Market rankings · Michigan
Gyms and studios in Michigan
Markets across Michigan ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 5,105
- 982 chain locations (19%)
- Official establishments
- 1,652
- +9.6% since 2019
- Household spending a year
- $3.7B
- On memberships, classes and admissions
- Listings per 10k households
- 12.5
- 16% below the U.S.
- Spending per listing
- $720K
- 9% above the U.S.
- Rank among states
- #11 of 51
- Market score 62 · Upper middle
A site report maps the gyms and studios on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5,105 gyms and studios in Michigan. 982 of them (19%) are chain locations, against 20% across the U.S. That comes to 12.5 for every 10,000 households, 16% below the U.S. rate of 14.9.
Households in Michigan spend about $3.7B a year on memberships, classes and admissions, or $902 per household, 8% below the U.S. average. That is about $720K of household spending for each location on map listings, 9% above the U.S. figure of $662K.
Official counts show 1,652 businesses with payroll classed as fitness centers and recreation instruction in Michigan in 2023, up 9.6% from 2019. That is one for every 2,468 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 212 SBA-backed loans worth $88M have gone to businesses classed as fitness centers and recreation instruction in Michigan.
Among the 50 states and DC, Michigan ranks #11 for gyms and studios, with a Groundwork market score of 62 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (75). Of the 19 scored small-town markets in or partly in Michigan, the Holland area scores highest (86).
Every market in Michigan for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 75 | 62 | 9.8 | $922K | +0.7% | #18 of 387 |
| 2Battle Creek, MI | 65 | 48 | 9.0 | $838K | −0.6% | #60 of 387 |
| 3Jackson, MI | 65 | 65 | 10.4 | $770K | −0.4% | #64 of 387 |
| 4Muskegon-Norton Shores, MI | 64 | 71 | 10.5 | $692K | +1.8% | #72 of 387 |
| 5Detroit-Warren-Dearborn, MI | 63 | 2,235 | 12.6 | $769K | +0.1% | #78 of 387 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 62 | 614 | 13.9 | $698K | +2.8% | #87 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 140 | 10.9 | $760K | +0.1% | #88 of 387 |
| 7Saginaw, MI | 61 | 79 | 10.1 | $744K | −1.1% | #89 of 387 |
| 8Lansing-East Lansing, MI | 61 | 270 | 13.9 | $622K | +1.4% | #93 of 387 |
| 9Traverse City, MI | 58 | 101 | 15.4 | $612K | +2.2% | #115 of 387 |
| 10Midland, MI | 53 | 62 | 17.7 | $548K | +0.3% | #158 of 387 |
| 11Bay City, MI | 52 | 51 | 11.3 | $646K | −1.6% | #166 of 387 |
| 12Flint, MI | 52 | 200 | 12.0 | $638K | −1.1% | #167 of 387 |
| 13Niles, MI | 50 | 82 | 12.8 | $647K | −1.3% | #189 of 387 |
| 14Kalamazoo-Portage, MI | 46 | 159 | 14.8 | $609K | +0.8% | #228 of 387 |
| 15Ann Arbor, MI | 44 | 282 | 18.7 | $616K | −0.4% | #254 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 47 | 10.3 | $909K | +2.1% | #7 of 535 |
