County profile · Michigan
Livingston County, MI market data
How Livingston County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 197,315
- +1.7% since 2020
- Households
- 76,445
- Median household income
- $103,039
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $356,800
- Jobs located here
- 61,513
- Highest market score
- 87
- Grocery and convenience stores, #72 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Livingston County by name and distance, and the households and spending within reach. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Livingston County has an estimated 197,315 people and 76,445 households. Between 2020 and 2025, the population of Livingston County grew 1.7%, slower than the U.S. (+3.1%). Median household income in Livingston County is $103,039, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in Livingston County runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on vehicle insurance (93).
Of the business types scored in Livingston County, grocery and convenience stores (87), convenience stores (86) and grocery stores (86) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #72 of 2,402 scored counties.
Livingston County is part of the Detroit-Warren-Dearborn metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (twice the U.S. rate) and lowest for grocery stores (57% below the U.S. rate).
All 56 business types in Livingston County
Highest Groundwork market score first. Each score compares Livingston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 87 | #72 of 2,402 | 75 | 9.8 | $6.9M | 203 | 27 |
| Convenience stores | 86 | #78 of 2,261 | 30 | 3.9 | $17.2M | 218 | 9 |
| Grocery stores | 86 | #90 of 2,070 | 22 | 2.9 | $23.4M | 252 | 18 |
| Tire shops | 85 | #38 of 1,530 | 14 | 1.8 | $6.8M | 273 | 9 |
| Nail salons | 84 | #24 of 1,328 | 28 | 3.7 | $3.2M | 193 | 4 |
| Barbershops | 83 | #43 of 1,356 | 19 | 2.5 | $4.7M | 252 | Under 3 |
| Dry cleaners | 80 | #15 of 507 | 6 | 0.8 | $30M | 192 | 4 |
| Sit-down restaurants | 79 | #138 of 2,405 | 275 | 36.0 | $1.3M | 197 | 113 |
| Auto repair shops | 78 | #148 of 2,378 | 125 | 16.4 | $766K | 172 | 71 |
| Collision repair and body shops | 77 | #98 of 1,327 | 17 | 2.2 | $5.6M | 183 | 20 |
| Funeral homes | 77 | #103 of 1,472 | 9 | 1.2 | $1.3M | 193 | 6 |
| Fast food and sandwich shops | 77 | #187 of 2,222 | 79 | 10.3 | $4.6M | 149 | 126 |
| Restaurants and cafes | 77 | #190 of 2,405 | 575 | 75.2 | $625K | 169 | 277 |
| Primary care and pediatrics | 76 | #128 of 1,656 | 31 | 4.1 | $4.1M | 231 | 88 |
| Auto repair and car care | 76 | #197 of 2,401 | 226 | 29.6 | $423K | 158 | 106 |
| Car washes and detailing | 75 | #123 of 1,451 | 28 | 3.7 | $3.4M | 136 | 12 |
| Gas stations | 75 | #262 of 2,358 | 83 | 10.9 | $2.8M | 117 | 48 |
| Martial arts and dance studios | 74 | #93 of 1,334 | 31 | 4.1 | $3.1M | 152 | 17 |
| Optometrists and eye care | 74 | #137 of 1,302 | 31 | 4.1 | $4.1M | 131 | 12 |
| Gyms | 74 | #143 of 1,792 | 52 | 6.8 | $1.8M | 140 | 21 |
| Property management | 73 | #104 of 910 | 11 | 1.4 | Index only | 202 | 18 |
| Laundromats | 73 | #119 of 785 | 8 | 1.0 | $22.5M | 180 | 5 |
| Pizza | 72 | #254 of 2,090 | 62 | 8.1 | $5.8M | 114 | 126 |
| Gyms, studios and classes | 70 | #244 of 2,088 | 100 | 13.1 | $948K | 143 | 38 |
| Yoga, Pilates and fitness studios | 69 | #101 of 777 | 17 | 2.2 | $5.6M | 137 | 21 |
| Coffee shops and cafes | 68 | #355 of 2,063 | 73 | 9.5 | $4.9M | 133 | 38 |
| Bakeries and dessert shops | 67 | #340 of 1,889 | 68 | 8.9 | $5.3M | 128 | 41 |
| Hair salons | 67 | #382 of 2,339 | 128 | 16.7 | $704K | 164 | 54 |
| House cleaning | 66 | #149 of 847 | 14 | 1.8 | $7.9M | 124 | 37 |
| Salons, barbers and spas | 65 | #453 of 2,385 | 253 | 33.1 | $356K | 167 | 83 |
| Child care and preschools | 64 | #426 of 1,611 | 42 | 5.5 | $1M | 103 | 41 |
| Veterinarians | 63 | #422 of 1,485 | 26 | 3.4 | $3.1M | 112 | 27 |
| Pest control | 62 | #192 of 699 | 8 | 1.0 | $13.9M | 136 | 11 |
| Urgent care and walk-in clinics | 59 | #107 of 325 | 6 | 0.8 | $21.3M | 87 | 6 |
| Spas and skin care | 59 | #555 of 1,769 | 73 | 9.5 | $1.2M | 141 | 21 |
| Oil change and quick lube | 58 | #175 of 479 | 6 | 0.8 | $16M | 116 | 9 |
| Pet grooming and boarding | 58 | #525 of 1,461 | 30 | 3.9 | $2.7M | 104 | 25 |
