Small-town market profile · Michigan
Iron Mountain, MI-WI area market data
How the Iron Mountain area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,575
- +0.4% since 2020
- Households
- 14,102
- Median household income
- $64,552
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $157,300
- Jobs located here
- 15,062
- Highest market score
- 73
- Spas and skin care, #35 of 504 scored small-town markets
A site report maps the competitors on map listings around any address in the Iron Mountain area by name and distance, and the households and spending within reach. Or open the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Iron Mountain area has an estimated 30,575 people and 14,102 households. Between 2020 and 2025, the population of the Iron Mountain area grew 0.4%, slower than the U.S. (+3.1%). Median household income in the Iron Mountain area is $64,552, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in the Iron Mountain area runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in the Iron Mountain area, spas and skin care studios (73), coffee shops and cafes (59) and real estate businesses (57) have the highest Groundwork market scores. For spas and skin care studios, that ranks #35 of 504 scored small-town markets.
The Iron Mountain area takes in 2 counties: Dickinson County, MI and Florence County, WI. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.2 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
All 56 business types in the Iron Mountain area
Highest Groundwork market score first. Each score compares the Iron Mountain area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 73 | #35 of 504 | 5 | 3.5 | $2.5M | 289 | Under 3 |
| Coffee shops and cafes | 59 | #170 of 529 | 9 | 6.4 | $5.4M | 147 | 8 |
| Real estate | 57 | #163 of 536 | 20 | 14.2 | Index only | 212 | 11 |
| Real estate agents and brokers | 57 | #168 of 533 | 18 | 12.8 | Index only | 187 | 5 |
| Salons, barbers and spas | 56 | #195 of 538 | 42 | 29.8 | $302K | 142 | 12 |
| Primary care and pediatrics | 54 | #207 of 458 | 10 | 7.1 | $1.8M | 101 | 17 |
| Convenience stores | 53 | #254 of 529 | 14 | 9.9 | $5.7M | 73 | Under 3 |
| Landscaping and lawn care | 52 | #169 of 399 | 6 | 4.3 | $2.6M | 90 | 8 |
| Lawn, cleaning and pest control | 52 | #211 of 481 | 8 | 5.7 | $2M | 118 | 15 |
| Optometrists and eye care | 50 | #210 of 400 | 7 | 5.0 | $2.6M | 82 | 3 |
| Clothing and shoe stores | 50 | #274 of 536 | 21 | 14.9 | $1.2M | 94 | 8 |
| Clothing, shoes and laundry | 49 | #281 of 536 | 31 | 22.0 | $811K | 92 | 8 |
| Pet businesses | 49 | #294 of 527 | 19 | 13.5 | $557K | 63 | 4 |
| Grocery and convenience stores | 49 | #296 of 538 | 36 | 25.5 | $2.2M | 66 | 8 |
| Sit-down restaurants | 47 | #298 of 538 | 63 | 44.7 | $778K | 117 | 34 |
| Fast food and sandwich shops | 47 | #308 of 537 | 24 | 17.0 | $2M | 67 | 22 |
| Car washes and detailing | 45 | #260 of 441 | 7 | 5.0 | $2M | 79 | Under 3 |
| Home repair trades | 45 | #325 of 526 | 15 | 10.6 | $2.3M | 96 | 24 |
| HVAC and plumbing | 43 | #305 of 476 | 10 | 7.1 | $3.5M | 73 | 10 |
| Pizza | 43 | #328 of 520 | 18 | 12.8 | $2.7M | 54 | 22 |
| Physical therapy | 42 | #264 of 400 | 8 | 5.7 | $2.3M | 94 | 8 |
| Gyms | 42 | #342 of 506 | 9 | 6.4 | $1.1M | 87 | 7 |
| Restaurants and cafes | 42 | #353 of 538 | 143 | 101.4 | $343K | 92 | 65 |
| Hair salons | 40 | #379 of 538 | 31 | 22.0 | $409K | 95 | 11 |
| Dentists and orthodontists | 39 | #373 of 526 | 18 | 12.8 | $1M | 102 | 12 |
| Doctors, dentists and clinics | 38 | #385 of 538 | 123 | 87.2 | $147K | 96 | 48 |
| Tire shops | 37 | #317 of 431 | 7 | 5.0 | $2M | 80 | 6 |
| Child care and preschools | 37 | #343 of 454 | 10 | 7.1 | $458K | 46 | 5 |
| Insurance agencies | 37 | #379 of 537 | 17 | 12.1 | $1.3M | 103 | 14 |
| Bakeries and dessert shops | 37 | #391 of 507 | 15 | 10.6 | $3.3M | 79 | 8 |
| Grocery stores | 35 | #395 of 506 | 14 | 9.9 | $5.7M | 62 | 7 |
| Gyms, studios and classes | 35 | #435 of 535 | 20 | 14.2 | $509K | 77 | 7 |
| Collision repair and body shops | 34 | #307 of 387 | 6 | 4.3 | $2.3M | 76 | 8 |
| Martial arts and dance studios | 32 | #313 of 378 | 8 | 5.7 | $1.3M | 63 | Under 3 |
