Market rankings · Michigan

Hair salons in Michigan

Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 8,658; 1,360 chain locations (16%)
Official establishments: 2,170; +3.0% since 2019
Household spending a year: $4B; On personal care products and services
Listings per 10k households: 21.2; 9% below the U.S.
Spending per listing: $464K; 8% above the U.S.
Rank among states: #26 of 51; Market score 49 · Lower middle

A site report maps the hair salons on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 8,658 hair salons on map listings in Michigan as of September 2026. Of those, 1,360 are chain locations, or 16%, against 14% across the U.S. That is 21.2 per 10,000 households, 9% below the U.S. rate of 23.4.

At $986 per household (2% below the U.S. average), households in Michigan spend about $4B a year on personal care products and services. That is about $464K of household spending for each salon on map listings, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Official counts show 2,170 businesses with payroll classed as beauty salons in Michigan in 2023, up 3.0% from 2019. That is one for every 1,879 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 156 SBA-backed loans worth $29.6M have gone to businesses classed as beauty salons in Michigan.

Among the 50 states and DC, Michigan ranks #26 for hair salons, with a Groundwork market score of 49 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (79). Of the 19 scored small-town markets in or partly in Michigan, the Holland area scores highest (80).

Every market in Michigan for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Monroe, MI	79	75	11.9	$845K	+0.7%	#7 of 387
2Midland, MI	66	74	21.1	$483K	+0.3%	#53 of 387
3Lansing-East Lansing, MI	64	381	19.6	$495K	+1.4%	#66 of 387
4Ann Arbor, MI	60	320	21.3	$522K	−0.4%	#98 of 387
5Grand Rapids-Wyoming-Kentwood, MI	60	955	21.7	$479K	+2.8%	#102 of 387
6Kalamazoo-Portage, MI	59	221	20.6	$479K	+0.8%	#112 of 387
7Muskegon-Norton Shores, MI	54	132	19.5	$461K	+1.8%	#144 of 387
8Niles, MI	52	128	20.0	$469K	−1.3%	#154 of 387
9Traverse City, MI	52	170	26.0	$394K	+2.2%	#159 of 387
10Jackson, MI	50	130	20.8	$451K	−0.4%	#181 of 387
11Detroit-Warren-Dearborn, MI	49	3,979	22.5	$453K	+0.1%	#192 of 387
South Bend-Mishawaka, IN-MI	48	254	19.8	$479K	+0.1%	#196 of 387
12Battle Creek, MI	48	115	21.6	$421K	−0.6%	#205 of 387
13Flint, MI	41	390	23.3	$390K	−1.1%	#283 of 387
14Saginaw, MI	37	183	23.5	$383K	−1.1%	#319 of 387
15Bay City, MI	34	106	23.5	$380K	−1.6%	#347 of 387

Small-town markets

Small-town markets reaching Michigan, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Holland, MI	80	58	12.7	$807K	+2.1%	#11 of 538
2Houghton, MI	80	22	14.2	$628K	+1.8%	#12 of 538
3Coldwater, MI	65	31	18.3	$486K	+2.5%	#94 of 538
4Big Rapids, MI	63	27	16.2	$535K	+4.7%	#118 of 538
5Marquette, MI	62	49	17.3	$522K	+2.3%	#127 of 538
6Adrian, MI	62	71	18.3	$516K	−1.6%	#128 of 538
7Hillsdale, MI	62	32	17.9	$505K	0.0%	#130 of 538
8Alma, MI	58	26	17.6	$508K	−1.1%	#170 of 538
Marinette, WI-MI	57	54	18.4	$480K	+0.3%	#186 of 538
9Owosso, MI	57	57	20.3	$455K	−0.4%	#188 of 538
10Ludington, MI	55	23	18.0	$513K	0.0%	#209 of 538
11Escanaba, MI	52	32	20.0	$436K	−0.8%	#254 of 538
12Sault Ste. Marie, MI	44	24	17.0	$512K	−1.9%	#331 of 538
13Sturgis, MI	43	61	25.8	$350K	+0.1%	#349 of 538
14Cadillac, MI	41	48	24.5	$362K	+2.0%	#371 of 538
15Iron Mountain, MI-WI	40	31	22.0	$409K	+0.4%	#379 of 538
16Mount Pleasant, MI	36	55	22.1	$386K	+0.3%	#424 of 538
17Alpena, MI	36	36	27.7	$304K	−0.1%	#428 of 538
18Petoskey, MI	34	47	30.9	$333K	−1.0%	#452 of 538

