County profile · Michigan
Kalamazoo County, MI market data
How Kalamazoo County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 263,795
- +0.8% since 2020
- Households
- 107,110
- Median household income
- $72,532
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $241,800
- Jobs located here
- 120,525
- Highest market score
- 75
- Laundromats, #98 of 785 scored counties
A site report maps the competitors on map listings around any address in Kalamazoo County by name and distance, and the households and spending within reach. Or open the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kalamazoo County has an estimated 263,795 people and 107,110 households. Population estimates put the population change in Kalamazoo County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). Median household income in Kalamazoo County is $72,532, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
Relative to the U.S., household spending in Kalamazoo County runs highest on medical and dental services (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Kalamazoo County, laundromats (75), urgent care and walk-in clinics (72) and convenience stores (72) have the highest Groundwork market scores. For laundromats, that ranks #98 of 785 scored counties.
Kalamazoo County is part of the Kalamazoo-Portage metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (twice the U.S. rate) and lowest for mortgage brokers and lenders (37% below the U.S. rate).
All 56 business types in Kalamazoo County
Highest Groundwork market score first. Each score compares Kalamazoo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 75 | #98 of 785 | 8 | 0.7 | $26.5M | 212 | 4 |
| Urgent care and walk-in clinics | 72 | #35 of 325 | 5 | 0.5 | $30.3M | 123 | 3 |
| Convenience stores | 72 | #366 of 2,261 | 72 | 6.7 | $9M | 114 | 17 |
| Nail salons | 69 | #179 of 1,328 | 50 | 4.7 | $2.1M | 127 | 3 |
| Optometrists and eye care | 68 | #244 of 1,302 | 45 | 4.2 | $3.4M | 107 | 12 |
| Gas stations | 66 | #512 of 2,358 | 86 | 8.0 | $3.2M | 134 | 58 |
| Grocery and convenience stores | 66 | #553 of 2,402 | 155 | 14.5 | $4.2M | 123 | 69 |
| Auto repair shops | 63 | #601 of 2,378 | 190 | 17.7 | $573K | 129 | 98 |
| Collision repair and body shops | 61 | #414 of 1,327 | 31 | 2.9 | $3.5M | 114 | 23 |
| Barbershops | 61 | #425 of 1,356 | 49 | 4.6 | $2.2M | 115 | 5 |
| Dry cleaners | 60 | #164 of 507 | 11 | 1.0 | $19.3M | 123 | 7 |
| Grocery stores | 60 | #669 of 2,070 | 51 | 4.8 | $12.6M | 136 | 52 |
| Tire shops | 59 | #537 of 1,530 | 35 | 3.3 | $3.1M | 124 | 19 |
| HVAC and plumbing | 59 | #538 of 1,707 | 65 | 6.1 | $4.5M | 94 | 59 |
| Bakeries and dessert shops | 59 | #586 of 1,889 | 89 | 8.3 | $4.7M | 113 | 50 |
| Gyms | 56 | #684 of 1,792 | 73 | 6.8 | $1.3M | 102 | 35 |
| Hair salons | 56 | #879 of 2,339 | 221 | 20.6 | $479K | 111 | 55 |
| Auto repair and car care | 56 | #921 of 2,401 | 355 | 33.1 | $307K | 114 | 159 |
| Sit-down restaurants | 55 | #945 of 2,405 | 520 | 48.5 | $801K | 121 | 198 |
| Veterinarians | 54 | #637 of 1,485 | 36 | 3.4 | $2.5M | 93 | 32 |
| Coffee shops and cafes | 54 | #865 of 2,063 | 118 | 11.0 | $3.5M | 95 | 45 |
| Restaurants and cafes | 54 | #1,011 of 2,405 | 1,022 | 95.4 | $408K | 110 | 456 |
| Mortgage brokers and lenders | 53 | #377 of 887 | 29 | 2.7 | Index only | 133 | 12 |
| Funeral homes | 53 | #621 of 1,472 | 20 | 1.9 | $675K | 99 | 13 |
| Spas and skin care | 53 | #771 of 1,769 | 95 | 8.9 | $1.1M | 127 | 25 |
| Pizza | 53 | #907 of 2,090 | 91 | 8.5 | $4.6M | 90 | 211 |
| Electricians | 52 | #541 of 1,160 | 30 | 2.8 | $9.7M | 80 | 47 |
| Home repair trades | 52 | #954 of 2,057 | 143 | 13.4 | $2M | 83 | 119 |
| Clothing and shoe stores | 52 | #971 of 2,087 | 137 | 12.8 | $1.5M | 122 | 81 |
| Pet businesses | 52 | #988 of 2,200 | 110 | 10.3 | $824K | 94 | 72 |
| Clothing, shoes and laundry | 52 | #1,048 of 2,210 | 187 | 17.5 | $1.1M | 129 | 92 |
| Salons, barbers and spas | 52 | #1,053 of 2,385 | 423 | 39.5 | $250K | 118 | 90 |
| Pet stores | 50 | #478 of 974 | 18 | 1.7 | $5M | 111 | 12 |
| Physical therapy | 50 | #717 of 1,422 | 70 | 6.5 | $2.2M | 90 | 43 |
| Chiropractors | 50 | #731 of 1,490 | 66 | 6.2 | $2.3M | 96 | 42 |
| Fast food and sandwich shops | 49 | #1,181 of 2,222 | 155 | 14.5 | $2.7M | 88 | 211 |
| Roofing and gutters | 48 | #646 of 1,177 | 48 | 4.5 | $6M | 71 | 13 |
| Yoga, Pilates and fitness studios | 47 | #442 of 777 | 25 | 2.3 | $3.9M | 95 | 35 |
| Pet grooming and boarding | 47 | #801 of 1,461 | 43 | 4.0 | $2.1M | 83 | 28 |
