Market rankings · Michigan
Nail salons in Michigan
Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,754
- 557 chain locations (32%)
- Official establishments
- 244
- +71.8% since 2019
- Household spending a year
- $4B
- On personal care products and services
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Spending per listing
- $2.3M
- 37% above the U.S.
- Rank among states
- #10 of 51
- Market score 65 · Upper middle
A site report maps the nail salons on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,754 nail salons on map listings in Michigan as of September 2026. Of those, 557 are chain locations, or 32%, against 27% across the U.S. That is 4.3 per 10,000 households, 28% below the U.S. rate of 6.0.
At $986 per household (2% below the U.S. average), households in Michigan spend about $4B a year on personal care products and services. That works out to $2.3M per salon, 37% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in Michigan was 244 in 2023, up 71.8% from 2019. That is one for every 16,706 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 26 SBA-backed loans worth $3.3M have gone to businesses classed as nail salons in Michigan.
Among the 50 states and DC, Michigan ranks #10 for nail salons, with a Groundwork market score of 65 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest (81). Of the 9 scored small-town markets in or partly in Michigan, the Holland area scores highest (87).
Every market in Michigan for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Traverse City, MI | 81 | 23 | 3.5 | $2.9M | +2.2% | #6 of 387 |
| 2Ann Arbor, MI | 76 | 53 | 3.5 | $3.1M | −0.4% | #13 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 75 | 211 | 4.8 | $2.2M | +2.8% | #18 of 387 |
| 4Monroe, MI | 74 | 13 | 2.1 | $4.9M | +0.7% | #19 of 387 |
| 5Muskegon-Norton Shores, MI | 72 | 21 | 3.1 | $2.9M | +1.8% | #27 of 387 |
| 6Midland, MI | 71 | 12 | 3.4 | $3M | +0.3% | #32 of 387 |
| South Bend-Mishawaka, IN-MI | 69 | 48 | 3.7 | $2.5M | +0.1% | #43 of 387 |
| 7Lansing-East Lansing, MI | 69 | 85 | 4.4 | $2.2M | +1.4% | #44 of 387 |
| 8Jackson, MI | 68 | 22 | 3.5 | $2.7M | −0.4% | #48 of 387 |
| 9Kalamazoo-Portage, MI | 68 | 50 | 4.7 | $2.1M | +0.8% | #50 of 387 |
| 10Niles, MI | 61 | 17 | 2.7 | $3.5M | −1.3% | #86 of 387 |
| 11Flint, MI | 61 | 67 | 4.0 | $2.3M | −1.1% | #92 of 387 |
| 12Detroit-Warren-Dearborn, MI | 60 | 966 | 5.5 | $1.9M | +0.1% | #100 of 387 |
| 13Saginaw, MI | 54 | 25 | 3.2 | $2.8M | −1.1% | #151 of 387 |
| 14Bay City, MI | 51 | 15 | 3.3 | $2.7M | −1.6% | #179 of 387 |
| 15Battle Creek, MI | 47 | 22 | 4.1 | $2.2M | −0.6% | #219 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 87 | 11 | 2.4 | $4.3M | +2.1% | #5 of 387 |
| 2Marquette, MI | 80 | 6 | 2.1 | $4.3M | +2.3% | #11 of 387 |
| Marinette, WI-MI | 72 | 5 | 1.7 | $5.2M | +0.3% | #38 of 387 |
| 3Owosso, MI | 72 | 6 | 2.1 | $4.3M | −0.4% | #39 of 387 |
| 4Petoskey, MI | 72 | 5 | 3.3 | $3.1M | −1.0% | #42 of 387 |
| 5Adrian, MI | 69 | 10 | 2.6 | $3.7M | −1.6% | #68 of 387 |
| 6Mount Pleasant, MI | 67 | 6 | 2.4 | $3.5M | +0.3% | #78 of 387 |
| 7Sturgis, MI | 63 | 8 | 3.4 | $2.7M | +0.1% | #107 of 387 |
| 8Big Rapids, MI | 62 | 7 | 4.2 | $2.1M | +4.7% | #117 of 387 |
| Cadillac, MI | Not scored | 4 | 2.0 | $4.3M | +2.0% | |
| Hillsdale, MI | Not scored | 3 | 1.7 | $5.4M | 0.0% | |
| Coldwater, MI | Not scored | 3 | 1.8 | $5M | +2.5% | |
| Alma, MI | Not scored | 4 | 2.7 | $3.3M | −1.1% | |
