Metro area profile · Michigan
Flint, MI metro area market data
Population, household spending and competition for 56 business types in the Flint metro area, each scored against other metro areas.
- Population, 2025
- 401,093
- −1.1% since 2020
- Households
- 167,334
- Median household income
- $62,281
- +28.2% vs. 2015–2019, before inflation
- Median home value
- $182,400
- Jobs located here
- 125,696
- Highest market score
- 64
- Dry cleaners, #53 of 272 scored metro areas
A site report maps the competitors on map listings around any address in the Flint metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Flint metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 401,093 people live in the Flint metro area, in 167,334 households. Between 2020 and 2025, the population of the Flint metro area declined 1.1%, against +3.1% for the U.S. The median household income in the Flint metro area is $62,281 a year, 23% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Flint metro area spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (61).
The highest Groundwork market scores in the Flint metro area are for dry cleaners (64), sit-down restaurants (64) and restaurants and cafes (64). The Flint metro area ranks #53 of 272 scored metro areas for dry cleaners.
The Flint metro area is made up of one county, Genesee County. For its number of households, the Flint metro area has the most map listings, relative to the U.S., for gas stations (44% above the U.S. rate) and the fewest for dry cleaners (54% below the U.S. rate).
All 56 business types in the Flint metro area
Highest Groundwork market score first. Each score compares the Flint metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 64 | #53 of 272 | 10 | 0.6 | $30.4M | 194 | 9 |
| Sit-down restaurants | 64 | #85 of 387 | 635 | 37.9 | $932K | 140 | 225 |
| Restaurants and cafes | 64 | #100 of 387 | 1,282 | 76.6 | $461K | 124 | 608 |
| Laundromats | 62 | #108 of 364 | 16 | 1.0 | $19M | 152 | 6 |
| Nail salons | 61 | #92 of 387 | 67 | 4.0 | $2.3M | 136 | 8 |
| Bakeries and dessert shops | 61 | #104 of 387 | 98 | 5.9 | $6M | 146 | 69 |
| HVAC and plumbing | 61 | #104 of 387 | 65 | 3.9 | $6.4M | 135 | 84 |
| Urgent care and walk-in clinics | 58 | #62 of 197 | 6 | 0.4 | $36.5M | 149 | 14 |
| Yoga, Pilates and fitness studios | 58 | #97 of 347 | 23 | 1.4 | $5.5M | 137 | 32 |
| Coffee shops and cafes | 58 | #125 of 387 | 123 | 7.4 | $4.8M | 130 | 60 |
| Clothing, shoes and laundry | 58 | #137 of 387 | 282 | 16.9 | $1.1M | 123 | 95 |
| Tire shops | 58 | #147 of 386 | 48 | 2.9 | $3.4M | 137 | 23 |
| Chiropractors | 57 | #138 of 386 | 77 | 4.6 | $2.8M | 119 | 35 |
| Clothing and shoe stores | 56 | #163 of 387 | 208 | 12.4 | $1.5M | 115 | 80 |
| Gyms | 55 | #140 of 387 | 98 | 5.9 | $1.3M | 100 | 32 |
| Home repair trades | 55 | #151 of 387 | 159 | 9.5 | $2.6M | 108 | 164 |
| Pest control | 54 | #144 of 345 | 16 | 1.0 | $11.9M | 117 | 7 |
| Gyms, studios and classes | 52 | #167 of 387 | 200 | 12.0 | $638K | 96 | 55 |
| Veterinarians | 49 | #204 of 384 | 44 | 2.6 | $2.9M | 106 | 37 |
| Funeral homes | 48 | #189 of 377 | 33 | 2.0 | $728K | 107 | 20 |
| Spas and skin care | 48 | #202 of 387 | 141 | 8.4 | $1.1M | 123 | 33 |
| Salons, barbers and spas | 48 | #218 of 387 | 705 | 42.1 | $215K | 101 | 107 |
| Physical therapy | 47 | #214 of 386 | 94 | 5.6 | $2.3M | 97 | 58 |
| Auto repair shops | 47 | #227 of 387 | 355 | 21.2 | $462K | 104 | 163 |
| Doctors, dentists and clinics | 46 | #216 of 387 | 1,221 | 73.0 | $179K | 118 | 671 |
| House cleaning | 46 | #228 of 375 | 27 | 1.6 | $7.1M | 110 | 65 |
| Roofing and gutters | 45 | #231 of 381 | 54 | 3.2 | $7.8M | 92 | 16 |
| Pet businesses | 45 | #234 of 387 | 158 | 9.4 | $806K | 92 | 69 |
| Mortgage brokers and lenders | 44 | #225 of 373 | 37 | 2.2 | Index only | 152 | 22 |
| Property management | 44 | #233 of 374 | 35 | 2.1 | Index only | 113 | 50 |
| Auto repair and car care | 44 | #247 of 387 | 614 | 36.7 | $267K | 99 | 245 |
| Insurance agencies | 43 | #231 of 387 | 188 | 11.2 | $1.4M | 108 | 126 |
| Dentists and orthodontists | 43 | #244 of 387 | 216 | 12.9 | $1M | 103 | 147 |
| Child care and preschools | 42 | #253 of 387 | 62 | 3.7 | $951K | 95 | 76 |
| Electricians | 42 | #256 of 383 | 40 | 2.4 | $10.5M | 87 | 64 |
| Hair salons | 41 | #283 of 387 | 390 | 23.3 | $390K | 91 | 63 |
| Convenience stores | 40 | #256 of 387 | 121 | 7.2 | $7.9M | 100 | 40 |
| Martial arts and dance studios | 40 | #290 of 387 | 79 | 4.7 | $1.6M | 80 | 23 |
