County profile · Michigan
Muskegon County, MI market data
How Muskegon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 177,901
- +1.8% since 2020
- Households
- 67,732
- Median household income
- $65,024
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $198,300
- Jobs located here
- 56,600
- Highest market score
- 73
- Nail salons, #114 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Muskegon County by name and distance, and the households and spending within reach. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Muskegon County has an estimated 177,901 people and 67,732 households. Population estimates show Muskegon County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in Muskegon County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in Muskegon County, nail salons (73), physical therapy clinics (71) and primary care and pediatric clinics (71) have the highest Groundwork market scores. For nail salons, that ranks #114 of 1,328 scored counties.
Muskegon County is part of the Muskegon-Norton Shores metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.1 times the U.S. rate) and lowest for nail salons (48% below the U.S. rate).
All 56 business types in Muskegon County
Highest Groundwork market score first. Each score compares Muskegon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 73 | #114 of 1,328 | 21 | 3.1 | $2.9M | 174 | 3 |
| Physical therapy | 71 | #201 of 1,422 | 25 | 3.7 | $3.5M | 145 | 17 |
| Primary care and pediatrics | 71 | #236 of 1,656 | 31 | 4.6 | $2.8M | 158 | 56 |
| Tire shops | 71 | #249 of 1,530 | 22 | 3.2 | $3.1M | 124 | 7 |
| Pet stores | 70 | #162 of 974 | 7 | 1.0 | $7.2M | 160 | 3 |
| Martial arts and dance studios | 70 | #166 of 1,334 | 20 | 3.0 | $2.5M | 122 | 3 |
| Spas and skin care | 68 | #277 of 1,769 | 46 | 6.8 | $1.3M | 151 | 4 |
| Gyms | 66 | #329 of 1,792 | 38 | 5.6 | $1.3M | 99 | 7 |
| Coffee shops and cafes | 66 | #400 of 2,063 | 45 | 6.6 | $5.2M | 142 | 22 |
| Collision repair and body shops | 65 | #319 of 1,327 | 19 | 2.8 | $3.6M | 117 | 14 |
| Property management | 64 | #215 of 910 | 9 | 1.3 | Index only | 176 | 6 |
| Gyms, studios and classes | 64 | #467 of 2,088 | 71 | 10.5 | $692K | 105 | 10 |
| Chiropractors | 63 | #375 of 1,490 | 29 | 4.3 | $3M | 126 | 18 |
| Gas stations | 63 | #614 of 2,358 | 59 | 8.7 | $3M | 126 | 58 |
| Barbershops | 61 | #421 of 1,356 | 22 | 3.2 | $2.8M | 147 | 4 |
| Grocery stores | 61 | #657 of 2,070 | 41 | 6.1 | $9.4M | 101 | 18 |
| Laundromats | 59 | #269 of 785 | 7 | 1.0 | $17.2M | 138 | 4 |
| Pet businesses | 59 | #685 of 2,200 | 53 | 7.8 | $957K | 109 | 33 |
| Optometrists and eye care | 58 | #472 of 1,302 | 27 | 4.0 | $3.2M | 103 | 11 |
| Veterinarians | 58 | #539 of 1,485 | 19 | 2.8 | $2.7M | 98 | 15 |
| Salons, barbers and spas | 58 | #750 of 2,385 | 222 | 32.8 | $274K | 129 | 41 |
| Sit-down restaurants | 58 | #813 of 2,405 | 282 | 41.6 | $837K | 126 | 104 |
| Pest control | 57 | #264 of 699 | 7 | 1.0 | $10.9M | 106 | 3 |
| Funeral homes | 57 | #545 of 1,472 | 21 | 3.1 | $484K | 71 | 8 |
| HVAC and plumbing | 57 | #604 of 1,707 | 33 | 4.9 | $5.1M | 106 | 42 |
| Car washes and detailing | 56 | #577 of 1,451 | 32 | 4.7 | $2.1M | 85 | 8 |
| Auto repair shops | 56 | #905 of 2,378 | 144 | 21.3 | $475K | 107 | 67 |
| Yoga, Pilates and fitness studios | 55 | #287 of 777 | 13 | 1.9 | $3.8M | 93 | 7 |
| Roofing and gutters | 55 | #466 of 1,177 | 17 | 2.5 | $9.8M | 116 | 11 |
| Hair salons | 55 | #917 of 2,339 | 132 | 19.5 | $461K | 107 | 29 |
| Grocery and convenience stores | 55 | #974 of 2,402 | 117 | 17.3 | $3.3M | 97 | 43 |
| House cleaning | 54 | #326 of 847 | 11 | 1.6 | $6.9M | 108 | 24 |
| Home repair trades | 54 | #840 of 2,057 | 67 | 9.9 | $2.5M | 103 | 82 |
| Restaurants and cafes | 54 | #1,008 of 2,405 | 569 | 84.0 | $415K | 112 | 258 |
