Metro area profile · Michigan
Kalamazoo-Portage, MI metro area market data
Population, household spending and competition for 56 business types in the Kalamazoo-Portage metro area, each scored against other metro areas.
- Population, 2025
- 263,795
- +0.8% since 2020
- Households
- 107,110
- Median household income
- $72,532
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $241,800
- Jobs located here
- 120,525
- Highest market score
- 76
- Laundromats, #33 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Kalamazoo-Portage metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 263,795 people live in the Kalamazoo-Portage metro area, in 107,110 households. Between 2020 and 2025, the population of the Kalamazoo-Portage metro area grew 0.8%, slower than the U.S. (+3.1%). The median household income in the Kalamazoo-Portage metro area is $72,532 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Kalamazoo-Portage metro area spend the most on medical and dental services (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (72).
The highest Groundwork market scores in the Kalamazoo-Portage metro area are for laundromats (76), urgent care and walk-in clinics (72) and nail salons (68). The Kalamazoo-Portage metro area ranks #33 of 364 scored metro areas for laundromats.
The Kalamazoo-Portage metro area is made up of one county, Kalamazoo County. For its number of households, the Kalamazoo-Portage metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (twice the U.S. rate) and the fewest for mortgage brokers and lenders (37% below the U.S. rate).
All 56 business types in the Kalamazoo-Portage metro area
Highest Groundwork market score first. Each score compares the Kalamazoo-Portage metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 76 | #33 of 364 | 8 | 0.7 | $26.5M | 212 | 4 |
| Urgent care and walk-in clinics | 72 | #22 of 197 | 5 | 0.5 | $30.3M | 123 | 3 |
| Nail salons | 68 | #50 of 387 | 50 | 4.7 | $2.1M | 127 | 3 |
| Auto repair shops | 67 | #69 of 387 | 190 | 17.7 | $573K | 129 | 98 |
| Optometrists and eye care | 67 | #71 of 386 | 45 | 4.2 | $3.4M | 107 | 12 |
| Gas stations | 62 | #111 of 387 | 86 | 8.0 | $3.2M | 134 | 58 |
| Salons, barbers and spas | 61 | #76 of 387 | 423 | 39.5 | $250K | 118 | 90 |
| Convenience stores | 61 | #120 of 387 | 72 | 6.7 | $9M | 114 | 17 |
| Clothing, shoes and laundry | 61 | #121 of 387 | 187 | 17.5 | $1.1M | 129 | 92 |
| Bakeries and dessert shops | 60 | #117 of 387 | 89 | 8.3 | $4.7M | 113 | 50 |
| Hair salons | 59 | #112 of 387 | 221 | 20.6 | $479K | 111 | 55 |
| Restaurants and cafes | 59 | #134 of 387 | 1,022 | 95.4 | $408K | 110 | 456 |
| Sit-down restaurants | 58 | #122 of 387 | 520 | 48.5 | $801K | 121 | 198 |
| Barbershops | 58 | #126 of 387 | 49 | 4.6 | $2.2M | 115 | 5 |
| Grocery and convenience stores | 58 | #137 of 387 | 155 | 14.5 | $4.2M | 123 | 69 |
| Clothing and shoe stores | 58 | #145 of 387 | 137 | 12.8 | $1.5M | 122 | 81 |
| Dry cleaners | 57 | #104 of 272 | 11 | 1.0 | $19.3M | 123 | 7 |
| Collision repair and body shops | 57 | #153 of 381 | 31 | 2.9 | $3.5M | 114 | 23 |
| Auto repair and car care | 56 | #151 of 387 | 355 | 33.1 | $307K | 114 | 159 |
| Spas and skin care | 54 | #153 of 387 | 95 | 8.9 | $1.1M | 127 | 25 |
| HVAC and plumbing | 54 | #169 of 387 | 65 | 6.1 | $4.5M | 94 | 59 |
| Tire shops | 54 | #184 of 386 | 35 | 3.3 | $3.1M | 124 | 19 |
| Dentists and orthodontists | 53 | #167 of 387 | 134 | 12.5 | $1.1M | 115 | 101 |
| Grocery stores | 53 | #179 of 387 | 51 | 4.8 | $12.6M | 136 | 52 |
| Mortgage brokers and lenders | 51 | #172 of 373 | 29 | 2.7 | Index only | 133 | 12 |
| Gyms | 51 | #177 of 387 | 73 | 6.8 | $1.3M | 102 | 35 |
| Coffee shops and cafes | 51 | #186 of 387 | 118 | 11.0 | $3.5M | 95 | 45 |
| Real estate agents and brokers | 49 | #188 of 387 | 256 | 23.9 | Index only | 107 | 49 |
| Home repair trades | 48 | #208 of 387 | 143 | 13.4 | $2M | 83 | 119 |
| Fast food and sandwich shops | 48 | #211 of 387 | 155 | 14.5 | $2.7M | 88 | 211 |
| Physical therapy | 46 | #219 of 386 | 70 | 6.5 | $2.2M | 90 | 43 |
| Electricians | 46 | #225 of 383 | 30 | 2.8 | $9.7M | 80 | 47 |
| Gyms, studios and classes | 46 | #228 of 387 | 159 | 14.8 | $609K | 92 | 59 |
| Pizza | 46 | #228 of 387 | 91 | 8.5 | $4.6M | 90 | 211 |
| Primary care and pediatrics | 46 | #239 of 387 | 121 | 11.3 | $1.3M | 70 | 130 |
| Pet stores | 44 | #236 of 382 | 18 | 1.7 | $5M | 111 | 12 |
| Real estate | 44 | #242 of 387 | 337 | 31.5 | Index only | 103 | 136 |
| Chiropractors | 43 | #238 of 386 | 66 | 6.2 | $2.3M | 96 | 42 |
