Market rankings · Michigan
Spas and skin care studios in Michigan
Markets across Michigan ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 3,488
- 404 chain locations (12%)
- Official establishments
- 764
- +21.1% since 2019
- Household spending a year
- $4B
- On personal care products and services
- Listings per 10k households
- 8.6
- 25% below the U.S.
- Spending per listing
- $1.2M
- 32% above the U.S.
- Rank among states
- #10 of 51
- Market score 62 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,488 spas and skin care studios in Michigan. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 8.6, 25% below the U.S. rate of 11.5.
At $986 per household (2% below the U.S. average), households in Michigan spend about $4B a year on personal care products and services. That works out to $1.2M per studio, 32% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 764 businesses with payroll classed as other personal care services in Michigan in 2023, up 21.1% from 2019. That is one for every 5,336 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 101 SBA-backed loans worth $27M have gone to businesses classed as other personal care services in Michigan.
Among the 50 states and DC, Michigan ranks #10 for spas and skin care studios, with a Groundwork market score of 62 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (76). Of the 19 scored small-town markets in or partly in Michigan, the Holland area scores highest (86).
Every market in Michigan for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 76 | 33 | 5.2 | $1.9M | +0.7% | #11 of 387 |
| 2Grand Rapids-Wyoming-Kentwood, MI | 75 | 352 | 8.0 | $1.3M | +2.8% | #18 of 387 |
| 3Muskegon-Norton Shores, MI | 71 | 46 | 6.8 | $1.3M | +1.8% | #33 of 387 |
| 4Niles, MI | 69 | 40 | 6.3 | $1.5M | −1.3% | #40 of 387 |
| 5Battle Creek, MI | 66 | 30 | 5.6 | $1.6M | −0.6% | #52 of 387 |
| 6Traverse City, MI | 64 | 56 | 8.6 | $1.2M | +2.2% | #62 of 387 |
| 7Jackson, MI | 63 | 44 | 7.0 | $1.3M | −0.4% | #71 of 387 |
| 8Bay City, MI | 62 | 27 | 6.0 | $1.5M | −1.6% | #74 of 387 |
| 9Ann Arbor, MI | 58 | 134 | 8.9 | $1.2M | −0.4% | #111 of 387 |
| South Bend-Mishawaka, IN-MI | 56 | 92 | 7.2 | $1.3M | +0.1% | #130 of 387 |
| 10Lansing-East Lansing, MI | 54 | 158 | 8.1 | $1.2M | +1.4% | #152 of 387 |
| 11Kalamazoo-Portage, MI | 54 | 95 | 8.9 | $1.1M | +0.8% | #153 of 387 |
| 12Midland, MI | 51 | 34 | 9.7 | $1.1M | +0.3% | #181 of 387 |
| 13Detroit-Warren-Dearborn, MI | 49 | 1,856 | 10.5 | $971K | +0.1% | #196 of 387 |
| 14Flint, MI | 48 | 141 | 8.4 | $1.1M | −1.1% | #202 of 387 |
| 15Saginaw, MI | 37 | 75 | 9.6 | $934K | −1.1% | #312 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 26 | 5.7 | $1.8M | +2.1% | #8 of 504 |
| 2Coldwater, MI | 79 | 5 | 3.0 | $3M | +2.5% | #14 of 504 |
| 3Iron Mountain, MI-WI | 73 | 5 | 3.5 | $2.5M | +0.4% | #35 of 504 |
