County profile · Michigan
Kent County, MI market data
Population, household spending and competition for 56 business types in Kent County, each scored against other counties.
- Population, 2025
- 675,232
- +2.5% since 2020
- Households
- 256,648
- Median household income
- $82,631
- +31.1% vs. 2015–2019, before inflation
- Median home value
- $289,900
- Jobs located here
- 399,575
- Highest market score
- 83
- Convenience stores, #115 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Kent County by name and distance, and the households and spending within reach. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 675,232 people live in Kent County, in 256,648 households. Population estimates show Kent County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kent County spend the most on medical and dental services (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (78).
The highest Groundwork market scores in Kent County are for convenience stores (83), grocery and convenience stores (73) and tire shops (71). Kent County ranks #115 of 2,261 scored counties for convenience stores.
Kent County is part of the Grand Rapids-Wyoming-Kentwood metro area. For its number of households, Kent County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.3 times the U.S. rate) and the fewest for convenience stores (39% below the U.S. rate).
All 56 business types in Kent County
Highest Groundwork market score first. Each score compares Kent County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 83 | #115 of 2,261 | 125 | 4.9 | $12.8M | 163 | 33 |
| Grocery and convenience stores | 73 | #357 of 2,402 | 420 | 16.4 | $3.8M | 113 | 137 |
| Tire shops | 71 | #253 of 1,530 | 91 | 3.5 | $3M | 118 | 31 |
| Nail salons | 67 | #224 of 1,328 | 158 | 6.2 | $1.7M | 102 | 15 |
| Barbershops | 67 | #292 of 1,356 | 110 | 4.3 | $2.4M | 129 | 15 |
| Pet grooming and boarding | 67 | #303 of 1,461 | 89 | 3.5 | $2.6M | 102 | 49 |
| Gas stations | 67 | #484 of 2,358 | 251 | 9.8 | $2.7M | 112 | 142 |
| Urgent care and walk-in clinics | 65 | #70 of 325 | 18 | 0.7 | $21.2M | 86 | 13 |
| Dry cleaners | 65 | #106 of 507 | 28 | 1.1 | $19M | 122 | 17 |
| Collision repair and body shops | 63 | #363 of 1,327 | 67 | 2.6 | $4M | 130 | 77 |
| Pet businesses | 63 | #545 of 2,200 | 267 | 10.4 | $865K | 99 | 151 |
| Laundromats | 62 | #246 of 785 | 37 | 1.4 | $14.4M | 115 | 19 |
| Funeral homes | 62 | #431 of 1,472 | 42 | 1.6 | $768K | 113 | 24 |
| HVAC and plumbing | 62 | #434 of 1,707 | 157 | 6.1 | $4.7M | 98 | 203 |
| Electricians | 61 | #339 of 1,160 | 69 | 2.7 | $10.7M | 89 | 132 |
| Martial arts and dance studios | 61 | #358 of 1,334 | 118 | 4.6 | $2.2M | 107 | 68 |
| Veterinarians | 61 | #473 of 1,485 | 91 | 3.5 | $2.5M | 93 | 75 |
| Spas and skin care | 61 | #496 of 1,769 | 243 | 9.5 | $1.1M | 126 | 52 |
| Gyms | 61 | #499 of 1,792 | 201 | 7.8 | $1.3M | 97 | 78 |
| Auto repair shops | 60 | #719 of 2,378 | 497 | 19.4 | $542K | 122 | 298 |
| Sit-down restaurants | 59 | #782 of 2,405 | 1,365 | 53.2 | $775K | 117 | 474 |
| Primary care and pediatrics | 57 | #625 of 1,656 | 221 | 8.6 | $1.7M | 97 | 342 |
| Child care and preschools | 57 | #637 of 1,611 | 135 | 5.3 | $862K | 86 | 131 |
| Home repair trades | 57 | #709 of 2,057 | 335 | 13.1 | $2.2M | 90 | 380 |
| Grocery stores | 57 | #788 of 2,070 | 199 | 7.8 | $8.1M | 87 | 104 |
| Pest control | 56 | #276 of 699 | 34 | 1.3 | $9.8M | 96 | 24 |
| Pet stores | 55 | #397 of 974 | 50 | 1.9 | $4.6M | 102 | 27 |
| Restaurants and cafes | 55 | #970 of 2,405 | 2,641 | 102.9 | $400K | 108 | 1,181 |
| Auto repair and car care | 55 | #971 of 2,401 | 931 | 36.3 | $289K | 108 | 423 |
| Pizza | 54 | #863 of 2,090 | 233 | 9.1 | $4.5M | 89 | 564 |
| Gyms, studios and classes | 54 | #868 of 2,088 | 398 | 15.5 | $638K | 96 | 146 |
| Fast food and sandwich shops | 54 | #990 of 2,222 | 360 | 14.0 | $2.9M | 96 | 564 |