| Dentists and orthodontists | 47 | #1,050 of 1,886 | 134 | 12.5 | $1.1M | 115 | 101 |
| Gyms, studios and classes | 47 | #1,210 of 2,088 | 159 | 14.8 | $609K | 92 | 59 |
| Martial arts and dance studios | 46 | #796 of 1,334 | 61 | 5.7 | $1.6M | 79 | 24 |
| Primary care and pediatrics | 46 | #993 of 1,656 | 121 | 11.3 | $1.3M | 70 | 130 |
| Real estate agents and brokers | 45 | #1,335 of 2,176 | 256 | 23.9 | Index only | 107 | 49 |
| Pest control | 44 | #427 of 699 | 20 | 1.9 | $6.6M | 65 | 6 |
| Car washes and detailing | 44 | #883 of 1,451 | 53 | 4.9 | $2.1M | 82 | 19 |
| Child care and preschools | 43 | #1,010 of 1,611 | 59 | 5.5 | $760K | 76 | 63 |
| House cleaning | 42 | #555 of 847 | 21 | 2.0 | $6.3M | 98 | 64 |
| Real estate | 37 | #1,796 of 2,229 | 337 | 31.5 | Index only | 103 | 136 |
| Doctors, dentists and clinics | 36 | #1,872 of 2,394 | 1,315 | 122.8 | $115K | 75 | 331 |
| Home inspectors | 34 | #329 of 415 | 11 | 1.0 | Index only | 52 | 5 |
| Property management | 34 | #724 of 910 | 41 | 3.8 | Index only | 66 | 42 |
| Landscaping and lawn care | 31 | #1,251 of 1,493 | 73 | 6.8 | $1.8M | 62 | 115 |
| Insurance agencies | 30 | #1,809 of 2,272 | 148 | 13.8 | $1.1M | 89 | 105 |
| Lawn, cleaning and pest control | 29 | #1,603 of 1,771 | 114 | 10.6 | $1.2M | 69 | 185 |
| Oil change and quick lube | 28 | #416 of 479 | 15 | 1.4 | $7.3M | 53 | 14 |
Household spending in Kalamazoo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $108.9M | $1,017 | 106 |
| Gasoline and other fuels | $274.3M | $2,561 | 99 |
| Food away from home | $416.6M | $3,889 | 96 |
| Groceries | $644.6M | $6,018 | 95 |
| Personal care products and services | $105.9M | $988 | 98 |
| Child care and other personal services | $44.8M | $419 | 72 |
| Memberships, classes and admissions | $96.8M | $904 | 92 |
| Medical and dental services | $151.3M | $1,413 | 110 |
| Pets | $90.7M | $846 | 93 |
| Clothing, shoes and related services | $212.2M | $1,981 | 96 |
| Vehicle insurance | $165.7M | $1,547 | 79 |
| Home repairs, maintenance and insurance | $289.8M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $132M | $1,232 | 87 |
| Rent and homeowner costs | $1.5B | $14,001 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kalamazoo County
- Population, 2025 estimate
- 263,795+0.8% since 2020
- Households
- 107,110
- Median age
- 37.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 562 sq. mi.
- People per square mile
- 467
- Median household income
- $72,532+28.4% vs. 2015–2019, before inflation
- Average household income
- $100,205
- Median home value
- $241,800
- Jobs located here
- 120,525
- Daytime population
- 271,929Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kalamazoo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
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- Calhoun County, MI133,778 people
- St. Joseph County, MI60,969 people
- Barry County, MI63,409 people
- Allegan County, MI121,456 people
- Cass County, MI51,520 people
- Branch County, MI45,300 people
- Berrien County, MI153,288 people
Questions
How fast is Kalamazoo County, MI growing?
Population estimates put Kalamazoo County at 263,795 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 107,110 households. Median household income rose 28.4% from the 2015–2019 survey, before inflation.
How much do households in Kalamazoo County, MI spend?
Households in Kalamazoo County spend about $1.5B a year on rent and homeowner costs, $644.6M on groceries and $416.6M on food away from home. Set against the U.S., households in Kalamazoo County spend the most on medical and dental services (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Kalamazoo County, MI?
The highest Groundwork market scores in Kalamazoo County are for laundromats (75), urgent care and walk-in clinics (72) and convenience stores (72). Kalamazoo County ranks #98 of 785 scored counties for laundromats.
How does Kalamazoo County, MI compare with the U.S.?
The median household income in Kalamazoo County is $72,532 a year, 10% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,800, against $332,700 for the U.S. For its number of households, Kalamazoo County has the most map listings, relative to the U.S., for oil change and quick-lube shops (twice the U.S. rate) and the fewest for mortgage brokers and lenders (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Kalamazoo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kalamazoo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kalamazoo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.