Market rankings · Michigan
Yoga, Pilates and fitness studios in Michigan
Markets across Michigan ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 828
- 98 chain locations (12%)
- Official establishments
- 930
- All fitness and recreational sports centers · +8.1% since 2019
- Household spending a year
- $3.7B
- On memberships, classes and admissions
- Listings per 10k households
- 2.0
- 17% below the U.S.
- Spending per listing
- $4.4M
- 9% above the U.S.
- Rank among states
- #26 of 51
- Market score 51 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 828 yoga, Pilates and fitness studios in Michigan. Of those, 98 are chain locations, or 12%, against 18% across the U.S. That is 2.0 per 10,000 households, 17% below the U.S. rate of 2.4.
At $902 per household (8% below the U.S. average), households in Michigan spend about $3.7B a year on memberships, classes and admissions. That is about $4.4M of household spending for each studio on map listings, 9% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 930 businesses with payroll in Michigan classed as fitness and recreational sports centers, up 8.1% from 2019. That is one for every 4,383 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 155 SBA-backed loans worth $64.2M have gone to businesses classed as fitness and recreational sports centers in Michigan.
Among the 50 states and DC, Michigan ranks #26 for yoga, Pilates and fitness studios, with a Groundwork market score of 51 (upper middle). Of the 15 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (74). Of the 4 scored small-town markets in or partly in Michigan, the Adrian area scores highest (69).
Every market in Michigan for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 74 | 8 | 1.3 | $7.1M | +0.7% | #20 of 347 |
| 2Jackson, MI | 66 | 8 | 1.3 | $6.3M | −0.4% | #50 of 347 |
| South Bend-Mishawaka, IN-MI | 65 | 15 | 1.2 | $7.1M | +0.1% | #52 of 347 |
| 3Saginaw, MI | 63 | 8 | 1.0 | $7.4M | −1.1% | #60 of 347 |
| 4Flint, MI | 58 | 23 | 1.4 | $5.5M | −1.1% | #97 of 347 |
| 5Detroit-Warren-Dearborn, MI | 57 | 355 | 2.0 | $4.8M | +0.1% | #110 of 347 |
| 6Lansing-East Lansing, MI | 57 | 42 | 2.2 | $4M | +1.4% | #111 of 347 |
| 7Grand Rapids-Wyoming-Kentwood, MI | 56 | 104 | 2.4 | $4.1M | +2.8% | #117 of 347 |
| 8Bay City, MI | 52 | 7 | 1.6 | $4.7M | −1.6% | #146 of 347 |
| 9Muskegon-Norton Shores, MI | 51 | 13 | 1.9 | $3.8M | +1.8% | #160 of 347 |
| 10Traverse City, MI | 45 | 27 | 4.1 | $2.3M | +2.2% | #217 of 347 |
| 11Midland, MI | 44 | 10 | 2.9 | $3.4M | +0.3% | #224 of 347 |
| 12Kalamazoo-Portage, MI | 41 | 25 | 2.3 | $3.9M | +0.8% | #253 of 347 |
| 13Ann Arbor, MI | 27 | 71 | 4.7 | $2.4M | −0.4% | #330 of 347 |
| 14Niles, MI | 25 | 21 | 3.3 | $2.5M | −1.3% | #336 of 347 |
| Battle Creek, MI | Not scored | 3 | 0.6 | $13.4M | −0.6% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adrian, MI | 69 | 6 | 1.5 | $5.2M | −1.6% | #8 of 112 |
| 2Marquette, MI | 58 | 8 | 2.8 | $2.6M | +2.3% | #43 of 112 |
| 3Mount Pleasant, MI | 39 | 8 | 3.2 | $2.1M | +0.3% | #84 of 112 |
| 4Petoskey, MI | 34 | 12 | 7.9 | $1.2M | −1.0% | #95 of 112 |
| Holland, MI | Not scored | 3 | 0.7 | $14.2M | +2.1% | |
| Owosso, MI | Not scored | 2 | 0.7 | $10.6M | −0.4% | |
| Marinette, WI-MI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Sturgis, MI | Not scored | 2 | 0.8 | $8.5M | +0.1% | |
| Cadillac, MI | Not scored | 1 | 0.5 | $13.9M | +2.0% | |
| Hillsdale, MI | Not scored | 2 | 1.1 | $6.6M | 0.0% | |
| Coldwater, MI | Not scored | 3 | 1.8 | $4M | +2.5% | |
| Alma, MI | Not scored | 1 | 0.7 | $10.5M | −1.1% | |
| Big Rapids, MI | Not scored | 2 | 1.2 | $5.6M | +4.7% | |
| Houghton, MI | Not scored | 4 | 2.6 | $2.9M | +1.8% | |
| Escanaba, MI | Not scored | 2 | 1.3 | $5.6M | −0.8% | |
