County profile · Michigan
Antrim County, MI market data
Population, household spending and competition for 56 business types in Antrim County, each scored against other counties.
- Population, 2025
- 24,698
- +5.3% since 2020
- Households
- 11,100
- Median household income
- $72,054
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $255,500
- Jobs located here
- 4,614
- Highest market score
- 88
- Doctors, dentists and clinics, #11 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Antrim County by name and distance, and the households and spending within reach. Or open the report at the center of Antrim County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 24,698 people live in Antrim County, in 11,100 households. Population estimates show Antrim County grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Antrim County is $72,054 a year, 11% below the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Antrim County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Antrim County are for medical and dental practices (88), fast food and sandwich shops (85) and dentists and orthodontists (84). Antrim County ranks #11 of 2,394 scored counties for medical and dental practices.
For its number of households, Antrim County has the most map listings, relative to the U.S., for convenience stores (80% above the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Antrim County
Highest Groundwork market score first. Each score compares Antrim County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 88 | #11 of 2,394 | 34 | 30.6 | $450K | 295 | 10 |
| Fast food and sandwich shops | 85 | #50 of 2,222 | 6 | 5.4 | $6.9M | 227 | 13 |
| Dentists and orthodontists | 84 | #33 of 1,886 | 8 | 7.2 | $1.9M | 194 | 5 |
| Spas and skin care | 82 | #50 of 1,769 | 5 | 4.5 | $2.1M | 243 | Under 3 |
| Gyms | 80 | #66 of 1,792 | 5 | 4.5 | $1.8M | 142 | Under 3 |
| Gyms, studios and classes | 79 | #81 of 2,088 | 10 | 9.0 | $921K | 139 | Under 3 |
| Chiropractors | 77 | #108 of 1,490 | 5 | 4.5 | $3.1M | 128 | Under 3 |
| Salons, barbers and spas | 76 | #152 of 2,385 | 32 | 28.8 | $333K | 156 | Under 3 |
| Auto repair and car care | 76 | #195 of 2,401 | 26 | 23.4 | $467K | 174 | 16 |
| Hair salons | 75 | #159 of 2,339 | 19 | 17.1 | $561K | 130 | Under 3 |
| Auto repair shops | 69 | #360 of 2,378 | 16 | 14.4 | $759K | 171 | 15 |
| Clothing, shoes and laundry | 69 | #411 of 2,210 | 16 | 14.4 | $1.3M | 149 | 5 |
| Insurance agencies | 69 | #498 of 2,272 | 9 | 8.1 | $2.1M | 167 | 6 |
| Clothing and shoe stores | 68 | #443 of 2,087 | 12 | 10.8 | $1.8M | 138 | 5 |
| Pizza | 67 | #428 of 2,090 | 10 | 9.0 | $4.1M | 82 | 13 |
| Coffee shops and cafes | 64 | #485 of 2,063 | 12 | 10.8 | $3.5M | 93 | 3 |
| Home repair trades | 62 | #479 of 2,057 | 9 | 8.1 | $3.3M | 134 | 23 |
| Restaurants and cafes | 55 | #990 of 2,405 | 120 | 108.1 | $346K | 93 | 42 |
| Bakeries and dessert shops | 54 | #802 of 1,889 | 16 | 14.4 | $2.6M | 63 | 3 |
| Pet businesses | 52 | #1,011 of 2,200 | 14 | 12.6 | $639K | 73 | 6 |
| Gas stations | 52 | #1,086 of 2,358 | 16 | 14.4 | $1.9M | 81 | 14 |
| Funeral homes | 51 | #689 of 1,472 | 5 | 4.5 | $381K | 56 | 4 |
| Sit-down restaurants | 51 | #1,135 of 2,405 | 57 | 51.4 | $728K | 110 | 25 |
| Lawn, cleaning and pest control | 46 | #996 of 1,771 | 8 | 7.2 | $1.7M | 99 | 24 |
| Convenience stores | 43 | #1,383 of 2,261 | 16 | 14.4 | $4.1M | 52 | 5 |
| Grocery stores | 40 | #1,379 of 2,070 | 13 | 11.7 | $5.1M | 54 | 6 |
| Landscaping and lawn care | 38 | #1,066 of 1,493 | 6 | 5.4 | $2.2M | 75 | 20 |
| Grocery and convenience stores | 38 | #1,686 of 2,402 | 37 | 33.3 | $1.8M | 52 | 11 |
| Property management | 35 | #709 of 910 | 5 | 4.5 | Index only | 55 | 5 |
| Yoga, Pilates and fitness studios | 34 | #650 of 777 | 5 | 4.5 | $1.8M | 45 | Under 3 |
| Electricians | 34 | #931 of 1,160 | 5 | 4.5 | $5.9M | 49 | 9 |
| Real estate agents and brokers | 32 | #1,981 of 2,176 | 41 | 36.9 | Index only | 68 | 13 |
| Real estate | 32 | #2,016 of 2,229 | 48 | 43.2 | Index only | 73 | 23 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.6 | $7.3M | 154 | 14 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2.7M | 159 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.6 | $3.8M | 215 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.2M | 82 | 6 |
| Barbershops | Not scored | Not scored | 3 | 2.7 | $3.6M | 188 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.7 | $3M | 117 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $5.1M | 212 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.8 | $2.1M | Too few | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.6M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $10.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.9 | $15.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Antrim County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $1,094 | 114 |
| Gasoline and other fuels | $30.9M | $2,785 | 107 |
| Food away from home | $41.5M | $3,736 | 92 |
| Groceries | $65.8M | $5,924 | 94 |
| Personal care products and services | $10.7M | $960 | 95 |
| Child care and other personal services | $4.1M | $372 | 64 |
| Memberships, classes and admissions | $9.2M | $829 | 84 |
| Medical and dental services | $15.3M | $1,378 | 107 |
| Pets | $8.9M | $806 | 89 |
| Clothing, shoes and related services | $21M | $1,895 | 92 |
| Vehicle insurance | $18.8M | $1,698 | 87 |
| Home repairs, maintenance and insurance | $29.4M | $2,646 | 88 |
| Lawn care, cleaning and other household services | $13.3M | $1,195 | 85 |
| Rent and homeowner costs | $152M | $13,694 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Antrim County
- Population, 2025 estimate
- 24,698+5.3% since 2020
- Households
- 11,100
- Median age
- 51.2
- Homes lived in by their owners
- 86%
- Vehicles per household
- 1.9
- Land area
- 476 sq. mi.
- People per square mile
- 51
- Median household income
- $72,054+28.3% vs. 2015–2019, before inflation
- Average household income
- $93,682
- Median home value
- $255,500
- Jobs located here
- 4,614
- Daytime population
- 20,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Antrim County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Antrim County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
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- Leelanau County, MI22,734 people
- Grand Traverse County, MI96,166 people
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- Emmet County, MI34,125 people
- Benzie County, MI18,310 people
Questions
How fast is Antrim County, MI growing?
Population estimates put Antrim County at 24,698 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 11,100 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in Antrim County, MI spend?
Households in Antrim County spend about $152M a year on rent and homeowner costs, $65.8M on groceries and $41.5M on food away from home. Relative to the U.S., household spending in Antrim County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Antrim County, MI?
Of the business types scored in Antrim County, medical and dental practices (88), fast food and sandwich shops (85) and dentists and orthodontists (84) have the highest Groundwork market scores. For medical and dental practices, that ranks #11 of 2,394 scored counties.
How does Antrim County, MI compare with the U.S.?
Median household income in Antrim County is $72,054, 11% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $255,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (80% above the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Antrim County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Antrim County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Antrim County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Antrim County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.