Market rankings · Michigan
Gyms in Michigan
Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 2,666
- 801 chain locations (30%)
- Official establishments
- 930
- All fitness and recreational sports centers · +8.1% since 2019
- Household spending a year
- $3.7B
- On memberships, classes and admissions
- Listings per 10k households
- 6.5
- 14% below the U.S.
- Spending per listing
- $1.4M
- 6% above the U.S.
- Rank among states
- #12 of 51
- Market score 60 · Upper middle
A site report maps the gyms on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Michigan has 2,666 gyms on map listings as of September 2026. Of those, 801 are chain locations, or 30%, against 28% across the U.S. That comes to 6.5 for every 10,000 households, 14% below the U.S. rate of 7.6.
Households in Michigan spend about $3.7B a year on memberships, classes and admissions, or $902 per household, 8% below the U.S. average. Spread across 2,666 gyms, that is $1.4M per gym, 6% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The official count of businesses with payroll classed as fitness and recreational sports centers in Michigan was 930 in 2023, up 8.1% from 2019. That is one for every 4,383 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 155 SBA-backed loans worth $64.2M have gone to businesses classed as fitness and recreational sports centers in Michigan.
Among the 50 states and DC, Michigan ranks #12 for gyms, with a Groundwork market score of 60 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (77). Of the 18 scored small-town markets in or partly in Michigan, the Holland area scores highest (86).
Every market in Michigan for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 77 | 28 | 4.4 | $2M | +0.7% | #17 of 387 |
| 2Battle Creek, MI | 66 | 25 | 4.7 | $1.6M | −0.6% | #62 of 387 |
| 3Traverse City, MI | 64 | 49 | 7.5 | $1.3M | +2.2% | #71 of 387 |
| 4Detroit-Warren-Dearborn, MI | 63 | 1,140 | 6.4 | $1.5M | +0.1% | #74 of 387 |
| 5Lansing-East Lansing, MI | 63 | 136 | 7.0 | $1.2M | +1.4% | #80 of 387 |
| 6Muskegon-Norton Shores, MI | 62 | 38 | 5.6 | $1.3M | +1.8% | #88 of 387 |
| 7Grand Rapids-Wyoming-Kentwood, MI | 62 | 333 | 7.6 | $1.3M | +2.8% | #89 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 75 | 5.8 | $1.4M | +0.1% | #92 of 387 |
| 8Saginaw, MI | 60 | 40 | 5.1 | $1.5M | −1.1% | #100 of 387 |
| 9Jackson, MI | 60 | 39 | 6.2 | $1.3M | −0.4% | #104 of 387 |
| 10Flint, MI | 55 | 98 | 5.9 | $1.3M | −1.1% | #140 of 387 |
| 11Midland, MI | 53 | 29 | 8.3 | $1.2M | +0.3% | #161 of 387 |
| 12Kalamazoo-Portage, MI | 51 | 73 | 6.8 | $1.3M | +0.8% | #177 of 387 |
| 13Bay City, MI | 48 | 29 | 6.4 | $1.1M | −1.6% | #216 of 387 |
| 14Ann Arbor, MI | 46 | 136 | 9.0 | $1.3M | −0.4% | #233 of 387 |
| 15Niles, MI | 44 | 42 | 6.6 | $1.3M | −1.3% | #253 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 29 | 6.4 | $1.5M | +2.1% | #9 of 506 |
