County profile · Michigan
Washtenaw County, MI market data
How Washtenaw County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 370,214
- −0.4% since 2020
- Households
- 150,550
- Median household income
- $89,180
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $374,100
- Jobs located here
- 186,868
- Highest market score
- 80
- Convenience stores, #158 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Washtenaw County by name and distance, and the households and spending within reach. Or open the report at the center of Washtenaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washtenaw County has an estimated 370,214 people and 150,550 households. Between 2020 and 2025, the population of Washtenaw County declined 0.4%, against +3.1% for the U.S. Median household income in Washtenaw County is $89,180, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
Relative to the U.S., household spending in Washtenaw County runs highest on medical and dental services (an index of 123, where 100 is the U.S. average) and lowest on vehicle insurance (76).
Of the business types scored in Washtenaw County, convenience stores (80), nail salons (77) and HVAC and plumbing companies (77) have the highest Groundwork market scores. For convenience stores, that ranks #158 of 2,261 scored counties.
Washtenaw County is part of the Ann Arbor metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (96% above the U.S. rate) and lowest for convenience stores (59% below the U.S. rate).
All 56 business types in Washtenaw County
Highest Groundwork market score first. Each score compares Washtenaw County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 80 | #158 of 2,261 | 50 | 3.3 | $19.4M | 246 | 18 |
| Nail salons | 77 | #66 of 1,328 | 53 | 3.5 | $3.1M | 188 | 14 |
| HVAC and plumbing | 77 | #86 of 1,707 | 64 | 4.3 | $7.2M | 151 | 70 |
| Electricians | 75 | #91 of 1,160 | 29 | 1.9 | $15.9M | 132 | 38 |
| Laundromats | 75 | #97 of 785 | 12 | 0.8 | $28.2M | 225 | 7 |
| Home repair trades | 74 | #125 of 2,057 | 145 | 9.6 | $3.2M | 131 | 124 |
| Collision repair and body shops | 73 | #148 of 1,327 | 24 | 1.6 | $6.4M | 208 | 25 |
| Barbershops | 73 | #168 of 1,356 | 61 | 4.1 | $2.7M | 145 | 5 |
| Tire shops | 73 | #199 of 1,530 | 29 | 1.9 | $5.3M | 212 | 16 |
| Auto repair shops | 73 | #250 of 2,378 | 186 | 12.4 | $828K | 186 | 89 |
| Grocery and convenience stores | 73 | #341 of 2,402 | 180 | 12.0 | $5.4M | 159 | 85 |
| Auto repair and car care | 72 | #290 of 2,401 | 342 | 22.7 | $450K | 168 | 145 |
| Pest control | 71 | #81 of 699 | 10 | 0.7 | $20.8M | 203 | 3 |
| Car washes and detailing | 68 | #274 of 1,451 | 45 | 3.0 | $3.4M | 136 | 17 |
| Roofing and gutters | 66 | #229 of 1,177 | 52 | 3.5 | $8.8M | 105 | 16 |
| Primary care and pediatrics | 66 | #342 of 1,656 | 90 | 6.0 | $2.6M | 149 | 168 |
| Urgent care and walk-in clinics | 64 | #73 of 325 | 11 | 0.7 | $21.7M | 88 | 7 |
| Grocery stores | 64 | #558 of 2,070 | 76 | 5.0 | $12.8M | 137 | 67 |
| Home inspectors | 63 | #98 of 415 | 7 | 0.5 | Index only | 126 | 4 |
| Chiropractors | 62 | #395 of 1,490 | 72 | 4.8 | $3.3M | 138 | 55 |
| Fast food and sandwich shops | 62 | #641 of 2,222 | 163 | 10.8 | $4.1M | 134 | 303 |
| Optometrists and eye care | 61 | #396 of 1,302 | 68 | 4.5 | $3.5M | 112 | 27 |
| Funeral homes | 59 | #497 of 1,472 | 19 | 1.3 | $976K | 144 | 13 |
| Pet grooming and boarding | 59 | #511 of 1,461 | 59 | 3.9 | $2.5M | 98 | 34 |
| Physical therapy | 58 | #503 of 1,422 | 86 | 5.7 | $2.8M | 115 | 59 |
| Martial arts and dance studios | 57 | #462 of 1,334 | 75 | 5.0 | $2.3M | 115 | 47 |
| Bakeries and dessert shops | 57 | #650 of 1,889 | 134 | 8.9 | $5M | 120 | 91 |
| Hair salons | 57 | #812 of 2,339 | 320 | 21.3 | $522K | 121 | 93 |
| Gas stations | 56 | #904 of 2,358 | 153 | 10.2 | $2.4M | 103 | 94 |
| Restaurants and cafes | 56 | #912 of 2,405 | 1,491 | 99.0 | $446K | 120 | 681 |
| Dry cleaners | 55 | #217 of 507 | 19 | 1.3 | $17.8M | 113 | 14 |
| House cleaning | 55 | #314 of 847 | 29 | 1.9 | $7.2M | 112 | 73 |
| Spas and skin care | 55 | #691 of 1,769 | 134 | 8.9 | $1.2M | 142 | 39 |
| Clothing and shoe stores | 55 | #853 of 2,087 | 203 | 13.5 | $1.7M | 131 | 108 |
| Clothing, shoes and laundry | 55 | #908 of 2,210 | 271 | 18.0 | $1.2M | 142 | 129 |
| Sit-down restaurants | 55 | #944 of 2,405 | 826 | 54.9 | $805K | 121 | 293 |
| Pet stores | 54 | #404 of 974 | 30 | 2.0 | $4.9M | 108 | 16 |
| Pizza | 54 | #859 of 2,090 | 137 | 9.1 | $4.9M | 95 | 303 |
| Pet businesses | 54 | #895 of 2,200 | 171 | 11.4 | $856K | 97 | 110 |
