Market rankings · Michigan
House cleaning businesses in Michigan
Markets across Michigan ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 781
- 54 chain locations (7%)
- Official establishments
- 1,941
- +10.0% since 2019
- Household spending a year
- $5B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 1.9
- 14% below the U.S.
- Spending per listing
- $6.4M
- In line with the U.S.
- Rank among states
- #35 of 51
- Market score 43 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 781 house cleaning businesses in Michigan. Chain locations make up 7% of them, against 8% across the U.S. Per 10,000 households, that is 1.9, 14% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Michigan comes to about $5B a year: $1,230 per household, 13% below the U.S. average. Spread across 781 house cleaning businesses, that is $6.4M per business, in line with the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Michigan was 1,941 in 2023, up 10.0% from 2019. That is one for every 2,100 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 89 SBA-backed loans worth $18.3M have gone to businesses classed as janitorial and carpet cleaning services in Michigan.
Among the 50 states and DC, Michigan ranks #35 for house cleaning businesses, with a Groundwork market score of 43 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Midland metro area scores highest (62). Of the 6 scored small-town markets in or partly in Michigan, the Marinette area scores highest (57).
Every market in Michigan for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #85 of 375 |
| 2Ann Arbor, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #129 of 375 |
| 3Muskegon-Norton Shores, MI | 52 | 11 | 1.6 | $6.9M | +1.8% | #161 of 375 |
| 4Monroe, MI | 52 | 12 | 1.9 | $6.5M | +0.7% | #164 of 375 |
| 5Detroit-Warren-Dearborn, MI | 51 | 315 | 1.8 | $7.1M | +0.1% | #173 of 375 |
| 6Flint, MI | 46 | 27 | 1.6 | $7.1M | −1.1% | #228 of 375 |
| 7Lansing-East Lansing, MI | 44 | 36 | 1.9 | $6.5M | +1.4% | #242 of 375 |
| 8Kalamazoo-Portage, MI | 39 | 21 | 2.0 | $6.3M | +0.8% | #275 of 375 |
| 9Grand Rapids-Wyoming-Kentwood, MI | 39 | 101 | 2.3 | $5.6M | +2.8% | #276 of 375 |
| 10Battle Creek, MI | 39 | 11 | 2.1 | $5.5M | −0.6% | #277 of 375 |
| 11Jackson, MI | 39 | 14 | 2.2 | $5.2M | −0.4% | #278 of 375 |
| 12Bay City, MI | 37 | 8 | 1.8 | $6.3M | −1.6% | #291 of 375 |
| 13Saginaw, MI | 34 | 19 | 2.4 | $4.6M | −1.1% | #308 of 375 |
| South Bend-Mishawaka, IN-MI | 31 | 29 | 2.3 | $5.3M | +0.1% | #326 of 375 |
| 14Niles, MI | 20 | 20 | 3.1 | $3.8M | −1.3% | #364 of 375 |
| 15Traverse City, MI | 20 | 32 | 4.9 | $2.6M | +2.2% | #365 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 57 | 5 | 1.7 | $6.5M | +0.3% | #49 of 142 |
| 1Adrian, MI | 48 | 7 | 1.8 | $6.5M | −1.6% | #70 of 142 |
| 2Coldwater, MI | 44 | 6 | 3.5 | $3.1M | +2.5% | #84 of 142 |
| 3Big Rapids, MI | 41 | 6 | 3.6 | $3M | +4.7% | #95 of 142 |
| 4Cadillac, MI | 23 | 9 | 4.6 | $2.4M | +2.0% | #137 of 142 |
| 5Petoskey, MI | 18 | 9 | 5.9 | $2.2M | −1.0% | #141 of 142 |
| Holland, MI | Not scored | 4 | 0.9 | $14.4M | +2.1% | |
| Owosso, MI | Not scored | 3 | 1.1 | $10.8M | −0.4% | |
| Marquette, MI | Not scored | 2 | 0.7 | $16M | +2.3% | |
| Mount Pleasant, MI | Not scored | 2 | 0.8 | $13.4M | +0.3% | |
| Sturgis, MI | Not scored | 4 | 1.7 | $6.7M | +0.1% | |
| Hillsdale, MI | Not scored | 1 | 0.6 | $20.3M | 0.0% | |
| Alma, MI | Not scored | 3 | 2.0 | $5.5M | −1.1% | |
| Houghton, MI | Not scored | 2 | 1.3 | $8.7M | +1.8% | |
| Escanaba, MI | Not scored | 3 | 1.9 | $5.9M | −0.8% | |
| Sault Ste. Marie, MI | Not scored | 3 | 2.1 | $5.1M | −1.9% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | $15.9M | +0.4% | |
| Ludington, MI | Not scored | 4 | 3.1 | $3.7M | 0.0% | |