| Roofing and gutters | 43 | #256 of 381 | 48 | 4.5 | $6M | 71 | 13 |
| Funeral homes | 42 | #232 of 377 | 20 | 1.9 | $675K | 99 | 13 |
| Veterinarians | 42 | #244 of 384 | 36 | 3.4 | $2.5M | 93 | 32 |
| Doctors, dentists and clinics | 42 | #264 of 387 | 1,315 | 122.8 | $115K | 75 | 331 |
| Pest control | 41 | #237 of 345 | 20 | 1.9 | $6.6M | 65 | 6 |
| Yoga, Pilates and fitness studios | 41 | #253 of 347 | 25 | 2.3 | $3.9M | 95 | 35 |
| Pet businesses | 40 | #271 of 387 | 110 | 10.3 | $824K | 94 | 72 |
| Martial arts and dance studios | 40 | #291 of 387 | 61 | 5.7 | $1.6M | 79 | 24 |
| House cleaning | 39 | #275 of 375 | 21 | 2.0 | $6.3M | 98 | 64 |
| Car washes and detailing | 39 | #281 of 387 | 53 | 4.9 | $2.1M | 82 | 19 |
| Pet grooming and boarding | 35 | #304 of 386 | 43 | 4.0 | $2.1M | 83 | 28 |
| Child care and preschools | 34 | #301 of 387 | 59 | 5.5 | $760K | 76 | 63 |
| Property management | 33 | #324 of 374 | 41 | 3.8 | Index only | 66 | 42 |
| Home inspectors | 31 | #209 of 243 | 11 | 1.0 | Index only | 52 | 5 |
| Insurance agencies | 31 | #302 of 387 | 148 | 13.8 | $1.1M | 89 | 105 |
| Lawn, cleaning and pest control | 26 | #359 of 387 | 114 | 10.6 | $1.2M | 69 | 185 |
| Oil change and quick lube | 25 | #258 of 290 | 15 | 1.4 | $7.3M | 53 | 14 |
| Landscaping and lawn care | 23 | #359 of 385 | 73 | 6.8 | $1.8M | 62 | 115 |
Household spending in the Kalamazoo-Portage metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $108.9M | $1,017 | 106 |
| Gasoline and other fuels | $274.3M | $2,561 | 99 |
| Food away from home | $416.6M | $3,889 | 96 |
| Groceries | $644.6M | $6,018 | 95 |
| Personal care products and services | $105.9M | $988 | 98 |
| Child care and other personal services | $44.8M | $419 | 72 |
| Memberships, classes and admissions | $96.8M | $904 | 92 |
| Medical and dental services | $151.3M | $1,413 | 110 |
| Pets | $90.7M | $846 | 93 |
| Clothing, shoes and related services | $212.2M | $1,981 | 96 |
| Vehicle insurance | $165.7M | $1,547 | 79 |
| Home repairs, maintenance and insurance | $289.8M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $132M | $1,232 | 87 |
| Rent and homeowner costs | $1.5B | $14,001 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kalamazoo-Portage metro area
- Population, 2025 estimate
- 263,795+0.8% since 2020
- Households
- 107,110
- Median age
- 37.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 562 sq. mi.
- People per square mile
- 467
- Median household income
- $72,532+28.4% vs. 2015–2019, before inflation
- Average household income
- $100,205
- Median home value
- $241,800
- Jobs located here
- 120,525
- Daytime population
- 271,929Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kalamazoo-Portage metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kalamazoo-Portage metro area 1
- Kalamazoo County, MI262,375 people
Other markets based in Michigan 12
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- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Kalamazoo-Portage, MI metro area growing?
Population estimates put the Kalamazoo-Portage metro area at 263,795 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 107,110 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in the Kalamazoo-Portage, MI metro area spend?
Households in the Kalamazoo-Portage metro area spend about $1.5B a year on rent and homeowner costs, $644.6M on groceries and $416.6M on food away from home. Relative to the U.S., household spending in the Kalamazoo-Portage metro area runs highest on medical and dental services (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Which business types have the highest market scores in the Kalamazoo-Portage, MI metro area?
Of the business types scored in the Kalamazoo-Portage metro area, laundromats (76), urgent care and walk-in clinics (72) and nail salons (68) have the highest Groundwork market scores. For laundromats, that ranks #33 of 364 scored metro areas.
How does the Kalamazoo-Portage, MI metro area compare with the U.S.?
Median household income in the Kalamazoo-Portage metro area is $72,532, 10% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (twice the U.S. rate) and lowest for mortgage brokers and lenders (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Kalamazoo-Portage metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kalamazoo-Portage metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kalamazoo-Portage metro area?
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The button opens the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.