Counties

Counties in Michigan, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Leelanau County, MI	86	10	10.4	$1.1M	+3.0%	#29 of 2,339
2Monroe County, MI	81	75	11.9	$845K	+0.7%	#66 of 2,339
3Barry County, MI	81	34	13.9	$718K	+2.2%	#69 of 2,339
4Cass County, MI	79	20	9.4	$1M	+0.2%	#86 of 2,339
5Allegan County, MI	79	58	12.7	$807K	+2.1%	#89 of 2,339
6Antrim County, MI	75	19	17.1	$561K	+5.3%	#159 of 2,339
7Kalkaska County, MI	74	11	14.1	$635K	+4.3%	#179 of 2,339
8Ottawa County, MI	74	203	18.2	$596K	+3.9%	#181 of 2,339
9Houghton County, MI	73	21	14.7	$610K	+1.6%	#208 of 2,339
10Clinton County, MI	73	58	18.3	$586K	+1.6%	#209 of 2,339
11Lapeer County, MI	73	62	17.8	$558K	+1.0%	#212 of 2,339
12Ionia County, MI	70	29	12.4	$763K	−0.5%	#276 of 2,339
13Presque Isle County, MI	69	5	7.5	$1.2M	+1.0%	#302 of 2,339
14Mackinac County, MI	69	8	15.4	$578K	+3.8%	#324 of 2,339
15St. Clair County, MI	69	115	17.0	$565K	+0.1%	#326 of 2,339
16Livingston County, MI	67	128	16.7	$704K	+1.7%	#382 of 2,339
17Oceana County, MI	65	14	13.4	$667K	+1.7%	#439 of 2,339
18Eaton County, MI	65	92	20.3	$493K	+0.4%	#458 of 2,339
19Charlevoix County, MI	64	21	17.1	$589K	0.0%	#486 of 2,339
20Benzie County, MI	64	16	20.8	$469K	+3.1%	#505 of 2,339
21Arenac County, MI	63	8	12.2	$701K	+0.5%	#521 of 2,339
22Van Buren County, MI	63	48	15.7	$595K	+0.7%	#527 of 2,339
23Sanilac County, MI	63	29	16.6	$532K	−1.0%	#537 of 2,339
24Gladwin County, MI	62	17	15.1	$566K	+2.8%	#580 of 2,339
25Midland County, MI	62	74	21.1	$483K	+0.3%	#599 of 2,339