| Pet businesses | 57 | #771 of 2,200 | 96 | 12.6 | $829K | 94 | 60 |
| Clothing and shoe stores | 57 | #779 of 2,087 | 109 | 14.3 | $1.7M | 130 | 67 |
| Clothing, shoes and laundry | 57 | #817 of 2,210 | 150 | 19.6 | $1.2M | 137 | 76 |
| Doctors, dentists and clinics | 57 | #864 of 2,394 | 536 | 70.1 | $238K | 156 | 265 |
| Electricians | 55 | #476 of 1,160 | 23 | 3.0 | $10.8M | 90 | 62 |
| Roofing and gutters | 54 | #505 of 1,177 | 32 | 4.2 | $7.7M | 91 | 20 |
| Dentists and orthodontists | 54 | #794 of 1,886 | 101 | 13.2 | $1.3M | 128 | 77 |
| Physical therapy | 50 | #713 of 1,422 | 53 | 6.9 | $2.4M | 100 | 50 |
| HVAC and plumbing | 50 | #860 of 1,707 | 59 | 7.7 | $4.2M | 88 | 90 |
| Pet stores | 49 | #500 of 974 | 22 | 2.9 | $3.6M | 80 | 8 |
| Chiropractors | 49 | #779 of 1,490 | 67 | 8.8 | $1.9M | 80 | 32 |
| Home repair trades | 49 | #1,079 of 2,057 | 114 | 14.9 | $2.2M | 89 | 172 |
| Home inspectors | 45 | #250 of 415 | 9 | 1.2 | Index only | 52 | 3 |
| Real estate agents and brokers | 42 | #1,481 of 2,176 | 229 | 30.0 | Index only | 99 | 71 |
| Real estate | 39 | #1,690 of 2,229 | 298 | 39.0 | Index only | 96 | 141 |
| Lawn, cleaning and pest control | 35 | #1,433 of 1,771 | 97 | 12.7 | $1.1M | 68 | 177 |
| Insurance agencies | 32 | #1,745 of 2,272 | 125 | 16.4 | $1.1M | 89 | 97 |
| Landscaping and lawn care | 31 | #1,258 of 1,493 | 75 | 9.8 | $1.5M | 51 | 129 |
| Mortgage brokers and lenders | 29 | #792 of 887 | 49 | 6.4 | Index only | 65 | 21 |
Household spending in Livingston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $95.7M | $1,252 | 131 |
| Gasoline and other fuels | $232.1M | $3,036 | 117 |
| Food away from home | $359.6M | $4,704 | 116 |
| Groceries | $515.7M | $6,747 | 107 |
| Personal care products and services | $90.1M | $1,179 | 117 |
| Child care and other personal services | $43.4M | $568 | 98 |
| Memberships, classes and admissions | $94.8M | $1,240 | 126 |
| Medical and dental services | $127.5M | $1,668 | 130 |
| Pets | $79.6M | $1,041 | 114 |
| Clothing, shoes and related services | $180.3M | $2,358 | 115 |
| Vehicle insurance | $139.6M | $1,826 | 93 |
| Home repairs, maintenance and insurance | $247.4M | $3,236 | 107 |
| Lawn care, cleaning and other household services | $111.3M | $1,455 | 103 |
| Rent and homeowner costs | $1.2B | $16,144 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Livingston County
- Population, 2025 estimate
- 197,315+1.7% since 2020
- Households
- 76,445
- Median age
- 44.2
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 565 sq. mi.
- People per square mile
- 346
- Median household income
- $103,039+22.3% vs. 2015–2019, before inflation
- Average household income
- $129,893
- Median home value
- $356,800
- Jobs located here
- 61,513
- Daytime population
- 172,103Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Livingston County, MI growing?
Population estimates put Livingston County at 197,315 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 76,445 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in Livingston County, MI spend?
Households in Livingston County spend about $1.2B a year on rent and homeowner costs, $515.7M on groceries and $359.6M on food away from home. Set against the U.S., households in Livingston County spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on vehicle insurance (93).
Which business types have the highest market scores in Livingston County, MI?
The highest Groundwork market scores in Livingston County are for grocery and convenience stores (87), convenience stores (86) and grocery stores (86). Livingston County ranks #72 of 2,402 scored counties for grocery and convenience stores.
How does Livingston County, MI compare with the U.S.?
The median household income in Livingston County is $103,039 a year, 28% above the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $356,800, against $332,700 for the U.S. For its number of households, Livingston County has the most map listings, relative to the U.S., for landscaping and lawn care companies (twice the U.S. rate) and the fewest for grocery stores (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Livingston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.