| 4Ludington, MI | 73 | 5 | 3.9 | $2.4M | 0.0% | #36 of 504 |
| 5Cadillac, MI | 72 | 10 | 5.1 | $1.7M | +2.0% | #48 of 504 |
| 6Sturgis, MI | 71 | 9 | 3.8 | $2.4M | +0.1% | #52 of 504 |
| 7Houghton, MI | 71 | 8 | 5.2 | $1.7M | +1.8% | #55 of 504 |
| 8Mount Pleasant, MI | 69 | 11 | 4.4 | $1.9M | +0.3% | #64 of 504 |
| 9Hillsdale, MI | 68 | 5 | 2.8 | $3.2M | 0.0% | #73 of 504 |
| 10Alma, MI | 66 | 5 | 3.4 | $2.6M | −1.1% | #86 of 504 |
| 11Owosso, MI | 64 | 16 | 5.7 | $1.6M | −0.4% | #107 of 504 |
| Marinette, WI-MI | 61 | 17 | 5.8 | $1.5M | +0.3% | #136 of 504 |
| 12Big Rapids, MI | 59 | 10 | 6.0 | $1.4M | +4.7% | #151 of 504 |
| 13Adrian, MI | 58 | 25 | 6.4 | $1.5M | −1.6% | #162 of 504 |
| 14Sault Ste. Marie, MI | 53 | 8 | 5.7 | $1.5M | −1.9% | #210 of 504 |
| 15Escanaba, MI | 53 | 10 | 6.3 | $1.4M | −0.8% | #211 of 504 |
| 16Alpena, MI | 52 | 5 | 3.8 | $2.2M | −0.1% | #218 of 504 |
| 17Marquette, MI | 51 | 23 | 8.1 | $1.1M | +2.3% | #235 of 504 |
| 18Petoskey, MI | 31 | 28 | 18.4 | $559K | −1.0% | #441 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 86 | 5 | 5.2 | $2.2M | +3.0% | #24 of 1,769 |
| 2Antrim County, MI | 82 | 5 | 4.5 | $2.1M | +5.3% | #50 of 1,769 |
| 3Allegan County, MI | 82 | 26 | 5.7 | $1.8M | +2.1% | #53 of 1,769 |
| 4Ottawa County, MI | 79 | 76 | 6.8 | $1.6M | +3.9% | #78 of 1,769 |
| 5Monroe County, MI | 77 | 33 | 5.2 | $1.9M | +0.7% | #96 of 1,769 |
| 6Clinton County, MI | 75 | 17 | 5.4 | $2M | +1.6% | #118 of 1,769 |
| 7Lapeer County, MI | 74 | 19 | 5.5 | $1.8M | +1.0% | #137 of 1,769 |
| 8Montcalm County, MI | 73 | 12 | 4.9 | $1.8M | +4.1% | #156 of 1,769 |
| 9Branch County, MI | 72 | 5 | 3.0 | $3M | +2.5% | #163 of 1,769 |
| 10Cass County, MI | 72 | 8 | 3.8 | $2.6M | +0.2% | #165 of 1,769 |
| 11Newaygo County, MI | 70 | 10 | 5.1 | $1.8M | +3.1% | #212 of 1,769 |
| 12St. Clair County, MI | 70 | 42 | 6.2 | $1.5M | +0.1% | #219 of 1,769 |
| 13Hillsdale County, MI | 68 | 5 | 2.8 | $3.2M | 0.0% | #255 of 1,769 |
| 14Muskegon County, MI | 68 | 46 | 6.8 | $1.3M | +1.8% | #277 of 1,769 |
| 15Mason County, MI | 67 | 5 | 3.9 | $2.4M | 0.0% | #288 of 1,769 |
| 16Isabella County, MI | 67 | 11 | 4.4 | $1.9M | +0.3% | #293 of 1,769 |
| 17Van Buren County, MI | 67 | 15 | 4.9 | $1.9M | +0.7% | #294 of 1,769 |
| 18Berrien County, MI | 67 | 40 | 6.3 | $1.5M | −1.3% | #300 of 1,769 |
| 19Gladwin County, MI | 66 | 5 | 4.4 | $1.9M | +2.8% | #317 of 1,769 |
| 20Houghton County, MI | 66 | 7 | 4.9 | $1.8M | +1.6% | #319 of 1,769 |
| 21St. Joseph County, MI | 65 | 9 | 3.8 | $2.4M | +0.1% | #346 of 1,769 |
| 22Calhoun County, MI | 65 | 30 | 5.6 | $1.6M | −0.6% | #356 of 1,769 |
| 23Dickinson County, MI | 64 | 5 | 4.2 | $2.1M | −0.3% | #381 of 1,769 |
| 24Tuscola County, MI | 62 | 5 | 2.3 | $3.8M | −1.2% | #432 of 1,769 |
