County profile · Michigan
Wexford County, MI market data
How Wexford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,445
- +2.3% since 2020
- Households
- 13,696
- Median household income
- $61,085
- +29.4% vs. 2015–2019, before inflation
- Median home value
- $170,400
- Jobs located here
- 12,506
- Highest market score
- 68
- Gyms, studios and classes, #315 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Wexford County by name and distance, and the households and spending within reach. Or open the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wexford County has an estimated 34,445 people and 13,696 households. Population estimates show Wexford County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Wexford County is $61,085, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
Relative to the U.S., household spending in Wexford County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Wexford County, gyms and studios (68), primary care and pediatric clinics (60) and home repair companies (60) have the highest Groundwork market scores. For gyms and studios, that ranks #315 of 2,088 scored counties.
Wexford County is part of the Cadillac area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.6 times the U.S. rate) and lowest for gyms and studios (41% below the U.S. rate).
All 56 business types in Wexford County
Highest Groundwork market score first. Each score compares Wexford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 68 | #315 of 2,088 | 12 | 8.8 | $810K | 122 | 3 |
| Primary care and pediatrics | 60 | #522 of 1,656 | 10 | 7.3 | $1.8M | 99 | 11 |
| Home repair trades | 60 | #588 of 2,057 | 14 | 10.2 | $2.4M | 99 | 6 |
| Spas and skin care | 57 | #607 of 1,769 | 9 | 6.6 | $1.3M | 154 | Under 3 |
| HVAC and plumbing | 55 | #683 of 1,707 | 8 | 5.8 | $4.2M | 88 | 6 |
| Physical therapy | 48 | #785 of 1,422 | 10 | 7.3 | $1.8M | 73 | 4 |
| Chiropractors | 48 | #802 of 1,490 | 8 | 5.8 | $2.2M | 92 | 5 |
| Doctors, dentists and clinics | 48 | #1,292 of 2,394 | 103 | 75.2 | $170K | 112 | 35 |
| Tire shops | 46 | #882 of 1,530 | 7 | 5.1 | $2M | 80 | 3 |
| Gas stations | 46 | #1,357 of 2,358 | 19 | 13.9 | $1.9M | 80 | 16 |
| Salons, barbers and spas | 45 | #1,465 of 2,385 | 53 | 38.7 | $229K | 108 | 11 |
| Dentists and orthodontists | 44 | #1,166 of 1,886 | 17 | 12.4 | $1M | 105 | 12 |
| Clothing and shoe stores | 43 | #1,303 of 2,087 | 22 | 16.1 | $1.1M | 86 | 8 |
| Optometrists and eye care | 42 | #871 of 1,302 | 7 | 5.1 | $2.5M | 80 | 3 |
| Bakeries and dessert shops | 41 | #1,241 of 1,889 | 11 | 8.0 | $4.3M | 103 | 10 |
| Clothing, shoes and laundry | 40 | #1,513 of 2,210 | 29 | 21.2 | $832K | 95 | 11 |
| Grocery stores | 38 | #1,424 of 2,070 | 11 | 8.0 | $7M | 75 | 7 |
| Pet grooming and boarding | 37 | #1,036 of 1,461 | 6 | 4.4 | $1.7M | 66 | Under 3 |
| Convenience stores | 37 | #1,587 of 2,261 | 15 | 11.0 | $5.1M | 65 | 7 |
| Fast food and sandwich shops | 37 | #1,616 of 2,222 | 21 | 15.3 | $2.2M | 73 | 27 |
| Grocery and convenience stores | 37 | #1,709 of 2,402 | 31 | 22.6 | $2.5M | 73 | 14 |
| Collision repair and body shops | 35 | #1,004 of 1,327 | 7 | 5.1 | $2M | 65 | 5 |
| Pizza | 35 | #1,639 of 2,090 | 16 | 11.7 | $2.9M | 58 | 27 |
| Sit-down restaurants | 34 | #1,887 of 2,405 | 78 | 57.0 | $601K | 91 | 28 |
| Restaurants and cafes | 33 | #1,914 of 2,405 | 146 | 106.6 | $321K | 87 | 65 |
| Martial arts and dance studios | 32 | #1,104 of 1,334 | 7 | 5.1 | $1.4M | 69 | Under 3 |
| Hair salons | 32 | #1,977 of 2,339 | 36 | 26.3 | $337K | 78 | 10 |
| Pet businesses | 31 | #1,848 of 2,200 | 20 | 14.6 | $504K | 57 | Under 3 |
| Car washes and detailing | 30 | #1,223 of 1,451 | 11 | 8.0 | $1.3M | 50 | 3 |
| Real estate agents and brokers | 29 | #2,058 of 2,176 | 46 | 33.6 | Index only | 70 | 10 |
| Coffee shops and cafes | 28 | #1,823 of 2,063 | 20 | 14.6 | $2.3M | 63 | 10 |
| Roofing and gutters | 27 | #1,028 of 1,177 | 6 | 4.4 | $5.6M | 66 | Under 3 |
| Landscaping and lawn care | 27 | #1,352 of 1,493 | 17 | 12.4 | $896K | 31 | 11 |
