County profile · Michigan
Allegan County, MI market data
Population, household spending and competition for 56 business types in Allegan County, each scored against other counties.
- Population, 2025
- 123,188
- +2.1% since 2020
- Households
- 45,522
- Median household income
- $83,283
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $267,100
- Jobs located here
- 42,851
- Highest market score
- 87
- Optometrists and eye care, #9 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Allegan County by name and distance, and the households and spending within reach. Or open the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 123,188 people live in Allegan County, in 45,522 households. Between 2020 and 2025, the population of Allegan County grew 2.1%, slower than the U.S. (+3.1%). The median household income in Allegan County is $83,283 a year, 3% above the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Allegan County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Allegan County are for optometrists and eye clinics (87), primary care and pediatric clinics (84) and spas and skin care studios (82). Allegan County ranks #9 of 1,302 scored counties for optometrists and eye clinics.
Allegan County is part of the Holland area. For its number of households, Allegan County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.1 times the U.S. rate) and the fewest for primary care and pediatric clinics (60% below the U.S. rate).
All 56 business types in Allegan County
Highest Groundwork market score first. Each score compares Allegan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 87 | #9 of 1,302 | 11 | 2.4 | $6M | 193 | 3 |
| Primary care and pediatrics | 84 | #43 of 1,656 | 13 | 2.9 | $5.1M | 287 | 29 |
| Spas and skin care | 82 | #53 of 1,769 | 26 | 5.7 | $1.8M | 206 | 4 |
| Tire shops | 82 | #72 of 1,530 | 11 | 2.4 | $5M | 198 | 6 |
| Gyms, studios and classes | 81 | #60 of 2,088 | 47 | 10.3 | $909K | 137 | 7 |
| Martial arts and dance studios | 80 | #44 of 1,334 | 15 | 3.3 | $2.8M | 141 | 4 |
| Salons, barbers and spas | 80 | #67 of 2,385 | 101 | 22.2 | $463K | 218 | 22 |
| Nail salons | 79 | #51 of 1,328 | 11 | 2.4 | $4.3M | 255 | Under 3 |
| Gyms | 79 | #83 of 1,792 | 29 | 6.4 | $1.5M | 113 | 3 |
| Hair salons | 79 | #89 of 2,339 | 58 | 12.7 | $807K | 188 | 17 |
| Dentists and orthodontists | 76 | #132 of 1,886 | 37 | 8.1 | $1.8M | 183 | 25 |
| Clothing, shoes and laundry | 76 | #214 of 2,210 | 57 | 12.5 | $1.6M | 184 | 14 |
| Physical therapy | 73 | #170 of 1,422 | 18 | 4.0 | $3.7M | 154 | 15 |
| Bakeries and dessert shops | 73 | #208 of 1,889 | 34 | 7.5 | $5.4M | 130 | 16 |
| Doctors, dentists and clinics | 73 | #264 of 2,394 | 223 | 49.0 | $298K | 196 | 84 |
| Fast food and sandwich shops | 73 | #284 of 2,222 | 50 | 11.0 | $3.7M | 121 | 68 |
| Clothing and shoe stores | 73 | #298 of 2,087 | 46 | 10.1 | $2M | 158 | 14 |
| Restaurants and cafes | 73 | #312 of 2,405 | 367 | 80.6 | $501K | 135 | 160 |
| Chiropractors | 72 | #192 of 1,490 | 21 | 4.6 | $3.2M | 132 | 12 |
| Sit-down restaurants | 72 | #313 of 2,405 | 168 | 36.9 | $1.1M | 165 | 76 |
| Pizza | 71 | #280 of 2,090 | 34 | 7.5 | $5.4M | 106 | 68 |
| Car washes and detailing | 68 | #290 of 1,451 | 22 | 4.8 | $2.5M | 98 | 6 |
| Child care and preschools | 68 | #312 of 1,611 | 17 | 3.7 | $1.1M | 113 | 17 |
| Coffee shops and cafes | 68 | #365 of 2,063 | 42 | 9.2 | $4.4M | 118 | 16 |
| Gas stations | 67 | #491 of 2,358 | 57 | 12.5 | $2.4M | 101 | 40 |
| Convenience stores | 67 | #535 of 2,261 | 45 | 9.9 | $6.3M | 80 | 8 |
| Grocery and convenience stores | 64 | #646 of 2,402 | 99 | 21.7 | $2.9M | 84 | 24 |
| Insurance agencies | 63 | #686 of 2,272 | 42 | 9.2 | $2M | 158 | 31 |
| Funeral homes | 62 | #444 of 1,472 | 11 | 2.4 | $598K | 88 | 4 |
| Grocery stores | 61 | #664 of 2,070 | 34 | 7.5 | $8.3M | 89 | 16 |
| Auto repair shops | 60 | #714 of 2,378 | 94 | 20.6 | $580K | 130 | 76 |
| Real estate agents and brokers | 59 | #602 of 2,176 | 72 | 15.8 | Index only | 167 | 26 |
