County profile · Michigan
Shiawassee County, MI market data
Population, household spending and competition for 56 business types in Shiawassee County, each scored against other counties.
- Population, 2025
- 67,681
- −0.4% since 2020
- Households
- 28,126
- Median household income
- $67,404
- +20.3% vs. 2015–2019, before inflation
- Median home value
- $171,600
- Jobs located here
- 14,880
- Highest market score
- 75
- Physical therapy, #127 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Shiawassee County by name and distance, and the households and spending within reach. Or open the report at the center of Shiawassee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 67,681 people live in Shiawassee County, in 28,126 households. Population estimates put the population change in Shiawassee County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The median household income in Shiawassee County is $67,404 a year, 17% below the U.S. median of $80,734. That rose 20.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Shiawassee County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in Shiawassee County are for physical therapy clinics (75); clothing, shoe and laundry businesses (72); and car washes and detailers (71). Shiawassee County ranks #127 of 1,422 scored counties for physical therapy clinics.
Shiawassee County is part of the Owosso area. For its number of households, Shiawassee County has the most map listings, relative to the U.S., for electricians (72% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (61% below the U.S. rate).
All 56 business types in Shiawassee County
Highest Groundwork market score first. Each score compares Shiawassee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 75 | #127 of 1,422 | 7 | 2.5 | $5.3M | 221 | 6 |
| Clothing, shoes and laundry | 72 | #308 of 2,210 | 26 | 9.2 | $2M | 224 | 4 |
| Car washes and detailing | 71 | #204 of 1,451 | 10 | 3.6 | $3.1M | 123 | 3 |
| Sit-down restaurants | 71 | #331 of 2,405 | 81 | 28.8 | $1.2M | 188 | 31 |
| Clothing and shoe stores | 70 | #372 of 2,087 | 20 | 7.1 | $2.6M | 202 | 4 |
| Tire shops | 69 | #295 of 1,530 | 8 | 2.8 | $3.9M | 155 | 4 |
| Collision repair and body shops | 66 | #299 of 1,327 | 8 | 2.8 | $3.9M | 126 | 6 |
| Nail salons | 65 | #257 of 1,328 | 6 | 2.1 | $4.3M | 259 | Under 3 |
| Chiropractors | 65 | #322 of 1,490 | 10 | 3.6 | $3.7M | 155 | 7 |
| Restaurants and cafes | 65 | #539 of 2,405 | 185 | 65.8 | $546K | 147 | 96 |
| Dentists and orthodontists | 61 | #532 of 1,886 | 23 | 8.2 | $1.6M | 164 | 18 |
| Salons, barbers and spas | 61 | #616 of 2,385 | 91 | 32.4 | $285K | 134 | 11 |
| Grocery and convenience stores | 61 | #753 of 2,402 | 44 | 15.6 | $3.7M | 109 | 15 |
| Spas and skin care | 60 | #511 of 1,769 | 16 | 5.7 | $1.6M | 185 | Under 3 |
| Grocery stores | 60 | #674 of 2,070 | 15 | 5.3 | $10.9M | 117 | 9 |
| Primary care and pediatrics | 59 | #533 of 1,656 | 13 | 4.6 | $2.9M | 160 | 39 |
| Auto repair shops | 59 | #765 of 2,378 | 59 | 21.0 | $525K | 118 | 28 |
| Convenience stores | 59 | #791 of 2,261 | 21 | 7.5 | $7.8M | 98 | 6 |
| Coffee shops and cafes | 58 | #686 of 2,063 | 21 | 7.5 | $4.8M | 130 | 11 |
| Gyms | 57 | #659 of 1,792 | 19 | 6.8 | $1.1M | 86 | 3 |
| Real estate agents and brokers | 57 | #682 of 2,176 | 35 | 12.4 | Index only | 195 | 9 |
| Auto repair and car care | 56 | #926 of 2,401 | 105 | 37.3 | $295K | 110 | 42 |
| Funeral homes | 55 | #583 of 1,472 | 8 | 2.8 | $528K | 78 | 3 |
| Bakeries and dessert shops | 55 | #734 of 1,889 | 21 | 7.5 | $4.8M | 116 | 11 |
| Real estate | 55 | #815 of 2,229 | 44 | 15.6 | Index only | 195 | 16 |
| Gyms, studios and classes | 54 | #866 of 2,088 | 33 | 11.7 | $644K | 97 | 7 |
| Hair salons | 54 | #970 of 2,339 | 57 | 20.3 | $455K | 106 | 10 |
| HVAC and plumbing | 53 | #731 of 1,707 | 12 | 4.3 | $5.9M | 124 | 23 |
| Doctors, dentists and clinics | 52 | #1,080 of 2,394 | 153 | 54.4 | $242K | 159 | 77 |
| Gas stations | 52 | #1,091 of 2,358 | 44 | 15.6 | $1.8M | 76 | 21 |
| Martial arts and dance studios | 49 | #711 of 1,334 | 12 | 4.3 | $1.8M | 88 | 4 |
