Groundwork

Market rankings · Michigan

Veterinarians in Michigan

Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for veterinarians, with competitor counts and household spending for each.

Listings
1,303
214 chain locations (16%)
Official establishments
1,021
+9.0% since 2019
Household spending a year
$3.4B
On pets
Listings per 10k households
3.2
3% below the U.S.
Spending per listing
$2.6M
3% below the U.S.
Rank among states
#29 of 51
Market score 48 · Lower middle

A site report maps the veterinarians on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Michigan has 1,303 veterinarians on map listings as of September 2026. Of those, 214 are chain locations, or 16%, against 19% across the U.S. That comes to 3.2 for every 10,000 households, 3% below the U.S. rate of 3.3.

Households in Michigan spend about $3.4B a year on pets, or $843 per household, 7% below the U.S. average. That works out to $2.6M per clinic, 3% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

In 2023, official counts showed 1,021 businesses with payroll in Michigan classed as veterinary services, up 9.0% from 2019. That is one for every 3,993 households, against one for every 3,767 across the U.S. Across the U.S., the count rose 6.8% over the same years. Since fiscal 2022, 32 SBA-backed loans worth $28.5M have gone to businesses classed as veterinary services in Michigan.

Among the 50 states and DC, Michigan ranks #29 for veterinarians, with a Groundwork market score of 48 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (66). Of the 13 scored small-town markets in or partly in Michigan, the Cadillac area scores highest (68).

Every market in Michigan for veterinarians

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monroe, MI66152.4$3.6M+0.7%#78 of 384
2Detroit-Warren-Dearborn, MI664732.7$3.3M+0.1%#79 of 384
3Bay City, MI5892.0$3.7M−1.6%#133 of 384
4Grand Rapids-Wyoming-Kentwood, MI571433.2$2.8M+2.8%#145 of 384
5Niles, MI50162.5$3.2M−1.3%#197 of 384
6Muskegon-Norton Shores, MI50192.8$2.7M+1.8%#200 of 384
7Flint, MI49442.6$2.9M−1.1%#204 of 384
8Midland, MI46123.4$2.6M+0.3%#221 of 384
9Kalamazoo-Portage, MI42363.4$2.5M+0.8%#244 of 384
10Jackson, MI40203.2$2.5M−0.4%#255 of 384
South Bend-Mishawaka, IN-MI36453.5$2.3M+0.1%#289 of 384
11Ann Arbor, MI34664.4$2.2M−0.4%#300 of 384
12Saginaw, MI28324.1$1.8M−1.1%#336 of 384
13Lansing-East Lansing, MI28884.5$1.8M+1.4%#338 of 384
14Battle Creek, MI27193.6$2.1M−0.6%#342 of 384
15Traverse City, MI23416.3$1.4M+2.2%#365 of 384

Small-town markets

Small-town markets reaching Michigan, ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cadillac, MI6863.1$2.4M+2.0%#77 of 398
2Marquette, MI6782.8$2.7M+2.3%#81 of 398
3Sturgis, MI6473.0$2.5M+0.1%#98 of 398
4Adrian, MI62123.1$2.6M−1.6%#110 of 398
5Holland, MI60194.2$2.1M+2.1%#128 of 398
6Petoskey, MI5763.9$2.2M−1.0%#148 of 398
7Big Rapids, MI4184.8$1.5M+4.7%#262 of 398
8Mount Pleasant, MI36135.2$1.4M+0.3%#302 of 398
Marinette, WI-MI35186.1$1.2M+0.3%#308 of 398
9Alpena, MI3475.4$1.3M−0.1%#315 of 398
10Owosso, MI32145.0$1.6M−0.4%#323 of 398
11Hillsdale, MI23105.6$1.3M0.0%#367 of 398
12Sault Ste. Marie, MI1596.4$1.1M−1.9%#392 of 398
Coldwater, MINot scored42.4$3.1M+2.5%
Alma, MINot scored42.7$2.8M−1.1%
Houghton, MINot scored42.6$2.9M+1.8%
Escanaba, MINot scored42.5$2.9M−0.8%
Iron Mountain, MI-WINot scored32.1$3.5M+0.4%
Ludington, MINot scored43.1$2.5M0.0%