| Sault Ste. Marie, MI | Not scored | 2 | 1.4 | $4.8M | −1.9% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $3.4M | +0.4% | |
| Ludington, MI | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Alpena, MI | Not scored | 3 | 2.3 | $2.8M | −0.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 73 | 18 | 1.6 | $6.5M | +3.9% | #59 of 777 |
| 2Monroe County, MI | 72 | 8 | 1.3 | $7.1M | +0.7% | #68 of 777 |
| 3Eaton County, MI | 71 | 6 | 1.3 | $6.7M | +0.4% | #76 of 777 |
| 4Livingston County, MI | 69 | 17 | 2.2 | $5.6M | +1.7% | #101 of 777 |
| 5St. Clair County, MI | 67 | 9 | 1.3 | $6.3M | +0.1% | #122 of 777 |
| 6Macomb County, MI | 66 | 45 | 1.3 | $7.3M | +0.7% | #132 of 777 |
| 7Lapeer County, MI | 66 | 6 | 1.7 | $5.1M | +1.0% | #137 of 777 |
| 8Jackson County, MI | 65 | 8 | 1.3 | $6.3M | −0.4% | #144 of 777 |
| 9Saginaw County, MI | 63 | 8 | 1.0 | $7.4M | −1.1% | #167 of 777 |
| 10Wayne County, MI | 62 | 86 | 1.2 | $6.5M | −1.1% | #179 of 777 |
| 11Genesee County, MI | 58 | 23 | 1.4 | $5.5M | −1.1% | #227 of 777 |
| 12Lenawee County, MI | 58 | 6 | 1.5 | $5.2M | −1.6% | #229 of 777 |
| 13Muskegon County, MI | 55 | 13 | 1.9 | $3.8M | +1.8% | #287 of 777 |
| 14Montcalm County, MI | 55 | 5 | 2.0 | $3.5M | +4.1% | #290 of 777 |
| 15Bay County, MI | 54 | 7 | 1.6 | $4.7M | −1.6% | #303 of 777 |
| 16Midland County, MI | 49 | 10 | 2.9 | $3.4M | +0.3% | #403 of 777 |
| 17Kent County, MI | 49 | 79 | 3.1 | $3.2M | +2.5% | #406 of 777 |
| 18Ingham County, MI | 48 | 32 | 2.7 | $3M | +1.7% | #429 of 777 |
| 19Kalamazoo County, MI | 47 | 25 | 2.3 | $3.9M | +0.8% | #442 of 777 |
| 20Oakland County, MI | 46 | 192 | 3.6 | $3.4M | +1.2% | #465 of 777 |
| 21Marquette County, MI | 44 | 8 | 2.8 | $2.6M | +2.3% | #502 of 777 |
| 22Grand Traverse County, MI | 36 | 22 | 5.5 | $1.7M | +1.4% | #626 of 777 |
| 23Antrim County, MI | 34 | 5 | 4.5 | $1.8M | +5.3% | #650 of 777 |
| 24Washtenaw County, MI | 33 | 71 | 4.7 | $2.4M | −0.4% | #657 of 777 |
| 25Berrien County, MI | 31 | 21 | 3.3 | $2.5M | −1.3% | #681 of 777 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Isabella County, MI | 31 | 8 | 3.2 | $2.1M | +0.3% | #682 of 777 |
| 27Emmet County, MI | 28 | 12 | 7.9 | $1.2M | −1.0% | #720 of 777 |
| 28Huron County, MI | 10 | 5 | 3.5 | $1.9M | −2.7% | #774 of 777 |
| Calhoun County, MI | Not scored | 3 | 0.6 | $13.4M | −0.6% | |
| Allegan County, MI | Not scored | 3 | 0.7 | $14.2M | +2.1% | |
| Clinton County, MI | Not scored | 4 | 1.3 | $8.2M | +1.6% | |
| Van Buren County, MI | Not scored | 4 | 1.3 | $6.1M | +0.7% | |
| Shiawassee County, MI | Not scored | 2 | 0.7 | $10.6M | −0.4% | |
| Ionia County, MI | Not scored | 2 | 0.9 | $9.3M | −0.5% | |
| Barry County, MI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| St. Joseph County, MI | Not scored | 2 | 0.8 | $8.5M | +0.1% | |
| Tuscola County, MI | Not scored | 2 | 0.9 | $7.3M | −1.2% | |
| Cass County, MI | Not scored | 1 | 0.5 | $18.4M | +0.2% | |
| Newaygo County, MI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Hillsdale County, MI | Not scored | 2 | 1.1 | $6.6M | 0.0% | |
| Branch County, MI | Not scored | 3 | 1.8 | $4M | +2.5% | |
| Gratiot County, MI | Not scored | 1 | 0.7 | $10.5M | −1.1% | |
| Mecosta County, MI | Not scored | 2 | 1.2 | $5.6M | +4.7% | |
| Sanilac County, MI | Not scored | 1 | 0.6 | $12.4M | −1.0% | |
| Houghton County, MI | Not scored | 4 | 2.8 | $2.7M | +1.6% | |
| Delta County, MI | Not scored | 2 | 1.3 | $5.6M | −0.8% | |
| Chippewa County, MI | Not scored | 2 | 1.4 | $4.8M | −1.9% | |
| Wexford County, MI | Not scored | 1 | 0.7 | $9.7M | +2.3% | |
| Clare County, MI | Not scored | 1 | 0.8 | $7.3M | +2.3% | |
| Mason County, MI | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Alpena County, MI | Not scored | 3 | 2.3 | $2.8M | −0.1% | |