| Grocery and convenience stores | 39 | #268 of 387 | 273 | 16.3 | $3.5M | 103 | 104 |
| Collision repair and body shops | 39 | #268 of 381 | 51 | 3.0 | $3.2M | 104 | 46 |
| Pet grooming and boarding | 39 | #282 of 386 | 65 | 3.9 | $2M | 77 | 19 |
| Primary care and pediatrics | 38 | #279 of 387 | 108 | 6.5 | $2M | 114 | 387 |
| Real estate | 37 | #309 of 387 | 509 | 30.4 | Index only | 100 | 183 |
| Grocery stores | 36 | #283 of 387 | 97 | 5.8 | $9.8M | 106 | 64 |
| Pizza | 36 | #297 of 387 | 132 | 7.9 | $4.5M | 88 | 322 |
| Optometrists and eye care | 36 | #306 of 386 | 76 | 4.5 | $2.9M | 92 | 30 |
| Real estate agents and brokers | 35 | #332 of 387 | 425 | 25.4 | Index only | 95 | 80 |
| Home inspectors | 34 | #189 of 243 | 12 | 0.7 | Index only | 70 | 7 |
| Pet stores | 34 | #309 of 382 | 30 | 1.8 | $4.2M | 94 | 13 |
| Car washes and detailing | 34 | #313 of 387 | 82 | 4.9 | $2M | 79 | 27 |
| Fast food and sandwich shops | 33 | #295 of 387 | 245 | 14.6 | $2.4M | 79 | 322 |
| Oil change and quick lube | 29 | #244 of 290 | 16 | 1.0 | $10.3M | 75 | 20 |
| Lawn, cleaning and pest control | 29 | #342 of 387 | 159 | 9.5 | $1.2M | 71 | 205 |
| Barbershops | 27 | #343 of 387 | 96 | 5.7 | $1.6M | 84 | Under 3 |
| Gas stations | 24 | #350 of 387 | 263 | 15.7 | $1.6M | 67 | 141 |
| Landscaping and lawn care | 22 | #363 of 385 | 116 | 6.9 | $1.6M | 56 | 133 |
Household spending in the Flint metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $164.1M | $981 | 102 |
| Gasoline and other fuels | $421.7M | $2,520 | 97 |
| Food away from home | $591.6M | $3,536 | 87 |
| Groceries | $954.8M | $5,706 | 90 |
| Personal care products and services | $151.9M | $908 | 90 |
| Child care and other personal services | $59M | $352 | 61 |
| Memberships, classes and admissions | $127.5M | $762 | 78 |
| Medical and dental services | $218.9M | $1,308 | 102 |
| Pets | $127.4M | $761 | 84 |
| Clothing, shoes and related services | $304.4M | $1,819 | 89 |
| Vehicle insurance | $255.9M | $1,529 | 78 |
| Home repairs, maintenance and insurance | $418.9M | $2,503 | 83 |
| Lawn care, cleaning and other household services | $190.7M | $1,140 | 81 |
| Rent and homeowner costs | $2.2B | $13,119 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Flint metro area
- Population, 2025 estimate
- 401,093−1.1% since 2020
- Households
- 167,334
- Median age
- 41.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 637 sq. mi.
- People per square mile
- 633
- Median household income
- $62,281+28.2% vs. 2015–2019, before inflation
- Average household income
- $84,062
- Median home value
- $182,400
- Jobs located here
- 125,696
- Daytime population
- 375,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Flint metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Flint metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Flint metro area 1
- Genesee County, MI403,305 people
Other markets based in Michigan 12
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- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Flint, MI metro area growing?
Population estimates put the Flint metro area at 401,093 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 167,334 households. Against the 2015–2019 survey, median household income rose 28.2%, before inflation.
How much do households in the Flint, MI metro area spend?
Households in the Flint metro area spend about $2.2B a year on rent and homeowner costs, $954.8M on groceries and $591.6M on food away from home. Relative to the U.S., household spending in the Flint metro area runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Which business types have the highest market scores in the Flint, MI metro area?
Of the business types scored in the Flint metro area, dry cleaners (64), sit-down restaurants (64) and restaurants and cafes (64) have the highest Groundwork market scores. For dry cleaners, that ranks #53 of 272 scored metro areas.
How does the Flint, MI metro area compare with the U.S.?
Median household income in the Flint metro area is $62,281, 23% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (44% above the U.S. rate) and lowest for dry cleaners (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Flint metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Flint metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in the Flint metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Flint metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.