Market rankings · Michigan
Pet businesses in Michigan
Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 4,220
- 665 chain locations (16%)
- Official establishments
- 1,993
- +13.8% since 2019
- Household spending a year
- $3.4B
- On pets
- Listings per 10k households
- 10.4
- In line with the U.S.
- Spending per listing
- $814K
- 7% below the U.S.
- Rank among states
- #27 of 51
- Market score 50 · Upper middle
A site report maps the pet businesses on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 4,220 pet businesses on map listings in Michigan as of September 2026. Chain locations make up 16% of them, against 17% across the U.S. That is 10.4 per 10,000 households, in line with the U.S. rate of 10.4.
Households in Michigan spend about $3.4B a year on pets, or $843 per household, 7% below the U.S. average. Spread across 4,220 pet businesses, that is $814K per business, 7% below the U.S. figure of $878K.
Official counts show 1,993 businesses with payroll classed as pet care, veterinarians and pet stores in Michigan in 2023, up 13.8% from 2019. That is one for every 2,045 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 137 SBA-backed loans worth $77.3M have gone to businesses classed as pet care, veterinarians and pet stores in Michigan.
Among the 50 states and DC, Michigan ranks #27 for pet businesses, with a Groundwork market score of 50 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Detroit-Warren-Dearborn metro area scores highest (66). Of the 19 scored small-town markets in or partly in Michigan, the Coldwater area scores highest (74).
Every market in Michigan for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Detroit-Warren-Dearborn, MI | 66 | 1,493 | 8.4 | $1M | +0.1% | #74 of 387 |
| 2Monroe, MI | 61 | 62 | 9.8 | $876K | +0.7% | #108 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 57 | 462 | 10.5 | $852K | +2.8% | #141 of 387 |
| South Bend-Mishawaka, IN-MI | 55 | 119 | 9.3 | $866K | +0.1% | #157 of 387 |
| 4Muskegon-Norton Shores, MI | 54 | 53 | 7.8 | $957K | +1.8% | #163 of 387 |
| 5Ann Arbor, MI | 45 | 171 | 11.4 | $856K | −0.4% | #230 of 387 |
| 6Bay City, MI | 45 | 40 | 8.9 | $839K | −1.6% | #232 of 387 |
| 7Flint, MI | 45 | 158 | 9.4 | $806K | −1.1% | #234 of 387 |
| 8Kalamazoo-Portage, MI | 40 | 110 | 10.3 | $824K | +0.8% | #271 of 387 |
| 9Lansing-East Lansing, MI | 40 | 220 | 11.3 | $729K | +1.4% | #274 of 387 |
| 10Battle Creek, MI | 37 | 58 | 10.9 | $699K | −0.6% | #292 of 387 |
| 11Jackson, MI | 37 | 78 | 12.5 | $631K | −0.4% | #295 of 387 |
| 12Niles, MI | 35 | 69 | 10.8 | $738K | −1.3% | #302 of 387 |
| 13Midland, MI | 34 | 55 | 15.7 | $564K | +0.3% | #316 of 387 |
| 14Saginaw, MI | 33 | 94 | 12.1 | $626K | −1.1% | #322 of 387 |
| 15Traverse City, MI | 25 | 107 | 16.4 | $533K | +2.2% | #358 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coldwater, MI | 74 | 15 | 8.9 | $835K | +2.5% | #36 of 527 |
| 2Houghton, MI | 63 | 15 | 9.7 | $774K | +1.8% | #109 of 527 |