Show all 83 counties

Counties in Michigan, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Branch County, MI	61	31	18.3	$486K	+2.5%	#640 of 2,339
27Manistee County, MI	60	22	20.8	$436K	+2.3%	#696 of 2,339
28Mecosta County, MI	59	27	16.2	$535K	+4.7%	#727 of 2,339
29Hillsdale County, MI	59	32	17.9	$505K	0.0%	#737 of 2,339
30Montcalm County, MI	59	57	23.3	$386K	+4.1%	#755 of 2,339
31Menominee County, MI	58	11	10.6	$804K	−2.2%	#757 of 2,339
32Lenawee County, MI	58	71	18.3	$516K	−1.6%	#768 of 2,339
33Iron County, MI	57	8	14.4	$576K	+1.1%	#803 of 2,339
34Marquette County, MI	57	49	17.3	$522K	+2.3%	#811 of 2,339
35Washtenaw County, MI	57	320	21.3	$522K	−0.4%	#812 of 2,339
36Osceola County, MI	57	16	17.1	$505K	+2.7%	#817 of 2,339
37Crawford County, MI	57	11	17.7	$475K	+5.7%	#829 of 2,339
38Kalamazoo County, MI	56	221	20.6	$479K	+0.8%	#879 of 2,339
39Ingham County, MI	56	231	19.7	$473K	+1.7%	#880 of 2,339
40Muskegon County, MI	55	132	19.5	$461K	+1.8%	#917 of 2,339
41Tuscola County, MI	54	40	18.6	$472K	−1.2%	#967 of 2,339
42Shiawassee County, MI	54	57	20.3	$455K	−0.4%	#970 of 2,339
43Newaygo County, MI	54	40	20.4	$440K	+3.1%	#973 of 2,339
44Otsego County, MI	53	27	24.0	$393K	+3.8%	#1,032 of 2,339
45Berrien County, MI	52	128	20.0	$469K	−1.3%	#1,070 of 2,339
46Jackson County, MI	52	130	20.8	$451K	−0.4%	#1,071 of 2,339
47Macomb County, MI	51	792	22.1	$455K	+0.7%	#1,118 of 2,339
48Mason County, MI	50	23	18.0	$513K	0.0%	#1,160 of 2,339
49Gratiot County, MI	50	26	17.6	$508K	−1.1%	#1,162 of 2,339
50Delta County, MI	50	32	20.0	$436K	−0.8%	#1,185 of 2,339
51Calhoun County, MI	50	115	21.6	$421K	−0.6%	#1,192 of 2,339
52Kent County, MI	49	632	24.6	$424K	+2.5%	#1,243 of 2,339
53Clare County, MI	49	26	20.8	$385K	+2.3%	#1,253 of 2,339
54Missaukee County, MI	48	12	20.3	$439K	+1.4%	#1,282 of 2,339
55Wayne County, MI	47	1,385	19.8	$461K	−1.1%	#1,320 of 2,339
56Cheboygan County, MI	45	20	17.9	$502K	+0.9%	#1,417 of 2,339
57Oakland County, MI	45	1,497	28.2	$410K	+1.2%	#1,432 of 2,339
58Genesee County, MI	43	390	23.3	$390K	−1.1%	#1,520 of 2,339
59Huron County, MI	43	33	23.3	$372K	−2.7%	#1,524 of 2,339
60St. Joseph County, MI	43	61	25.8	$350K	+0.1%	#1,529 of 2,339
61Chippewa County, MI	41	24	17.0	$512K	−1.9%	#1,578 of 2,339
62Roscommon County, MI	41	25	21.6	$394K	+1.9%	#1,595 of 2,339
63Saginaw County, MI	40	183	23.5	$383K	−1.1%	#1,653 of 2,339
64Grand Traverse County, MI	40	133	33.0	$312K	+1.4%	#1,663 of 2,339
65Bay County, MI	37	106	23.5	$380K	−1.6%	#1,787 of 2,339
66Alpena County, MI	36	36	27.7	$304K	−0.1%	#1,851 of 2,339
67Isabella County, MI	34	55	22.1	$386K	+0.3%	#1,905 of 2,339
68Iosco County, MI	33	23	19.6	$410K	+0.3%	#1,934 of 2,339
69Ogemaw County, MI	33	19	20.3	$409K	+1.6%	#1,935 of 2,339
70Emmet County, MI	33	47	30.9	$333K	−1.0%	#1,948 of 2,339
71Wexford County, MI	32	36	26.3	$337K	+2.3%	#1,977 of 2,339
72Gogebic County, MI	30	15	21.5	$386K	−0.4%	#2,018 of 2,339
73Dickinson County, MI	26	30	25.2	$357K	−0.3%	#2,113 of 2,339
Lake County, MI	Not scored	4	7.7	$1M	+9.1%
Alcona County, MI	Not scored	4	7.5	$1.1M	+3.7%
Montmorency County, MI	Not scored	4	8.1	$977K	+7.3%
Alger County, MI	Not scored	6	17.0	$506K	−2.3%
Oscoda County, MI	Not scored	6	15.8	$495K	+6.0%
Baraga County, MI	Not scored	8	23.3	$359K	+0.3%
Schoolcraft County, MI	Not scored	4	10.3	$836K	+1.7%
Luce County, MI	Not scored	4	16.3	$499K	−1.1%
Ontonagon County, MI	Not scored	5	15.9	$509K	+0.4%
Keweenaw County, MI	Not scored	1	8.8	$994K	+6.2%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Michigan?

As of September 2026, map listings count 8,658 hair salons in Michigan. 1,360 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 2,170 businesses with payroll classed as beauty salons in 2023, up 3.0% from 2019. Official counts also show 34,693 one-person businesses without payroll.

How much do households in Michigan spend on personal care products and services?

About $4B a year, or $986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 8,658 hair salons on map listings, it comes to $464K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for hair salons?

Michigan has 21.2 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $464K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Michigan would have about 9,344, against 8,658 on map listings. There is one business with payroll in the industry for every 1,879 households, against one for every 1,535 across the U.S. The official count rose 3.0% from 2019 to 2023, against +6.0% for the U.S.

Which market in Michigan has the highest market score for hair salons?

Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 79 (high). Among 19 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 80 (high). Among 73 scored counties in Michigan, Leelanau County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 49 for hair salons (lower middle), #26 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas15,880 listings
Barbershops1,647 listings
Nail salons1,754 listings
Spas and skin care3,488 listings

Screening a site or an acquisition in Michigan?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans