County profile · Michigan
Montcalm County, MI market data
Population, household spending and competition for 56 business types in Montcalm County, each scored against other counties.
- Population, 2025
- 69,406
- +4.1% since 2020
- Households
- 24,511
- Median household income
- $67,344
- +36.2% vs. 2015–2019, before inflation
- Median home value
- $185,500
- Jobs located here
- 14,213
- Highest market score
- 78
- Gyms, #85 of 1,792 scored counties
A site report maps the competitors on map listings around any address in Montcalm County by name and distance, and the households and spending within reach. Or open the report at the center of Montcalm County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 69,406 people live in Montcalm County, in 24,511 households. Between 2020 and 2025, the population of Montcalm County grew 4.1%, faster than the U.S. (+3.1%). The median household income in Montcalm County is $67,344 a year, 17% below the U.S. median of $80,734. That rose 36.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Montcalm County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in Montcalm County are for gyms (78), primary care and pediatric clinics (77) and clothing and shoe stores (77). Montcalm County ranks #85 of 1,792 scored counties for gyms.
Montcalm County is part of the Grand Rapids-Wyoming-Kentwood metro area. For its number of households, Montcalm County has the most map listings, relative to the U.S., for funeral homes (2.5 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
All 56 business types in Montcalm County
Highest Groundwork market score first. Each score compares Montcalm County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 78 | #85 of 1,792 | 8 | 3.3 | $2.2M | 167 | 4 |
| Primary care and pediatrics | 77 | #125 of 1,656 | 11 | 4.5 | $2.9M | 161 | 18 |
| Clothing and shoe stores | 77 | #199 of 2,087 | 18 | 7.3 | $2.4M | 189 | 3 |
| Clothing, shoes and laundry | 75 | #243 of 2,210 | 28 | 11.4 | $1.5M | 175 | 3 |
| Nail salons | 74 | #98 of 1,328 | 6 | 2.4 | $3.7M | 219 | Under 3 |
| Barbershops | 74 | #144 of 1,356 | 6 | 2.4 | $3.7M | 194 | Under 3 |
| Coffee shops and cafes | 74 | #210 of 2,063 | 16 | 6.5 | $5.3M | 143 | 5 |
| Sit-down restaurants | 74 | #259 of 2,405 | 70 | 28.6 | $1.2M | 183 | 33 |
| Spas and skin care | 73 | #156 of 1,769 | 12 | 4.9 | $1.8M | 209 | 4 |
| Gyms, studios and classes | 73 | #188 of 2,088 | 22 | 9.0 | $791K | 119 | 4 |
| Restaurants and cafes | 73 | #307 of 2,405 | 166 | 67.7 | $511K | 138 | 71 |
| HVAC and plumbing | 71 | #188 of 1,707 | 10 | 4.1 | $6.1M | 127 | 11 |
| Physical therapy | 70 | #230 of 1,422 | 13 | 5.3 | $2.4M | 101 | 4 |
| Real estate agents and brokers | 67 | #301 of 2,176 | 29 | 11.8 | Index only | 201 | 6 |
| Bakeries and dessert shops | 67 | #348 of 1,889 | 18 | 7.3 | $4.7M | 114 | 5 |
| Home repair trades | 66 | #333 of 2,057 | 22 | 9.0 | $2.8M | 113 | 24 |
| Dentists and orthodontists | 66 | #389 of 1,886 | 23 | 9.4 | $1.4M | 140 | 15 |
| Salons, barbers and spas | 66 | #437 of 2,385 | 81 | 33.0 | $271K | 128 | 11 |
| Real estate | 64 | #411 of 2,229 | 35 | 14.3 | Index only | 210 | 14 |
| Tire shops | 64 | #426 of 1,530 | 11 | 4.5 | $2.4M | 97 | 4 |
| Pizza | 63 | #558 of 2,090 | 18 | 7.3 | $4.7M | 93 | 33 |
| Fast food and sandwich shops | 61 | #716 of 2,222 | 30 | 12.2 | $2.8M | 93 | 33 |
| Veterinarians | 60 | #486 of 1,485 | 7 | 2.9 | $2.6M | 96 | 6 |
| Hair salons | 59 | #755 of 2,339 | 57 | 23.3 | $386K | 90 | 5 |
| Pet businesses | 57 | #796 of 2,200 | 30 | 12.2 | $608K | 69 | 6 |
| Doctors, dentists and clinics | 56 | #936 of 2,394 | 173 | 70.6 | $182K | 120 | 53 |
| Yoga, Pilates and fitness studios | 55 | #290 of 777 | 5 | 2.0 | $3.5M | 86 | 4 |
| Car washes and detailing | 55 | #611 of 1,451 | 13 | 5.3 | $2M | 81 | Under 3 |
| Martial arts and dance studios | 53 | #582 of 1,334 | 9 | 3.7 | $1.9M | 96 | Under 3 |
| Convenience stores | 53 | #1,029 of 2,261 | 24 | 9.8 | $5.8M | 74 | Under 3 |
| Grocery and convenience stores | 50 | #1,214 of 2,402 | 58 | 23.7 | $2.4M | 71 | 15 |
| Chiropractors | 49 | #772 of 1,490 | 15 | 6.1 | $2.1M | 88 | 10 |
| Property management | 47 | #489 of 910 | 5 | 2.0 | Index only | 115 | Under 3 |
| Insurance agencies | 46 | #1,259 of 2,272 | 34 | 13.9 | $1.2M | 99 | 21 |