| 2Cadillac, MI | 80 | 13 | 6.6 | $1.1M | +2.0% | #14 of 535 |
| 3Hillsdale, MI | 75 | 12 | 6.7 | $1.1M | 0.0% | #26 of 535 |
| Marinette, WI-MI | 71 | 20 | 6.8 | $1M | +0.3% | #42 of 535 |
| 4Big Rapids, MI | 71 | 16 | 9.6 | $700K | +4.7% | #48 of 535 |
| 5Coldwater, MI | 70 | 17 | 10.1 | $710K | +2.5% | #55 of 535 |
| 6Ludington, MI | 65 | 13 | 10.2 | $766K | 0.0% | #95 of 535 |
| 7Adrian, MI | 65 | 42 | 10.8 | $737K | −1.6% | #96 of 535 |
| 8Alma, MI | 56 | 14 | 9.5 | $752K | −1.1% | #193 of 535 |
| 9Owosso, MI | 56 | 33 | 11.7 | $644K | −0.4% | #198 of 535 |
| 10Sturgis, MI | 55 | 31 | 13.1 | $551K | +0.1% | #216 of 535 |
| 11Houghton, MI | 52 | 19 | 12.3 | $610K | +1.8% | #254 of 535 |
| 12Mount Pleasant, MI | 48 | 30 | 12.0 | $562K | +0.3% | #311 of 535 |
| 13Escanaba, MI | 42 | 17 | 10.6 | $664K | −0.8% | #366 of 535 |
| 14Marquette, MI | 41 | 53 | 18.8 | $397K | +2.3% | #377 of 535 |
| 15Alpena, MI | 40 | 15 | 11.5 | $566K | −0.1% | #381 of 535 |
| 16Sault Ste. Marie, MI | 39 | 16 | 11.4 | $600K | −1.9% | #396 of 535 |
| 17Iron Mountain, MI-WI | 35 | 20 | 14.2 | $509K | +0.4% | #435 of 535 |
| 18Petoskey, MI | 31 | 35 | 23.0 | $424K | −1.0% | #463 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 85 | 11 | 11.4 | $1M | +3.0% | #28 of 2,088 |
| 2Allegan County, MI | 81 | 47 | 10.3 | $909K | +2.1% | #60 of 2,088 |
| 3Barry County, MI | 79 | 17 | 6.9 | $1.3M | +2.2% | #78 of 2,088 |
| 4Antrim County, MI | 79 | 10 | 9.0 | $921K | +5.3% | #81 of 2,088 |
| 5Clinton County, MI | 79 | 39 | 12.3 | $838K | +1.6% | #82 of 2,088 |
| 6Cass County, MI | 77 | 19 | 9.0 | $969K | +0.2% | #106 of 2,088 |
| 7Newaygo County, MI | 74 | 11 | 5.6 | $1.3M | +3.1% | #145 of 2,088 |
| 8Monroe County, MI | 74 | 62 | 9.8 | $922K | +0.7% | #161 of 2,088 |
| 9Montcalm County, MI | 73 | 22 | 9.0 | $791K | +4.1% | #188 of 2,088 |
| 10Hillsdale County, MI | 72 | 12 | 6.7 | $1.1M | 0.0% | #194 of 2,088 |
| 11Van Buren County, MI | 72 | 27 | 8.8 | $901K | +0.7% | #203 of 2,088 |
| 12Oceana County, MI | 71 | 5 | 4.8 | $1.5M | +1.7% | #216 of 2,088 |
| 13Osceola County, MI | 70 | 5 | 5.3 | $1.3M | +2.7% | #242 of 2,088 |
| 14Livingston County, MI | 70 | 100 | 13.1 | $948K | +1.7% | #244 of 2,088 |
| 15Eaton County, MI | 70 | 55 | 12.1 | $726K | +0.4% | #261 of 2,088 |
| 16Lapeer County, MI | 69 | 41 | 11.8 | $747K | +1.0% | #289 of 2,088 |
| 17Gladwin County, MI | 68 | 7 | 6.2 | $1.1M | +2.8% | #297 of 2,088 |
| 18St. Clair County, MI | 68 | 64 | 9.4 | $882K | +0.1% | #309 of 2,088 |
| 19Wexford County, MI | 68 | 12 | 8.8 | $810K | +2.3% | #315 of 2,088 |
| 20Ionia County, MI | 67 | 24 | 10.3 | $774K | −0.5% | #348 of 2,088 |
| 21Mecosta County, MI | 67 | 16 | 9.6 | $700K | +4.7% | #354 of 2,088 |
| 22Ottawa County, MI | 66 | 153 | 13.7 | $765K | +3.9% | #382 of 2,088 |
| 23Branch County, MI | 65 | 17 | 10.1 | $710K | +2.5% | #422 of 2,088 |
| 24Clare County, MI | 64 | 7 | 5.6 | $1M | +2.3% | #436 of 2,088 |