Counties

Counties in Michigan, ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI79252.2$4.2M+3.9%#99 of 1,485
2Macomb County, MI75882.5$3.5M+0.7%#177 of 1,485
3Monroe County, MI71152.4$3.6M+0.7%#252 of 1,485
4Wayne County, MI681221.7$4.4M−1.1%#309 of 1,485
5Oakland County, MI642013.8$2.7M+1.2%#402 of 1,485
6Livingston County, MI63263.4$3.1M+1.7%#422 of 1,485
7Bay County, MI6292.0$3.7M−1.6%#448 of 1,485
8Kent County, MI61913.5$2.5M+2.5%#473 of 1,485
9Montcalm County, MI6072.9$2.6M+4.1%#486 of 1,485
10Muskegon County, MI58192.8$2.7M+1.8%#539 of 1,485
11Berrien County, MI57162.5$3.2M−1.3%#552 of 1,485
12St. Clair County, MI57192.8$2.9M+0.1%#555 of 1,485
13Midland County, MI57123.4$2.6M+0.3%#559 of 1,485
14Genesee County, MI56442.6$2.9M−1.1%#577 of 1,485
15Marquette County, MI5482.8$2.7M+2.3%#630 of 1,485
16St. Joseph County, MI5473.0$2.5M+0.1%#636 of 1,485
17Kalamazoo County, MI54363.4$2.5M+0.8%#637 of 1,485
18Clinton County, MI54134.1$2.3M+1.6%#641 of 1,485
19Jackson County, MI52203.2$2.5M−0.4%#687 of 1,485
20Ionia County, MI51104.3$1.9M−0.5%#727 of 1,485
21Lenawee County, MI50123.1$2.6M−1.6%#738 of 1,485
22Eaton County, MI50214.6$1.8M+0.4%#758 of 1,485
23Cass County, MI4973.3$2.5M+0.2%#764 of 1,485
24Allegan County, MI47194.2$2.1M+2.1%#823 of 1,485
25Emmet County, MI4663.9$2.2M−1.0%#844 of 1,485
Show all 83 counties
Counties in Michigan, ranked for veterinarians by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Washtenaw County, MI46664.4$2.2M−0.4%#845 of 1,485
27Barry County, MI45104.1$2.1M+2.2%#872 of 1,485
28Calhoun County, MI41193.6$2.1M−0.6%#945 of 1,485
29Huron County, MI4153.5$2M−2.7%#948 of 1,485
30Saginaw County, MI40324.1$1.8M−1.1%#983 of 1,485
31Newaygo County, MI4084.1$1.8M+3.1%#984 of 1,485
32Lapeer County, MI37174.9$1.7M+1.0%#1,045 of 1,485
33Ingham County, MI37544.6$1.7M+1.7%#1,046 of 1,485
34Mecosta County, MI3684.8$1.5M+4.7%#1,081 of 1,485
35Van Buren County, MI33134.2$1.9M+0.7%#1,134 of 1,485
36Otsego County, MI3376.2$1.3M+3.8%#1,150 of 1,485
37Isabella County, MI31135.2$1.4M+0.3%#1,192 of 1,485
38Alpena County, MI3175.4$1.3M−0.1%#1,195 of 1,485
39Grand Traverse County, MI31287.0$1.3M+1.4%#1,198 of 1,485
40Charlevoix County, MI2875.7$1.5M0.0%#1,250 of 1,485
41Kalkaska County, MI2667.7$953K+4.3%#1,303 of 1,485
42Shiawassee County, MI25145.0$1.6M−0.4%#1,308 of 1,485
43Sanilac County, MI24116.3$1.2M−1.0%#1,325 of 1,485
44Menominee County, MI2354.8$1.5M−2.2%#1,333 of 1,485
45Ogemaw County, MI2366.4$1.1M+1.6%#1,341 of 1,485
46Tuscola County, MI22115.1$1.4M−1.2%#1,351 of 1,485
47Hillsdale County, MI19105.6$1.3M0.0%#1,390 of 1,485
48Chippewa County, MI1396.4$1.1M−1.9%#1,451 of 1,485
Branch County, MINot scored42.4$3.1M+2.5%
Gratiot County, MINot scored42.7$2.8M−1.1%
Houghton County, MINot scored42.8$2.7M+1.6%
Delta County, MINot scored42.5$2.9M−0.8%
Wexford County, MINot scored42.9$2.5M+2.3%
Clare County, MINot scored43.2$2M+2.3%
Mason County, MINot scored43.1$2.5M0.0%