| Optometrists and eye care | 45 | #795 of 1,302 | 12 | 4.9 | $2.6M | 84 | 6 |
| Funeral homes | 44 | #883 of 1,472 | 13 | 5.3 | $289K | 43 | 5 |
| Auto repair shops | 44 | #1,500 of 2,378 | 77 | 31.4 | $346K | 78 | 30 |
| Child care and preschools | 42 | #1,053 of 1,611 | 13 | 5.3 | $602K | 60 | 11 |
| Grocery stores | 42 | #1,298 of 2,070 | 20 | 8.2 | $7M | 75 | 13 |
| Electricians | 41 | #806 of 1,160 | 9 | 3.7 | $6.7M | 56 | 13 |
| Auto repair and car care | 41 | #1,639 of 2,401 | 137 | 55.9 | $194K | 72 | 41 |
| Collision repair and body shops | 40 | #911 of 1,327 | 13 | 5.3 | $2M | 66 | 10 |
| Landscaping and lawn care | 40 | #1,028 of 1,493 | 25 | 10.2 | $1.1M | 37 | 9 |
| Pet grooming and boarding | 39 | #993 of 1,461 | 12 | 4.9 | $1.5M | 60 | Under 3 |
| Laundromats | 37 | #542 of 785 | 5 | 2.0 | $8.6M | 69 | Under 3 |
| Gas stations | 36 | #1,768 of 2,358 | 64 | 26.1 | $1.1M | 45 | 32 |
| House cleaning | 34 | #700 of 847 | 8 | 3.3 | $3.4M | 54 | 11 |
| Lawn, cleaning and pest control | 34 | #1,466 of 1,771 | 38 | 15.5 | $721K | 43 | 26 |
| Pest control | 22 | #655 of 699 | 5 | 2.0 | $5.5M | 54 | 6 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.6M | 101 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $8.9M | 65 | 5 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.2 | $20.2M | 239 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $21.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $31.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Montcalm County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.6M | $1,086 | 113 |
| Gasoline and other fuels | $69M | $2,815 | 108 |
| Food away from home | $84.9M | $3,463 | 85 |
| Groceries | $139.6M | $5,694 | 90 |
| Personal care products and services | $22M | $897 | 89 |
| Child care and other personal services | $7.8M | $319 | 55 |
| Memberships, classes and admissions | $17.4M | $710 | 72 |
| Medical and dental services | $31.6M | $1,288 | 100 |
| Pets | $18.2M | $744 | 82 |
| Clothing, shoes and related services | $43.2M | $1,764 | 86 |
| Vehicle insurance | $42.1M | $1,716 | 88 |
| Home repairs, maintenance and insurance | $60.6M | $2,473 | 82 |
| Lawn care, cleaning and other household services | $27.4M | $1,118 | 79 |
| Rent and homeowner costs | $318.5M | $12,995 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montcalm County
- Population, 2025 estimate
- 69,406+4.1% since 2020
- Households
- 24,511
- Median age
- 40.6
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 705 sq. mi.
- People per square mile
- 96
- Median household income
- $67,344+36.2% vs. 2015–2019, before inflation
- Average household income
- $79,730
- Median home value
- $185,500
- Jobs located here
- 14,213
- Daytime population
- 56,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montcalm County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montcalm County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Montcalm County, MI growing?
Population estimates put Montcalm County at 69,406 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 24,511 households. Against the 2015–2019 survey, median household income rose 36.2%, before inflation.
How much do households in Montcalm County, MI spend?
Households in Montcalm County spend about $318.5M a year on rent and homeowner costs, $139.6M on groceries and $84.9M on food away from home. Relative to the U.S., household spending in Montcalm County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in Montcalm County, MI?
Of the business types scored in Montcalm County, gyms (78), primary care and pediatric clinics (77) and clothing and shoe stores (77) have the highest Groundwork market scores. For gyms, that ranks #85 of 1,792 scored counties.
How does Montcalm County, MI compare with the U.S.?
Median household income in Montcalm County is $67,344, 17% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.5 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Montcalm County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montcalm County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Montcalm County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montcalm County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.