| 3Sturgis, MI | 56 | 29 | 12.3 | $609K | +0.1% | #201 of 527 |
| 4Iron Mountain, MI-WI | 49 | 19 | 13.5 | $557K | +0.4% | #294 of 527 |
| 5Big Rapids, MI | 49 | 23 | 13.8 | $517K | +4.7% | #296 of 527 |
| 6Ludington, MI | 48 | 16 | 12.5 | $618K | 0.0% | #305 of 527 |
| 7Cadillac, MI | 48 | 32 | 16.3 | $452K | +2.0% | #312 of 527 |
| 8Petoskey, MI | 46 | 23 | 15.1 | $584K | −1.0% | #326 of 527 |
| 9Mount Pleasant, MI | 42 | 29 | 11.6 | $608K | +0.3% | #362 of 527 |
| 10Marquette, MI | 42 | 36 | 12.7 | $592K | +2.3% | #363 of 527 |
| 11Holland, MI | 42 | 84 | 18.5 | $476K | +2.1% | #370 of 527 |
| 12Adrian, MI | 41 | 57 | 14.7 | $539K | −1.6% | #378 of 527 |
| 13Alma, MI | 38 | 29 | 19.6 | $379K | −1.1% | #408 of 527 |
| 14Hillsdale, MI | 29 | 34 | 19.0 | $395K | 0.0% | #469 of 527 |
| 15Escanaba, MI | 28 | 21 | 13.1 | $553K | −0.8% | #471 of 527 |
| 16Sault Ste. Marie, MI | 28 | 21 | 14.9 | $484K | −1.9% | #474 of 527 |
| 17Owosso, MI | 26 | 44 | 15.6 | $494K | −0.4% | #485 of 527 |
| Marinette, WI-MI | 26 | 47 | 16.0 | $456K | +0.3% | #486 of 527 |
| 18Alpena, MI | 20 | 24 | 18.4 | $378K | −0.1% | #512 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 72 | 105 | 9.4 | $999K | +3.9% | #222 of 2,200 |
| 2Leelanau County, MI | 72 | 10 | 10.4 | $970K | +3.0% | #225 of 2,200 |
| 3Manistee County, MI | 70 | 8 | 7.6 | $1M | +2.3% | #275 of 2,200 |
| 4Macomb County, MI | 70 | 313 | 8.7 | $987K | +0.7% | #277 of 2,200 |
| 5Wayne County, MI | 68 | 388 | 5.5 | $1.4M | −1.1% | #337 of 2,200 |
| 6Clinton County, MI | 68 | 33 | 10.4 | $895K | +1.6% | #352 of 2,200 |
| 7Branch County, MI | 67 | 15 | 8.9 | $835K | +2.5% | #396 of 2,200 |
| 8Monroe County, MI | 66 | 62 | 9.8 | $876K | +0.7% | #433 of 2,200 |
| 9Oakland County, MI | 65 | 565 | 10.7 | $960K | +1.2% | #466 of 2,200 |
| 10Kent County, MI | 63 | 267 | 10.4 | $865K | +2.5% | #545 of 2,200 |
| 11Barry County, MI | 63 | 29 | 11.8 | $716K | +2.2% | #559 of 2,200 |
| 12Muskegon County, MI | 59 | 53 | 7.8 | $957K | +1.8% | #685 of 2,200 |
| 13Livingston County, MI | 57 | 96 | 12.6 | $829K | +1.7% | #771 of 2,200 |
| 14Montcalm County, MI | 57 | 30 | 12.2 | $608K | +4.1% | #796 of 2,200 |
| 15Presque Isle County, MI | 55 | 5 | 7.5 | $958K | +1.0% | #854 of 2,200 |
| 16Washtenaw County, MI | 54 | 171 | 11.4 | $856K | −0.4% | #895 of 2,200 |
| 17Eaton County, MI | 54 | 57 | 12.5 | $675K | +0.4% | #920 of 2,200 |
| 18Cass County, MI | 53 | 23 | 10.8 | $766K | +0.2% | #950 of 2,200 |
| 19Bay County, MI | 52 | 40 | 8.9 | $839K | −1.6% | #987 of 2,200 |
| 20Kalamazoo County, MI | 52 | 110 | 10.3 | $824K | +0.8% | #988 of 2,200 |
| 21Genesee County, MI | 52 | 158 | 9.4 | $806K | −1.1% | #991 of 2,200 |
| 22Antrim County, MI | 52 | 14 | 12.6 | $639K | +5.3% | #1,011 of 2,200 |
| 23St. Clair County, MI | 50 | 81 | 11.9 | $677K | +0.1% | #1,103 of 2,200 |
| 24St. Joseph County, MI | 50 | 29 | 12.3 | $609K | +0.1% | #1,115 of 2,200 |
| 25Houghton County, MI | 48 | 15 | 10.5 | $719K | +1.6% | #1,192 of 2,200 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Newaygo County, MI | 48 | 23 | 11.7 | $634K | +3.1% | #1,205 of 2,200 |
