County profile · Michigan
Marquette County, MI market data
How Marquette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 68,064
- +2.3% since 2020
- Households
- 28,255
- Median household income
- $65,429
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $216,500
- Jobs located here
- 24,514
- Highest market score
- 71
- Nail salons, #129 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Marquette County by name and distance, and the households and spending within reach. Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marquette County has an estimated 68,064 people and 28,255 households. Population estimates show Marquette County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Marquette County is $65,429, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.2%, before inflation.
Relative to the U.S., household spending in Marquette County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in Marquette County, nail salons (71), optometrists and eye clinics (70) and landscaping and lawn care companies (69) have the highest Groundwork market scores. For nail salons, that ranks #129 of 1,328 scored counties.
Marquette County is part of the Marquette area. Against the U.S., map listings per household run highest for chiropractors (2.3 times the U.S. rate) and lowest for insurance agencies (44% below the U.S. rate).
All 56 business types in Marquette County
Highest Groundwork market score first. Each score compares Marquette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 71 | #129 of 1,328 | 6 | 2.1 | $4.3M | 255 | Under 3 |
| Optometrists and eye care | 70 | #196 of 1,302 | 7 | 2.5 | $5.2M | 167 | 5 |
| Landscaping and lawn care | 69 | #257 of 1,493 | 5 | 1.8 | $6.4M | 218 | 13 |
| Tire shops | 68 | #325 of 1,530 | 9 | 3.2 | $3.2M | 128 | 4 |
| Primary care and pediatrics | 66 | #347 of 1,656 | 16 | 5.7 | $2.3M | 129 | 28 |
| Lawn, cleaning and pest control | 65 | #326 of 1,771 | 7 | 2.5 | $4.6M | 272 | 31 |
| Roofing and gutters | 64 | #270 of 1,177 | 5 | 1.8 | $14.1M | 167 | 4 |
| HVAC and plumbing | 62 | #421 of 1,707 | 13 | 4.6 | $5.4M | 114 | 17 |
| Gas stations | 61 | #698 of 2,358 | 26 | 9.2 | $2.9M | 120 | 29 |
| Home repair trades | 59 | #624 of 2,057 | 26 | 9.2 | $2.7M | 112 | 35 |
| Salons, barbers and spas | 59 | #686 of 2,385 | 83 | 29.4 | $308K | 145 | 24 |
| Convenience stores | 59 | #810 of 2,261 | 30 | 10.6 | $5.4M | 68 | 3 |
| Hair salons | 57 | #811 of 2,339 | 49 | 17.3 | $522K | 121 | 16 |
| Auto repair and car care | 57 | #875 of 2,401 | 99 | 35.0 | $292K | 109 | 43 |
| Car washes and detailing | 56 | #572 of 1,451 | 12 | 4.2 | $2.4M | 96 | Under 3 |
| Auto repair shops | 56 | #903 of 2,378 | 60 | 21.2 | $482K | 108 | 31 |
| Insurance agencies | 56 | #904 of 2,272 | 25 | 8.8 | $1.8M | 145 | 20 |
| Grocery and convenience stores | 56 | #950 of 2,402 | 62 | 21.9 | $2.6M | 77 | 13 |
| Collision repair and body shops | 54 | #561 of 1,327 | 8 | 2.8 | $3.6M | 117 | 10 |
| Veterinarians | 54 | #630 of 1,485 | 8 | 2.8 | $2.7M | 98 | 8 |
| Clothing and shoe stores | 53 | #950 of 2,087 | 40 | 14.2 | $1.3M | 100 | 11 |
| Sit-down restaurants | 53 | #1,023 of 2,405 | 112 | 39.6 | $886K | 133 | 57 |
| Funeral homes | 52 | #663 of 1,472 | 9 | 3.2 | $455K | 67 | 4 |
| Physical therapy | 52 | #673 of 1,422 | 17 | 6.0 | $2.2M | 90 | 10 |
| Martial arts and dance studios | 51 | #653 of 1,334 | 13 | 4.6 | $1.6M | 80 | 4 |
| Spas and skin care | 50 | #880 of 1,769 | 23 | 8.1 | $1.1M | 127 | 7 |
| Pizza | 50 | #1,032 of 2,090 | 26 | 9.2 | $3.8M | 75 | 46 |
| Clothing, shoes and laundry | 49 | #1,179 of 2,210 | 64 | 22.7 | $793K | 90 | 11 |
| Fast food and sandwich shops | 48 | #1,238 of 2,222 | 41 | 14.5 | $2.4M | 79 | 46 |
| Doctors, dentists and clinics | 48 | #1,282 of 2,394 | 194 | 68.7 | $189K | 124 | 87 |
| Dentists and orthodontists | 47 | #1,053 of 1,886 | 33 | 11.7 | $1.1M | 113 | 25 |
| Grocery stores | 47 | #1,123 of 2,070 | 25 | 8.8 | $6.5M | 69 | 10 |
| Electricians | 45 | #707 of 1,160 | 8 | 2.8 | $8.8M | 73 | 14 |
| Yoga, Pilates and fitness studios | 44 | #502 of 777 | 8 | 2.8 | $2.6M | 65 | 5 |
| Gyms | 44 | #1,150 of 1,792 | 32 | 11.3 | $657K | 51 | 5 |