| 25Gratiot County, MI | 62 | 5 | 3.4 | $2.6M | −1.1% | #433 of 1,769 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Roscommon County, MI | 61 | 6 | 5.2 | $1.6M | +1.9% | #470 of 1,769 |
| 27Eaton County, MI | 61 | 32 | 7.0 | $1.4M | +0.4% | #479 of 1,769 |
| 28Kent County, MI | 61 | 243 | 9.5 | $1.1M | +2.5% | #496 of 1,769 |
| 29Shiawassee County, MI | 60 | 16 | 5.7 | $1.6M | −0.4% | #511 of 1,769 |
| 30Bay County, MI | 60 | 27 | 6.0 | $1.5M | −1.6% | #516 of 1,769 |
| 31Jackson County, MI | 60 | 44 | 7.0 | $1.3M | −0.4% | #521 of 1,769 |
| 32Mecosta County, MI | 59 | 10 | 6.0 | $1.4M | +4.7% | #549 of 1,769 |
| 33Otsego County, MI | 59 | 8 | 7.1 | $1.3M | +3.8% | #551 of 1,769 |
| 34Livingston County, MI | 59 | 73 | 9.5 | $1.2M | +1.7% | #555 of 1,769 |
| 35Sanilac County, MI | 58 | 8 | 4.6 | $1.9M | −1.0% | #568 of 1,769 |
| 36Lenawee County, MI | 58 | 25 | 6.4 | $1.5M | −1.6% | #578 of 1,769 |
| 37Wexford County, MI | 57 | 9 | 6.6 | $1.3M | +2.3% | #607 of 1,769 |
| 38Iosco County, MI | 56 | 5 | 4.3 | $1.9M | +0.3% | #640 of 1,769 |
| 39Wayne County, MI | 56 | 504 | 7.2 | $1.3M | −1.1% | #655 of 1,769 |
| 40Manistee County, MI | 56 | 8 | 7.6 | $1.2M | +2.3% | #663 of 1,769 |
| 41Clare County, MI | 55 | 7 | 5.6 | $1.4M | +2.3% | #685 of 1,769 |
| 42Washtenaw County, MI | 55 | 134 | 8.9 | $1.2M | −0.4% | #691 of 1,769 |
| 43Charlevoix County, MI | 55 | 11 | 9.0 | $1.1M | 0.0% | #700 of 1,769 |
| 44Ionia County, MI | 53 | 18 | 7.7 | $1.2M | −0.5% | #768 of 1,769 |
| 45Kalamazoo County, MI | 53 | 95 | 8.9 | $1.1M | +0.8% | #771 of 1,769 |
| 46Macomb County, MI | 52 | 343 | 9.6 | $1.1M | +0.7% | #810 of 1,769 |
| 47Alpena County, MI | 50 | 5 | 3.8 | $2.2M | −0.1% | #860 of 1,769 |
| 48Chippewa County, MI | 50 | 8 | 5.7 | $1.5M | −1.9% | #862 of 1,769 |
| 49Delta County, MI | 50 | 10 | 6.3 | $1.4M | −0.8% | #866 of 1,769 |
| 50Ogemaw County, MI | 50 | 6 | 6.4 | $1.3M | +1.6% | #870 of 1,769 |
| 51Marquette County, MI | 50 | 23 | 8.1 | $1.1M | +2.3% | #880 of 1,769 |
| 52Midland County, MI | 50 | 34 | 9.7 | $1.1M | +0.3% | #885 of 1,769 |
| 53Huron County, MI | 49 | 8 | 5.7 | $1.5M | −2.7% | #905 of 1,769 |
| 54Genesee County, MI | 47 | 141 | 8.4 | $1.1M | −1.1% | #988 of 1,769 |
| 55Grand Traverse County, MI | 47 | 46 | 11.4 | $901K | +1.4% | #997 of 1,769 |
| 56Cheboygan County, MI | 43 | 8 | 7.2 | $1.3M | +0.9% | #1,120 of 1,769 |
| 57Ingham County, MI | 43 | 109 | 9.3 | $1M | +1.7% | #1,129 of 1,769 |
| 58Saginaw County, MI | 38 | 75 | 9.6 | $934K | −1.1% | #1,317 of 1,769 |
| 59Oakland County, MI | 37 | 875 | 16.5 | $702K | +1.2% | #1,370 of 1,769 |
| 60Emmet County, MI | 31 | 28 | 18.4 | $559K | −1.0% | #1,513 of 1,769 |
| Barry County, MI | Not scored | 3 | 1.2 | $8.1M | +2.2% | |
| Oceana County, MI | Not scored | 4 | 3.8 | $2.3M | +1.7% | |
| Menominee County, MI | Not scored | 4 | 3.9 | $2.2M | −2.2% | |
| Osceola County, MI | Not scored | 2 | 2.1 | $4M | +2.7% | |
