County profile · Michigan
Cheboygan County, MI market data
How Cheboygan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,793
- +0.9% since 2020
- Households
- 11,159
- Median household income
- $62,875
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $192,500
- Jobs located here
- 5,273
- Highest market score
- 71
- Dentists and orthodontists, #247 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Cheboygan County by name and distance, and the households and spending within reach. Or open the report at the center of Cheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cheboygan County has an estimated 25,793 people and 11,159 households. Population estimates put the population change in Cheboygan County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in Cheboygan County is $62,875, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
Relative to the U.S., household spending in Cheboygan County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Cheboygan County, dentists and orthodontists (71), pizza places (70) and primary care and pediatric clinics (62) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #247 of 1,886 scored counties.
Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.6 times the U.S. rate) and lowest for gyms and studios (40% below the U.S. rate).
All 56 business types in Cheboygan County
Highest Groundwork market score first. Each score compares Cheboygan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 71 | #247 of 1,886 | 9 | 8.1 | $1.6M | 163 | 4 |
| Pizza | 70 | #297 of 2,090 | 5 | 4.5 | $7.8M | 153 | 15 |
| Primary care and pediatrics | 62 | #461 of 1,656 | 6 | 5.4 | $2.4M | 135 | 12 |
| Clothing, shoes and laundry | 62 | #614 of 2,210 | 9 | 8.1 | $2.2M | 253 | 8 |
| Gyms, studios and classes | 61 | #553 of 2,088 | 10 | 9.0 | $833K | 126 | Under 3 |
| Fast food and sandwich shops | 60 | #743 of 2,222 | 12 | 10.8 | $3.2M | 106 | 15 |
| Clothing and shoe stores | 59 | #695 of 2,087 | 7 | 6.3 | $2.9M | 226 | 8 |
| Doctors, dentists and clinics | 58 | #832 of 2,394 | 61 | 54.7 | $237K | 155 | 23 |
| Gyms | 57 | #644 of 1,792 | 6 | 5.4 | $1.4M | 107 | Under 3 |
| Car washes and detailing | 53 | #652 of 1,451 | 5 | 4.5 | $2.4M | 95 | Under 3 |
| Physical therapy | 52 | #669 of 1,422 | 6 | 5.4 | $2.4M | 100 | 4 |
| Salons, barbers and spas | 47 | #1,314 of 2,385 | 35 | 31.4 | $287K | 135 | 13 |
| Chiropractors | 45 | #890 of 1,490 | 8 | 7.2 | $1.8M | 75 | 3 |
| Hair salons | 45 | #1,417 of 2,339 | 20 | 17.9 | $502K | 117 | 9 |
| Child care and preschools | 44 | #975 of 1,611 | 5 | 4.5 | $760K | 76 | 5 |
| HVAC and plumbing | 43 | #1,088 of 1,707 | 6 | 5.4 | $4.7M | 98 | 11 |
| Spas and skin care | 43 | #1,120 of 1,769 | 8 | 7.2 | $1.3M | 143 | 4 |
| Insurance agencies | 42 | #1,384 of 2,272 | 12 | 10.8 | $1.5M | 123 | 11 |
| Coffee shops and cafes | 38 | #1,459 of 2,063 | 9 | 8.1 | $4.3M | 116 | 13 |
| Gas stations | 35 | #1,789 of 2,358 | 19 | 17.0 | $1.6M | 67 | 16 |
| Sit-down restaurants | 34 | #1,863 of 2,405 | 54 | 48.4 | $719K | 108 | 40 |
| Pet businesses | 32 | #1,831 of 2,200 | 21 | 18.8 | $399K | 45 | 5 |
| Auto repair and car care | 32 | #1,954 of 2,401 | 54 | 48.4 | $221K | 82 | 26 |
| Real estate agents and brokers | 32 | #1,961 of 2,176 | 25 | 22.4 | Index only | 107 | 9 |
| Real estate | 31 | #2,032 of 2,229 | 27 | 24.2 | Index only | 125 | 20 |
| Convenience stores | 30 | #1,799 of 2,261 | 14 | 12.5 | $4.5M | 57 | 7 |
| Restaurants and cafes | 30 | #2,015 of 2,405 | 113 | 101.3 | $343K | 93 | 68 |
| Auto repair shops | 29 | #2,051 of 2,378 | 34 | 30.5 | $350K | 79 | 22 |
| Home repair trades | 28 | #1,877 of 2,057 | 15 | 13.4 | $1.9M | 77 | 26 |
| Bakeries and dessert shops | 26 | #1,709 of 1,889 | 11 | 9.9 | $3.5M | 85 | 13 |
| Grocery and convenience stores | 24 | #2,127 of 2,402 | 34 | 30.5 | $1.9M | 55 | 16 |
| Pet grooming and boarding | 22 | #1,338 of 1,461 | 7 | 6.3 | $1.2M | 47 | Under 3 |
| Grocery stores | 22 | #1,844 of 2,070 | 13 | 11.6 | $4.9M | 52 | 9 |
| Electricians | 17 | #1,118 of 1,160 | 6 | 5.4 | $4.7M | 39 | 11 |
| Lawn, cleaning and pest control | 14 | #1,767 of 1,771 | 17 | 15.2 | $743K | 44 | 25 |
| Landscaping and lawn care | 10 | #1,490 of 1,493 | 14 | 12.5 | $902K | 31 | 25 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.6 | $3.6M | 115 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.6 | $2.1M | 46 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.1M | 77 | 5 |
| House cleaning | Not scored | Not scored | 3 | 2.7 | $4.2M | 66 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.7 | $3.3M | 200 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $9.3M | 110 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.7 | $2.8M | 68 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $1.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.8 | Index only | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $11.9M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $8.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $11.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cheboygan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,067 | 111 |
| Gasoline and other fuels | $30.5M | $2,737 | 105 |
| Food away from home | $38.8M | $3,478 | 85 |
| Groceries | $63.3M | $5,676 | 90 |
| Personal care products and services | $10M | $899 | 90 |
| Child care and other personal services | $3.8M | $341 | 59 |
| Memberships, classes and admissions | $8.3M | $747 | 76 |
| Medical and dental services | $14.4M | $1,293 | 100 |
| Pets | $8.4M | $751 | 83 |
| Clothing, shoes and related services | $20.1M | $1,797 | 87 |
| Vehicle insurance | $18.6M | $1,664 | 85 |
| Home repairs, maintenance and insurance | $28M | $2,508 | 83 |
| Lawn care, cleaning and other household services | $12.6M | $1,132 | 80 |
| Rent and homeowner costs | $145.9M | $13,072 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cheboygan County
- Population, 2025 estimate
- 25,793+0.9% since 2020
- Households
- 11,159
- Median age
- 50.7
- Homes lived in by their owners
- 86%
- Vehicles per household
- 1.9
- Land area
- 715 sq. mi.
- People per square mile
- 36
- Median household income
- $62,875+30.9% vs. 2015–2019, before inflation
- Average household income
- $82,404
- Median home value
- $192,500
- Jobs located here
- 5,273
- Daytime population
- 21,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cheboygan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Cheboygan County, MI growing?
Population estimates put Cheboygan County at 25,793 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 11,159 households. Median household income rose 30.9% from the 2015–2019 survey, before inflation.
How much do households in Cheboygan County, MI spend?
Households in Cheboygan County spend about $145.9M a year on rent and homeowner costs, $63.3M on groceries and $38.8M on food away from home. Set against the U.S., households in Cheboygan County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Cheboygan County, MI?
The highest Groundwork market scores in Cheboygan County are for dentists and orthodontists (71), pizza places (70) and primary care and pediatric clinics (62). Cheboygan County ranks #247 of 1,886 scored counties for dentists and orthodontists.
How does Cheboygan County, MI compare with the U.S.?
The median household income in Cheboygan County is $62,875 a year, 22% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,500, against $332,700 for the U.S. For its number of households, Cheboygan County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.6 times the U.S. rate) and the fewest for gyms and studios (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Cheboygan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cheboygan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cheboygan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.