| Houghton, MI | Not scored | 2 | 1.3 | $6.9M | +1.8% | |
| Escanaba, MI | Not scored | 4 | 2.5 | $3.5M | −0.8% | |
| Sault Ste. Marie, MI | Not scored | 4 | 2.8 | $3.1M | −1.9% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $4.2M | +0.4% | |
| Ludington, MI | Not scored | 4 | 3.1 | $2.9M | 0.0% | |
| Alpena, MI | Not scored | 2 | 1.5 | $5.5M | −0.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 11Lapeer County, MI | 71 | 11 | 3.2 | $3.1M | +1.0% | #135 of 1,328 |
| 12Midland County, MI | 70 | 12 | 3.4 | $3M | +0.3% | #145 of 1,328 |
| 13Jackson County, MI | 70 | 22 | 3.5 | $2.7M | −0.4% | #149 of 1,328 |
| 14Grand Traverse County, MI | 70 | 20 | 5.0 | $2.1M | +1.4% | #154 of 1,328 |
| 15Kalamazoo County, MI | 69 | 50 | 4.7 | $2.1M | +0.8% | #179 of 1,328 |
| 16Emmet County, MI | 68 | 5 | 3.3 | $3.1M | −1.0% | #186 of 1,328 |
| 17Kent County, MI | 67 | 158 | 6.2 | $1.7M | +2.5% | #224 of 1,328 |
| 18St. Clair County, MI | 66 | 21 | 3.1 | $3.1M | +0.1% | #236 of 1,328 |
| 19Shiawassee County, MI | 65 | 6 | 2.1 | $4.3M | −0.4% | #257 of 1,328 |
| 20Ingham County, MI | 65 | 56 | 4.8 | $2M | +1.7% | #270 of 1,328 |
| 21Oakland County, MI | 64 | 350 | 6.6 | $1.8M | +1.2% | #305 of 1,328 |
| 22Lenawee County, MI | 63 | 10 | 2.6 | $3.7M | −1.6% | #311 of 1,328 |
| 23Berrien County, MI | 63 | 17 | 2.7 | $3.5M | −1.3% | #312 of 1,328 |
| 24Genesee County, MI | 63 | 67 | 4.0 | $2.3M | −1.1% | #328 of 1,328 |
| 25Van Buren County, MI | 61 | 11 | 3.6 | $2.6M | +0.7% | #363 of 1,328 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Isabella County, MI | 60 | 6 | 2.4 | $3.5M | +0.3% | #387 of 1,328 |
| 27St. Joseph County, MI | 58 | 8 | 3.4 | $2.7M | +0.1% | #441 of 1,328 |
| 28Mecosta County, MI | 58 | 7 | 4.2 | $2.1M | +4.7% | #458 of 1,328 |
| 29Wayne County, MI | 58 | 318 | 4.5 | $2M | −1.1% | #459 of 1,328 |
| 30Saginaw County, MI | 56 | 25 | 3.2 | $2.8M | −1.1% | #499 of 1,328 |
| 31Macomb County, MI | 56 | 238 | 6.6 | $1.5M | +0.7% | #519 of 1,328 |
| 32Bay County, MI | 54 | 15 | 3.3 | $2.7M | −1.6% | #548 of 1,328 |
| 33Eaton County, MI | 54 | 24 | 5.3 | $1.9M | +0.4% | #560 of 1,328 |
| 34Calhoun County, MI | 51 | 22 | 4.1 | $2.2M | −0.6% | #653 of 1,328 |
| Ionia County, MI | Not scored | 3 | 1.3 | $7.4M | −0.5% | |
| Tuscola County, MI | Not scored | 1 | 0.5 | $18.9M | −1.2% | |
| Cass County, MI | Not scored | 3 | 1.4 | $6.9M | +0.2% | |
| Newaygo County, MI | Not scored | 2 | 1.0 | $8.8M | +3.1% | |
| Hillsdale County, MI | Not scored | 3 | 1.7 | $5.4M | 0.0% | |
| Branch County, MI | Not scored | 3 | 1.8 | $5M | +2.5% | |
| Gratiot County, MI | Not scored | 4 | 2.7 | $3.3M | −1.1% | |
| Sanilac County, MI | Not scored | 3 | 1.7 | $5.1M | −1.0% | |
| Houghton County, MI | Not scored | 2 | 1.4 | $6.4M | +1.6% | |
| Delta County, MI | Not scored | 4 | 2.5 | $3.5M | −0.8% | |
| Chippewa County, MI | Not scored | 4 | 2.8 | $3.1M | −1.9% | |
| Wexford County, MI | Not scored | 4 | 2.9 | $3M | +2.3% | |
| Clare County, MI | Not scored | 1 | 0.8 | $10M | +2.3% | |
| Huron County, MI | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Mason County, MI | Not scored | 4 | 3.1 | $2.9M | 0.0% | |
| Alpena County, MI | Not scored | 2 | 1.5 | $5.5M | −0.1% | |
| Oceana County, MI | Not scored | 2 | 1.9 | $4.7M | +1.7% | |
| Charlevoix County, MI | Not scored | 4 | 3.3 | $3.1M | 0.0% | |
| Dickinson County, MI | Not scored | 3 | 2.5 | $3.6M | −0.3% | |
| Cheboygan County, MI | Not scored | 3 | 2.7 | $3.3M | +0.9% | |