| Salons, barbers and spas | 54 | #933 of 2,385 | 587 | 39.0 | $284K | 134 | 153 |
| Gyms | 51 | #872 of 1,792 | 136 | 9.0 | $1.3M | 98 | 61 |
| Coffee shops and cafes | 50 | #1,010 of 2,063 | 192 | 12.8 | $3.5M | 93 | 80 |
| Child care and preschools | 47 | #895 of 1,611 | 86 | 5.7 | $940K | 94 | 113 |
| Veterinarians | 46 | #845 of 1,485 | 66 | 4.4 | $2.2M | 82 | 60 |
| Lawn, cleaning and pest control | 44 | #1,098 of 1,771 | 148 | 9.8 | $1.4M | 84 | 224 |
| Gyms, studios and classes | 44 | #1,341 of 2,088 | 282 | 18.7 | $616K | 93 | 108 |
| Doctors, dentists and clinics | 44 | #1,475 of 2,394 | 1,350 | 89.7 | $176K | 116 | 510 |
| Insurance agencies | 43 | #1,354 of 2,272 | 155 | 10.3 | $1.5M | 116 | 105 |
| Real estate agents and brokers | 41 | #1,532 of 2,176 | 422 | 28.0 | Index only | 101 | 99 |
| Mortgage brokers and lenders | 40 | #622 of 887 | 73 | 4.8 | Index only | 81 | 20 |
| Landscaping and lawn care | 39 | #1,046 of 1,493 | 109 | 7.2 | $1.9M | 65 | 148 |
| Property management | 38 | #655 of 910 | 54 | 3.6 | Index only | 77 | 66 |
| Dentists and orthodontists | 37 | #1,411 of 1,886 | 240 | 15.9 | $992K | 101 | 194 |
| Real estate | 36 | #1,844 of 2,229 | 556 | 36.9 | Index only | 96 | 211 |
| Oil change and quick lube | 35 | #369 of 479 | 17 | 1.1 | $9.1M | 66 | 14 |
| Yoga, Pilates and fitness studios | 33 | #657 of 777 | 71 | 4.7 | $2.4M | 60 | 61 |
Household spending in Washtenaw County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $154M | $1,023 | 107 |
| Gasoline and other fuels | $374.6M | $2,488 | 96 |
| Food away from home | $664.6M | $4,414 | 108 |
| Groceries | $970.6M | $6,447 | 102 |
| Personal care products and services | $166.9M | $1,109 | 110 |
| Child care and other personal services | $80.8M | $537 | 92 |
| Memberships, classes and admissions | $173.6M | $1,153 | 117 |
| Medical and dental services | $238.2M | $1,582 | 123 |
| Pets | $146.4M | $973 | 107 |
| Clothing, shoes and related services | $337.9M | $2,244 | 109 |
| Vehicle insurance | $224.9M | $1,494 | 76 |
| Home repairs, maintenance and insurance | $459.7M | $3,054 | 101 |
| Lawn care, cleaning and other household services | $207.8M | $1,380 | 98 |
| Rent and homeowner costs | $2.3B | $15,393 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washtenaw County
- Population, 2025 estimate
- 370,214−0.4% since 2020
- Households
- 150,550
- Median age
- 38.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 706 sq. mi.
- People per square mile
- 524
- Median household income
- $89,180+22.9% vs. 2015–2019, before inflation
- Average household income
- $124,750
- Median home value
- $374,100
- Jobs located here
- 186,868
- Daytime population
- 409,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washtenaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washtenaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Macomb County, MI879,853 people
- Ingham County, MI283,913 people
Questions
How fast is Washtenaw County, MI growing?
Population estimates put Washtenaw County at 370,214 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 150,550 households. Median household income rose 22.9% from the 2015–2019 survey, before inflation.
How much do households in Washtenaw County, MI spend?
Households in Washtenaw County spend about $2.3B a year on rent and homeowner costs, $970.6M on groceries and $664.6M on food away from home. Set against the U.S., households in Washtenaw County spend the most on medical and dental services (an index of 123, where 100 is the U.S. average) and the least on vehicle insurance (76).
Which business types have the highest market scores in Washtenaw County, MI?
The highest Groundwork market scores in Washtenaw County are for convenience stores (80), nail salons (77) and HVAC and plumbing companies (77). Washtenaw County ranks #158 of 2,261 scored counties for convenience stores.
How does Washtenaw County, MI compare with the U.S.?
The median household income in Washtenaw County is $89,180 a year, 10% above the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,100, against $332,700 for the U.S. For its number of households, Washtenaw County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (96% above the U.S. rate) and the fewest for convenience stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Washtenaw County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washtenaw County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Washtenaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washtenaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.