| Alpena, MI | Not scored | 3 | 2.3 | $4.6M | −0.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 66 | 14 | 1.8 | $7.9M | +1.7% | #149 of 847 |
| 2Midland County, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #194 of 847 |
| 3Washtenaw County, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #314 of 847 |
| 4Lapeer County, MI | 54 | 6 | 1.7 | $7.1M | +1.0% | #324 of 847 |
| 5Muskegon County, MI | 54 | 11 | 1.6 | $6.9M | +1.8% | #326 of 847 |
| 6Oakland County, MI | 54 | 113 | 2.1 | $6.7M | +1.2% | #330 of 847 |
| 7Monroe County, MI | 53 | 12 | 1.9 | $6.5M | +0.7% | #348 of 847 |
| 8Wayne County, MI | 51 | 107 | 1.5 | $7.5M | −1.1% | #387 of 847 |
| 9Macomb County, MI | 50 | 61 | 1.7 | $7.3M | +0.7% | #414 of 847 |
| 10Ottawa County, MI | 50 | 26 | 2.3 | $5.7M | +3.9% | #424 of 847 |
| 11Genesee County, MI | 49 | 27 | 1.6 | $7.1M | −1.1% | #433 of 847 |
| 12St. Clair County, MI | 47 | 14 | 2.1 | $5.8M | +0.1% | #481 of 847 |
| 13Lenawee County, MI | 42 | 7 | 1.8 | $6.5M | −1.6% | #554 of 847 |
| 14Kalamazoo County, MI | 42 | 21 | 2.0 | $6.3M | +0.8% | #555 of 847 |
| 15Kent County, MI | 42 | 57 | 2.2 | $5.8M | +2.5% | #557 of 847 |
| 16Calhoun County, MI | 42 | 11 | 2.1 | $5.5M | −0.6% | #559 of 847 |
| 17Jackson County, MI | 42 | 14 | 2.2 | $5.2M | −0.4% | #562 of 847 |
| 18Ingham County, MI | 41 | 22 | 1.9 | $6.2M | +1.7% | #573 of 847 |
| 19Clinton County, MI | 41 | 10 | 3.2 | $4.2M | +1.6% | #585 of 847 |
| 20Bay County, MI | 40 | 8 | 1.8 | $6.3M | −1.6% | #591 of 847 |
| 21Otsego County, MI | 39 | 5 | 4.5 | $2.7M | +3.8% | #632 of 847 |
| 22Newaygo County, MI | 38 | 5 | 2.5 | $4.4M | +3.1% | #641 of 847 |
| 23Mecosta County, MI | 38 | 6 | 3.6 | $3M | +4.7% | #643 of 847 |
| 24Branch County, MI | 37 | 6 | 3.5 | $3.1M | +2.5% | #656 of 847 |
| 25Saginaw County, MI | 36 | 19 | 2.4 | $4.6M | −1.1% | #667 of 847 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Montcalm County, MI | 34 | 8 | 3.3 | $3.4M | +4.1% | #700 of 847 |
| 27Barry County, MI | 32 | 7 | 2.9 | $4.3M | +2.2% | #726 of 847 |
| 28Berrien County, MI | 23 | 20 | 3.1 | $3.8M | −1.3% | #800 of 847 |
| 29Missaukee County, MI | 22 | 5 | 8.5 | $1.3M | +1.4% | #812 of 847 |
| 30Grand Traverse County, MI | 16 | 30 | 7.4 | $1.7M | +1.4% | #836 of 847 |
| 31Emmet County, MI | 11 | 9 | 5.9 | $2.2M | −1.0% | #844 of 847 |
| Allegan County, MI | Not scored | 4 | 0.9 | $14.4M | +2.1% | |
| Eaton County, MI | Not scored | 4 | 0.9 | $14M | +0.4% | |
| Van Buren County, MI | Not scored | 3 | 1.0 | $11.9M | +0.7% | |
| Shiawassee County, MI | Not scored | 3 | 1.1 | $10.8M | −0.4% | |
| Marquette County, MI | Not scored | 2 | 0.7 | $16M | +2.3% | |
| Ionia County, MI | Not scored | 3 | 1.3 | $9.1M | −0.5% | |
| Isabella County, MI | Not scored | 2 | 0.8 | $13.4M | +0.3% | |
| St. Joseph County, MI | Not scored | 4 | 1.7 | $6.7M | +0.1% | |
| Tuscola County, MI | Not scored | 4 | 1.9 | $5.9M | −1.2% | |
| Cass County, MI | Not scored | 4 | 1.9 | $6.4M | +0.2% | |
| Hillsdale County, MI | Not scored | 1 | 0.6 | $20.3M | 0.0% | |
| Gratiot County, MI | Not scored | 3 | 2.0 | $5.5M | −1.1% | |
| Sanilac County, MI | Not scored | 1 | 0.6 | $19.5M | −1.0% | |
| Houghton County, MI | Not scored | 2 | 1.4 | $8.1M | +1.6% | |
| Delta County, MI | Not scored | 3 | 1.9 | $5.9M | −0.8% | |
| Chippewa County, MI | Not scored | 3 | 2.1 | $5.1M | −1.9% | |
| Wexford County, MI | Not scored | 4 | 2.9 | $3.8M | +2.3% | |
| Clare County, MI | Not scored | 2 | 1.6 | $6.4M | +2.3% | |
| Huron County, MI | Not scored | 2 | 1.4 | $7.7M | −2.7% | |
| Mason County, MI | Not scored | 4 | 3.1 | $3.7M | 0.0% | |
| Alpena County, MI | Not scored | 3 | 2.3 | $4.6M | −0.1% | |
| Oceana County, MI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Charlevoix County, MI | Not scored | 2 | 1.6 | $7.7M | 0.0% | |