Oceana County, MINot scored32.9$2.6M+1.7%
Dickinson County, MINot scored21.7$4.5M−0.3%
Cheboygan County, MINot scored43.6$2.1M+0.9%
Gladwin County, MINot scored21.8$4M+2.8%
Manistee County, MINot scored21.9$4M+2.3%
Iosco County, MINot scored43.4$1.9M+0.3%
Antrim County, MINot scored43.6$2.2M+5.3%
Roscommon County, MINot scored43.5$2M+1.9%
Osceola County, MINot scored33.2$2.2M+2.7%
Leelanau County, MINot scored33.1$3.2M+3.0%
Benzie County, MINot scored45.2$1.6M+3.1%
Missaukee County, MINot scored23.4$2.2M+1.4%
Arenac County, MINot scored23.1$2.3M+0.5%
Gogebic County, MINot scored11.4$4.8M−0.4%
Crawford County, MINot scored11.6$4.3M+5.7%
Presque Isle County, MINot scored11.5$4.8M+1.0%
Lake County, MINot scored11.9$3.3M+9.1%
Iron County, MINot scored35.4$1.3M+1.1%
Mackinac County, MINot scored11.9$3.8M+3.8%
Alcona County, MINot scored23.8$1.8M+3.7%
Montmorency County, MINot scored12.0$3.2M+7.3%
Alger County, MINot scored00.0n/a−2.3%
Oscoda County, MINot scored00.0n/a+6.0%
Baraga County, MINot scored25.8$1.2M+0.3%
Schoolcraft County, MINot scored25.1$1.4M+1.7%
Luce County, MINot scored14.1$1.6M−1.1%
Ontonagon County, MINot scored13.2$2.1M+0.4%
Keweenaw County, MINot scored00.0n/a+6.2%

Markets with fewer than 5 veterinarians on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many veterinarians are in Michigan?

Map listings as of September 2026 show 1,303 veterinarians in Michigan. 214 of them (16%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 1,021 businesses with payroll classed as veterinary services in 2023, up 9.0% from 2019.

How much do households in Michigan spend on pets?

About $3.4B a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 1,303 veterinarians on map listings, it comes to $2.6M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for veterinarians?

Michigan has 3.2 veterinarians per 10,000 households, 3% below the U.S. rate of 3.3. Spending per clinic is $2.6M, 3% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Michigan would have about 1,263, against 1,303 on map listings. There is one business with payroll in the industry for every 3,993 households, against one for every 3,767 across the U.S. The official count rose 9.0% from 2019 to 2023, against +6.8% for the U.S.

Which market in Michigan has the highest market score for veterinarians?

Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 66 (upper middle). Among 13 scored small-town markets in or partly in Michigan, the Cadillac area scores highest, at 68 (upper middle). Among 48 scored counties in Michigan, Ottawa County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 48 for veterinarians (lower middle), #29 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Veterinarians in other states

All 51 states

Top markets for veterinarians across the U.S. · All business types in Michigan

Screening a site or an acquisition in Michigan?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.