| 2Coldwater, MI | 74 | 8 | 4.7 | $1.5M | +2.5% | #29 of 506 |
| 3Hillsdale, MI | 72 | 8 | 4.5 | $1.7M | 0.0% | #36 of 506 |
| 4Adrian, MI | 71 | 22 | 5.7 | $1.4M | −1.6% | #45 of 506 |
| Marinette, WI-MI | 64 | 14 | 4.8 | $1.5M | +0.3% | #99 of 506 |
| 5Owosso, MI | 64 | 19 | 6.8 | $1.1M | −0.4% | #106 of 506 |
| 6Ludington, MI | 61 | 8 | 6.2 | $1.2M | 0.0% | #136 of 506 |
| 7Houghton, MI | 59 | 11 | 7.1 | $1.1M | +1.8% | #162 of 506 |
| 8Sturgis, MI | 53 | 19 | 8.0 | $900K | +0.1% | #229 of 506 |
| 9Big Rapids, MI | 51 | 14 | 8.4 | $801K | +4.7% | #248 of 506 |
| 10Escanaba, MI | 49 | 8 | 5.0 | $1.4M | −0.8% | #258 of 506 |
| 11Alma, MI | 49 | 9 | 6.1 | $1.2M | −1.1% | #262 of 506 |
| 12Marquette, MI | 48 | 32 | 11.3 | $657K | +2.3% | #283 of 506 |
| 13Mount Pleasant, MI | 47 | 16 | 6.4 | $1.1M | +0.3% | #284 of 506 |
| 14Iron Mountain, MI-WI | 42 | 9 | 6.4 | $1.1M | +0.4% | #342 of 506 |
| 15Petoskey, MI | 40 | 17 | 11.2 | $873K | −1.0% | #358 of 506 |
| 16Alpena, MI | 38 | 9 | 6.9 | $944K | −0.1% | #380 of 506 |
| 17Sault Ste. Marie, MI | 23 | 13 | 9.2 | $738K | −1.9% | #472 of 506 |
| Cadillac, MI | Not scored | 4 | 2.0 | $3.5M | +2.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Antrim County, MI | 80 | 5 | 4.5 | $1.8M | +5.3% | #66 of 1,792 |
| 2Monroe County, MI | 79 | 28 | 4.4 | $2M | +0.7% | #76 of 1,792 |
| 3Lapeer County, MI | 79 | 17 | 4.9 | $1.8M | +1.0% | #78 of 1,792 |
| 4Allegan County, MI | 79 | 29 | 6.4 | $1.5M | +2.1% | #83 of 1,792 |
| 5Montcalm County, MI | 78 | 8 | 3.3 | $2.2M | +4.1% | #85 of 1,792 |
| 6Barry County, MI | 78 | 10 | 4.1 | $2.2M | +2.2% | #86 of 1,792 |
| 7Clinton County, MI | 77 | 23 | 7.3 | $1.4M | +1.6% | #110 of 1,792 |
| 8Livingston County, MI | 74 | 52 | 6.8 | $1.8M | +1.7% | #143 of 1,792 |
| 9Cass County, MI | 74 | 11 | 5.2 | $1.7M | +0.2% | #146 of 1,792 |
| 10Newaygo County, MI | 73 | 6 | 3.1 | $2.4M | +3.1% | #156 of 1,792 |
| 11St. Clair County, MI | 72 | 36 | 5.3 | $1.6M | +0.1% | #183 of 1,792 |
| 12Van Buren County, MI | 72 | 16 | 5.2 | $1.5M | +0.7% | #188 of 1,792 |
| 13Leelanau County, MI | 71 | 9 | 9.3 | $1.3M | +3.0% | #216 of 1,792 |
| 14Calhoun County, MI | 69 | 25 | 4.7 | $1.6M | −0.6% | #245 of 1,792 |
| 15Eaton County, MI | 69 | 31 | 6.8 | $1.3M | +0.4% | #259 of 1,792 |
| 16Branch County, MI | 68 | 8 | 4.7 | $1.5M | +2.5% | #272 of 1,792 |
| 17Hillsdale County, MI | 67 | 8 | 4.5 | $1.7M | 0.0% | #284 of 1,792 |
| 18Macomb County, MI | 67 | 202 | 5.6 | $1.6M | +0.7% | #285 of 1,792 |
| 19Ionia County, MI | 67 | 13 | 5.6 | $1.4M | −0.5% | #295 of 1,792 |
| 20Benzie County, MI | 66 | 5 | 6.5 | $1.3M | +3.1% | #327 of 1,792 |
| 21Muskegon County, MI | 66 | 38 | 5.6 | $1.3M | +1.8% | #329 of 1,792 |
| 22Wayne County, MI | 65 | 340 | 4.9 | $1.6M | −1.1% | #353 of 1,792 |
| 23Lenawee County, MI | 65 | 22 | 5.7 | $1.4M | −1.6% | #363 of 1,792 |
