213 of 2,405 | 106 | 30.4 | $1.3M | 193 | 46 |
| Restaurants and cafes | 76 | #217 of 2,405 | 216 | 62.0 | $627K | 169 | 111 |
| Bakeries and dessert shops | 75 | #164 of 1,889 | 20 | 5.7 | $6.8M | 164 | 12 |
| Spas and skin care | 74 | #137 of 1,769 | 19 | 5.5 | $1.8M | 208 | 5 |
| Collision repair and body shops | 74 | #139 of 1,327 | 9 | 2.6 | $4.6M | 149 | 8 |
| Hair salons | 73 | #212 of 2,339 | 62 | 17.8 | $558K | 130 | 9 |
| Convenience stores | 73 | #349 of 2,261 | 25 | 7.2 | $8.5M | 107 | 4 |
| Nail salons | 71 | #135 of 1,328 | 11 | 3.2 | $3.1M | 188 | Under 3 |
| Salons, barbers and spas | 71 | #263 of 2,385 | 103 | 29.6 | $336K | 158 | 16 |
| Car washes and detailing | 70 | #231 of 1,451 | 12 | 3.4 | $3.4M | 137 | 6 |
| Barbershops | 69 | #255 of 1,356 | 11 | 3.2 | $3.1M | 167 | Under 3 |
| Gyms, studios and classes | 69 | #289 of 2,088 | 41 | 11.8 | $747K | 113 | 7 |
| Physical therapy | 68 | #267 of 1,422 | 20 | 5.7 | $2.5M | 102 | 6 |
| Auto repair shops | 68 | #425 of 2,378 | 75 | 21.5 | $552K | 124 | 34 |
| Pizza | 67 | #404 of 2,090 | 24 | 6.9 | $5.6M | 111 | 55 |
| Fast food and sandwich shops | 67 | #473 of 2,222 | 38 | 10.9 | $3.6M | 117 | 55 |
| Yoga, Pilates and fitness studios | 66 | #137 of 777 | 6 | 1.7 | $5.1M | 126 | 3 |
| Gas stations | 66 | #525 of 2,358 | 42 | 12.1 | $2.5M | 105 | 30 |
| Grocery and convenience stores | 64 | #642 of 2,402 | 69 | 19.8 | $3.1M | 90 | 16 |
| Auto repair and car care | 62 | #673 of 2,401 | 144 | 41.3 | $287K | 107 | 49 |
| Dentists and orthodontists | 59 | #621 of 1,886 | 36 | 10.3 | $1.4M | 139 | 27 |
| Primary care and pediatrics | 58 | #562 of 1,656 | 21 | 6.0 | $2.3M | 131 | 57 |
| Optometrists and eye care | 57 | #500 of 1,302 | 18 | 5.2 | $2.7M | 87 | 5 |
| Martial arts and dance studios | 56 | #507 of 1,334 | 18 | 5.2 | $1.7M | 84 | 4 |
| Real estate agents and brokers | 56 | #749 of 2,176 | 58 | 16.6 | Index only | 155 | 16 |
| Real estate | 56 | #773 of 2,229 | 66 | 18.9 | Index only | 171 | 29 |
| Grocery stores | 56 | #822 of 2,070 | 26 | 7.5 | $8.1M | 87 | 12 |
| Funeral homes | 55 | #589 of 1,472 | 11 | 3.2 | $476K | 70 | 4 |
| House cleaning | 54 | #324 of 847 | 6 | 1.7 | $7.1M | 112 | 15 |
| Doctors, dentists and clinics | 53 | #1,046 of 2,394 | 225 | 64.6 | $218K | 143 | 110 |
| Insurance agencies | 52 | #1,036 of 2,272 | 36 | 10.3 | $1.8M | 140 | 30 |
| Chiropractors | 51 | #708 of 1,490 | 23 | 6.6 | $2.1M | 89 | 12 |
| Roofing and gutters | 50 | #606 of 1,177 | 16 | 4.6 | $5.9M | 70 | 3 |
| Electricians | 46 | #672 of 1,160 | 9 | 2.6 | $10.5M | 88 | 27 |
| Child care and preschools | 46 | #943 of 1,611 | 22 | 6.3 | $642K | 64 | 15 |
| Oil change and quick lube | 44 | #311 of 479 | 5 | 1.4 | $8.3M | 60 | 3 |
| Pest control | 43 | #443 of 699 | 6 | 1.7 | $7.1M | 70 | 3 |
| Veterinarians | 37 | #1,045 of 1,485 | 17 | 4.9 | $1.7M | 64 | 13 |
| Home repair trades | 37 | #1,624 of 2,057 | 54 | 15.5 | $1.8M | 72 | 64 |
| HVAC and plumbing | 36 | #1,348 of 1,707 | 29 | 8.3 | $3.3M | 69 | 34 |
| Pet businesses | 36 | #1,674 of 2,200 | 50 | 14.4 | $590K | 67 | 31 |
| Pet grooming and boarding | 30 | #1,188 of 1,461 | 20 | 5.7 | $1.5M | 58 | 15 |
| Lawn, cleaning and pest control | 20 | #1,731 of 1,771 | 42 | 12.1 | $1M | 61 | 90 |
| Landscaping and lawn care | 18 | #1,457 of 1,493 | 30 | 8.6 | $1.4M | 49 | 72 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $22.8M | 182 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.9 | Index only | 418 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 0.9 | $9.8M | 217 | 3 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 294 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $34.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $24.6M | Too few | 3 |
Household spending in Lapeer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.4M | $1,188 | 124 |
| Gasoline and other fuels | $104.7M | $3,006 | 116 |
| Food away from home | $135.5M | $3,890 | 96 |
| Groceries | $211.3M | $6,065 | 96 |
| Personal care products and services | $34.6M | $992 | 99 |
| Child care and other personal services | $14.1M | $405 | 70 |
| Memberships, classes and admissions | $30.6M | $879 | 89 |
| Medical and dental services | $49.1M | $1,410 | 109 |
| Pets | $29.5M | $847 | 93 |
| Clothing, shoes and related services | $68.4M | $1,963 | 96 |
| Vehicle insurance | $63.3M | $1,816 | 93 |
| Home repairs, maintenance and insurance | $94.6M | $2,715 | 90 |
| Lawn care, cleaning and other household services | $42.8M | $1,229 | 87 |
| Rent and homeowner costs | $489.2M | $14,043 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lapeer County
- Population, 2025 estimate
- 89,516+1.0% since 2020
- Households
- 34,836
- Median age
- 45.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 648 sq. mi.
- People per square mile
- 137
- Median household income
- $77,306+23.4% vs. 2015–2019, before inflation
- Average household income
- $96,678
- Median home value
- $239,000
- Jobs located here
- 19,773
- Daytime population
- 71,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lapeer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lapeer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Lapeer County, MI growing?
Population estimates put Lapeer County at 89,516 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 34,836 households. Against the 2015–2019 survey, median household income rose 23.4%, before inflation.
How much do households in Lapeer County, MI spend?
Households in Lapeer County spend about $489.2M a year on rent and homeowner costs, $211.3M on groceries and $135.5M on food away from home. Relative to the U.S., household spending in Lapeer County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Which business types have the highest market scores in Lapeer County, MI?
Of the business types scored in Lapeer County, clothing and shoe stores (82); clothing, shoe and laundry businesses (81); and tire shops (80) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #117 of 2,087 scored counties.
How does Lapeer County, MI compare with the U.S.?
Median household income in Lapeer County is $77,306, 4% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (79% above the U.S. rate) and lowest for clothing and shoe stores (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Lapeer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lapeer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lapeer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lapeer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.