| Real estate agents and brokers | 44 | #1,389 of 2,176 | 72 | 25.5 | Index only | 94 | 8 |
| Restaurants and cafes | 43 | #1,494 of 2,405 | 276 | 97.7 | $359K | 97 | 122 |
| Bakeries and dessert shops | 40 | #1,295 of 1,889 | 26 | 9.2 | $3.8M | 92 | 19 |
| Gyms, studios and classes | 40 | #1,503 of 2,088 | 53 | 18.8 | $397K | 60 | 9 |
| Real estate | 40 | #1,629 of 2,229 | 88 | 31.1 | Index only | 97 | 20 |
| Coffee shops and cafes | 39 | #1,432 of 2,063 | 30 | 10.6 | $3.3M | 89 | 19 |
| Property management | 36 | #693 of 910 | 14 | 5.0 | Index only | 48 | 6 |
| Pet businesses | 36 | #1,673 of 2,200 | 36 | 12.7 | $592K | 67 | 19 |
| Pet grooming and boarding | 34 | #1,109 of 1,461 | 17 | 6.0 | $1.3M | 49 | 6 |
| Child care and preschools | 32 | #1,297 of 1,611 | 16 | 5.7 | $596K | 59 | 18 |
| Pet stores | 26 | #837 of 974 | 7 | 2.5 | $3M | 67 | 5 |
| Chiropractors | 26 | #1,357 of 1,490 | 35 | 12.4 | $1M | 44 | 19 |
| Laundromats | 25 | #673 of 785 | 9 | 3.2 | $5.6M | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 1.4 | $6.4M | 339 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $25.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $16M | Too few | 18 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $36.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marquette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.9M | $1,024 | 107 |
| Gasoline and other fuels | $74.5M | $2,638 | 102 |
| Food away from home | $99.2M | $3,510 | 86 |
| Groceries | $161.4M | $5,711 | 90 |
| Personal care products and services | $25.6M | $905 | 90 |
| Child care and other personal services | $9.5M | $338 | 58 |
| Memberships, classes and admissions | $21M | $744 | 76 |
| Medical and dental services | $36.7M | $1,299 | 101 |
| Pets | $21.3M | $754 | 83 |
| Clothing, shoes and related services | $50.7M | $1,796 | 87 |
| Vehicle insurance | $45.4M | $1,606 | 82 |
| Home repairs, maintenance and insurance | $70.4M | $2,493 | 83 |
| Lawn care, cleaning and other household services | $32M | $1,131 | 80 |
| Rent and homeowner costs | $370M | $13,094 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marquette County
- Population, 2025 estimate
- 68,064+2.3% since 2020
- Households
- 28,255
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,809 sq. mi.
- People per square mile
- 37
- Median household income
- $65,429+21.2% vs. 2015–2019, before inflation
- Average household income
- $82,058
- Median home value
- $216,500
- Jobs located here
- 24,514
- Daytime population
- 66,266Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marquette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Iron County, MI11,667 people
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- Schoolcraft County, MI8,128 people
- Keweenaw County, MI2,133 people
Questions
How fast is Marquette County, MI growing?
Population estimates put Marquette County at 68,064 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 28,255 households. Median household income rose 21.2% from the 2015–2019 survey, before inflation.
How much do households in Marquette County, MI spend?
Households in Marquette County spend about $370M a year on rent and homeowner costs, $161.4M on groceries and $99.2M on food away from home. Set against the U.S., households in Marquette County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in Marquette County, MI?
The highest Groundwork market scores in Marquette County are for nail salons (71), optometrists and eye clinics (70) and landscaping and lawn care companies (69). Marquette County ranks #129 of 1,328 scored counties for nail salons.
How does Marquette County, MI compare with the U.S.?
The median household income in Marquette County is $65,429 a year, 19% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,500, against $332,700 for the U.S. For its number of households, Marquette County has the most map listings, relative to the U.S., for chiropractors (2.3 times the U.S. rate) and the fewest for insurance agencies (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Marquette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marquette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Marquette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.