| Insurance agencies | 26 | #1,930 of 2,272 | 24 | 17.5 | $920K | 73 | 16 |
| Auto repair shops | 25 | #2,166 of 2,378 | 53 | 38.7 | $264K | 59 | 24 |
| Real estate | 24 | #2,186 of 2,229 | 56 | 40.9 | Index only | 73 | 23 |
| Auto repair and car care | 24 | #2,202 of 2,401 | 91 | 66.4 | $153K | 57 | 35 |
| Lawn, cleaning and pest control | 23 | #1,703 of 1,771 | 22 | 16.1 | $692K | 41 | 21 |
| Pet stores | 22 | #890 of 974 | 5 | 3.7 | $2M | 45 | Under 3 |
| Mortgage brokers and lenders | 15 | #878 of 887 | 8 | 5.8 | Index only | 57 | 5 |
| Gyms | Not scored | Not scored | 4 | 2.9 | $2.4M | 187 | 3 |
| House cleaning | Not scored | Not scored | 4 | 2.9 | $3.8M | 60 | 10 |
| Nail salons | Not scored | Not scored | 4 | 2.9 | $3M | 181 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.9 | $2.5M | 93 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $4M | 214 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.2 | $710K | 105 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8M | 64 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.2 | $4.7M | 34 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.5 | $2.2M | Too few | 10 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $9.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wexford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14M | $1,020 | 106 |
| Gasoline and other fuels | $36.2M | $2,645 | 102 |
| Food away from home | $46.9M | $3,424 | 84 |
| Groceries | $77M | $5,625 | 89 |
| Personal care products and services | $12.1M | $885 | 88 |
| Child care and other personal services | $4.4M | $322 | 55 |
| Memberships, classes and admissions | $9.7M | $710 | 72 |
| Medical and dental services | $17.5M | $1,281 | 99 |
| Pets | $10.1M | $737 | 81 |
| Clothing, shoes and related services | $24.1M | $1,762 | 86 |
| Vehicle insurance | $22.1M | $1,612 | 82 |
| Home repairs, maintenance and insurance | $33.7M | $2,457 | 81 |
| Lawn care, cleaning and other household services | $15.2M | $1,112 | 79 |
| Rent and homeowner costs | $176.4M | $12,880 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wexford County
- Population, 2025 estimate
- 34,445+2.3% since 2020
- Households
- 13,696
- Median age
- 42.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 565 sq. mi.
- People per square mile
- 60
- Median household income
- $61,085+29.4% vs. 2015–2019, before inflation
- Average household income
- $78,703
- Median home value
- $170,400
- Jobs located here
- 12,506
- Daytime population
- 34,920Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wexford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wexford County, MI growing?
Population estimates put Wexford County at 34,445 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,696 households. Median household income rose 29.4% from the 2015–2019 survey, before inflation.
How much do households in Wexford County, MI spend?
Households in Wexford County spend about $176.4M a year on rent and homeowner costs, $77M on groceries and $46.9M on food away from home. Set against the U.S., households in Wexford County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Wexford County, MI?
The highest Groundwork market scores in Wexford County are for gyms and studios (68), primary care and pediatric clinics (60) and home repair companies (60). Wexford County ranks #315 of 2,088 scored counties for gyms and studios.
How does Wexford County, MI compare with the U.S.?
The median household income in Wexford County is $61,085 a year, 24% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,400, against $332,700 for the U.S. For its number of households, Wexford County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.6 times the U.S. rate) and the fewest for gyms and studios (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Wexford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wexford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wexford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.