County profile · Michigan
Branch County, MI market data
Population, household spending and competition for 56 business types in Branch County, each scored against other counties.
- Population, 2025
- 45,993
- +2.5% since 2020
- Households
- 16,906
- Median household income
- $63,724
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $162,500
- Jobs located here
- 14,063
- Highest market score
- 74
- Primary care and pediatrics, #167 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Branch County by name and distance, and the households and spending within reach. Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,993 people live in Branch County, in 16,906 households. Population estimates put the population change in Branch County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The median household income in Branch County is $63,724 a year, 21% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Branch County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in Branch County are for primary care and pediatric clinics (74), spas and skin care studios (72) and bakeries and dessert shops (70). Branch County ranks #167 of 1,656 scored counties for primary care and pediatric clinics.
Branch County is part of the Coldwater area. For its number of households, Branch County has the most map listings, relative to the U.S., for car washes and detailers (2.2 times the U.S. rate) and the fewest for clothing and shoe stores (56% below the U.S. rate).
All 56 business types in Branch County
Highest Groundwork market score first. Each score compares Branch County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 74 | #167 of 1,656 | 6 | 3.5 | $3.6M | 203 | 16 |
| Spas and skin care | 72 | #163 of 1,769 | 5 | 3.0 | $3M | 344 | Under 3 |
| Bakeries and dessert shops | 70 | #264 of 1,889 | 10 | 5.9 | $5.8M | 140 | 3 |
| Gyms | 68 | #272 of 1,792 | 8 | 4.7 | $1.5M | 116 | 3 |
| Salons, barbers and spas | 68 | #339 of 2,385 | 45 | 26.6 | $335K | 157 | 8 |
| Clothing and shoe stores | 68 | #426 of 2,087 | 12 | 7.1 | $2.5M | 196 | 6 |
| Clothing, shoes and laundry | 68 | #429 of 2,210 | 18 | 10.6 | $1.7M | 189 | 6 |
| Pet businesses | 67 | #396 of 2,200 | 15 | 8.9 | $835K | 95 | 3 |
| Gyms, studios and classes | 65 | #422 of 2,088 | 17 | 10.1 | $710K | 107 | 3 |
| Coffee shops and cafes | 65 | #441 of 2,063 | 13 | 7.7 | $4.5M | 121 | 3 |
| Fast food and sandwich shops | 64 | #579 of 2,222 | 17 | 10.1 | $3.4M | 112 | 24 |
| Restaurants and cafes | 64 | #602 of 2,405 | 122 | 72.2 | $477K | 129 | 57 |
| Pizza | 63 | #552 of 2,090 | 11 | 6.5 | $5.3M | 104 | 24 |
| Hair salons | 61 | #640 of 2,339 | 31 | 18.3 | $486K | 113 | 6 |
| Grocery stores | 61 | #663 of 2,070 | 11 | 6.5 | $8.7M | 94 | 4 |
| Dentists and orthodontists | 59 | #622 of 1,886 | 16 | 9.5 | $1.4M | 137 | 12 |
| Barbershops | 58 | #485 of 1,356 | 6 | 3.5 | $2.5M | 133 | Under 3 |
| Sit-down restaurants | 57 | #848 of 2,405 | 65 | 38.4 | $895K | 135 | 30 |
| Doctors, dentists and clinics | 57 | #875 of 2,394 | 96 | 56.8 | $225K | 148 | 42 |
| Optometrists and eye care | 56 | #505 of 1,302 | 5 | 3.0 | $4.3M | 138 | 5 |
| Chiropractors | 56 | #580 of 1,490 | 10 | 5.9 | $2.2M | 90 | 4 |
| Gas stations | 55 | #952 of 2,358 | 22 | 13.0 | $2M | 85 | 14 |
| Auto repair shops | 54 | #1,000 of 2,378 | 35 | 20.7 | $494K | 111 | 21 |
| Tire shops | 53 | #708 of 1,530 | 8 | 4.7 | $2.2M | 86 | 3 |
| Martial arts and dance studios | 52 | #607 of 1,334 | 6 | 3.5 | $2M | 100 | Under 3 |
| Physical therapy | 52 | #676 of 1,422 | 11 | 6.5 | $2M | 82 | 5 |
| Grocery and convenience stores | 52 | #1,136 of 2,402 | 38 | 22.5 | $2.5M | 74 | 9 |
| Landscaping and lawn care | 51 | #680 of 1,493 | 8 | 4.7 | $2.4M | 81 | 10 |
| Real estate agents and brokers | 49 | #1,108 of 2,176 | 32 | 18.9 | Index only | 125 | 6 |
| Pet grooming and boarding | 47 | #802 of 1,461 | 6 | 3.5 | $2.1M | 82 | Under 3 |
| Electricians | 46 | #686 of 1,160 | 5 | 3.0 | $8.4M | 70 | 7 |
| Funeral homes | 46 | #824 of 1,472 | 8 | 4.7 | $322K | 47 | 3 |
| Convenience stores | 46 | #1,277 of 2,261 | 19 | 11.2 | $5M | 64 | 5 |
| Home repair trades | 44 | #1,328 of 2,057 | 22 | 13.0 | $1.9M | 78 | 20 |