| 27Dickinson County, MI | 48 | 15 | 12.6 | $597K | −0.3% | #1,210 of 2,200 |
| 28Mecosta County, MI | 48 | 23 | 13.8 | $517K | +4.7% | #1,222 of 2,200 |
| 29Calhoun County, MI | 47 | 58 | 10.9 | $699K | −0.6% | #1,235 of 2,200 |
| 30Jackson County, MI | 47 | 78 | 12.5 | $631K | −0.4% | #1,245 of 2,200 |
| 31Berrien County, MI | 46 | 69 | 10.8 | $738K | −1.3% | #1,270 of 2,200 |
| 32Gladwin County, MI | 46 | 11 | 9.8 | $721K | +2.8% | #1,271 of 2,200 |
| 33Ingham County, MI | 46 | 130 | 11.1 | $710K | +1.7% | #1,273 of 2,200 |
| 34Crawford County, MI | 46 | 7 | 11.2 | $608K | +5.7% | #1,290 of 2,200 |
| 35Benzie County, MI | 45 | 12 | 15.6 | $529K | +3.1% | #1,345 of 2,200 |
| 36Midland County, MI | 44 | 55 | 15.7 | $564K | +0.3% | #1,366 of 2,200 |
| 37Saginaw County, MI | 43 | 94 | 12.1 | $626K | −1.1% | #1,395 of 2,200 |
| 38Ionia County, MI | 43 | 31 | 13.3 | $601K | −0.5% | #1,399 of 2,200 |
| 39Emmet County, MI | 43 | 23 | 15.1 | $584K | −1.0% | #1,404 of 2,200 |
| 40Roscommon County, MI | 43 | 16 | 13.8 | $508K | +1.9% | #1,410 of 2,200 |
| 41Iosco County, MI | 41 | 14 | 12.0 | $555K | +0.3% | #1,485 of 2,200 |
| 42Isabella County, MI | 39 | 29 | 11.6 | $608K | +0.3% | #1,562 of 2,200 |
| 43Lenawee County, MI | 39 | 57 | 14.7 | $539K | −1.6% | #1,573 of 2,200 |
| 44Oceana County, MI | 39 | 16 | 15.4 | $483K | +1.7% | #1,578 of 2,200 |
| 45Mason County, MI | 38 | 16 | 12.5 | $618K | 0.0% | #1,599 of 2,200 |
| 46Allegan County, MI | 38 | 84 | 18.5 | $476K | +2.1% | #1,620 of 2,200 |
| 47Van Buren County, MI | 37 | 42 | 13.7 | $574K | +0.7% | #1,638 of 2,200 |
| 48Marquette County, MI | 36 | 36 | 12.7 | $592K | +2.3% | #1,673 of 2,200 |
| 49Lapeer County, MI | 36 | 50 | 14.4 | $590K | +1.0% | #1,674 of 2,200 |
| 50Huron County, MI | 36 | 21 | 14.8 | $485K | −2.7% | #1,700 of 2,200 |
| 51Charlevoix County, MI | 36 | 26 | 21.2 | $407K | 0.0% | #1,705 of 2,200 |
| 52Gratiot County, MI | 36 | 29 | 19.6 | $379K | −1.1% | #1,706 of 2,200 |
| 53Arenac County, MI | 35 | 7 | 10.7 | $656K | +0.5% | #1,710 of 2,200 |
| 54Menominee County, MI | 35 | 14 | 13.5 | $522K | −2.2% | #1,726 of 2,200 |
| 55Gogebic County, MI | 34 | 7 | 10.0 | $686K | −0.4% | #1,748 of 2,200 |
| 56Alcona County, MI | 33 | 7 | 13.2 | $526K | +3.7% | #1,789 of 2,200 |
| 57Grand Traverse County, MI | 33 | 73 | 18.1 | $484K | +1.4% | #1,795 of 2,200 |
| 58Kalkaska County, MI | 33 | 12 | 15.4 | $476K | +4.3% | #1,796 of 2,200 |
| 59Otsego County, MI | 33 | 19 | 16.9 | $468K | +3.8% | #1,799 of 2,200 |
| 60Tuscola County, MI | 33 | 35 | 16.3 | $445K | −1.2% | #1,801 of 2,200 |
| 61Cheboygan County, MI | 32 | 21 | 18.8 | $399K | +0.9% | #1,831 of 2,200 |
| 62Wexford County, MI | 31 | 20 | 14.6 | $504K | +2.3% | #1,848 of 2,200 |
| 63Ogemaw County, MI | 30 | 11 | 11.7 | $581K | +1.6% | #1,863 of 2,200 |
| 64Chippewa County, MI | 29 | 21 | 14.9 | $484K | −1.9% | #1,902 of 2,200 |