| Chiropractors | 31 | #375 of 426 | 12 | 8.5 | $1.5M | 63 | 8 |
| Gas stations | 31 | #453 of 536 | 26 | 18.4 | $1.4M | 58 | 21 |
| Auto repair and car care | 26 | #480 of 538 | 73 | 51.8 | $191K | 71 | 35 |
| Auto repair shops | 24 | #490 of 538 | 48 | 34.0 | $291K | 65 | 26 |
| Pet grooming and boarding | 23 | #359 of 387 | 11 | 7.8 | $961K | 38 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 2.8 | $593K | 87 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.1 | $4.2M | 224 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $11.6M | 97 | 10 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $8.4M | 67 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.1 | $4.2M | 253 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $3.5M | 78 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.1 | $3.5M | 130 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.1 | $3.4M | 83 | 7 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.4 | $17.4M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $15.9M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.9M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Iron Mountain area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14M | $991 | 103 |
| Gasoline and other fuels | $36M | $2,556 | 98 |
| Food away from home | $49M | $3,476 | 85 |
| Groceries | $80.4M | $5,701 | 90 |
| Personal care products and services | $12.7M | $899 | 89 |
| Child care and other personal services | $4.6M | $325 | 56 |
| Memberships, classes and admissions | $10.2M | $721 | 73 |
| Medical and dental services | $18.1M | $1,281 | 99 |
| Pets | $10.6M | $750 | 82 |
| Clothing, shoes and related services | $25.1M | $1,783 | 87 |
| Vehicle insurance | $22M | $1,558 | 80 |
| Home repairs, maintenance and insurance | $34.8M | $2,470 | 82 |
| Lawn care, cleaning and other household services | $15.9M | $1,126 | 80 |
| Rent and homeowner costs | $183.4M | $13,004 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Iron Mountain area
- Population, 2025 estimate
- 30,575+0.4% since 2020
- Households
- 14,102
- Median age
- 47.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.8
- Land area
- 1,249 sq. mi.
- People per square mile
- 24
- Median household income
- $64,552+24.8% vs. 2015–2019, before inflation
- Average household income
- $81,223
- Median home value
- $157,300
- Jobs located here
- 15,062
- Daytime population
- 33,133Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Iron Mountain area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Iron Mountain area 2
- Dickinson County, MI25,954 people
- Florence County, WI4,646 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Iron Mountain, MI-WI area growing?
Population estimates put the Iron Mountain area at 30,575 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 14,102 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in the Iron Mountain, MI-WI area spend?
Households in the Iron Mountain area spend about $183.4M a year on rent and homeowner costs, $80.4M on groceries and $49M on food away from home. Set against the U.S., households in the Iron Mountain area spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in the Iron Mountain, MI-WI area?
The highest Groundwork market scores in the Iron Mountain area are for spas and skin care studios (73), coffee shops and cafes (59) and real estate businesses (57). The Iron Mountain area ranks #35 of 504 scored small-town markets for spas and skin care studios.
How does the Iron Mountain, MI-WI area compare with the U.S.?
The median household income in the Iron Mountain area is $64,552 a year, 20% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,300, against $332,700 for the U.S. For its number of households, the Iron Mountain area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.2 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Iron Mountain area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Iron Mountain area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in the Iron Mountain area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Iron Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.