Small-town market profile · Michigan
Cadillac, MI area market data
Population, household spending and competition for 56 business types in the Cadillac area, each scored against other small-town markets.
- Population, 2025
- 49,719
- +2.0% since 2020
- Households
- 19,605
- Median household income
- $62,015
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $170,400
- Jobs located here
- 16,131
- Highest market score
- 80
- Gyms, studios and classes, #14 of 535 scored small-town markets
A site report maps the competitors on map listings around any address in the Cadillac area by name and distance, and the households and spending within reach. Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,719 people live in the Cadillac area, in 19,605 households. Population estimates show the Cadillac area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Cadillac area is $62,015 a year, 23% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Cadillac area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in the Cadillac area are for gyms and studios (80), optometrists and eye clinics (73) and spas and skin care studios (72). The Cadillac area ranks #14 of 535 scored small-town markets for gyms and studios.
The Cadillac area takes in 2 counties: Wexford County and Missaukee County. For its number of households, the Cadillac area has the most map listings, relative to the U.S., for landscaping and lawn care companies (twice the U.S. rate) and the fewest for gyms and studios (56% below the U.S. rate).
All 56 business types in the Cadillac area
Highest Groundwork market score first. Each score compares the Cadillac area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 80 | #14 of 535 | 13 | 6.6 | $1.1M | 161 | 3 |
| Optometrists and eye care | 73 | #41 of 400 | 7 | 3.6 | $3.6M | 114 | 3 |
| Spas and skin care | 72 | #48 of 504 | 10 | 5.1 | $1.7M | 198 | Under 3 |
| Primary care and pediatrics | 72 | #65 of 458 | 12 | 6.1 | $2.1M | 117 | 13 |
| Doctors, dentists and clinics | 70 | #89 of 538 | 113 | 57.6 | $222K | 146 | 41 |
| Funeral homes | 68 | #73 of 365 | 6 | 3.1 | $528K | 78 | 5 |
| Veterinarians | 68 | #77 of 398 | 6 | 3.1 | $2.4M | 89 | 4 |
| Tire shops | 66 | #109 of 431 | 9 | 4.6 | $2.3M | 90 | 3 |
| Physical therapy | 63 | #110 of 400 | 10 | 5.1 | $2.5M | 104 | 5 |
| Clothing and shoe stores | 62 | #164 of 536 | 24 | 12.2 | $1.4M | 113 | 8 |
| Chiropractors | 60 | #139 of 426 | 10 | 5.1 | $2.5M | 105 | 6 |
| HVAC and plumbing | 59 | #154 of 476 | 12 | 6.1 | $4M | 84 | 9 |
| Salons, barbers and spas | 59 | #159 of 538 | 67 | 34.2 | $259K | 122 | 12 |
| Dentists and orthodontists | 59 | #177 of 526 | 18 | 9.2 | $1.4M | 142 | 14 |
| Clothing, shoes and laundry | 59 | #192 of 536 | 33 | 16.8 | $1M | 119 | 11 |
| Home repair trades | 58 | #167 of 526 | 21 | 10.7 | $2.3M | 94 | 22 |
| Roofing and gutters | 57 | #103 of 288 | 6 | 3.1 | $8M | 95 | 3 |
| Collision repair and body shops | 53 | #163 of 387 | 8 | 4.1 | $2.5M | 83 | 6 |
| Pet grooming and boarding | 53 | #169 of 387 | 8 | 4.1 | $1.8M | 71 | Under 3 |
| Fast food and sandwich shops | 53 | #253 of 537 | 28 | 14.3 | $2.4M | 79 | 34 |
| Restaurants and cafes | 52 | #247 of 538 | 189 | 96.4 | $356K | 96 | 82 |
| Gas stations | 52 | #253 of 536 | 30 | 15.3 | $1.8M | 74 | 23 |
| Sit-down restaurants | 51 | #255 of 538 | 99 | 50.5 | $679K | 102 | 36 |
| Martial arts and dance studios | 49 | #203 of 378 | 8 | 4.1 | $1.7M | 86 | Under 3 |
| Pet businesses | 48 | #312 of 527 | 32 | 16.3 | $452K | 52 | 4 |
| Car washes and detailing | 47 | #247 of 441 | 13 | 6.6 | $1.6M | 62 | 3 |
| Bakeries and dessert shops | 46 | #294 of 507 | 17 | 8.7 | $4M | 95 | 12 |
| Grocery stores | 46 | #305 of 506 | 15 | 7.7 | $7.4M | 79 | 10 |
| Pizza | 45 | #310 of 520 | 22 | 11.2 | $3.1M | 60 | 34 |
| Hair salons | 41 | #371 of 538 | 48 | 24.5 | $362K | 84 | 11 |
| Coffee shops and cafes | 39 | #385 of 529 | 24 | 12.2 | $2.8M | 76 | 12 |
| Grocery and convenience stores | 39 | #391 of 538 | 52 | 26.5 | $2.1M | 63 | 18 |
| Insurance agencies | 37 | #383 of 537 | 29 | 14.8 | $1.1M | 89 | 20 |
| Convenience stores | 37 | #401 of 529 | 29 | 14.8 | $3.8M | 48 | 8 |
| Pet stores | 36 | #172 of 220 | 7 | 3.6 | $2.1M | 46 | Under 3 |