| Mortgage brokers and lenders | 47 | #486 of 887 | 5 | 1.8 | Index only | 191 | Under 3 |
| Barbershops | 47 | #770 of 1,356 | 12 | 4.3 | $2.2M | 115 | Under 3 |
| Pizza | 47 | #1,142 of 2,090 | 22 | 7.8 | $4.6M | 90 | 53 |
| Roofing and gutters | 46 | #673 of 1,177 | 7 | 2.5 | $10.1M | 120 | Under 3 |
| Fast food and sandwich shops | 46 | #1,301 of 2,222 | 35 | 12.4 | $2.9M | 95 | 53 |
| Home repair trades | 43 | #1,353 of 2,057 | 31 | 11.0 | $2.3M | 94 | 42 |
| Optometrists and eye care | 40 | #908 of 1,302 | 13 | 4.6 | $2.9M | 91 | 7 |
| Lawn, cleaning and pest control | 38 | #1,324 of 1,771 | 24 | 8.5 | $1.3M | 80 | 30 |
| Child care and preschools | 37 | #1,164 of 1,611 | 14 | 5.0 | $693K | 69 | 14 |
| Insurance agencies | 35 | #1,640 of 2,272 | 39 | 13.9 | $1.2M | 99 | 26 |
| Landscaping and lawn care | 32 | #1,226 of 1,493 | 18 | 6.4 | $1.8M | 61 | 22 |
| Pet grooming and boarding | 28 | #1,224 of 1,461 | 13 | 4.6 | $1.7M | 66 | 9 |
| Pet stores | 25 | #852 of 974 | 8 | 2.8 | $2.7M | 60 | 3 |
| Electricians | 25 | #1,051 of 1,160 | 12 | 4.3 | $5.9M | 49 | 19 |
| Veterinarians | 25 | #1,308 of 1,485 | 14 | 5.0 | $1.6M | 57 | 11 |
| Pet businesses | 23 | #2,054 of 2,200 | 44 | 15.6 | $494K | 56 | 23 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.4 | $7.7M | 56 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.8M | 168 | 8 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $10.8M | 105 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.1 | $12.4M | 50 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $25.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $10.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Shiawassee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31M | $1,101 | 115 |
| Gasoline and other fuels | $80M | $2,843 | 110 |
| Food away from home | $101M | $3,590 | 88 |
| Groceries | $162.8M | $5,788 | 92 |
| Personal care products and services | $25.9M | $922 | 92 |
| Child care and other personal services | $9.7M | $345 | 59 |
| Memberships, classes and admissions | $21.2M | $755 | 77 |
| Medical and dental services | $37.1M | $1,319 | 102 |
| Pets | $21.7M | $773 | 85 |
| Clothing, shoes and related services | $51.3M | $1,824 | 89 |
| Vehicle insurance | $48.6M | $1,727 | 88 |
| Home repairs, maintenance and insurance | $71M | $2,523 | 84 |
| Lawn care, cleaning and other household services | $32.3M | $1,148 | 81 |
| Rent and homeowner costs | $372.4M | $13,240 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Shiawassee County
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404+20.3% vs. 2015–2019, before inflation
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shiawassee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Shiawassee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Shiawassee County, MI growing?
Population estimates put Shiawassee County at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. Against the 2015–2019 survey, median household income rose 20.3%, before inflation.
How much do households in Shiawassee County, MI spend?
Households in Shiawassee County spend about $372.4M a year on rent and homeowner costs, $162.8M on groceries and $101M on food away from home. Relative to the U.S., household spending in Shiawassee County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in Shiawassee County, MI?
Of the business types scored in Shiawassee County, physical therapy clinics (75); clothing, shoe and laundry businesses (72); and car washes and detailers (71) have the highest Groundwork market scores. For physical therapy clinics, that ranks #127 of 1,422 scored counties.
How does Shiawassee County, MI compare with the U.S.?
Median household income in Shiawassee County is $67,404, 17% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (72% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Shiawassee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shiawassee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Shiawassee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shiawassee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.