| Oceana County, MI | Not scored | 1 | 1.0 | $7.6M | +1.7% | |
| Charlevoix County, MI | Not scored | 3 | 2.4 | $3.8M | 0.0% | |
| Dickinson County, MI | Not scored | 2 | 1.7 | $4.3M | −0.3% | |
| Cheboygan County, MI | Not scored | 3 | 2.7 | $2.8M | +0.9% | |
| Gladwin County, MI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Otsego County, MI | Not scored | 4 | 3.6 | $2.3M | +3.8% | |
| Manistee County, MI | Not scored | 1 | 0.9 | $8M | +2.3% | |
| Iosco County, MI | Not scored | 2 | 1.7 | $3.6M | +0.3% | |
| Roscommon County, MI | Not scored | 1 | 0.9 | $7.7M | +1.9% | |
| Menominee County, MI | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Osceola County, MI | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Leelanau County, MI | Not scored | 2 | 2.1 | $5.7M | +3.0% | |
| Ogemaw County, MI | Not scored | 1 | 1.1 | $5.8M | +1.6% | |
| Benzie County, MI | Not scored | 3 | 3.9 | $2.2M | +3.1% | |
| Kalkaska County, MI | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Missaukee County, MI | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Arenac County, MI | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Gogebic County, MI | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Crawford County, MI | Not scored | 1 | 1.6 | $3.9M | +5.7% | |
| Presque Isle County, MI | Not scored | 2 | 3.0 | $2.3M | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Mackinac County, MI | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Alcona County, MI | Not scored | 1 | 1.9 | $3.4M | +3.7% | |
| Montmorency County, MI | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Alger County, MI | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Oscoda County, MI | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Baraga County, MI | Not scored | 1 | 2.9 | $2.1M | +0.3% | |
| Schoolcraft County, MI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Luce County, MI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Ontonagon County, MI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Michigan?
There are 828 yoga, Pilates and fitness studios on map listings in Michigan as of September 2026. 98 of them (12%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 930 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.1% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Michigan spend on memberships, classes and admissions?
About $3.7B a year, or $902 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 828 yoga, Pilates and fitness studios on map listings, it comes to $4.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for yoga, Pilates and fitness studios?
Michigan has 2.0 yoga, Pilates and fitness studios per 10,000 households, 17% below the U.S. rate of 2.4. Spending per studio is $4.4M, 9% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Michigan would have about 905, against 828 on map listings. There is one business with payroll in the industry for every 4,383 households, against one for every 3,109 across the U.S. The official count rose 8.1% from 2019 to 2023, against +5.8% for the U.S.
Which market in Michigan has the highest market score for yoga, Pilates and fitness studios?
Among 15 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 74 (upper middle). Among 4 scored small-town markets in or partly in Michigan, the Adrian area scores highest, at 69 (upper middle). Among 28 scored counties in Michigan, Ottawa County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 51 for yoga, Pilates and fitness studios (upper middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Michigan
Related business types in Michigan
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Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.