County profile · Michigan
Gladwin County, MI market data
How Gladwin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,077
- +2.8% since 2020
- Households
- 11,280
- Median household income
- $55,349
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $162,300
- Jobs located here
- 3,987
- Highest market score
- 81
- Dentists and orthodontists, #57 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Gladwin County by name and distance, and the households and spending within reach. Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gladwin County has an estimated 26,077 people and 11,280 households. Population estimates put the population change in Gladwin County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). Median household income in Gladwin County is $55,349, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
Relative to the U.S., household spending in Gladwin County runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (51).
Of the business types scored in Gladwin County, dentists and orthodontists (81); salons, barbers and spas (73); and fast food and sandwich shops (73) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #57 of 1,886 scored counties.
Against the U.S., map listings per household run highest for grocery stores (69% above the U.S. rate) and lowest for sit-down restaurants (58% below the U.S. rate).
All 56 business types in Gladwin County
Highest Groundwork market score first. Each score compares Gladwin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 81 | #57 of 1,886 | 6 | 5.3 | $2.3M | 237 | 3 |
| Salons, barbers and spas | 73 | #212 of 2,385 | 26 | 23.0 | $370K | 174 | 3 |
| Fast food and sandwich shops | 73 | #270 of 2,222 | 7 | 6.2 | $5.3M | 174 | 13 |
| Doctors, dentists and clinics | 71 | #328 of 2,394 | 53 | 47.0 | $263K | 173 | 10 |
| Restaurants and cafes | 70 | #392 of 2,405 | 59 | 52.3 | $628K | 169 | 34 |
| Gyms, studios and classes | 68 | #297 of 2,088 | 7 | 6.2 | $1.1M | 160 | Under 3 |
| Pizza | 68 | #368 of 2,090 | 6 | 5.3 | $6.2M | 122 | 13 |
| Primary care and pediatrics | 67 | #326 of 1,656 | 7 | 6.2 | $2M | 112 | 7 |
| Insurance agencies | 67 | #553 of 2,272 | 8 | 7.1 | $2.3M | 180 | 5 |
| Spas and skin care | 66 | #317 of 1,769 | 5 | 4.4 | $1.9M | 220 | Under 3 |
| Auto repair and car care | 65 | #535 of 2,401 | 37 | 32.8 | $306K | 114 | 14 |
| Bakeries and dessert shops | 64 | #411 of 1,889 | 5 | 4.4 | $7.4M | 179 | Under 3 |
| Sit-down restaurants | 64 | #549 of 2,405 | 29 | 25.7 | $1.3M | 193 | 19 |
| Funeral homes | 63 | #427 of 1,472 | 5 | 4.4 | $412K | 61 | Under 3 |
| Clothing and shoe stores | 63 | #565 of 2,087 | 8 | 7.1 | $2.4M | 189 | Under 3 |
| Auto repair shops | 63 | #604 of 2,378 | 20 | 17.7 | $566K | 127 | 12 |
| Coffee shops and cafes | 62 | #523 of 2,063 | 6 | 5.3 | $6.2M | 167 | Under 3 |
| Hair salons | 62 | #580 of 2,339 | 17 | 15.1 | $566K | 132 | Under 3 |
| Physical therapy | 61 | #416 of 1,422 | 5 | 4.4 | $2.8M | 116 | Under 3 |
| Gyms | 61 | #488 of 1,792 | 5 | 4.4 | $1.5M | 114 | Under 3 |
| Clothing, shoes and laundry | 60 | #705 of 2,210 | 13 | 11.5 | $1.5M | 168 | Under 3 |
| HVAC and plumbing | 57 | #601 of 1,707 | 5 | 4.4 | $5.3M | 112 | 8 |
| Lawn, cleaning and pest control | 51 | #816 of 1,771 | 8 | 7.1 | $1.5M | 90 | 9 |
| Pet businesses | 46 | #1,271 of 2,200 | 11 | 9.8 | $721K | 82 | Under 3 |
| Car washes and detailing | 44 | #885 of 1,451 | 6 | 5.3 | $1.9M | 75 | Under 3 |
| Real estate | 43 | #1,471 of 2,229 | 28 | 24.8 | Index only | 116 | 8 |
| Gas stations | 43 | #1,475 of 2,358 | 17 | 15.1 | $1.7M | 73 | 14 |
| Real estate agents and brokers | 42 | #1,478 of 2,176 | 24 | 21.3 | Index only | 108 | 5 |
| Home repair trades | 41 | #1,434 of 2,057 | 13 | 11.5 | $2.1M | 85 | 17 |
| Landscaping and lawn care | 35 | #1,159 of 1,493 | 7 | 6.2 | $1.7M | 59 | 9 |
| Convenience stores | 34 | #1,679 of 2,261 | 14 | 12.4 | $4.4M | 56 | 5 |