| Auto repair shops | 35 | #421 of 538 | 63 | 32.1 | $323K | 73 | 32 |
| Landscaping and lawn care | 33 | #330 of 399 | 19 | 9.7 | $1.1M | 39 | 13 |
| Auto repair and car care | 31 | #448 of 538 | 114 | 58.1 | $179K | 67 | 44 |
| Real estate agents and brokers | 31 | #498 of 533 | 54 | 27.5 | Index only | 86 | 12 |
| Mortgage brokers and lenders | 28 | #156 of 177 | 8 | 4.1 | Index only | 81 | 5 |
| Real estate | 28 | #514 of 536 | 65 | 33.2 | Index only | 90 | 25 |
| Lawn, cleaning and pest control | 25 | #457 of 481 | 29 | 14.8 | $752K | 45 | 26 |
| House cleaning | 23 | #137 of 142 | 9 | 4.6 | $2.4M | 38 | 13 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $4.3M | 230 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 2.0 | $3.5M | 266 | 3 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $8.6M | 69 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.0 | $4.3M | 260 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 1.5 | $2.1M | 209 | 15 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $16.1M | 134 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $6.8M | 49 | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $21.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $25.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $13.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Cadillac area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.4M | $1,039 | 109 |
| Gasoline and other fuels | $52.9M | $2,698 | 104 |
| Food away from home | $67.2M | $3,430 | 84 |
| Groceries | $110.5M | $5,638 | 89 |
| Personal care products and services | $17.4M | $887 | 88 |
| Child care and other personal services | $6.3M | $320 | 55 |
| Memberships, classes and admissions | $13.9M | $707 | 72 |
| Medical and dental services | $25.1M | $1,281 | 99 |
| Pets | $14.5M | $738 | 81 |
| Clothing, shoes and related services | $34.6M | $1,762 | 86 |
| Vehicle insurance | $32.2M | $1,644 | 84 |
| Home repairs, maintenance and insurance | $48.2M | $2,456 | 81 |
| Lawn care, cleaning and other household services | $21.8M | $1,113 | 79 |
| Rent and homeowner costs | $252.7M | $12,889 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cadillac area
- Population, 2025 estimate
- 49,719+2.0% since 2020
- Households
- 19,605
- Median age
- 43.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,130 sq. mi.
- People per square mile
- 44
- Median household income
- $62,015+31.4% vs. 2015–2019, before inflation
- Average household income
- $80,021
- Median home value
- $170,400
- Jobs located here
- 16,131
- Daytime population
- 48,433Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cadillac area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cadillac area 2
- Wexford County, MI34,077 people
- Missaukee County, MI15,207 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Cadillac, MI area growing?
Population estimates put the Cadillac area at 49,719 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 19,605 households. Against the 2015–2019 survey, median household income rose 31.4%, before inflation.
How much do households in the Cadillac, MI area spend?
Households in the Cadillac area spend about $252.7M a year on rent and homeowner costs, $110.5M on groceries and $67.2M on food away from home. Relative to the U.S., household spending in the Cadillac area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in the Cadillac, MI area?
Of the business types scored in the Cadillac area, gyms and studios (80), optometrists and eye clinics (73) and spas and skin care studios (72) have the highest Groundwork market scores. For gyms and studios, that ranks #14 of 535 scored small-town markets.
How does the Cadillac, MI area compare with the U.S.?
Median household income in the Cadillac area is $62,015, 23% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (twice the U.S. rate) and lowest for gyms and studios (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Cadillac area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cadillac area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in the Cadillac area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cadillac area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.