| Roofing and gutters | 53 | #533 of 1,177 | 109 | 4.2 | $6.7M | 80 | 45 |
| Chiropractors | 53 | #661 of 1,490 | 181 | 7.1 | $2.1M | 88 | 103 |
| Bakeries and dessert shops | 53 | #829 of 1,889 | 259 | 10.1 | $4.1M | 99 | 161 |
| Coffee shops and cafes | 53 | #910 of 2,063 | 314 | 12.2 | $3.4M | 91 | 134 |
| Optometrists and eye care | 51 | #660 of 1,302 | 147 | 5.7 | $2.6M | 83 | 55 |
| Physical therapy | 51 | #695 of 1,422 | 173 | 6.7 | $2.2M | 92 | 131 |
| Yoga, Pilates and fitness studios | 49 | #406 of 777 | 79 | 3.1 | $3.2M | 79 | 78 |
| Hair salons | 49 | #1,243 of 2,339 | 632 | 24.6 | $424K | 99 | 204 |
| Salons, barbers and spas | 48 | #1,283 of 2,385 | 1,168 | 45.5 | $230K | 108 | 292 |
| Dentists and orthodontists | 46 | #1,105 of 1,886 | 372 | 14.5 | $1M | 104 | 275 |
| Car washes and detailing | 45 | #859 of 1,451 | 140 | 5.5 | $1.9M | 76 | 50 |
| Clothing and shoe stores | 43 | #1,302 of 2,087 | 481 | 18.7 | $1.1M | 87 | 267 |
| Clothing, shoes and laundry | 43 | #1,387 of 2,210 | 651 | 25.4 | $819K | 93 | 303 |
| House cleaning | 42 | #557 of 847 | 57 | 2.2 | $5.8M | 91 | 182 |
| Home inspectors | 40 | #289 of 415 | 23 | 0.9 | Index only | 62 | 16 |
| Property management | 40 | #622 of 910 | 98 | 3.8 | Index only | 69 | 109 |
| Doctors, dentists and clinics | 40 | #1,696 of 2,394 | 3,087 | 120.3 | $123K | 81 | 919 |
| Landscaping and lawn care | 36 | #1,132 of 1,493 | 200 | 7.8 | $1.7M | 57 | 269 |
| Real estate agents and brokers | 35 | #1,863 of 2,176 | 859 | 33.5 | Index only | 80 | 292 |
| Lawn, cleaning and pest control | 34 | #1,457 of 1,771 | 291 | 11.3 | $1.1M | 68 | 475 |
| Mortgage brokers and lenders | 33 | #737 of 887 | 137 | 5.3 | Index only | 70 | 57 |
| Oil change and quick lube | 32 | #397 of 479 | 42 | 1.6 | $6.4M | 47 | 34 |
| Real estate | 32 | #2,013 of 2,229 | 1,117 | 43.5 | Index only | 78 | 571 |
| Insurance agencies | 19 | #2,106 of 2,272 | 541 | 21.1 | $751K | 60 | 364 |
Household spending in Kent County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $269.4M | $1,050 | 110 |
| Gasoline and other fuels | $672.6M | $2,621 | 101 |
| Food away from home | $1.1B | $4,120 | 101 |
| Groceries | $1.6B | $6,246 | 99 |
| Personal care products and services | $268.1M | $1,045 | 104 |
| Child care and other personal services | $116.4M | $453 | 78 |
| Memberships, classes and admissions | $253.8M | $989 | 101 |
| Medical and dental services | $381.1M | $1,485 | 115 |
| Pets | $231M | $900 | 99 |
| Clothing, shoes and related services | $533.2M | $2,077 | 101 |
| Vehicle insurance | $406.2M | $1,583 | 81 |
| Home repairs, maintenance and insurance | $735.6M | $2,866 | 95 |
| Lawn care, cleaning and other household services | $332M | $1,294 | 92 |
| Rent and homeowner costs | $3.8B | $14,640 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. Against the 2015–2019 survey, median household income rose 31.1%, before inflation.
How much do households in Kent County, MI spend?
Households in Kent County spend about $3.8B a year on rent and homeowner costs, $1.6B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in Kent County runs highest on medical and dental services (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (78).
Which business types have the highest market scores in Kent County, MI?
Of the business types scored in Kent County, convenience stores (83), grocery and convenience stores (73) and tire shops (71) have the highest Groundwork market scores. For convenience stores, that ranks #115 of 2,261 scored counties.
How does Kent County, MI compare with the U.S.?
Median household income in Kent County is $82,631, 2% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $289,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.3 times the U.S. rate) and lowest for convenience stores (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Kent County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.