| 25Roscommon County, MI | 64 | 8 | 6.9 | $965K | +1.9% | #440 of 2,088 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Macomb County, MI | 64 | 385 | 10.7 | $851K | +0.7% | #444 of 2,088 |
| 27Calhoun County, MI | 64 | 48 | 9.0 | $838K | −0.6% | #446 of 2,088 |
| 28Jackson County, MI | 64 | 65 | 10.4 | $770K | −0.4% | #454 of 2,088 |
| 29Muskegon County, MI | 64 | 71 | 10.5 | $692K | +1.8% | #467 of 2,088 |
| 30Sanilac County, MI | 63 | 9 | 5.1 | $1.4M | −1.0% | #473 of 2,088 |
| 31Lenawee County, MI | 62 | 42 | 10.8 | $737K | −1.6% | #527 of 2,088 |
| 32Wayne County, MI | 61 | 664 | 9.5 | $838K | −1.1% | #551 of 2,088 |
| 33Cheboygan County, MI | 61 | 10 | 9.0 | $833K | +0.9% | #553 of 2,088 |
| 34Saginaw County, MI | 59 | 79 | 10.1 | $744K | −1.1% | #633 of 2,088 |
| 35Charlevoix County, MI | 57 | 14 | 11.4 | $815K | 0.0% | #712 of 2,088 |
| 36Mason County, MI | 57 | 13 | 10.2 | $766K | 0.0% | #719 of 2,088 |
| 37Iosco County, MI | 55 | 10 | 8.5 | $723K | +0.3% | #802 of 2,088 |
| 38Manistee County, MI | 55 | 12 | 11.4 | $667K | +2.3% | #814 of 2,088 |
| 39Shiawassee County, MI | 54 | 33 | 11.7 | $644K | −0.4% | #866 of 2,088 |
| 40Kent County, MI | 54 | 398 | 15.5 | $638K | +2.5% | #868 of 2,088 |
| 41Benzie County, MI | 54 | 11 | 14.3 | $598K | +3.1% | #874 of 2,088 |
| 42Midland County, MI | 54 | 62 | 17.7 | $548K | +0.3% | #882 of 2,088 |
| 43Otsego County, MI | 53 | 18 | 16.0 | $502K | +3.8% | #926 of 2,088 |
| 44Oakland County, MI | 52 | 981 | 18.5 | $664K | +1.2% | #955 of 2,088 |
| 45Ogemaw County, MI | 51 | 8 | 8.5 | $726K | +1.6% | #990 of 2,088 |
| 46Bay County, MI | 51 | 51 | 11.3 | $646K | −1.6% | #1,003 of 2,088 |
| 47Tuscola County, MI | 51 | 24 | 11.2 | $612K | −1.2% | #1,015 of 2,088 |
| 48St. Joseph County, MI | 51 | 31 | 13.1 | $551K | +0.1% | #1,028 of 2,088 |
| 49Gratiot County, MI | 50 | 14 | 9.5 | $752K | −1.1% | #1,039 of 2,088 |
| 50Genesee County, MI | 49 | 200 | 12.0 | $638K | −1.1% | #1,105 of 2,088 |
| 51Berrien County, MI | 48 | 82 | 12.8 | $647K | −1.3% | #1,164 of 2,088 |
| 52Kalamazoo County, MI | 47 | 159 | 14.8 | $609K | +0.8% | #1,210 of 2,088 |
| 53Ingham County, MI | 47 | 176 | 15.0 | $542K | +1.7% | #1,226 of 2,088 |
| 54Isabella County, MI | 46 | 30 | 12.0 | $562K | +0.3% | #1,270 of 2,088 |
| 55Presque Isle County, MI | 45 | 7 | 10.5 | $652K | +1.0% | #1,294 of 2,088 |
| 56Houghton County, MI | 45 | 19 | 13.3 | $567K | +1.6% | #1,310 of 2,088 |
| 57Washtenaw County, MI | 44 | 282 | 18.7 | $616K | −0.4% | #1,341 of 2,088 |
| 58Grand Traverse County, MI | 42 | 76 | 18.9 | $504K | +1.4% | #1,439 of 2,088 |
| 59Delta County, MI | 40 | 17 | 10.6 | $664K | −0.8% | #1,478 of 2,088 |
| 60Marquette County, MI | 40 | 53 | 18.8 | $397K | +2.3% | #1,503 of 2,088 |
| 61Arenac County, MI | 39 | 7 | 10.7 | $609K | +0.5% | #1,507 of 2,088 |
| 62Chippewa County, MI | 33 | 16 | 11.4 | $600K | −1.9% | #1,698 of 2,088 |
| 63Alpena County, MI | 32 | 15 | 11.5 | $566K | −0.1% | #1,725 of 2,088 |