| 65Hillsdale County, MI | 28 | 34 | 19.0 | $395K | 0.0% | #1,944 of 2,200 |
| 66Delta County, MI | 27 | 21 | 13.1 | $553K | −0.8% | #1,957 of 2,200 |
| 67Shiawassee County, MI | 23 | 44 | 15.6 | $494K | −0.4% | #2,054 of 2,200 |
| 68Osceola County, MI | 23 | 17 | 18.2 | $391K | +2.7% | #2,061 of 2,200 |
| 69Clare County, MI | 21 | 19 | 15.2 | $429K | +2.3% | #2,096 of 2,200 |
| 70Sanilac County, MI | 21 | 33 | 18.8 | $389K | −1.0% | #2,098 of 2,200 |
| 71Alpena County, MI | 21 | 24 | 18.4 | $378K | −0.1% | #2,101 of 2,200 |
| 72Missaukee County, MI | 21 | 12 | 20.3 | $366K | +1.4% | #2,103 of 2,200 |
| Lake County, MI | Not scored | 4 | 7.7 | $824K | +9.1% | |
| Iron County, MI | Not scored | 3 | 5.4 | $1.3M | +1.1% | |
| Mackinac County, MI | Not scored | 2 | 3.8 | $1.9M | +3.8% | |
| Montmorency County, MI | Not scored | 1 | 2.0 | $3.2M | +7.3% | |
| Alger County, MI | Not scored | 1 | 2.8 | $2.5M | −2.3% | |
| Oscoda County, MI | Not scored | 1 | 2.6 | $2.4M | +6.0% | |
| Baraga County, MI | Not scored | 2 | 5.8 | $1.2M | +0.3% | |
| Schoolcraft County, MI | Not scored | 9 | 23.1 | $307K | +1.7% | |
| Luce County, MI | Not scored | 2 | 8.1 | $816K | −1.1% | |
| Ontonagon County, MI | Not scored | 2 | 6.4 | $1M | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet businesses are in Michigan?
As of September 2026, map listings count 4,220 pet businesses in Michigan. 665 of them (16%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 1,993 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 13.8% from 2019. Official counts also show 4,569 one-person businesses without payroll.
How much do households in Michigan spend on pets?
About $3.4B a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 4,220 pet businesses on map listings, it comes to $814K per business. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for pet businesses?
Michigan has 10.4 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $814K, 7% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Michigan would have about 3,912, against 4,220 on map listings. There is one business with payroll in the industry for every 2,045 households, against one for every 1,852 across the U.S. The official count rose 13.8% from 2019 to 2023, against +11.4% for the U.S.
Which market in Michigan has the highest market score for pet businesses?
Among 16 scored metro areas in or partly in Michigan, the Detroit-Warren-Dearborn metro area scores highest, at 66 (upper middle). Among 19 scored small-town markets in or partly in Michigan, the Coldwater area scores highest, at 74 (upper middle). Among 72 scored counties in Michigan, Ottawa County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 50 for pet businesses (upper middle), #27 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pet businesses across the U.S. · All business types in Michigan
Related business types in Michigan
- Veterinarians1,303 listings
- Pet grooming and boarding1,540 listings
- Pet stores748 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.