| Real estate | 44 | #1,389 of 2,229 | 35 | 20.7 | Index only | 144 | 19 |
| Auto repair and car care | 40 | #1,675 of 2,401 | 77 | 45.5 | $225K | 84 | 30 |
| Collision repair and body shops | 39 | #926 of 1,327 | 7 | 4.1 | $2.5M | 80 | 7 |
| House cleaning | 37 | #656 of 847 | 6 | 3.5 | $3.1M | 49 | 3 |
| Child care and preschools | 36 | #1,194 of 1,611 | 9 | 5.3 | $602K | 60 | 9 |
| Lawn, cleaning and pest control | 36 | #1,398 of 1,771 | 20 | 11.8 | $945K | 56 | 13 |
| HVAC and plumbing | 34 | #1,409 of 1,707 | 15 | 8.9 | $2.8M | 59 | 13 |
| Car washes and detailing | 29 | #1,243 of 1,451 | 14 | 8.3 | $1.2M | 49 | 4 |
| Insurance agencies | 27 | #1,909 of 2,272 | 33 | 19.5 | $827K | 66 | 18 |
| Pest control | 14 | #684 of 699 | 6 | 3.5 | $3.1M | 31 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $3.1M | 115 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10M | 80 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.8 | $5M | 301 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.8 | $4M | 99 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $8.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $6.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $20.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $29.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Branch County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $1,023 | 107 |
| Gasoline and other fuels | $44.7M | $2,645 | 102 |
| Food away from home | $58.2M | $3,442 | 85 |
| Groceries | $95.7M | $5,662 | 90 |
| Personal care products and services | $15.1M | $891 | 89 |
| Child care and other personal services | $5.4M | $321 | 55 |
| Memberships, classes and admissions | $12.1M | $714 | 73 |
| Medical and dental services | $21.6M | $1,280 | 99 |
| Pets | $12.5M | $741 | 81 |
| Clothing, shoes and related services | $29.9M | $1,767 | 86 |
| Vehicle insurance | $27.3M | $1,614 | 82 |
| Home repairs, maintenance and insurance | $41.8M | $2,470 | 82 |
| Lawn care, cleaning and other household services | $18.9M | $1,118 | 79 |
| Rent and homeowner costs | $219M | $12,951 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Branch County
- Population, 2025 estimate
- 45,993+2.5% since 2020
- Households
- 16,906
- Median age
- 41.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 506 sq. mi.
- People per square mile
- 89
- Median household income
- $63,724+22.7% vs. 2015–2019, before inflation
- Average household income
- $79,966
- Median home value
- $162,500
- Jobs located here
- 14,063
- Daytime population
- 41,389Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Branch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
- Hillsdale County, MI45,654 people
- Calhoun County, MI133,778 people
- St. Joseph County, MI60,969 people
- Kalamazoo County, MI262,375 people
- Jackson County, MI160,060 people
- Barry County, MI63,409 people
- Lenawee County, MI98,415 people
- Eaton County, MI109,130 people
Questions
How fast is Branch County, MI growing?
Population estimates put Branch County at 45,993 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 16,906 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in Branch County, MI spend?
Households in Branch County spend about $219M a year on rent and homeowner costs, $95.7M on groceries and $58.2M on food away from home. Relative to the U.S., household spending in Branch County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in Branch County, MI?
Of the business types scored in Branch County, primary care and pediatric clinics (74), spas and skin care studios (72) and bakeries and dessert shops (70) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #167 of 1,656 scored counties.
How does Branch County, MI compare with the U.S.?
Median household income in Branch County is $63,724, 21% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.2 times the U.S. rate) and lowest for clothing and shoe stores (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Branch County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Branch County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Branch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.