| Gladwin County, MI | Not scored | 2 | 1.8 | $4.8M | +2.8% | |
| Otsego County, MI | Not scored | 4 | 3.6 | $2.7M | +3.8% | |
| Manistee County, MI | Not scored | 3 | 2.8 | $3.2M | +2.3% | |
| Iosco County, MI | Not scored | 3 | 2.6 | $3.1M | +0.3% | |
| Antrim County, MI | Not scored | 4 | 3.6 | $2.7M | +5.3% | |
| Roscommon County, MI | Not scored | 4 | 3.5 | $2.5M | +1.9% | |
| Menominee County, MI | Not scored | 1 | 1.0 | $8.8M | −2.2% | |
| Osceola County, MI | Not scored | 4 | 4.3 | $2M | +2.7% | |
| Leelanau County, MI | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Ogemaw County, MI | Not scored | 1 | 1.1 | $7.8M | +1.6% | |
| Benzie County, MI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Kalkaska County, MI | Not scored | 3 | 3.9 | $2.3M | +4.3% | |
| Missaukee County, MI | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Arenac County, MI | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Gogebic County, MI | Not scored | 2 | 2.9 | $2.9M | −0.4% | |
| Crawford County, MI | Not scored | 1 | 1.6 | $5.2M | +5.7% | |
| Presque Isle County, MI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 1 | 1.8 | $4.6M | +1.1% | |
| Mackinac County, MI | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Alcona County, MI | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Montmorency County, MI | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Alger County, MI | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Oscoda County, MI | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Baraga County, MI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Schoolcraft County, MI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Luce County, MI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Ontonagon County, MI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Michigan?
As of September 2026, map listings count 1,754 nail salons in Michigan. 557 of them (32%) are chain locations. The listings count nail salons. Official counts show 244 businesses with payroll classed as nail salons in 2023, up 71.8% from 2019. Official counts also show 9,280 one-person businesses without payroll.
How much do households in Michigan spend on personal care products and services?
About $4B a year, or $986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 1,754 nail salons on map listings, it comes to $2.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for nail salons?
Michigan has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.3M, 37% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Michigan would have about 2,407, against 1,754 on map listings. There is one business with payroll in the industry for every 16,706 households, against one for every 3,754 across the U.S. The official count rose 71.8% from 2019 to 2023, against +23.2% for the U.S.
Which market in Michigan has the highest market score for nail salons?
Among 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest, at 81 (high). Among 9 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 87 (high). Among 34 scored counties in Michigan, Ottawa County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 65 for nail salons (upper middle), #10 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Michigan
Related business types in Michigan
- Salons, barbers and spas15,880 listings
- Hair salons8,658 listings
- Barbershops1,647 listings
- Spas and skin care3,488 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.