County profile · Michigan
Gogebic County, MI market data
How Gogebic County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,285
- −0.4% since 2020
- Households
- 6,989
- Median household income
- $52,732
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $107,200
- Jobs located here
- 4,991
- Highest market score
- 65
- Doctors, dentists and clinics, #530 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Gogebic County by name and distance, and the households and spending within reach. Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gogebic County has an estimated 14,285 people and 6,989 households. Between 2020 and 2025, the population of Gogebic County declined 0.4%, against +3.1% for the U.S. Median household income in Gogebic County is $52,732, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
Relative to the U.S., household spending in Gogebic County runs highest on vehicle maintenance and repairs (an index of 93, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (51).
Of the business types scored in Gogebic County, medical and dental practices (65); dentists and orthodontists (60); and salons, barbers and spas (56) have the highest Groundwork market scores. For medical and dental practices, that ranks #530 of 2,394 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for medical and dental practices (53% below the U.S. rate).
All 56 business types in Gogebic County
Highest Groundwork market score first. Each score compares Gogebic County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 65 | #530 of 2,394 | 28 | 40.1 | $299K | 196 | 7 |
| Dentists and orthodontists | 60 | #570 of 1,886 | 6 | 8.6 | $1.4M | 142 | 3 |
| Salons, barbers and spas | 56 | #830 of 2,385 | 20 | 28.6 | $290K | 136 | 3 |
| Fast food and sandwich shops | 56 | #901 of 2,222 | 7 | 10.0 | $3.2M | 104 | 6 |
| Real estate agents and brokers | 44 | #1,361 of 2,176 | 9 | 12.9 | Index only | 175 | 4 |
| Real estate | 44 | #1,373 of 2,229 | 9 | 12.9 | Index only | 220 | 9 |
| Sit-down restaurants | 39 | #1,657 of 2,405 | 24 | 34.3 | $928K | 140 | 20 |
| Lawn, cleaning and pest control | 38 | #1,330 of 1,771 | 6 | 8.6 | $1.2M | 73 | 3 |
| Grocery stores | 36 | #1,476 of 2,070 | 5 | 7.2 | $7.5M | 81 | 3 |
| Clothing and shoe stores | 35 | #1,560 of 2,087 | 9 | 12.9 | $1.3M | 103 | Under 3 |
| Coffee shops and cafes | 35 | #1,574 of 2,063 | 6 | 8.6 | $3.7M | 100 | 4 |
| Clothing, shoes and laundry | 35 | #1,683 of 2,210 | 12 | 17.2 | $981K | 111 | Under 3 |
| Pet businesses | 34 | #1,748 of 2,200 | 7 | 10.0 | $686K | 78 | Under 3 |
| Grocery and convenience stores | 33 | #1,875 of 2,402 | 24 | 34.3 | $1.6M | 46 | 3 |
| Restaurants and cafes | 30 | #2,017 of 2,405 | 65 | 93.0 | $343K | 92 | 30 |
| Hair salons | 30 | #2,018 of 2,339 | 15 | 21.5 | $386K | 90 | Under 3 |
| Bakeries and dessert shops | 29 | #1,634 of 1,889 | 5 | 7.2 | $4.5M | 108 | 8 |
| Auto repair and car care | 29 | #2,063 of 2,401 | 32 | 45.8 | $196K | 73 | 10 |
| Gas stations | 25 | #2,104 of 2,358 | 10 | 14.3 | $1.6M | 68 | 12 |
| Insurance agencies | 23 | #1,996 of 2,272 | 9 | 12.9 | $1.1M | 88 | 8 |
| Auto repair shops | 18 | #2,296 of 2,378 | 22 | 31.5 | $284K | 64 | 10 |
| Gyms, studios and classes | 16 | #2,012 of 2,088 | 14 | 20.0 | $321K | 49 | Under 3 |
| Gyms | 15 | #1,715 of 1,792 | 9 | 12.9 | $500K | 38 | Under 3 |
| Convenience stores | 15 | #2,127 of 2,261 | 13 | 18.6 | $2.9M | 37 | Under 3 |
| Martial arts and dance studios | 13 | #1,300 of 1,334 | 5 | 7.2 | $900K | 45 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.7 | $2.1M | 87 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.7 | $306K | 45 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 5.7 | $4.1M | 167 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.7 | $1.2M | 47 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.7 | $5.6M | 110 | 6 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.3 | $2.1M | 83 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.3 | $693K | 69 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.3 | $2.1M | 68 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.3 | $2.5M | 84 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.3 | $2.8M | 116 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.9 | $3.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.9 | $5.9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.9 | $2.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.9 | $4.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.9 | $4.2M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.9 | $8.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.9 | $2.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $5.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $16.2M | Too few | 5 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.4 | $16.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $7.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $4.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $4.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gogebic County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.3M | $895 | 93 |
| Gasoline and other fuels | $16.3M | $2,332 | 90 |
| Food away from home | $22.3M | $3,188 | 78 |
| Groceries | $37.7M | $5,389 | 85 |
| Personal care products and services | $5.8M | $829 | 83 |
| Child care and other personal services | $2.1M | $297 | 51 |
| Memberships, classes and admissions | $4.5M | $644 | 65 |
| Medical and dental services | $8.4M | $1,197 | 93 |
| Pets | $4.8M | $687 | 76 |
| Clothing, shoes and related services | $11.8M | $1,684 | 82 |
| Vehicle insurance | $9.9M | $1,418 | 72 |
| Home repairs, maintenance and insurance | $16.2M | $2,322 | 77 |
| Lawn care, cleaning and other household services | $7.4M | $1,058 | 75 |
| Rent and homeowner costs | $85.9M | $12,293 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gogebic County
- Population, 2025 estimate
- 14,285−0.4% since 2020
- Households
- 6,989
- Median age
- 50.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.6
- Land area
- 1,102 sq. mi.
- People per square mile
- 13
- Median household income
- $52,732+35.8% vs. 2015–2019, before inflation
- Average household income
- $73,627
- Median home value
- $107,200
- Jobs located here
- 4,991
- Daytime population
- 13,897Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gogebic County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Gogebic County, MI growing?
Population estimates put Gogebic County at 14,285 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 6,989 households. Median household income rose 35.8% from the 2015–2019 survey, before inflation.
How much do households in Gogebic County, MI spend?
Households in Gogebic County spend about $85.9M a year on rent and homeowner costs, $37.7M on groceries and $22.3M on food away from home. Set against the U.S., households in Gogebic County spend the most on vehicle maintenance and repairs (an index of 93, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (51).
Which business types have the highest market scores in Gogebic County, MI?
The highest Groundwork market scores in Gogebic County are for medical and dental practices (65); dentists and orthodontists (60); and salons, barbers and spas (56). Gogebic County ranks #530 of 2,394 scored counties for medical and dental practices.
How does Gogebic County, MI compare with the U.S.?
The median household income in Gogebic County is $52,732 a year, 35% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,200, against $332,700 for the U.S. For its number of households, Gogebic County has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for medical and dental practices (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Gogebic County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gogebic County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gogebic County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.