| Oil change and quick lube | 58 | #182 of 479 | 5 | 1.1 | $10.9M | 79 | Under 3 |
| Laundromats | 58 | #294 of 785 | 7 | 1.5 | $13.2M | 105 | Under 3 |
| Real estate | 57 | #726 of 2,229 | 92 | 20.2 | Index only | 165 | 46 |
| Property management | 56 | #350 of 910 | 12 | 2.6 | Index only | 99 | 7 |
| Collision repair and body shops | 56 | #514 of 1,327 | 15 | 3.3 | $3.6M | 118 | 23 |
| Auto repair and car care | 55 | #972 of 2,401 | 189 | 41.5 | $288K | 107 | 91 |
| Roofing and gutters | 51 | #578 of 1,177 | 18 | 4.0 | $7.1M | 84 | 9 |
| Pet stores | 48 | #525 of 974 | 11 | 2.4 | $3.6M | 80 | Under 3 |
| Veterinarians | 47 | #823 of 1,485 | 19 | 4.2 | $2.1M | 77 | 17 |
| Pest control | 43 | #438 of 699 | 7 | 1.5 | $8.3M | 81 | 6 |
| Lawn, cleaning and pest control | 39 | #1,289 of 1,771 | 42 | 9.2 | $1.4M | 82 | 81 |
| Pet businesses | 38 | #1,620 of 2,200 | 84 | 18.5 | $476K | 54 | 28 |
| Pet grooming and boarding | 37 | #1,049 of 1,461 | 34 | 7.5 | $1.2M | 46 | 11 |
| Electricians | 36 | #900 of 1,160 | 21 | 4.6 | $6.1M | 51 | 35 |
| HVAC and plumbing | 36 | #1,342 of 1,707 | 38 | 8.3 | $3.4M | 71 | 59 |
| Home repair trades | 35 | #1,706 of 2,057 | 77 | 16.9 | $1.7M | 68 | 103 |
| Landscaping and lawn care | 33 | #1,203 of 1,493 | 31 | 6.8 | $1.9M | 64 | 62 |
| Home inspectors | 22 | #397 of 415 | 5 | 1.1 | Index only | 50 | 5 |
| Barbershops | Not scored | Not scored | 4 | 0.9 | $11.7M | 621 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 0.9 | $14.4M | 226 | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.7 | Index only | 561 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $14.2M | 351 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $66.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Allegan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54.5M | $1,197 | 125 |
| Gasoline and other fuels | $137.1M | $3,013 | 116 |
| Food away from home | $183.8M | $4,038 | 99 |
| Groceries | $282.3M | $6,202 | 98 |
| Personal care products and services | $46.8M | $1,028 | 102 |
| Child care and other personal services | $19.3M | $423 | 73 |
| Memberships, classes and admissions | $42.7M | $939 | 95 |
| Medical and dental services | $66.5M | $1,461 | 113 |
| Pets | $40M | $879 | 97 |
| Clothing, shoes and related services | $92.2M | $2,025 | 99 |
| Vehicle insurance | $83.2M | $1,828 | 93 |
| Home repairs, maintenance and insurance | $127.9M | $2,810 | 93 |
| Lawn care, cleaning and other household services | $57.8M | $1,270 | 90 |
| Rent and homeowner costs | $657M | $14,432 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Allegan County
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Allegan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Allegan County, MI growing?
Population estimates put Allegan County at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in Allegan County, MI spend?
Households in Allegan County spend about $657M a year on rent and homeowner costs, $282.3M on groceries and $183.8M on food away from home. Relative to the U.S., household spending in Allegan County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Allegan County, MI?
Of the business types scored in Allegan County, optometrists and eye clinics (87), primary care and pediatric clinics (84) and spas and skin care studios (82) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #9 of 1,302 scored counties.
How does Allegan County, MI compare with the U.S.?
Median household income in Allegan County is $83,283, 3% above the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $267,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.1 times the U.S. rate) and lowest for primary care and pediatric clinics (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Allegan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Allegan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Allegan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Allegan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.