| 24Jackson County, MI | 64 | 39 | 6.2 | $1.3M | −0.4% | #401 of 1,792 |
| 25Saginaw County, MI | 62 | 40 | 5.1 | $1.5M | −1.1% | #449 of 1,792 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Ottawa County, MI | 62 | 101 | 9.1 | $1.2M | +3.9% | #468 of 1,792 |
| 27Gladwin County, MI | 61 | 5 | 4.4 | $1.5M | +2.8% | #488 of 1,792 |
| 28Kent County, MI | 61 | 201 | 7.8 | $1.3M | +2.5% | #499 of 1,792 |
| 29Ingham County, MI | 61 | 82 | 7.0 | $1.2M | +1.7% | #505 of 1,792 |
| 30Sanilac County, MI | 58 | 7 | 4.0 | $1.8M | −1.0% | #592 of 1,792 |
| 31Oakland County, MI | 58 | 493 | 9.3 | $1.3M | +1.2% | #608 of 1,792 |
| 32Cheboygan County, MI | 57 | 6 | 5.4 | $1.4M | +0.9% | #644 of 1,792 |
| 33Genesee County, MI | 57 | 98 | 5.9 | $1.3M | −1.1% | #649 of 1,792 |
| 34Midland County, MI | 57 | 29 | 8.3 | $1.2M | +0.3% | #657 of 1,792 |
| 35Shiawassee County, MI | 57 | 19 | 6.8 | $1.1M | −0.4% | #659 of 1,792 |
| 36Kalamazoo County, MI | 56 | 73 | 6.8 | $1.3M | +0.8% | #684 of 1,792 |
| 37Iosco County, MI | 53 | 5 | 4.3 | $1.4M | +0.3% | #786 of 1,792 |
| 38Bay County, MI | 53 | 29 | 6.4 | $1.1M | −1.6% | #806 of 1,792 |
| 39Grand Traverse County, MI | 52 | 35 | 8.7 | $1.1M | +1.4% | #846 of 1,792 |
| 40Washtenaw County, MI | 51 | 136 | 9.0 | $1.3M | −0.4% | #872 of 1,792 |
| 41Mason County, MI | 51 | 8 | 6.2 | $1.2M | 0.0% | #873 of 1,792 |
| 42Houghton County, MI | 50 | 11 | 7.7 | $980K | +1.6% | #934 of 1,792 |
| 43Charlevoix County, MI | 49 | 10 | 8.2 | $1.1M | 0.0% | #955 of 1,792 |
| 44Berrien County, MI | 48 | 42 | 6.6 | $1.3M | −1.3% | #978 of 1,792 |
| 45St. Joseph County, MI | 48 | 19 | 8.0 | $900K | +0.1% | #1,004 of 1,792 |
| 46Mecosta County, MI | 48 | 14 | 8.4 | $801K | +4.7% | #1,012 of 1,792 |
| 47Otsego County, MI | 46 | 11 | 9.8 | $821K | +3.8% | #1,077 of 1,792 |
| 48Delta County, MI | 45 | 8 | 5.0 | $1.4M | −0.8% | #1,082 of 1,792 |
| 49Manistee County, MI | 45 | 8 | 7.6 | $1M | +2.3% | #1,101 of 1,792 |
| 50Isabella County, MI | 44 | 16 | 6.4 | $1.1M | +0.3% | #1,130 of 1,792 |
| 51Marquette County, MI | 44 | 32 | 11.3 | $657K | +2.3% | #1,150 of 1,792 |
| 52Gratiot County, MI | 41 | 9 | 6.1 | $1.2M | −1.1% | #1,214 of 1,792 |
| 53Emmet County, MI | 38 | 17 | 11.2 | $873K | −1.0% | #1,300 of 1,792 |
| 54Ogemaw County, MI | 35 | 6 | 6.4 | $968K | +1.6% | #1,382 of 1,792 |
| 55Tuscola County, MI | 34 | 14 | 6.5 | $1M | −1.2% | #1,403 of 1,792 |
| 56Alpena County, MI | 30 | 9 | 6.9 | $944K | −0.1% | #1,491 of 1,792 |
| 57Huron County, MI | 27 | 10 | 7.1 | $971K | −2.7% | #1,556 of 1,792 |
| 58Dickinson County, MI | 27 | 9 | 7.6 | $961K | −0.3% | #1,558 of 1,792 |
| 59Chippewa County, MI | 18 | 13 | 9.2 | $738K | −1.9% | #1,684 of 1,792 |
| 60Gogebic County, MI | 15 | 9 | 12.9 | $500K | −0.4% | #1,715 of 1,792 |
| Wexford County, MI | Not scored | 4 | 2.9 | $2.4M | +2.3% | |