| Dickinson County, MI | Not scored | 1 | 0.8 | $13.4M | −0.3% | |
| Cheboygan County, MI | Not scored | 3 | 2.7 | $4.2M | +0.9% | |
| Gladwin County, MI | Not scored | 1 | 0.9 | $12.2M | +2.8% | |
| Manistee County, MI | Not scored | 1 | 0.9 | $12.1M | +2.3% | |
| Iosco County, MI | Not scored | 1 | 0.9 | $12.1M | +0.3% | |
| Antrim County, MI | Not scored | 2 | 1.8 | $6.6M | +5.3% | |
| Roscommon County, MI | Not scored | 1 | 0.9 | $12.5M | +1.9% | |
| Menominee County, MI | Not scored | 1 | 1.0 | $11.2M | −2.2% | |
| Osceola County, MI | Not scored | 2 | 2.1 | $5.1M | +2.7% | |
| Leelanau County, MI | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Ogemaw County, MI | Not scored | 4 | 4.3 | $2.5M | +1.6% | |
| Benzie County, MI | Not scored | 2 | 2.6 | $4.7M | +3.1% | |
| Kalkaska County, MI | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Arenac County, MI | Not scored | 1 | 1.5 | $7.1M | +0.5% | |
| Gogebic County, MI | Not scored | 2 | 2.9 | $3.7M | −0.4% | |
| Crawford County, MI | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Presque Isle County, MI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Mackinac County, MI | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Alcona County, MI | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Montmorency County, MI | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Alger County, MI | Not scored | 1 | 2.8 | $3.8M | −2.3% | |
| Oscoda County, MI | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Baraga County, MI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Schoolcraft County, MI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Luce County, MI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Ontonagon County, MI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Michigan?
There are 781 house cleaning businesses on map listings in Michigan as of September 2026. 54 of them (7%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 1,941 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 10.0% from 2019.
How much do households in Michigan spend on lawn care, cleaning and other household services?
About $5B a year, or $1,230 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 781 house cleaning businesses on map listings, it comes to $6.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for house cleaning businesses?
Michigan has 1.9 house cleaning businesses per 10,000 households, 14% below the U.S. rate of 2.2. Spending per business is $6.4M, in line with the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Michigan would have about 784, against 781 on map listings. There is one business with payroll in the industry for every 2,100 households, against one for every 1,735 across the U.S. The official count rose 10.0% from 2019 to 2023, against +6.6% for the U.S.
Which market in Michigan has the highest market score for house cleaning businesses?
Among 16 scored metro areas in or partly in Michigan, the Midland metro area scores highest, at 62 (upper middle). Among 6 scored small-town markets in or partly in Michigan, the Marinette area scores highest, at 57 (upper middle). Among 31 scored counties in Michigan, Livingston County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 43 for house cleaning businesses (lower middle), #35 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
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Top markets for house cleaning businesses across the U.S. · All business types in Michigan
Related business types in Michigan
- Home repair trades4,334 listings
- HVAC and plumbing2,144 listings
- Electricians963 listings
- Roofing and gutters1,227 listings
- Lawn, cleaning and pest control3,742 listings
- Landscaping and lawn care2,592 listings
- Pest control369 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.