| Grocery and convenience stores | 29 | #1,977 of 2,402 | 30 | 26.6 | $2.1M | 61 | 12 |
| Grocery stores | 25 | #1,782 of 2,070 | 13 | 11.5 | $4.8M | 51 | 7 |
| Electricians | 24 | #1,061 of 1,160 | 5 | 4.4 | $5.3M | 44 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 3.5 | $3.5M | 146 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.5 | $2.8M | 92 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.7 | $2.6M | 104 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $8.9M | 105 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $4.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.8 | $1.7M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $9.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.8 | $3.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.8 | $4.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.8 | $7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.8 | $5.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.8 | $4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $19.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $11.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gladwin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.3M | $1,003 | 105 |
| Gasoline and other fuels | $29.5M | $2,617 | 101 |
| Food away from home | $37.1M | $3,286 | 81 |
| Groceries | $62M | $5,501 | 87 |
| Personal care products and services | $9.6M | $853 | 85 |
| Child care and other personal services | $3.4M | $298 | 51 |
| Memberships, classes and admissions | $7.4M | $657 | 67 |
| Medical and dental services | $14M | $1,238 | 96 |
| Pets | $7.9M | $703 | 77 |
| Clothing, shoes and related services | $19.2M | $1,703 | 83 |
| Vehicle insurance | $18M | $1,598 | 82 |
| Home repairs, maintenance and insurance | $26.7M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $12.2M | $1,078 | 76 |
| Rent and homeowner costs | $141.2M | $12,515 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gladwin County
- Population, 2025 estimate
- 26,077+2.8% since 2020
- Households
- 11,280
- Median age
- 50.0
- Homes lived in by their owners
- 86%
- Vehicles per household
- 1.8
- Land area
- 502 sq. mi.
- People per square mile
- 51
- Median household income
- $55,349+24.1% vs. 2015–2019, before inflation
- Average household income
- $74,057
- Median home value
- $162,300
- Jobs located here
- 3,987
- Daytime population
- 21,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gladwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Gladwin County, MI growing?
Population estimates put Gladwin County at 26,077 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 11,280 households. Median household income rose 24.1% from the 2015–2019 survey, before inflation.
How much do households in Gladwin County, MI spend?
Households in Gladwin County spend about $141.2M a year on rent and homeowner costs, $62M on groceries and $37.1M on food away from home. Set against the U.S., households in Gladwin County spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (51).
Which business types have the highest market scores in Gladwin County, MI?
The highest Groundwork market scores in Gladwin County are for dentists and orthodontists (81); salons, barbers and spas (73); and fast food and sandwich shops (73). Gladwin County ranks #57 of 1,886 scored counties for dentists and orthodontists.
How does Gladwin County, MI compare with the U.S.?
The median household income in Gladwin County is $55,349 a year, 31% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,300, against $332,700 for the U.S. For its number of households, Gladwin County has the most map listings, relative to the U.S., for grocery stores (69% above the U.S. rate) and the fewest for sit-down restaurants (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Gladwin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gladwin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gladwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.