| Benzie County, MI | Not scored | 2 | 2.6 | $3.8M | +3.1% | |
| Kalkaska County, MI | Not scored | 3 | 3.9 | $2.3M | +4.3% | |
| Missaukee County, MI | Not scored | 1 | 1.7 | $5.3M | +1.4% | |
| Arenac County, MI | Not scored | 1 | 1.5 | $5.6M | +0.5% | |
| Gogebic County, MI | Not scored | 2 | 2.9 | $2.9M | −0.4% | |
| Crawford County, MI | Not scored | 1 | 1.6 | $5.2M | +5.7% | |
| Presque Isle County, MI | Not scored | 3 | 4.5 | $1.9M | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 2 | 3.6 | $2.3M | +1.1% | |
| Mackinac County, MI | Not scored | 3 | 5.8 | $1.5M | +3.8% | |
| Alcona County, MI | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Montmorency County, MI | Not scored | 1 | 2.0 | $3.9M | +7.3% | |
| Alger County, MI | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Oscoda County, MI | Not scored | 1 | 2.6 | $3M | +6.0% | |
| Baraga County, MI | Not scored | 3 | 8.7 | $958K | +0.3% | |
| Schoolcraft County, MI | Not scored | 2 | 5.1 | $1.7M | +1.7% | |
| Luce County, MI | Not scored | 1 | 4.1 | $2M | −1.1% | |
| Ontonagon County, MI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Keweenaw County, MI | Not scored | 1 | 8.8 | $994K | +6.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Michigan?
There are 3,488 spas and skin care studios on map listings in Michigan as of September 2026. 404 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 764 businesses with payroll classed as other personal care services in 2023, up 21.1% from 2019.
How much do households in Michigan spend on personal care products and services?
About $4B a year, or $986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 3,488 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for spas and skin care studios?
Michigan has 8.6 spas and skin care studios per 10,000 households, 25% below the U.S. rate of 11.5. Spending per studio is $1.2M, 32% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Michigan would have about 4,591, against 3,488 on map listings. There is one business with payroll in the industry for every 5,336 households, against one for every 4,055 across the U.S. The official count rose 21.1% from 2019 to 2023, against +29.8% for the U.S.
Which market in Michigan has the highest market score for spas and skin care studios?
Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 76 (high). Among 19 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 86 (high). Among 60 scored counties in Michigan, Leelanau County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 62 for spas and skin care studios (upper middle), #10 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Michigan
Related business types in Michigan
- Salons, barbers and spas15,880 listings
- Hair salons8,658 listings
- Barbershops1,647 listings
- Nail salons1,754 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.