| Clare County, MI | Not scored | 3 | 2.4 | $2.4M | +2.3% | |
| Oceana County, MI | Not scored | 4 | 3.8 | $1.9M | +1.7% | |
| Roscommon County, MI | Not scored | 4 | 3.5 | $1.9M | +1.9% | |
| Menominee County, MI | Not scored | 3 | 2.9 | $2.3M | −2.2% | |
| Osceola County, MI | Not scored | 3 | 3.2 | $2.1M | +2.7% | |
| Kalkaska County, MI | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Missaukee County, MI | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Arenac County, MI | Not scored | 4 | 6.1 | $1.1M | +0.5% | |
| Crawford County, MI | Not scored | 3 | 4.8 | $1.3M | +5.7% | |
| Presque Isle County, MI | Not scored | 3 | 4.5 | $1.5M | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 3 | 5.4 | $1.2M | +1.1% | |
| Mackinac County, MI | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Alcona County, MI | Not scored | 2 | 3.8 | $1.7M | +3.7% | |
| Montmorency County, MI | Not scored | 2 | 4.1 | $1.4M | +7.3% | |
| Alger County, MI | Not scored | 1 | 2.8 | $2.3M | −2.3% | |
| Oscoda County, MI | Not scored | 2 | 5.3 | $1.1M | +6.0% | |
| Baraga County, MI | Not scored | 5 | 14.6 | $429K | +0.3% | |
| Schoolcraft County, MI | Not scored | 1 | 2.6 | $2.6M | +1.7% | |
| Luce County, MI | Not scored | 1 | 4.1 | $1.4M | −1.1% | |
| Ontonagon County, MI | Not scored | 3 | 9.5 | $611K | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Michigan?
Map listings as of September 2026 show 2,666 gyms in Michigan. 801 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 930 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.1% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Michigan spend on memberships, classes and admissions?
About $3.7B a year, or $902 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 2,666 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for gyms?
Michigan has 6.5 gyms per 10,000 households, 14% below the U.S. rate of 7.6. Spending per gym is $1.4M, 6% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Michigan would have about 2,825, against 2,666 on map listings. There is one business with payroll in the industry for every 4,383 households, against one for every 3,109 across the U.S. The official count rose 8.1% from 2019 to 2023, against +5.8% for the U.S.
Which market in Michigan has the highest market score for gyms?
Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 77 (high). Among 18 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 86 (high). Among 60 scored counties in Michigan, Antrim County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 60 for gyms (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Michigan
Related business types in Michigan
- Gyms, studios and classes5,105 listings
- Yoga, Pilates and fitness studios828 listings
- Martial arts and dance studios1,611 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.