| Auto repair and car care | 54 | #1,045 of 2,401 | 264 | 39.0 | $259K | 97 | 90 |
| Dentists and orthodontists | 52 | #860 of 1,886 | 70 | 10.3 | $1.2M | 127 | 55 |
| Doctors, dentists and clinics | 51 | #1,142 of 2,394 | 475 | 70.1 | $184K | 120 | 160 |
| Electricians | 50 | #576 of 1,160 | 17 | 2.5 | $9.8M | 82 | 29 |
| Pet grooming and boarding | 50 | #727 of 1,461 | 22 | 3.2 | $2.3M | 91 | 15 |
| Insurance agencies | 49 | #1,146 of 2,272 | 79 | 11.7 | $1.4M | 109 | 41 |
| Real estate agents and brokers | 48 | #1,174 of 2,176 | 138 | 20.4 | Index only | 117 | 19 |
| Fast food and sandwich shops | 48 | #1,214 of 2,222 | 82 | 12.1 | $2.9M | 94 | 129 |
| Mortgage brokers and lenders | 46 | #506 of 887 | 19 | 2.8 | Index only | 119 | 9 |
| Convenience stores | 46 | #1,264 of 2,261 | 63 | 9.3 | $6.1M | 78 | 25 |
| Clothing, shoes and laundry | 45 | #1,308 of 2,210 | 125 | 18.5 | $965K | 110 | 48 |
| Bakeries and dessert shops | 44 | #1,160 of 1,889 | 72 | 10.6 | $3.3M | 79 | 25 |
| Clothing and shoe stores | 44 | #1,265 of 2,087 | 102 | 15.1 | $1.2M | 93 | 40 |
| Pizza | 44 | #1,267 of 2,090 | 60 | 8.9 | $3.9M | 77 | 129 |
| Real estate | 44 | #1,408 of 2,229 | 166 | 24.5 | Index only | 123 | 48 |
| Lawn, cleaning and pest control | 40 | #1,266 of 1,771 | 59 | 8.7 | $1.3M | 77 | 73 |
| Landscaping and lawn care | 39 | #1,050 of 1,493 | 41 | 6.1 | $1.9M | 63 | 46 |
| Oil change and quick lube | 35 | #376 of 479 | 15 | 2.2 | $4.6M | 33 | 5 |
| Child care and preschools | 34 | #1,250 of 1,611 | 40 | 5.9 | $560K | 56 | 35 |
| Dry cleaners | Not scored | Not scored | 2 | 0.3 | $60.3M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $43.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Muskegon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $68.5M | $1,011 | 106 |
| Gasoline and other fuels | $177M | $2,613 | 101 |
| Food away from home | $236.1M | $3,486 | 86 |
| Groceries | $385.7M | $5,695 | 90 |
| Personal care products and services | $60.9M | $899 | 89 |
| Child care and other personal services | $22.4M | $331 | 57 |
| Memberships, classes and admissions | $49.2M | $726 | 74 |
| Medical and dental services | $87.3M | $1,288 | 100 |
| Pets | $50.7M | $749 | 82 |
| Clothing, shoes and related services | $120.6M | $1,780 | 87 |
| Vehicle insurance | $107.6M | $1,589 | 81 |
| Home repairs, maintenance and insurance | $167M | $2,466 | 82 |
| Lawn care, cleaning and other household services | $76M | $1,122 | 79 |
| Rent and homeowner costs | $881.1M | $13,008 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Muskegon County
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskegon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Muskegon County, MI growing?
Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in Muskegon County, MI spend?
Households in Muskegon County spend about $881.1M a year on rent and homeowner costs, $385.7M on groceries and $236.1M on food away from home. Set against the U.S., households in Muskegon County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Muskegon County, MI?
The highest Groundwork market scores in Muskegon County are for nail salons (73), physical therapy clinics (71) and primary care and pediatric clinics (71). Muskegon County ranks #114 of 1,328 scored counties for nail salons.
How does Muskegon County, MI compare with the U.S.?
The median household income in Muskegon County is $65,024 a year, 19% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $198,300, against $332,700 for the U.S. For its number of households, Muskegon County has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.1 times the U.S. rate) and the fewest for nail salons (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Muskegon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskegon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Muskegon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.