| 64Emmet County, MI | 30 | 35 | 23.0 | $424K | −1.0% | #1,800 of 2,088 |
| 65Huron County, MI | 29 | 17 | 12.0 | $571K | −2.7% | #1,815 of 2,088 |
| 66Dickinson County, MI | 27 | 19 | 16.0 | $455K | −0.3% | #1,866 of 2,088 |
| 67Gogebic County, MI | 16 | 14 | 20.0 | $321K | −0.4% | #2,012 of 2,088 |
| Menominee County, MI | Not scored | 4 | 3.9 | $1.7M | −2.2% | |
| Kalkaska County, MI | Not scored | 3 | 3.9 | $1.8M | +4.3% | |
| Missaukee County, MI | Not scored | 1 | 1.7 | $4.1M | +1.4% | |
| Crawford County, MI | Not scored | 4 | 6.4 | $983K | +5.7% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 3 | 5.4 | $1.2M | +1.1% | |
| Mackinac County, MI | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Alcona County, MI | Not scored | 4 | 7.5 | $858K | +3.7% | |
| Montmorency County, MI | Not scored | 2 | 4.1 | $1.4M | +7.3% | |
| Alger County, MI | Not scored | 1 | 2.8 | $2.3M | −2.3% | |
| Oscoda County, MI | Not scored | 3 | 7.9 | $702K | +6.0% | |
| Baraga County, MI | Not scored | 6 | 17.5 | $357K | +0.3% | |
| Schoolcraft County, MI | Not scored | 1 | 2.6 | $2.6M | +1.7% | |
| Luce County, MI | Not scored | 2 | 8.1 | $712K | −1.1% | |
| Ontonagon County, MI | Not scored | 3 | 9.5 | $611K | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Michigan?
Michigan has 5,105 gyms and studios on map listings as of September 2026. 982 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,652 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.6% from 2019.
How much do households in Michigan spend on memberships, classes and admissions?
About $3.7B a year, or $902 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 5,105 gyms and studios on map listings, it comes to $720K per location. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for gyms and studios?
Michigan has 12.5 gyms and studios per 10,000 households, 16% below the U.S. rate of 14.9. Spending per location is $720K, 9% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Michigan would have about 5,553, against 5,105 on map listings. There is one business with payroll in the industry for every 2,468 households, against one for every 1,641 across the U.S. The official count rose 9.6% from 2019 to 2023, against +8.2% for the U.S.
Which market in Michigan has the highest market score for gyms and studios?
Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 75 (high). Among 19 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 86 (high). Among 67 scored counties in Michigan, Leelanau County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 62 for gyms and studios (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms and studios across the U.S. · All business types in Michigan
Related business types in Michigan
- Gyms2,666 listings
- Yoga, Pilates and fitness studios828 listings
- Martial arts and dance studios1,611 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.